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@drurydesign
drurydesign.com
new.drurydesign.com
Drurymash.com
SUMMER MASH
CASE
STUDY
PART
NERSHI
PS
PARTNERSHIPS
SOC
IALPRO
MO
SOCIAL PROMO:
FB, TWITTER, INSTAGRAM
DAY
OFEV
ENT
FAC
E
OO
B 8 POSTS
Managed by
Marissa Accordino
K
POST REACH:
WEEK BEFORE-WEEK AFTER
LIKES, COMMENTS AND
SHARES
TOTAL REACH
PAGE VISITS
TOP POSTS
T
wI
T
ER
T 31 TWEETS
Managed by
Marissa Accordino
OVERVIEW
ENGAGEMENT
TOP TWEETS
INS
T
GR
A
AM
10 POSTS
Managed by
Lena Safron
TOP POSTS
PER
I
CO
S
PE
12 VIDEOS
Linked to Twitter
Managed by
Marissa Accordino
VIDEOS
TAKEAWAYS
What we learned…
• Audiences enjoy visual
• Pictures, Videos most effective
SUMMER MASH
EXPERIENCES
PILOTAGE
COMBINING DRONE TECHNOLOGY
AND VIRTUAL REALITY, WE
EXPLORED THE SPACE THROUGH A
NEW LENS.
2 TRUTHS AND A LIE
WE LEARNED ABOUT OUR FELLOW
ATTENDEES BY WRITING TWO TRUTHS
AND A LIE ABOUT OURSELVES ON
BLOCKS, THEN ADDED OUR BLOCKS,
THEN ADDED OUR BLOCKS TO AN ART
INSTALLATION.
DIY MASHUP BADGE
BLENDING TWO IMAGES TOGETHER ON
A NEW TOUCH SCREEN PLATFORM, WE
PRINTED PERSONALIZED BADGES THAT
REFLECTED OUR UNIQUE
PERSONALITIES.
@24GSOCIAL
24G.COM
COLLABORATIVE STORY
BASED ON THE SURREALIST
PRACTICE, EXQUISITE CORPSE, WE
ALL CONTRIBUTED TO A SINGLE
STORY-ONLY BEING ABLE TO SEE
THE MOST RECENT SENTENCE
UNTIL THE END WHEN OUR ENTIRE
WACKY NARRATIVE MASHUP WAS
REVEALED.
SCULPTURE GARDEN
BLENDING TEXTURES, FORM AND
MATERIALS, WE EXHIBITED WORK
BY ARTISTS, REBECCA MANSON
AND STEFANUA URIST.
TALENT: TOM COTTER/ELI
EVNEN/ ELLIS MARTIN
UP AND COMING ARTIST, ELLIS MARTIN, PERFORMED A SET OF
COVERS WEAVING CLASSIC 60’S HITS WITH MODERN BEATS.
THE FIRST COMEDIAN TO EVER REACH THE FINALS OF
NBC’S “AMERICA’S GOT TALENT,” TOM COTTER DELIVERED
A HILARIOUS PERFORMANCE. NO TOPIC WAS OFF LIMITS.
HIP HOP AND ROCK. POP AND REGGAE. DJ ELI EVNEN
MASHED UP GENRES, TITLES AND TEMPOS
THROUGHOUT THE EVENING.
MISCELLANEOUS
PIXELSTICK, SCRATCH BOX, FOOD, DECALS, MOLO
Social Presentation

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Social Presentation

Editor's Notes

  1. What is Summer Mash Social and how can you participate? Post at @drurydesign for instagram and twitter Tweet to the hashtag Watch our periscopes on Twitter
  2. Pump up the experiences again