Tweet Power


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Tweet Power

  1. 1. Tweet Power Getting the Most Out of Twitter Presented by Dawn A Crawford Communications Manager for Colorado Children’s Immunization Coalition & Social Media Strategist for BC/DC & Dana Rinderknecht
  2. 2. What is Your Twitter IQ? Fledgling Just spreading your wings Wise owl
  3. 3. Twitter Basics <ul><li>Twitter is a real-time short messaging service that works over multiple networks and devices </li></ul><ul><li>Sending 140 character messages </li></ul><ul><li>Brand with your organizations name, logo and images </li></ul><ul><li>21 Million Unique Visitors Internationally </li></ul><ul><ul><ul><li>Neilson July ‘09 - </li></ul></ul></ul>
  4. 4. Who Tweets <ul><li>Do You Know Who’s On Twitter - </li></ul>
  5. 5. Networking <ul><li>Twitter was and is a social networking service </li></ul><ul><li>It’s made to find new people and create new connections </li></ul><ul><li>Remember this is a friend builder first and foremost </li></ul>
  6. 6. Are you ready for Twitter? <ul><li>Do you have autonomy to post information for your organization? </li></ul><ul><li>Do you have a crisis communications plan in place? </li></ul><ul><li>Do you have at least an hour a week to dedicated to Twitter? </li></ul>
  7. 7. <ul><li>Tweet – a Twitter update </li></ul><ul><li>Followers – the people who “listen” to what you are saying </li></ul><ul><li>Following – the people who YOU listen to on Twitter </li></ul><ul><li>@ Reply – allows you to reply to other Twitter users or notify them you have included them in a tweet </li></ul><ul><li>DM – a private direct message to another Twitter user </li></ul><ul><li>RT – retweet, think of it as a forward to all your Twitter followers </li></ul><ul><li>A lot of users utilize text messaging abbreviations </li></ul>Twitter Slang
  8. 10. Things to Remember <ul><li>All tweets are PUBLIC and PERMANENT </li></ul><ul><ul><li>You can DM something to a user but they can repost publicly </li></ul></ul><ul><ul><li>Even if you delete quickly, someone could have picked it up and retweeted just as quickly </li></ul></ul><ul><li>Be nice, positive </li></ul><ul><li>This is your brand, take care of it </li></ul>
  9. 11. More Things to Remember <ul><li>Interact </li></ul><ul><ul><li>There is nothing more annoying than a user that doesn’t respond </li></ul></ul><ul><li>This is one of the best ways to keep your cause top of mind for your supporter on a daily basis </li></ul><ul><li>Don’t cry if you lose followers </li></ul>
  10. 12. I’m Ready to Tweet… Now What?
  11. 13. Content Ideas <ul><li>Share news articles </li></ul><ul><ul><li>Set up a Google Alert about your cause and tweet daily headlines </li></ul></ul><ul><ul><li>Tweet your organization's press releases and media coverage </li></ul></ul><ul><li>Promote events </li></ul>
  12. 14. Content Ideas Continued… <ul><li>Website </li></ul><ul><ul><li>Tweet teasers to pages on your website to entice people to read more about you </li></ul></ul><ul><li>Newsletter articles </li></ul><ul><ul><li>Create separate tweets for newsletter articles </li></ul></ul>
  13. 15. Interact! <ul><li>Encourage supporters </li></ul><ul><ul><li>@reply users who are talking about your cause </li></ul></ul><ul><li>Correct misinformation </li></ul><ul><ul><li>Monitor Twitter and @ reply users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information </li></ul></ul>
  14. 16. Interact Continued… <ul><li>Customer Service </li></ul><ul><ul><li>Ask followers to let you know when they have great or bad customer service </li></ul></ul><ul><ul><li>Make sure you RESPOND to these quickly </li></ul></ul><ul><li>Hold a Tweet-Up </li></ul><ul><ul><li>Create a Twitter event when an expert from your cause answers questions or tweets during an event </li></ul></ul>
  15. 18. Fundraise
  16. 19. URL Shorteners <ul><li>Allows you to shorten a long URL to share on Twitter </li></ul><ul><ul><li>Hoot Suite – </li></ul></ul><ul><ul><ul><li>Tracks click throughs </li></ul></ul></ul><ul><ul><li> – </li></ul></ul>
  17. 21. Photo and Video Sharing <ul><li>Photo sharing </li></ul><ul><ul><li>Twit Pic – </li></ul></ul><ul><ul><li>5 Ways to Share Photos on Twitter - </li></ul></ul><ul><li>Video sharing </li></ul><ul><ul><li>Twit Vid – </li></ul></ul><ul><ul><li>5 Ways to Share Videos on Twitter - </li></ul></ul>
  18. 23. Monitoring and Searches <ul><li>By monitoring Twitter you can get a pulse on how much people are talking about your cause. Great for encouraging users or correcting misinformation </li></ul><ul><li>Create live searches for your cause </li></ul><ul><li>@ Reply to Twitter users who are tweeting about your cause </li></ul>
  19. 24. Monitoring & Searching Examples <ul><li>CCIC searches for “Immunizations” all day and when ever a parent says “I took Timmy to get his immunizations today – what a brave baby” we reply back thanking them for vaccinating their baby </li></ul><ul><li>An event planner sent me a tweet recommending their services after I said I was planning an upcoming event </li></ul><ul><li>Applications </li></ul><ul><li>TweetDeck – – desktop </li></ul><ul><li>HootSuite – – online </li></ul>
  20. 27. Making Twitter Work For Your Organization
  21. 28. Tweet in 10-Minutes a Day <ul><li>If you are short on time, you can schedule your tweet to go out when you are not at your desk </li></ul><ul><li>Use your Google Alerts for headline tweets </li></ul><ul><li>Respond to @ replies from the previous day </li></ul><ul><li>Check your monitoring application and tweet users with more information or encouragement </li></ul><ul><ul><li>HootSuite allows you to schedule exactly when you want your tweets to go out </li></ul></ul>
  22. 30. CoTweeting <ul><li>Share the opportunity of maintaining your Twitter community with your staff and volunteers </li></ul><ul><li>Train different members of your staff & volunteers to upload to Twitter </li></ul><ul><li>Have them add tweets throughout the day to your organization's Twitter account </li></ul><ul><li>Monitor their work and correct as needed </li></ul><ul><li>“ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - </li></ul>
  23. 31. Twitter-atti <ul><li>Create your own paparazzi or “Twitter-atti” - a group of your supporters who already use Twitter to help you spread information </li></ul><ul><li>Engage supporters, board members, staff, volunteers, etc to join a “Twitter-atti” for your cause </li></ul><ul><li>Email them a list of messages you’d like them to tweet for you </li></ul><ul><li>Great way to create a unified message across Twitter </li></ul>
  24. 32. Keep on Tweeting
  25. 33. Measurement <ul><li>Measure your Twitter engagement on more than followers, but on the conversation </li></ul><ul><li>Count the number of RT and @ replies you get a month to measure engagement </li></ul><ul><li>Use Twitter tools to measure your success </li></ul><ul><ul><li>HootSuite tracks your click thrus on URLs shortened by this application in a graph – HANDY! </li></ul></ul><ul><ul><li>“ Twittermania: 140+ More Twitter Tools” </li></ul></ul>
  26. 34. Our Favorite Tweople <ul><li>@ImmunizeCOKids – Colorado Children’s Immunization Coalition </li></ul><ul><li>@dana_rinder – Dana’s feed </li></ul><ul><li>@SocMediaRckStr – Social Media news feed by Dawn Crawford </li></ul><ul><li>@Mashable – Social Media news site </li></ul><ul><li>@YNPNDenver - Denver’s Young Nonprofit Professionals </li></ul><ul><li>@tuggl – Cause marketing website in Denver </li></ul><ul><li>@mistymontano – CBS4 producer and social media diva </li></ul>
  27. 35. <ul><li>Above all… </li></ul><ul><li>HAVE FUN!!!! </li></ul>
  28. 36. Questions? <ul><li>Dawn Crawford 720-231-1930 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Dana Rinderknecht </li></ul>