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Ktoo socialmedia presentation

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Ktoo socialmedia presentation

  1. 1. Social Media DOING IT RIGHT TAKES WORK. SERIOUSLY. BUT THE PAYOFF IS HUGE.
  2. 2. Can You Publish Online, Communicate With Large Groups Of People Or Grow Your Audience And Not Use Social Media?
  3. 3. So what platform does what?
  4. 4. Basically… TWITTER – I’m Eating A #Donut FACEBOOK – I Like Donuts GOOGLE+ – I Want Google To Know That I Like Donuts PINTEREST – Here’s A Donut Recipe INSTAGRAM – Here’s A Vintage Photo Of My Donut YOUTUBE – Here’s A Video Of Donuts Being Made TUMBLR – Here’s a GIF of a donut LINKEDIN – My Skills Include Donut Eating SPOTIFY – Now Listening To “Donuts” REDDIT – Ask A Donut Maker Anything
  5. 5. So for us… TWITTER – Breaking News: Truck crashes sending hundreds of boxes of #donuts onto the highway. FACEBOOK – Volunteers make a thousand donuts in one night to replace donuts destined for charity event. GOOGLE+ – I Want Google To Know That I wrote a story about Donuts PINTEREST – Best donut places in Alaska INSTAGRAM – Photos of volunteers delivering replacement #donuts. YOUTUBE – Here’s a video from the scene of the accident. TUMBLR – Here’s a GIF of people’s reactions to the donated #donuts LINKEDIN – My skills include Donut Eating SPOTIFY – Here’s a sweet playlist for when you make #donuts REDDIT – Ask a Donut Maker Anything
  6. 6. Facebook
  7. 7. There are two ways to use Facebook Can schedule posts !
  8. 8. Facebook Best Practices  Share breaking News updates.  Share stories visually with photos and videos.  Post sneak peeks or behind the scenes content.  Vary posts types. Use photos, text only updates, polls and links.  Have fun with it. Use a casual voice and be personable.
  9. 9. Google+
  10. 10. Why does Google+ matter?  Search engine results  Site ranking  Authorship So how do you use it? Fill out your profile fully. +1 pages that you are interested in. If you’re a content creator, connect your profile to your website user account. This will help Google associate your content with your page. Participate in the Google community. Participate in chats or hangouts.
  11. 11. Twitter
  12. 12. “ Twitter is the place where news breaks. ” That means you should be tweeting your reporting as it develops while adhering to good verification practices. The exception to this rule is if it’s a major investigative piece that is too complex to be released in tidbits without greater context.
  13. 13. Twitter Best Practices  Don’t do the robot. Be human.  Be a source of information, not just a linker. Don’t just tweet when you want to share a link.  Tweet what you’re working on, reading or interested in.  Whatever you do, make it blue.  Make your tweets standout with images. (horizontal ones)  Repeat tweets occasionally.  Tweet updates with the new information when a story develops.  Don’t be afraid to link to other’s content.
  14. 14. Social media + Journalism
  15. 15. Anything worth doing is worth doing well… THERE ARE A COUPLE THINGS TO KEEP IN MIND
  16. 16. Do not use social media to bring people to your site. It helps but it’s not the point. We use social media to expand our audience and meet them where they are. Social media isn’t just an extra thing we do after we’ve done the real work of reporting the story. It should be ingrained in each part of the process of a story or project. You can’t create high quality, engaging, community-building content “the easy way” or the quick way. Set goals for what you want out of your social community and create content geared towards achieving that.
  17. 17. That made everything sound hard and time-consuming…
  18. 18. Tools BESIDES THE BASIC APPS, THERE ARE A NUMBER OF SERVICES THAT CAN HELP YOU BE MORE PRODUCTIVE
  19. 19. Features you should be using Scheduling! This is the most useful tool at your disposal. You can schedule your thoughtfully constructed content so that you can take care of a lot of posts in one go without having your eyes glued to the screen all day long.  Actually following people  Make Twitter lists  Facebook Interests  Facebook search  Facebook privacy settings
  20. 20. Not Everyone Wants To See Dog Pictures In Their Feed. Even One’s As Awesome As This One.
  21. 21. Tools and Apps  Tagboard  RebelMouse  Storify  Topsy  Bit.ly  Buffer  Hootsuite  Tweetdeck
  22. 22. There is so much more to talk about than we can cover in an hour… BUT IT’S WORTH THE TIME AND EFFORT TO TRY OUT PLATFORMS AND INVEST TIME IN YOUR AUDIENCE. AFTER ALL, THEY’RE INVESTING TIME IN YOU.

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