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11.
PUT ‘PS: I LOVE YOU. GET
YOUR FREE E-MAIL AT
HOTMAIL’ AT THE BOTTOM
OF EACH E-MAIL.
12.
Within Hours, Hotmail’s Growth
Took The Shape Of A Classic
Hockey Stick Curve
July August
13.
THEY STARTED AVERAGING
3,000 NEW USERS A DAY
July August
14.
WITHIN 6 MONTHS, THEY WERE
UP TO 1 MILLION USERS
July September November
15.
July September November January
FIVE WEEKS LATER, THEY HIT
THE 2 MILLION USER MARK
16.
IN ONE CASE,
BHATIA SENT
ONE EMAIL TO
A FRIEND IN INDIA
17.
WITHIN 3 WEEKS
HOTMAIL HAD
300,000 USERS
IN INDIA
18.
July September November January March May July September November
WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER
LAUNCH, HOTMAIL HAD 8.5 MILLION USERS
19.
July September November January March May July September November
(There were only 70 million internet users at the time)
WHEN THEY SOLD TO MICROSOFT 1.5 YEARS AFTER
LAUNCH, HOTMAIL HAD 8.5 MILLION USERS
23.
IN 2010, SEAN ELLIS COINED
THE TERM “GROWTH HACKER”
24.
A GROWTH HACKER IS
A PERSON WHOSE TRUE
NORTH IS GROWTH.
“
– SEAN ELLIS, Startup Marketing Blog
25.
IN 2012 ANDREW CHEN
PUBLISHED THE BLOG
POST:
"GROWTH HACKER IS
THE NEW VP MARKETING”
26.
IN IT, HE REVERSE-ENGINEERS
AN AIRBNB “POST TO CRAIGSLIST” FEATURE
27.
“
– ANDREW CHEN, andrewchen.co
GROWTH HACKERS ARE
A HYBRID OF MARKETER
AND CODER.
28.
GROWTH HACKING IS A
SET OF TACTICS AND BEST
PRACTICES FOR DEALING
WITH USER GROWTH
29.
How do I get more users?
GROWTH HACKING IS A
SET OF TACTICS AND BEST
PRACTICES FOR DEALING
WITH USER GROWTH
30.
How do I get more of my users to be active?
How do I reduce churn?
How do I increase the lifetime value of a user?
How do I measure the effectiveness of new features?
What is our AHA moment?
How do I get more users?
GROWTH HACKING IS A
SET OF TACTICS AND BEST
PRACTICES FOR DEALING
WITH USER GROWTH
39.
THE STARTUP CURVE
TechCrunch
of Initiation
Wearing Off
of Novelty
Trough of
Sorrow
Releases of
Improvement
Crash of
Ineptitude
Wiggles of
False Hope
The Promised
Land!