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Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
Beyond Gamification: 7 Core Concepts for Creating Compelling Products
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Beyond Gamification: 7 Core Concepts for Creating Compelling Products

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  • nice
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  • Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl
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  • Awesome preso!
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  • As an educator, creating engaging, compelling, and meaningful activities and experiences for all learners can be daunting. I enjoyed this presentation because it inspired to continue to be innovative and hopeful. Thanks!!!!!
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  • 1. Beyond Gamification<br />7 Core Concepts to Create Compelling Products<br />Amy Jo Kim, Ph.D. © 2011 All Rights Reserved<br />
  • 2. My Life as a Social Gamer<br />
  • 3. What is gamification?<br />
  • 4. A Loyalty Program on Steroids?<br />
  • 5. game techniques that turbo-charge products?<br />
  • 6. real-world activities that resemble games?<br />
  • 7. … experiencing a Hype cycle? <br />
  • 8. Let’s Cut Through the Hype<br />
  • 9. Let’s Cut Through the Hype<br />Gamification<br />
  • 10. Let’s Cut Through the Hype<br />Gamification<br />What’s the real story?<br />
  • 11. We’re living in a Gambrian Explosion<br />Will Wright<br />
  • 12. Games are everywhere – everyone’s a gamer<br />
  • 13. What is “Game Thinking?” <br />What do Game Designers know?<br />
  • 14. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />
  • 15. Who’s Playing? What’s their Social Style? <br />What are the Core Actions in the game? <br />
  • 16. CompetitiveWin, Beat, Brag, Taunt, Challenge<br />
  • 17. Cooperative<br />Share, Help, Gift, Greet, Exchange, Join<br />
  • 18. Expressive<br />select, customize, layout, design, create<br />
  • 19. Exploratory<br />view, search, curate, collect, complete<br />
  • 20. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />
  • 21. Farmville crops  pleasure, satisfaction, self-expression<br />
  • 22. Foursquare recommendations  fun, useful, social<br />
  • 23. Amazon messaging  informative, trustworthy<br />Purchase confirmation<br />Shipping confirmation<br />
  • 24. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />Design for 3 key stages of your player lifecycle <br />
  • 25. A good game takes the player on a journey<br />Enthusiast<br />Regular<br />Novice<br />
  • 26. Novice needs onboarding(welcome + goals + progress + achievable rewards) <br />
  • 27. Regulars need fresh content/activities/challenges<br />
  • 28. Enthusiasts need exclusivity, recognition, impact<br />
  • 29. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />Design for 3 key stages of your player lifecycle <br />Build a system that’s easy to learn and hard to master<br />
  • 30. How do I learn? How do I get started? <br />
  • 31. If I play well, what skill am I developing?<br />
  • 32. What does it take to master this game?<br />
  • 33. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />Design for 3 key stages of your player lifecycle <br />Build a system that’s easy to learn and hard to master<br />Use game mechanics to “light the way” towards mastery<br />
  • 34. Nike+ Coach: clear feedback + progressive goals<br />
  • 35. Crowd-sourced stats community awareness <br />it feels good to be part of something larger than yourself <br />
  • 36. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />Design for 3 key stages of your player lifecycle <br />Build a system that’s easy to learn and hard to master<br />Use game mechanics to “light the way” towards mastery<br />As players progress, increase the challenge &amp; complexity<br />
  • 37. Find the Flow Channel<br />This is what designing for engagement is all about<br />
  • 38. Progressive Quests + New Mechanics<br />
  • 39. Additional UI &amp; PowerTools<br />
  • 40. 7 Core Concepts <br />Know your players: design for their personal &amp; social needs<br />Build fun/pleasure/satisfaction into your core activity loop<br />Design for 3 key stages of your player lifecycle <br />Build a system that’s easy to learn and hard to master<br />Use game mechanics to “light the way” towards mastery<br />As players progress, increase the challenge &amp; complexity<br />Embrace intrinsic motivators like power, autonomy &amp; belonging<br />
  • 41. Intrinsic value &gt; Extrinsic Rewards<br />Levels <br />Badges<br />Belonging<br />Points<br />Autonomy<br />Mastery<br />Power<br />Quests<br />Leaderboards<br />Prizes<br />Money<br />Meaning<br />Sex<br />Progress<br />Bar<br />Learning<br />Love<br />Fun<br />Self-Knowledge<br />Gold Stars<br />
  • 42. Extrinsic Motivators completing tasks<br />Task Completion LinkedIn Progress Bar<br />
  • 43. Intrinsic Motivators deeper engagement<br />Power to the PlayersModcloth’scrowd-sourced clothing line<br />
  • 44. Thank You!<br />for more like this, follow me on Twitter <br />@amyjokim<br />Contact me with feedback &amp; questions<br />amyjokim@gmail.com<br />Check our website for upcoming workshops<br />Shufflebrain.com<br />

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