Beyond Gamification: 7 Core Concepts for Creating Compelling Products

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  • Great presentation! Also check out our presentation on gamification on http://www.slideshare.net/fanminds/110712-fanmindsslidesharexl
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  • As an educator, creating engaging, compelling, and meaningful activities and experiences for all learners can be daunting. I enjoyed this presentation because it inspired to continue to be innovative and hopeful. Thanks!!!!!
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  • 1. Beyond Gamification
    7 Core Concepts to Create Compelling Products
    Amy Jo Kim, Ph.D. © 2011 All Rights Reserved
  • 2. My Life as a Social Gamer
  • 3. What is gamification?
  • 4. A Loyalty Program on Steroids?
  • 5. game techniques that turbo-charge products?
  • 6. real-world activities that resemble games?
  • 7. … experiencing a Hype cycle?
  • 8. Let’s Cut Through the Hype
  • 9. Let’s Cut Through the Hype
    Gamification
  • 10. Let’s Cut Through the Hype
    Gamification
    What’s the real story?
  • 11. We’re living in a Gambrian Explosion
    Will Wright
  • 12. Games are everywhere – everyone’s a gamer
  • 13. What is “Game Thinking?”
    What do Game Designers know?
  • 14. 7 Core Concepts
    Know your players: design for their personal & social needs
  • 15. Who’s Playing? What’s their Social Style?
    What are the Core Actions in the game?
  • 16. CompetitiveWin, Beat, Brag, Taunt, Challenge
  • 17. Cooperative
    Share, Help, Gift, Greet, Exchange, Join
  • 18. Expressive
    select, customize, layout, design, create
  • 19. Exploratory
    view, search, curate, collect, complete
  • 20. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
  • 21. Farmville crops  pleasure, satisfaction, self-expression
  • 22. Foursquare recommendations  fun, useful, social
  • 23. Amazon messaging  informative, trustworthy
    Purchase confirmation
    Shipping confirmation
  • 24. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
    Design for 3 key stages of your player lifecycle
  • 25. A good game takes the player on a journey
    Enthusiast
    Regular
    Novice
  • 26. Novice needs onboarding(welcome + goals + progress + achievable rewards)
  • 27. Regulars need fresh content/activities/challenges
  • 28. Enthusiasts need exclusivity, recognition, impact
  • 29. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
    Design for 3 key stages of your player lifecycle
    Build a system that’s easy to learn and hard to master
  • 30. How do I learn? How do I get started?
  • 31. If I play well, what skill am I developing?
  • 32. What does it take to master this game?
  • 33. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
    Design for 3 key stages of your player lifecycle
    Build a system that’s easy to learn and hard to master
    Use game mechanics to “light the way” towards mastery
  • 34. Nike+ Coach: clear feedback + progressive goals
  • 35. Crowd-sourced stats community awareness
    it feels good to be part of something larger than yourself
  • 36. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
    Design for 3 key stages of your player lifecycle
    Build a system that’s easy to learn and hard to master
    Use game mechanics to “light the way” towards mastery
    As players progress, increase the challenge & complexity
  • 37. Find the Flow Channel
    This is what designing for engagement is all about
  • 38. Progressive Quests + New Mechanics
  • 39. Additional UI & PowerTools
  • 40. 7 Core Concepts
    Know your players: design for their personal & social needs
    Build fun/pleasure/satisfaction into your core activity loop
    Design for 3 key stages of your player lifecycle
    Build a system that’s easy to learn and hard to master
    Use game mechanics to “light the way” towards mastery
    As players progress, increase the challenge & complexity
    Embrace intrinsic motivators like power, autonomy & belonging
  • 41. Intrinsic value > Extrinsic Rewards
    Levels
    Badges
    Belonging
    Points
    Autonomy
    Mastery
    Power
    Quests
    Leaderboards
    Prizes
    Money
    Meaning
    Sex
    Progress
    Bar
    Learning
    Love
    Fun
    Self-Knowledge
    Gold Stars
  • 42. Extrinsic Motivators completing tasks
    Task Completion LinkedIn Progress Bar
  • 43. Intrinsic Motivators deeper engagement
    Power to the PlayersModcloth’scrowd-sourced clothing line
  • 44. Thank You!
    for more like this, follow me on Twitter
    @amyjokim
    Contact me with feedback & questions
    amyjokim@gmail.com
    Check our website for upcoming workshops
    Shufflebrain.com