ITC offers a diverse product mix across multiple industries including FMCG foods, cigarettes, hotels, lifestyle retailing, stationery, personal care, safety matches, and agarbathis. Some key FMCG segments include foods (Ashirvad, Sunfeast, Candyman, Bingo), cigarettes (Gold Flake, India Kings, Bristol), lifestyle retailing (Wills Lifestyle), education and stationery (Classmate), and personal care (Fiama, Vivel). ITC has a wide range of products within each segment to serve customers.

1. Presented by

2. What is product mix?
Product Mix is the total number of product choices a
company offers their customer.
Large groups of Industries may have diversified
products within core competency. Larsen & Toubro
Ltd, Godrej, Reliance, ITC etc. in India are some of the
examples.

3. ITC PRODUCT MIX
FMCG HOTELS
FOOD WELCOMEGROUP
CIGARETTES WELCOME HERITAGE
LIFESTYLE-retailing FORTUNE
STATIONERY LUXURY COLLECTION
PERSONAL CARE
SAFETY MATCHES
AGARBATH

4. ITC PRODUCT MIX
 PAPER BOARD AND PACKAGING
 AGRI BUSINESS – RURAL SERVICES,
LEAF TOBACCO,SPICES,AGRI-INPUT

5. FMCG-ITC
FOOD -ASHIRWAD, SUNFEAST, CANDYMAN,BINGO,
KITCHEN OF INDIA

6. FMCG ITC-CIGARETTES
 INSIGNIA  BRISTOL
 INDIA KINGS  FLAKE
 GOLD FLAKE  BERKERLY
 SILK CUT
 NAVY CUT
 CAPSTON
 SCISSORS

7. FMCG ITC-LIFE STYLE RETAILING
 WILLS LIFE STYLE
 JOHN PLAYER
 MISS PLAYER

8. FMCG ITC-EDUCATION & STATIONERY
 CLASSMATE
 PERFECT CRAFT
 EXPRESSIONS

9. FMCG ITC-PERSONAL CARE
 FIAMA D’ WILLS
 VIVEL D’ WILLS
 SUPERIA

10. FMCG ITC-SAFETY MATCHES & AGARBATHIS
 MANGALDEEP
 EXPRESSIONS
 I-KNO
 EXPRESSION

11. FMCG ITC-KITCHEN OF INDIA
 CURRY PASTES  BIRYANIS- (NOOR
(BUTTER CHICKEN, MAHAL, BOHRI)
FISH CURRY,DUM  DESSERTS-
ALOO) (JODHPURI
 CHUTNEYS MOONGDAL HALWA,
(SHREDDED MANGO, AWADHI BADAM
MANGO& JEERA, HALWA)
MANGO & GARLIC

14. ASHIRVAD VARIANTS
 FLOUR –AASHIRVAD,  INSTANT MIXES- GULAB
SELECT ATTA, CHAKKI JAMUN, RAWA IDLI,RICE
ATTA IDLI, RICE
 SALT DOSA,KHAMAN
 SPICES – CHILLI DOKLA,RASMALAI
POWDER, TURMERIC
POWDER, CORIANDER
POWDER,PICKLE MIRCH

15. ASHIRWAD
 ATTA
 SALT

16. SUNFEAST VARIANTS
 BISCUITS –BUTTER,  DREAM CREAM -
CASHEW, CRUNCHY CHOCO,
COCONUT VANILA,ORANGE, MILK
 SNACKY- CHILLY CREAM
FLAKES,CLASSIC SALTED  GOLDEN BAKERY -
 GLUCOSE- ORANGE, CHOCONUT,
NICE,MILKY MAGIC BUTTERNUT, BUTTER
SCOTCH
 FIT-KIT – MULTI-
GRAIN,VITAMIN
 PASTA –CHEESE,
PIZZA,CHICKEN

17. SUNFEAST VARIETIES

18. FOODS
 MINTO – MINT O FRESH , MINT O COOL BLUE,
ORANGE MINT,LEMON MINT

19. CANDY MAN
 FRUIT FUN  MANGO LINKS
 BUTTER SCOTCH  MAHA MANGO
LICKS  LACTO
 ECLAIRS
 COFITINO
 NATKAT MANGO
 NATKHAT GUAVA

20. BINGO
 POTATO CHIPS –  HATKE JATKE –FUNKY
SALTED, MASALA, MASALA, TOMATO
TOMATO,CHATKILA TWIST
NIMBU
ACHAR,TANDOORI
PANEER TIKKA
 MAD ANGLES –
TOMATO
MISCHIEF,CHILLI
DHAMAKA,ACHAARI
MASTI

21. LIFE STYLE RETAILING
 WILLS LIFESTYLE (WILLS CLASSIC,WILLS SPORTS,
WILLS CLUBLIFE,WILLS SIGNATURE)

22. PERSONAL CARE
 VIVEL D’ WILLS
 FIAMA D’WILLS
 SHAMPOOS