The webinar discusses a case study of a pharmaceutical company achieving competitive advantage through intelligence analysis. Cliff Kalb of the Intelligence Collaborative presents on how a company was able to anticipate and outmaneuver a rival's launch through ongoing data gathering, analysis of efficacy and safety data, hypothesizing a positioning strategy, pre-market testing, and adjusting their own product's positioning in response. This delayed the competitor's launch by 18-24 months and captured an improved market position and additional $300-400 million in sales for the company.