Watch the workshops and lectures from TPAS2020: https://tp.click/1sF
Somto Ugwueze — digital marketer, content strategist, and founder of Somtoseeks.com. Founded in 2017, the blog has received nearly 1 million visitors to date. Somto talked about the key components of great content that appeals to travelers and the mistakes that bloggers make. She also shared tools and strategies to research content ideas.
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Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
TPAS2020 How To Build a Successful Travel Blog After COVID-19: Tips for Creating Epic Content
1. How to build
a successful travel blog
after COVID19
Tips for creating epic content
2. Rules of the sessionRules of the sessionRules of the session
How to build a successful travel blog after COVID19
This webinar is being
recorded
If you have any
questions, ask them
in the chat
We’ll send you the
recording and the slides
shortly after the webinar
4. About me
- I run the the solo female travel blog
somtoseeks.com.
- I’ve been blogging since September 2017.
- I’ve been featured in many publications,
including the Huffington Post, Matador
Network, Travel Noire, and more.
How to build a successful travel blog after COVID19
5. What you’ll learn today
How to build a successful travel blog after COVID19
6. How to build a successful travel blog after COVID19
The travel blogging landscape
post-COVID19
1
7. How to build a successful travel blog after COVID19
Things to do before launching
your travel blog
2
8. How to build a successful travel blog after COVID19
The key components of epic content
that appeals to travelers
3
9. Travel blogging:
Post-COVID19 predictions
- The travel blogging industry
will be smaller.
- Bloggers who aren’t making
any money will move on to
other niches/careers.
How to build a successful travel blog after COVID19
10. - Established bloggers will be able
to recover more easily because
of their strong brands.
- New bloggers will need to niche
down In order to stand out.
- Local travel will be more popular.
How to build a successful travel blog after COVID19
Travel blogging:
Post-COVID19 predictions
11. Things to do before launching
your travel blog
- Establish your why.
- Choose a niche.
- Research your target audience.
- Determine how you’ll
make money.
- Create a blog business plan.
How to build a successful travel blog after COVID19
12. Establish your why
- You need a compelling reason to start and continue to grow your blog.
- What’s your mission?
- Why does it matter?
- Who do you serve?
- What personal reasons are driving you?
How to build a successful travel blog after COVID19
13. Choose a niche: 5 questions to ask
1. What am II knowledgeable about?
2. Is there an audience for this niche?
3. Can I earn money writing about this niche?
4. How much competition is there in this niche?
5. Can I write about this niche for the next two years?
How to build a successful travel blog after COVID19
14. Tools and strategies for niche research
Blog income reports
How to build a successful travel blog after COVID19
15. Google Trends
- Shows the popularity of keywords overtime.
- Look at how each keyword performs over a span of years.
- Check to see if your topic is trending upward or downward.
How to build a successful travel blog after COVID19
16. Google Trends example – Africa travel
How to build a successful travel blog after COVID19
17. Google Trends example – Asia travel
How to build a successful travel blog after COVID19
18. Buzzsumo
- Shows the most shared online content for any keyword.
- Aggregates the number of shares that posts have received
on social media.
- You can compare the popularity potential of different niches.
How to build a successful travel blog after COVID19
19. Buzzsumo example – Couples travel
How to build a successful travel blog after COVID19
20. Buzzsumo example – Small group travel
How to build a successful travel blog after COVID19
21. Pinterest
How to build a successful travel blog after COVID19
- Visual search engine with 300 million monthly users.
- Helps users discover new ideas and inspirational content.
- Travel is consistently among the top 10 most searched topics.
24. Blog income reports
How to build a successful travel blog after COVID19
- Some bloggers publish income
reports that detail their monthly
income streams.
- These can give you ideas
for how to monetize your blog.
- Learn about the most profitable
products to promote.
25. Create a blog business plan
How to build a successful travel blog after COVID19
- Puts you mission, strategy,
and goals in writing.
- Provides a clear roadmap
to achieve your blogging goals.
- Serves as a reference point for you
throughout your blogging journey.
26. Key components of epic content
How to build a successful travel blog after COVID19
1. Addresses one topic in depth.
2. Offers a new perspective or addresses something
that most other posts omit.
3. Optimized for keywords but focuses on the reader first.
27. The process of writing epic content
How to build a successful travel blog after COVID19
1. Keyword research: Doing competitor research is better than just
brainstorming keywords.
2. Read through the top 1020 posts on the search results and look
for opportunities to add missing information or a new perspective.
3. Write a post that’s long and in-depth: aim for 1,200 to 5,000 words.
28. Keyword research tools
How to build a successful travel blog after COVID19
1. Keysearch – cheapest option and perfect for beginner bloggers.
Shows you the competitiveness of keywords and domain authority
of sites that are ranking.
2. SEMRush – Advanced: shows you the length of blog posts
that rank for any keyword. 7-day free trial.
3. Ahrefs – Also advanced but is best for link building. $7 day trial for $7.
30. Examples of epic content
How to build a successful travel blog after COVID19
- 4,000-word post about my
experiences with racism in Spain.
- Has ranked #1 on Google
for the keyword “racism in Spain”
for over 2 years.
- Covers the topic from different angles.
31. Examples of epic content
м
- 6,000-word mega post about
things to do in Madrid.
- Covers virtually every activity
category from restaurants
to shopping to museums.
- Ranks #1 on Google for “cheap
things to do in Madrid”.
32. Examples of epic content
How to build a successful travel blog after COVID19
- 1,300-word post about top sites to
see in Barcelona on a walking tour.
- Takes on an unpopular stance that
stirs up conversation.
- Shared almost 70,000 times
on Pinterest.
33. Examples of epic content
How to build a successful travel blog after COVID19
- 2,000 word post by Hand
Luggage Only.
- Uses beautiful imagery and
detailed descriptions to
showcase the islands of Croatia.
- Ranks #1 on Google for ‘islands
in Croatia’.
34. Examples of epic content
How to build a successful travel blog after COVID19
- 1,000 word post
by Be My Travel Muse.
- Challenges misconceptions
about solo female travel
and stirs up conversation.
- Went viral on Facebook and has
been shared almost 4,000 times.
35. Rookie mistakes to avoid
How to build a successful travel blog after COVID19
1. Writing for yourself instead of for your audience.
2. Ignoring SEO.
3. Focusing on quantity instead of quality.
4. Trying to build a presence on multiple platforms at the same time.
5. Not building relationships with other bloggers.