Michael Collins, TravelMedia.ie, TBEX Athens 2014 Presentation. "Travel Bloggers - Be Seen and Be Heard - Working with Tourist Boards & Travel PR's - Advice from the other side of the fence". #TBEX #TBEXAthens #TBEXEurope #ThisisAthens #VisitGreece
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Inbound hosted their first event in Leicester on November 9th 2012. 70 attendees were given a two hour seminar on how to develop their brand online through search, engagement and conversions.
Image credit: http://www.imagesource.com
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Building Amazing Author Websites:The Absolute Necessities by Deborah CarneyDeborah Carney
Authors need a website in addition to a social presence as a home base to build their platform.
What are the absolute necessities to building an amazing author website that attracts readers?
Amazon or other booksellers have hundreds of thousands of books – how can you be found?
Home Base – all your social points to home
Search Engine Optimization – Give the search engines a way to find you
Talk directly to your fans and potential fans
Your website needs to represent you as if you were standing in a bookstore selling your books, doing a reading from your books or were at a book signing.
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have search for local business! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to result in first page search engines ranking. Register to attend our FREE workshop and learn competitive ways to land your website on the first page of the search engine result!
At the end of our edutainment workshop you will:
-Be ready to claim your local and places listings
-Be able to validate your local and places listings
-Know how to COMPLETELY fill out your profiles
-Be ready to optimize your local and places listings
-And much, much more!
Rank Higher on Search Results! Over 45% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Philippines, October 2016.
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
This presentation shows you how to find a job online using social media & recruitment website. The resources are mostly catered to Lebanon and the Middle East.
Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals simple tips the big brands use to get more leads using social media marketing. The presentation is geared towards the hotel, restaurant and hospitality industry and includes real case studies from local businesses. A strong emphasis was put on the importance of user generated content, capturing moments, and visual storytelling using videos and images.
Amberly provides one on one Social Media Consultations for businesses who need help with Facebook, Pinterest, Instagram, Google+, Twitter, and LinkedIn. To receive a FREE quote on social media marketing services, please visit us at www.mannixmarketing.com or give us a call today at 518-743-9424.
Iowa REALTOR Convention - Digital MarketingMaura Neill
What does real estate marketing look like in today’s world? Marketing has changed dramatically in the past decade, and we’ve entered a new frontier. Reaching clients and potential customers used to be a costly venture – with long printing wait-times and pricey postage. Today, online marketing options offer us a free way to keep in touch with our current spheres and reach potential new clients, but the rules are different. This new school of marketing, with its multitude of social media platforms and opportunities, requires a new kind of marketing savvy and can be overwhelming to navigate. This course teaches you how to combine tools like Facebook, Twitter, and YouTube (and more!) along with email marketing and blogging, with the tried-and-true marketing techniques you already know. The class will teach you to:
* Develop an online brand that expresses who you are and helps you maintain a consistent online presence. * Create a social media strategy that works for you and incorporates the platforms with which you are most comfortable. * Combine “old school” techniques, like direct mail and print advertising, with new school opportunities, like your Facebook business page and blogging, to create a more cost-effective and optimized approach to marketing. * Incorporate public relations strategies into your marketing plan and be your own publicist.
Building Amazing Author Websites:The Absolute Necessities by Deborah CarneyDeborah Carney
Authors need a website in addition to a social presence as a home base to build their platform.
What are the absolute necessities to building an amazing author website that attracts readers?
Amazon or other booksellers have hundreds of thousands of books – how can you be found?
Home Base – all your social points to home
Search Engine Optimization – Give the search engines a way to find you
Talk directly to your fans and potential fans
Your website needs to represent you as if you were standing in a bookstore selling your books, doing a reading from your books or were at a book signing.
How to Get Found Locally on Google Page 1June Bachman
Nearly 100% of internet users have search for local business! Join Wendy and June of bWyse to learn important tactics for creating and optimizing your local search profiles to result in first page search engines ranking. Register to attend our FREE workshop and learn competitive ways to land your website on the first page of the search engine result!
At the end of our edutainment workshop you will:
-Be ready to claim your local and places listings
-Be able to validate your local and places listings
-Know how to COMPLETELY fill out your profiles
-Be ready to optimize your local and places listings
-And much, much more!
Rank Higher on Search Results! Over 45% of all searches are local searches - and those listed in the #1 position receive between 35% - 50% of the search traffic.
Empower Your Jobsearch with a Social Resume - updated 2016 Steen.digital
The whole presentation:
How to build and brand your own search and selectable social media cv (social media resume) and social reputation:
Empower your job search and next career move with your personal go to market plan.
For jobseekers, freelancers and small business entrepreneurs.
For e newer version: Go to Your Social CV (4 parts) Intro, step1, step 2 and 3 and step 4 and 5
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Liberty County Chamber/CVB CEO Leah Poole led a workshop specifically targeted at the real estate market on the Facebook and Instagram social media platforms. She provided tips and tricks on both good and bad social content.
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About...DesignBloggersConference
Keynote: Timothy Corrigan The Big Reveal: Everything You Wanted to Know About Building A Successful Brand & Design Business, From One of the World’s Top Designers!
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Phillipines...TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Philippines, October 2016.
Michael Collins #TBEX presentation - Bloggers; Working with Travel PRs and To...TravelMedia.ie
You’ve sent numerous emails, you’ve pitched to the best of your abilities, you’ve even followed up with phone calls BUT you still seem to be getting nowhere with that PR person or Tourist Board representative. You may have even already featured their client in an article or blog post but now the conversation has suddenly gone quiet. Why?
Unfortunately there are usually a number of reasons why you are not getting the results you had hoped for – all of which I plan to tell you about in my TBEX speaker session. Working as a travel PR, with a background in journalism and publishing, I am lucky to have stood on both sides of the fence when it comes to media/PR relationships.
Let’s begin with the obvious – first impressions count! Travel PRs receive numerous media requests and pitches on a daily basis so you need to make sure that you spark their interest and stand out from the crowd. Saying that, standing out from the crowd is only beneficial if it is in a positive way.
In the case of Travel PRs and Tourist Boards the first impression normally IS the last impression.
Travel PR’s are somewhat like elephants – they never forget and they have long memories so make sure your first encounter is a positive one.
Here are some tips on how to ensure you are remembered for the right reasons:
1. Manners cost nothing – Be polite and courteous. It will stand to you.
2. Do your research – know our clients and how we work.
3. Be pitch perfect – have your pitch prepared and ready. This is guaranteed to impress.
Once you have passed this first hurdle and built a relationship you then need to make sure you maintain it. Having a good working relationship with Travel PRs and Tourist Boards is essential as it will ensure the following:
1. Invites are being sent for a press trip to a far off location. Travel PRs and Tourist Boards are likely to think of people that they know and have had positive experiences with – make sure you are one of them!
2. Media outlets often liaise with PRs when they are in need of a travel specific journalist for a feature, TV slot or radio interview – if you have impressed in the past then they are sure to recommend you.
3. Need a favour? You’ll be in luck, but only if you have built up a good relationship.
Yes I know, it’s all well and good knowing how to maintain this working relationship – but how do you go about building it? During my speaker session at TBEX Dublin I shared some real-life examples with the audience of good and bad approaches and dealings between media and Travel PRs and Tourist Boards - have a look through this presentation to find out more.
Michael Collins - TravelMedia.ie - TBEX Asia 2015 Presentation - How to plan ...TravelMedia.ie
Michael Collins - TravelMedia.ie - TBEX Asia 2015 Presentation - How to plan the perfect press trip. At TBEX Asia 2015 Michael Collins discusses how to plan the perfect press trip. #TBEX #TBEXAsia #TBEXAsia2015 #TBEX2015 #Thailand #Amazing Thailand #Bangkok
TBEX Asia, Does Your Brand Content Inspire Travel Dreams, Sara MeaneyTBEX
Sara is Managing Director at top independently owned U.S.-based advertising agency, BVK. She leads the agency’s Earned Media teams, including public relations, social media, experiential marketing and promotions offerings, as well as the agency’s Content Studio. Sara has been recognized in the American Business Journals’ Forty under 40, and is a graduate of the University of Wisconsin–Madison.
Symeta: Nieuwe inkomstenbronnen voor uitgeversSymeta nv
Symeta gaf op 09/10/2013 een inspirerend seminar in samenwerking met UPP over nieuwe inkomstenbronnen voor uitgevers. Aan de hand van cases inspireerden we uitgevers om de stap te zetten naar gepersonaliseerde communicaties en zo een antwoord te bieden op de crisis.
Gastspreker Head Office toonde aan dat het loont adhv de Ethias-case.
Veel leesplezier!
Neem ook een kijkje op www.symeta.com/personalised
Fionn Davenport #TBEX - 'How to stay relevant in your community'TravelMedia.ie
Stay enthusiastic. Qualified criticism. Personal experiences. Small stories have the biggest impact. Fionn Davenport on hot to relevant to your community.
Michael Collins, TravelMedia.ie, Travel Centres Presentation, November 2014 -...TravelMedia.ie
Michael Collins, TravelMedia.ie, Travel Centres Presentation, November 2014, Local SEO. SEO your business. Customise your website to be found in local search. www.travelmedia.ie #TravelCC14
TBEX Asia 2016, To Drone or Not to Drone, Lina and David StockTBEX
David Stock Co-Founder of Divergent Travelers Convinced by my wife (Lina) to quit my job to travel after attending our first TBEX. Writer, Marketing Media Specialist, Videographer, Getty Images Video Contributor, GoPro Award Winning Photographer, Outdoorsman, Commercial/Private Drone (UAV) Pilot and Adventure Traveler.
Lina is one half of the travel blog, Divergent Travelers and with her husband, David, have been traveling the world full time for 3 years. Specializing in true adventure travel, they work together to bring their travels to life through visual media with professional photography, video and aerial drone work.
TBEX North America 2016; YouTube Essentials, Michael Collins and Leslie GrahamTBEX
CONTENT: Intermediate
Join Founder of TravelMedia.ie Michael Collins, and Unravel Travel TV’s Producer/Director Leslie Graham at TBEX North America 2016 Minnesota. In this session, you’ll learn how to manage and build a successful YouTube channel — how to SEO, upload and share, tag, monetize, build audience and get social traffic.
TBEX Asia 2016, Snapchat & More, Callin O'NeilTBEX
CONTENT, Cailin O’Neil is an award winning travel video blogger and social media influencer who has been running TravelYourself.ca for the past seven years. With a Major in Film and a background working in the Film and TV Industry, Snapchat is a natural fit for sharing her daily life, creative stories, and travels around the world to 47 countries and counting.
TBEX North America 2016; Connecting East with West: Attracting the Chinese Tr...TBEX
TBEX Business, FlywithMaggie has been a successful and conscious effort at enriching the travel sensibilities of modern Chinese travelers. It covers a wide spectrum of thoughts that highlight the adventure aspect of travel and the exclusivity of luxurious and exotic getaways. Hidden Gems Media Production aims to bring exciting and unique travel experiences to the fast growing Chinese outbound travel market. Our travel reports focus on the unusual or lesser known travel activities that cannot be found through OTA or group program. We produce promotional travel reports for local and national travel offices as well as hospitality and other travel suppliers.
TBEX 2016 North America; Accessing Your Destination, Cory Lee & Kay MaghanTBEX
TBEX Business, Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has been everywhere from Australia to Iceland, just to name a few, and he blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. He has been featured in the Los Angeles Times, USA Today, The Huffington Post, and many more, making him one of the leading accessible travel experts. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.
TBEX Asia 2016, Writing Expert Hotel Reviews, Jennifer DombrowskiTBEX
CONTENT, Jennifer Dombrowski is a location independent globe trotter who is now based in Bordeaux, France after living in Italy for seven years. She works as a freelance social media strategist and is an award-winning travel writer. She is also a travel correspondent on Traveling on the American Forces Radio Network. Luxe Adventure Traveler was named one of the top travel blogs to watch by the Huffington Post and has been featured by top publications such as National Geographic, CNN, Buzzfeed , and The Telegraph. Her iPhoneograpy has also been featured on USA Today, Travel + Leisure and the Travel Channel.
TBEX Europe 2016, Editorial Calendars, The Backbone of Your Content Machine, ...TBEX
CONTENT, After working in performing arts for a time, Louise was bitten by the travel bug during a once-in-a-lifetime trip to Brazil. Since then she has joined the ranks of Lonely Planet’s editorial team and spends her days drooling over stunning travel snaps and inspiring articles. Louise’s dream trip would be sailing to the Galapagos for spot of wildlife watching.
TBEX Europe 2016, Assess Content Needs Throughout the Consumer Sales Funnel, ...TBEX
TBEX BUSINESS, Kei co-founded and runs Venture Republic that owns Japan’s largest online travel metasearch engine and online travel guide media “Travel.jp” and blogger generated online travel media “Trip101.” As CEO, he took the company public in 2008 after 7 years of operations. Previously, Kei worked at Mitsubishi Corporation, Japan’s leading trading & investment firm. He received a BA of Laws from Keio University and an MBA from the Harvard Business School. He also serves as co-founder of WIT (Web in Travel) Japan, President of Venture Mitakai at Keio University, and Executive Committee Member of Harvard Business School Club of Japan.
COMPANY WEBSITE BLOG FACEBOOK TWITTER LINKEDIN
TBEX Europe 2016, Does Your Brand's Content Inspire Travel Dreams, Sara MeaneyTBEX
TBEX BUSINESS, Sara is Managing Director of BVK, a top 25 independent advertising and marketing agency. She is lifelong student of human behavior and motivation, which is what makes her such an effective leader of earned media and integrated content strategy. Sara excels at planning and executing integrated brand content. Many organizations and universities have enlisted her for her knowledge of social media, content strategy and the psychology of marketing. On top of a psychology degree from the University of Wisconsin–Madison, she has completed executive education programs in Business Marketing Strategy at Harvard and Integrated Marketing Communications at Kellogg.
TBEX Europe 2016 Europe, Understanding the Leisure Traveler, Robert van der VeenTBEX
Robert van der Veen is a Research Fellow in the Marketing Department at Oxford Brookes University. He has a long-standing interest in studying tourist behaviour for destination marketing and satisfaction index modelling. He is keen to enhance the exchange between theory and practice in the field of tourism. His work in understanding leisure travellers has been supported by various research grants and has been published in leading academic journals (Annals of Tourism Research, Journal of Travel Research and Journal of Travel & Tourism Marketing).
Interrelationship between tourism and transportationDebarshi Rox
this slide will let you get a glimpse of the relationship of tourism with transportation. an essential topic for students pursuing their career in Tourism Management
This presentation will feature 5 Strategies for Branding your Business Online:
1. The Website
2. Social Media
3. Blogging
4. Email Marketing
5. Networking
Consistency is key.
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKESemrush
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
A startup course that I delivered to a group of 18 in Maldon in Essex courtesy of Moat Foundation and Colbea. We were looking at developing the marketing and sales side of their business
Social Media Optimization & the “Social Three” Cirrus ABS
Social Media Optimization & the “Social Three”: Presented by Kevin Mullett (@kmullett) for Cirrus ABS on Sept. 28th 2010 at the NIIC in Fort Wayne Indiana.
http://www.cirrusabs.com, http://www.twitter.com/cirrusabs, http://www.facebook.com/cirrusabs, http://www.youtube.com/user/cirrusabs, http://www.linkedin.com/compaines/cirrus-abs, by email: mailto:info@cirrusabs.com or by phone: 1.877.817.4442.
Digital Strategy Frame 5 Website alignment Part 2 - digital strategy trainin...Doyle Buehler
How to develop a digital strategy with the proper usage of your website as a digital asset.
Websites are not all created equally - discover what the should all have in order to develop the deep customer solution online.
Which Social Media Channel is Right for Your BusinessFB Smarty
It can be so confusing. How do you know where you should focus. Who is your target audience and which social network channels do they spend time on. Michelle Fontaine of FBSmarty and Social Media by Michelle shares this presentation which was given at the Empowering Women in Business Conference at Nichols College March 2013.
The Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0Dan Sodergren
These are the Notes for Attendees of the BSEEN workshop on Digital Marketing 2.0. Produced and delivered by Dan Sodergren of Great Marketing Works. Where we cover branding and values, values and marketing, digital marketing and social media, social media and planning, creation of a calendar, creating content and memes, mastering twitter, advanced blogging, google analytics, email marketing, mobile marketing, pinterest, instagram, vine and youtube! As well as AIDA RRR and how you create a full and rich digital marketing plan and customer experience for your business.
Similar to Michael Collins - TravelMedia.ie - TBEX Athens 2014 Presentation - Travel Bloggers - Be Seen and Be Heard (20)
TBEX June 2022_Marbella_Michael Collins_Travelmedia.ie_What the FLoC_with typ...TravelMedia.ie
What the FLoC? Google Topics and How New Data Tracking Affects Publishers, Advertisers and Platforms.
https://tbexcon.com/2022-europe/speakers/michael-collins/
Michael Collins - TravelMedia.ie - TBEX Europe 2018 Presentation - How to win...TravelMedia.ie
Michael Collins, TravelMedia.ie, TBEX Europe 2018 Presentation: How to win at SEM - Search Engine Marketing. #TBEX #TBEXeurope #TBEXostrava2018 #TBEXeurope2018
Content Marketing, Blogging and Social Distribution for Travel & Tourism - Do...TravelMedia.ie
Michael Collins, TravelMedia.ie / TTR, presented at the Donegal Tourism Seminar in October 2017 on the topic of 'Content Marketing, Blogging and Social Distribution for Travel & Tourism'.
Social media and SEO for Travel Agents - Worldchoice Ireland Conference Novem...TravelMedia.ie
Social media and SEO for Travel Agents - Worldchoice Ireland Conference November 2016. Social Media and SEO presentation featuring a Facebook case study from Grenham Travel. #WChoiceConf
10 Social Media Marketing Tips for Travel Agents November 2016 TravelMedia.ie
10 Social Media Marketing Tips for Travel Agents November 2016 - Travel Centres Conference - Mulllingar, Ireland 2016. Michael Collins, TTR, TravelMedia.ie #TravelCconf
Michael Collins, TravelMedia.ie, Leslie Graham, Unravel Travel - TBEX Europe ...TravelMedia.ie
Founder of TravelMedia.ie Michael Collins, and Unravel Travel TV’s Producer/Director Leslie Graham presentation at TBEX Europe 2016 in Stockholm - 'Building a Community on YouTube'. In this session, you’ll learn how to manage and build a successful YouTube channel — how to SEO, upload and share, tag, monetize, build audience and get social traffic. #TBEX #TBEXStockholm
How to Trend on Twitter - Michael Collins - TravelMedia.ie - TBEX Stockholm 2016TravelMedia.ie
Michael Collins, Founder and MD of the specialist travel PR agency TravelMedia.ie, explains how they have trended on Twitter. In this presentation Michael takes his audience through a step by step guide on how to trend, what works and what doesn't. The presentation was first given at the travel bloggers conference, TBEX, in Stockholm, July 2016.
Michael Collins, TravelMedia.ie, Leslie Graham, Unravel Travel - TBEX North A...TravelMedia.ie
Founder of TravelMedia.ie Michael Collins, and Unravel Travel TV’s Producer/Director Leslie Graham presentation at TBEX North America 2016 Minnesota - 'YouTube Essentials'. In this session, you’ll learn how to manage and build a successful YouTube channel — how to SEO, upload and share, tag, monetize, build audience and get social traffic. #TBEX #TBEXna
TBEX Europe 2015, Keynote, Michael Collins, TravelMedia.ieTravelMedia.ie
TBEX Europe 2015, Keynote - The Future of Travel Media & Travel PR, Michael Collins, TravelMedia.ie.
#tbex #tbexeurope #incostabrava #lloretdemar #catalunyaexperience #catalunya #spain
www.tbexcon.com
www.travelmedia.ie
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
9. What do WE want to achieve today?
– to have more knowledge than your competitors
– to understand from the inside where we all fit in the greater
scheme of things
– to be able to communicate better with tourist boards and
PRs, speak their language – stats, SEO, evergreen etc.
– to know what they want, to see the relationship from the
other side of the fence
– to get more trips, more invitations, more money
17. “If I Had More Time,
I Would Have Written
You a Shorter Letter”
- Pascal
18. Follow, Like, Share, Tag
– Follow, Like, Share, Tag our content and we’ll do the same.
– Obvious, but not everyone is doing it.
– Helps us get to know you in advance.
– You are now on our radar.
– Use our hashtags. We monitor our hashtags.
– #puglia
– Incorrect use of hashtags not acceptable
19. Then and Now – Travel PR
- press releases
- photocalls
- press trips
- media monitoring and
clippings
- boring
• public relations
• trade representation
• social media
• online advertising
• media buying
• content marketing, blogger
relations, content creation
• SEO
• events, road shows and awards
23. Diversification
• work more diversified
• more skill sets required
• work with third parties more
• contractors, writers, specialists
• to the client – it is still just media
• you will need to do the same
• public relations
• trade representation
• social media
• online advertising
• media buying
• content marketing, blogger
relations, content creation
• SEO
• events, road shows and
awards
24. Why Diversify
• The client is always right
• Media agency – Everything is MEDIA
media buying, blogging, content marketing, press trips, press releases,
radio/TV competitions, Facebook management, filming promo videos,
SEO, website design/maintenance
• You never say NO to the client
• Why?
• Once piece of work leads into the next
• At the end of the day it’s the relationship that matters most
25. Why Diversify, continued………
• If you only have one string to your bow you only have one
narrative. That can make for a short conversation.
• The end justifies the means. Take a different tact.
• “How can I help?” You’d be amazed at the answers.
• Think of this business as like a sweetshop. The customer will
buy, it’s just a question of which sweet – unless you only sell
one kind of chocolate bar.
• Product – PR, road shows, awards, SEO, content, social
media, newsletters, online advertising, media buying,
networking events, videos…………………………..next year will be
different again………………………..
27. from the horses mouth
airlines, PRs, tourist boards, operators
28. • key metric, engagement, not no. of
followers/fans
• sales/media kit – even though they
don’t have a budget for bloggers
• ABC – always be closing/selling
• we have to evaluate you, and then
sell you on – hotel – attraction
• evaluate every request
#visitstockholm
#outinstockholm (LGBT)
@visitstockholm
Emilia Geijer
emilia.geijer@stockholm.se
29. • government owned, means limited
budgets
• definition - not a journalist,
majority of work is blogging
• tourist boards have priority
markets – China, India, BRIC
• “bloggers” – now a priority market
#visitstockholm
#outinstockholm (LGBT)
@visitstockholm
Emilia Geijer
emilia.geijer@stockholm.se
30. • readership, not just stats
• media packs
• break it down – Twitter, where are
they from (see next slide), not just
how many
• be specific about what you want
• UK office of Atout France manages
the budget for the UK market
(France v Stockholm)
@atoutfranceUKpr
@atoutFranceIEpr
London, UK office
31. • PR departments haven’t
traditionally had budgets – so why
ask for money/to get paid
• advertising/sponsorship
departments do have budgets
• think about why and whom you are
approaching
• trip = content = PR
• trip = payment = commercial
@atoutfranceUKpr
@atoutFranceIEpr
London, UK office
32. top 8 countries, top 5 locations, gender, interests, also
follows
33. • #icanflysas campaign – summer 14
• worked with paid bloggers
• paid bloggers didn’t have stats
• agency had stats
• bloggers - not up to date with the
tools that allow them to track their
own traffic/reach
• stats not forthcoming
@SAS
London, UK office
34. • Czech Tourist Authority – Czech Tourism
• use the same parameters for journalists
as bloggers.
• except that they will also look at
fans/followers and engagement.
• interest in Czech Tourism.
• places of interest in the Czech Republic.
• very few blogger requests.
London, UK office
35. SEO – didn’t mention anything except SEO
So I’ve taken a look and the organic visibility isn’t that
great. Our tool gave it a visibility score of 0 and couldn’t
find any major terms it ranks for.
Given the format of the posts it’s not really surprising as
they are not really text heavy, meaning that they don’t
have the depth that Google is looking for to rank a page
highly.
Scrolling through the posts there’s very little with regards
to travel and it seems that it focuses more on lifestyle
feature – fashion, clothing and makeup . So, I’m slightly
sceptical at whether a post may translate.
UK office
36. SEO continued…………..
Looking at the social media accounts
both the Facebook and Twitter accounts
have a solid number of followers but
there’s little to no interaction on
individual posts, which is worrying
because that’s where the majority of
traffic should come from.
UK office
37. • quality of previous blogs/writing
• stats
• social media following
• active, both blog and socially
• relevance to the theme/destination
@wearedubai_uk
fb/wearedubai.uk
London, UK office
38. • country of origin according to market
strategy
• profile in home market, famous, well
known, also appearance
• follower numbers
• quality of content
• themes in blog and destinations
• other travel/tourism works
@visitportugal
fb/vsitportugal
London, UK office
39. Two examples of what we are looking for. A
lot of affinity between the blogger and the
way they write and manage their blogs, and
our destinations/products and
communication strategy.
http://www.marialeonstyle.com/viajes/
http://www.lamaletadecarla.com/
@visitportugal
fb/vsitportugal
London, UK office
41. From the Horse’s Mouth – Take Aways
• SEO
• Engagement, not numbers of followers/fans
• Stats, Stats, Stats
• Not just stats, breakdown the stats (Twitter)
• PR versus Commercial departments
• Everyone’s got a different approach, e.g. @AtoutFranceUKpr
• One office versus multiple office, France v Stockholm
• Relevancy
• Previous blogs – good writing.
42. SEO
• Google Analytics - where is your traffic coming from.
• Google Webmaster Tools - provides you with detailed
reports about your pages' visibility on Google. Essential for
SEO. Key search terms, links etc.
• Google Keyword Planner, via Adwords, but you don’t need to
spend. Lets you reseach keywords based on a URL or landing
page. Crystal Ski.
• Twitter, via their advertising platform. You don’t need to
spend. Atout France.
• Moz SEO.
43. SEO plugins
• First. Everything points to WordPress as the no 1 content
platform for SEO. The www.travelmedia.ie is built entirely on
WordPress.
• Yoast is our preferred SEO Plugin for WordPress. Make sure
you are using it, or another. Free version is perfectly good.
On everypage of www.travelmedia.ie we use Yoast.
• Rinse and repeat. Play with the keywords you are using.
• Meta-tags, meta-descriptions, titles, lists, heading, H1, H2
tags.
45. SEO
Not all professional PRs (internal or external) are using
these tools, only the more advanced or those with enough
resources.
This is an opportunity for you to stand out from the crowd
and impress.
It’s not that difficult.
If it were easy everyone would be at good it.
46. All Stats are Relative
• Explain your stats.
• Take Visit Stockholm as an example.
• All blogger relationships managed from Stockholm, unlike a
national tourist board.
• A bloggers with 100,000 followers on Twitter.
• What does that mean?
• Everything and nothing.
• Ireland, France, USA, Germany etc.
• 80,000 ABC circulation. Irish Times in Ireland (paper of record)
47. Blog Length
• Short v Long, e.g. 300 words v 1500.
• There is no golden rule.
• Less than 300 words isn’t good for Google.
• Over 1500 is good for Google.
• But 1500 broken down to three different article is three
different URLs and three different sets of meta-descriptions,
H1 and H2 tags, titles etc etc.
• If it should be broken up, break it up.
48. What is your DISTRIBUTION strategy
• Sure you have one. But are you telling everyone. Media
Pack.
• The obvious is Facebook, Twitter, YouTube, Instagram etc.
• You don’t need to be social.
• But you do need to be distributing.
• The not so obvious, but the best distribution is SEO.
• But, you need to tell us. “I distribute via SEO. Here is my
strategy. Here are examples. Here are my keywords. This is
how I do my SEO.”
• We can see you socially but we can’t see all your SEO stats.
49. Checklist
We’ve created a blogger checklist
A list of what tourist boards and other travel industry PRs look
for when evaluating a blogger request.
Subscribe for updates to the checklist.
http://www.travelmedia.ie/blogger_checklist
52. The World is Global
• You are global, so are we.
• It’s no longer about London, Paris, New York, Milan.
• The travel industry is a village. We meet a few times
a year.
• We all know each other.
• WTM UK, ITB Berlin, ATM Dubai, INDABA Durban,
IPW USA.
53. The World is Global
• CaminoWays.com. Dublin based, 30 staff, 1 Irish person.
@caminoways
• Largest operator on the Camino globally.
• We are looking for travel bloggers right now for
CaminoWays
54. The World is Global
• Don’t bluff. We all know each other. PRs, tourist boards etc.
• I spent 6 years as a travel editor, publisher, writer.
• Work with global travel PR networks.
• Partner offices UK, France, USA, South Africa, Australia, Italy,
Spain, Germany, India, China, Belgium, Netherlands, etc.
55. The World is Global
The business of travel is done by people who
know and like each other, from a relatively
small community, from all over the world, who
meet 4-5 times a year.