The document discusses blogging and provides tips for business blogging. It explains that blogging allows one to share their thoughts and opinions with others on the internet. It has become an important marketing tool for businesses to share information with potential customers. The document then provides several tips for business blogging, such as writing about topics related to your business and using blogging to increase the visibility of your website and search engine rankings. Finally, it recommends performing thorough analysis of your competition and having a sound strategy before launching a business blog.

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2. What is blogging?
 Short for your own personal space where you write… publish and
share. Everything from your thoughts to establishing your views on
matters that matter.
 Blogs definitely have reshaped the web, impacted politics. It takes a
verdict to put a person up or pull a person down. It has enabled a
voice to millions of people, bringing them to a common platform.
 But blogging in the current scenario has gone beyond just voicing
your opinions. It has gained a business factor to it. It’s a great
marketing tool as they provide a platform to share information with
prospects and influences.
 They are free and easy to setup too.
 Blogging daily can give the visitors something to look forward to
and can direct the attention towards your website. You can be the
“voice of authority” people follow.
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3. Blog writing tips for business
 One may know about blogging, but business blogging remains as a
question in minds.
 It a marketing tactic used to get your website more visitors/traffic. As
mentioned before, blogging has grown up to be an important tool to get
noticed.
 While doing business blogging, you have to keep in mind the subject
matter you have to write about. It should be related to your business. Your
business blog has to talk about the business you are in.
 The main difference between regular blogging and business blogging is the
intent; A businesses blog is all about bringing in traffic that leads to traffic ~
making money.
 The main reason behind blogging for your websites is so that the visibility
of your website increases-not through only people searching for your
website but also through the search rankings. The more relevant pages
with actionable content you have the more your rankings increase. But you
can’t just write about some random or abstract stuff and alienate your
visitors-you want them to feel validated. Hence focused and targeted
blogging comes to use.
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4. Top 5 questions to ask before launching your
first blog
It seems like a very exciting world to jump in, but let us remind you-
blogging is no piece of cake. Personal blogging may seem hip and cool but
business blogging means tough work. So before proceeding further, you
should ask yourself-
 Are you ready? How much do you know about the subject?
 Do you have a plan? Is there a particular way you’d like to proceed in?
 Have you built the brief? What is the focal point and where do you want to
reach?
 Have you come to a mutual consent through contract? Are there any prior
businesses involved? Have you made their contracts?
 Have you set yourself up to succeed? Have you paced your writings?
Decided what tone would be beneficial for business?
 Having a sound and well researched strategy will help you to go on the
track. The stories of jumping in blind may make you want to settle with
historical content, but a sound idea about how and why you want to blog
would help you proceed further.
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5. How to launch a successful
blog
 PHASE ONE: ANALYSIS
 PHASE TWO: THE MAIN BUILDUP OF
THE BLOG
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6. PHASE 1: ANALYSIS
First step to be taken is a full competition analysis. This includes:
 Insight into what kind of content being made by the competitors such as the
name of the website, the theme, the tonality, the frequency at which it is
being produced, traffic levels. Be a fan of your competition and soon you’ll
get an insight into what works for them and how can you separate your
work from that.
 The marketing techniques that are benefitting them. It may be highlighting
a certain aspect of the blog, guest blogging, giving shout outs -you name it.
It helps you gauge out which tools you would prefer to promote through.
 A breakdown of the social scenario, including the types of content
generated, shared and how, what kind of people are engaging in them.
This will give you an insight on your audience.
 SEO and traffic analysis of competition to see SEO wise where do they
stand and where can you edge out. Things you need to know when you
want to get a stronghold all to yourself.
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7. PHASE 2: THE MAIN BUILDUP OF THE
BLOG
This now include:
 Branding- blog name, logo, design, development etc.
 Traffic Generation: the content, SEO, page structure etc.
 Utilizing BuzzzFeed to generate and bring traffic, actively follow and get an
article published there.
 Enlist into a community that caters into something similar to what you are
blogging on. Utilize guest bookmarks too.
 Building email subscribers through mails, newsletters, competition
 In content call to action which would urge people to go forward with what
you are providing them. Compelling call to actions work.
 Enlisting Social media through wall posts, IG pictures, tweets for people to
share and get insight into what you are. Also great involvement of audience
can be ensured through this.
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8. How to blog successfully about
anything
To blog for a hobby, one can narrow himself down to whatever he feels like
writing. But a business blogger should write about a plethora of topics
pertaining to his business. To make it all seamless and having a single
voice, here’s what one should keep in mind:
 Questions should be asked and solutions should be provided. Every good
blog contains a certain amount of questions which would keep the readers
thinking “hey! Even I had this question in mind”.
 Use available resources for natural research. Pursue the answers as if you
were the reader themselves. Search for it using keywords, look out for
Quora and see how others have answered to it. That might provide an
inspiration to work upon.
 A vision of what you’ve covered. After getting the correct amount of
inspiration, visualize how would you want it to be, which tone would you
use, how would you structure it. Conceptualize and put it into
implementation.
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9. 1o simple steps to create a blog your audience
will like
You have done a research on all blogs available related to your subject matter and
must have made note on the disparity in terms of popularity. While some blogs are
hot cakes on the traffic and social media portals ,some are damp squibs. You want
to be the former, not the latter. So here are a few steps that will help you go about it.
Step #1: Identify your target audience.
The audience you’re writing for. A blog is a great way to build a new base as well as
connect to your existing base. Remember, your blog must provide something for
both the bases to make an impact and ensure that they’ll be visiting again.
Step #2: Choose your subject carefully.
Know your subject well. Know whether you’re comfortable writing about it. Choosing
a subject isn’t easy. Be in the audience’s shoes and think about what they would like
to read.
Step #3: Do your research.
After deciding on the theme, research extensively. Check out for the new trends on
the topic. A well-researched blog post is an attractive blog post. People like reading
about topics that contain facts and figures so as to give them assurance that it has
been meticulously researched for them.
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10. 1o simple steps to create a blog your audience
will like
Step #4: Create a content calendar.
Many blogs have started with a bang only to falter in the midway. In fact it’s
common for blogs to lose steam quickly. Don’t fall into that category. Set
realistic goals on blog posts and plan ahead.
Step #5: Make your blog a feast for the eyes.
They say what is seen is retained more in the mind than what is heard. And we
human beings are of a visual nature. Naturally we will get attracted to content
which has visual supplementation. Add visuals, it’ll explain better and add
aesthetic values.
Step #6: Make your blog search-engine friendly.
Have a keyword research. Decide on a good title. But don’t over stuff with the
keywords. Make your content easy to be shared. Write something connected to
the topic.
Step #7: Experiment with keywords.
Use alternate keywords to garner potential audiences. They will increase your
reach. Think beyond the regular keywords and go for the synonymic keywords.
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11. 1o simple steps to create a blog your audience
will like
Step #8: Consider guest blogging.
After you have set up your blog, you need means to promote it. Guest blogging
is a great way to ensure traffic to your website. It also gives the audience a
glimpse of whatever you’re in to. Guest blog for similar blog topics.
Step #9: Show your readers appreciation.
Readers love it when bloggers show that they care. It makes them feel wanted.
It can inspire confidence and make them feel they are a part of it. It also
benefits you as they keep on talking about your blog to other places. Promotion
guaranteed.
Step #10: Make calls-to action a top priority.
Call to actions are the main reason your blog is written-to supplement your
business. Make the call to actions seem compelling yet subtle as to not feel
gimmicky or forced upon. They should be given the importance they deserve.
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12. Blog Writing Tips with a personality
To make the blog writing tighter
If your writing skill falters-heavens save your blog! Just joking. Here the
three keys that ensure your writing is tight as synthetic leather on a hot
summer day
 Visuals are your friends. It’s more of the show, than tell. Help them
visualize things and engross their interests through visual cues.
 Write personal stories. They need to feel connected to what they are
reading. Build that connect. Writing is an art of storytelling. Convey
beautiful stories.
 Make a statement. Get your facts correct. Build them up to put your point
across. A well validated point gathers interest. Logic supplements a good
point.
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13. Thank You
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