The document discusses strategies for creating, organizing, marketing and measuring content to boost SEO. It provides tips on defining the target audience, expanding the types of content created, conducting keyword research, planning content creation through calendars and tools, marketing content through guest posting, interviews and citations, and making content easy to share. The overall focus is on developing a long-form content marketing approach through inbound strategies.
Harnessing Social Media to Build Your Professional BrandMary Ann Halford
Presentation on how professionals can use social media to build their professional brand. The presentation was given to the Lone Wolves NYC group by Mary Ann Halford of BizWorks360.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
[Webinar] 5 Steps to Designing Psychologically Powerful Landing PagesUnbounce
There is no buy button in your customer’s brain. But what neuroscience can tell us is that most customer decisions are based upon irrational influences. We call them emotions.
In this Unwebinar, internationally-renowned CRO expert André Morys will showcase the neuromarketing techniques that his team used, including MRI scans of the human brain at work, to increase a client’s sales by 800%. André will demonstrate how you can apply these techniques to your own campaigns using a simple 5-step process for creating landing pages that resonate on a deep psychological level.
You'll learn:
- Why most customer decisions are irrational
- How to find the right psychological cues for your audience
- André's simple 5-step process for A/B testing your research
...plus, much more!
From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content ...Uberflip
Creating effective content means creating content that your audience loves — every time. But that kind of success rate is unheard of. Right?
In this B2B Content Hacks session, MarketingProf’s Ann Handley shares her hacks for how to create ridiculously consistently good content.
Modthink Small Business Workshop - Sales Driven Digital MarketingBrent Robinson
Participants will gain a broad understanding of digital marketing strategy, technologies and content marketing for small businesses and startups. We'll provide the marketing basics with examples and plenty of resources.
You'll come away with enough understanding of digital marketing to confidently discuss marketing with new hires, agencies, and contractors. If you are a Do-It-Yourselfer, you'll have a clear path and resources to build your marketing platform..
We cover in this workshop:
1. Basic Digital Strategy Marketing (Buyer's Journey, Sales Funnel, Ideal Customer Persona)
2. Technology Foundations (Website, Social Channels, Calls to Action, CRM)
3. Content Marketing Basics (Topics, Graphics, Social Syndication, Content Calendar)
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
Harnessing Social Media to Build Your Professional BrandMary Ann Halford
Presentation on how professionals can use social media to build their professional brand. The presentation was given to the Lone Wolves NYC group by Mary Ann Halford of BizWorks360.
Tip Per Minute: A Hyper-Active SEO Brain DumpIan Lurie
Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
[Webinar] 5 Steps to Designing Psychologically Powerful Landing PagesUnbounce
There is no buy button in your customer’s brain. But what neuroscience can tell us is that most customer decisions are based upon irrational influences. We call them emotions.
In this Unwebinar, internationally-renowned CRO expert André Morys will showcase the neuromarketing techniques that his team used, including MRI scans of the human brain at work, to increase a client’s sales by 800%. André will demonstrate how you can apply these techniques to your own campaigns using a simple 5-step process for creating landing pages that resonate on a deep psychological level.
You'll learn:
- Why most customer decisions are irrational
- How to find the right psychological cues for your audience
- André's simple 5-step process for A/B testing your research
...plus, much more!
From 'Good Enough' to 'Can’t Get Enough': How to Consistently Create Content ...Uberflip
Creating effective content means creating content that your audience loves — every time. But that kind of success rate is unheard of. Right?
In this B2B Content Hacks session, MarketingProf’s Ann Handley shares her hacks for how to create ridiculously consistently good content.
Modthink Small Business Workshop - Sales Driven Digital MarketingBrent Robinson
Participants will gain a broad understanding of digital marketing strategy, technologies and content marketing for small businesses and startups. We'll provide the marketing basics with examples and plenty of resources.
You'll come away with enough understanding of digital marketing to confidently discuss marketing with new hires, agencies, and contractors. If you are a Do-It-Yourselfer, you'll have a clear path and resources to build your marketing platform..
We cover in this workshop:
1. Basic Digital Strategy Marketing (Buyer's Journey, Sales Funnel, Ideal Customer Persona)
2. Technology Foundations (Website, Social Channels, Calls to Action, CRM)
3. Content Marketing Basics (Topics, Graphics, Social Syndication, Content Calendar)
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You’re about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How to devise a content strategy post content audit - BrightonSEO Jul 2021Jess Peace
High-quality content is an essential part of SEO and, for many, is considered to be one of the most important ranking factors. But to really reap the reward of great content, you’re going to need a plan of action!
A clear content strategy will help you create content which is useful, informative, engaging and relevant to your audience.
From keyword mapping to content repurposing, content pillars and topic clusters, to detailed knowledge hubs and link-worthy campaign content which scores dreamy AF headlines - in this talk I’ll share some top tips I’ve learned from various roles in the industry, on how to create a killer content strategy.
Being Green in a Changing World of Search Engine OptimizationRebecca Gill
This WordCamp Miami presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.
SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.
This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.
Tips and tools for effective SEO and brand recognition - eCommerce Expo Melbo...Bespoke Agency
My presentation from the 2014 eCommerce conference and expo in Melbourne. In it i highlight a low cost scale able data driven content marketing technique for eCommerce sites. I call out tools you can use and how this fits into your wider SEO and content efforts. enjoy.
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
Content is all the rage these days. How does a small business afford the time or money to create all this necessary content? This presentation will demonstrate how to get an ROI on the investment of either your time or money when creating content.
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
Understanding your audience; Agile thinking & your content - Kerboo webinar 1...Charlie Williams
In this webinar for Kerboo I took a detailed look at how an agile thinking approach to your content can lead to SEO dividends.
With an agile approach, the audience's needs come first, & by combining this with user-centred keyword research which looks at intent as well as language you create a content development environment where SEO content, UX & content strategy meet.
This environment encourages creating content that is useful, that answers questions, & this matches the moves being made by Google to present the best possible answer to the implied question behind every search.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
My presentation for the SEMrush webinar with Aleyda Solis and Mordy Oberstein on the Biggest Developments in SEO in 2021 and what to do about them in 2022. I focused on Google Discover and Google's SERP 'Microsites'.
User Intent & SEO - Agents of Change Fall 2018Evolving SEO
Reverse Engineering Google for Traffic and Revenue- you LISTEN to the presentation here for now, video coming soon! https://s3.amazonaws.com/theagentsofchange/aoc/2018+Audio/Dan+Shure.wav
SEO Blog Growth: My Top To Bottom Process - ContentJam 2018Evolving SEO
I was going to talk entirely about keyword intent, but realized I wanted to actually give attendees my entire process for growing blog traffic with SEO. It starts with the keyword research and walks through the overall process all the way to updating and maintaining content.
Thought Leadership & Marketing Your StartupEvolving SEO
**View VIDEOS of the presentation here: http://www.evolvingseo.com/2012/06/28/marketing-for-startups-presentation-at-distilled-nyc/
Presentation from Distilled SEO Meetup in NYC June 27th 2012 - Marketing Your Startups With Thought Leadership
Case Study: Mysterious Google Search [Fave]Evolving SEO
***This slidedeck accompanies my guest post on the Distilled SEO Blog:
http://www.distilled.net/blog/seo/weird-google-result-case-study-fave/
Go there for full info!!
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
16. Define Your Audience
@dan_shure
#NIMRI
Be
able
to
complete
this
sentence
People who are most like to buy my
[product/service]….
…are also interested in___________________.
21. Define Your Audience
@dan_shure
#NIMRI
A
List
Apart
–
Determining
User
Needs
h1p://alistapart.com/ar@cle/audiences-‐outcomes-‐and-‐determining-‐user-‐needs
Mike
King
–
Personas
In
Search
h1p://www.slideshare.net/ipullrank
h1p://moz.com/blog/the-‐new-‐seo-‐process-‐quit-‐being-‐kanye
23. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Teach
&
Share
–
Watch
The
Classic
Video
By
Jason
Fried
hMp://youtu.be/Ks2saa38Id4
24. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Tell
A
Story
hMp://www.smartpassiveincome.com/about/
25. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Tell
A
Story
hMp://www.evolvingseo.com/2013/05/19/moving-‐to-‐worcester-‐ma/
26. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Use
Internal
Data
/
Be
Transparent
hMp://moz.com/blog/mozs-‐18-‐million-‐venture-‐financing-‐our-‐story-‐metrics-‐and-‐future
27. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Curate
–
Gather
all
links
and
resources
from
an
event,
share
with
aMendees
and
your
network.
28. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Curate
–
Internet
Marke^ng
Conference
List
hMp://keyphraseology.com/internet-‐marke^ng-‐seo-‐conferences/
29. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Start
An
Industry
Study
Or
Report
–
Cost
of
SEO
hMp://moz.com/blog/seo-‐pricing-‐costs-‐of-‐services
30. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
Start
An
Industry
Study
Or
Report
–
Email
Stats
hMp://mailchimp.com/resources/research/email-‐marke^ng-‐benchmarks/
31. Expand Repertoire Of Content Types
@dan_shure
#NIMRI
There’s
Opportunity
In
Sta^c
“Boring”
Pages
Upworthy’s
Privacy
Policy
Infographic
-‐
hMp://www.upworthy.com/privacy
36. @dan_shure
#NIMRI
Use
Internal
Search
Data
–
Find
internal
search
words
users
are
exi^ng
from
and
create
that
content.
Keyword Research For Topic Ideas
37. @dan_shure
#NIMRI
Use
Webmaster
Tools
Query
Data
–
Connect
To
Analy^cs
Keyword Research For Topic Ideas
38. @dan_shure
#NIMRI
Use
Webmaster
Tools
Query
Data
–
Connect
To
Analy^cs
Keyword Research For Topic Ideas
39. Where To Get Topic Inspiration
@dan_shure
#NIMRI
40. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Use
HARO
For
Links
41. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Use
HARO
For
Links
TOPIC
IDEAS
42. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Vet
An
Idea
On
Social
43. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Turn
Blog
Comment
Into
A
Post
44. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Use
Quora
/
Listen
45. Where To Get Topic Inspiration
@dan_shure
#NIMRI
Answer
In
Quora
Or
Your
Own
Site
49. Plan And Organize
@dan_shure
#NIMRI
Use
A
Content
Calendar
–
WordPress
-‐
hMp://wordpress.org/plugins/editorial-‐calendar/
Google
Docs
Template
-‐
hMp://unbounce.com/content-‐marke^ng/how-‐to-‐create-‐a-‐successful-‐editorial-‐
calendar/
58. Get In Front Of New Audiences
@dan_shure
#NIMRI
Art
Of
Blog
Commen^ng
h1p://www.seomoz.org/blog/comment-‐marke@ng-‐as-‐an-‐inbound-‐
tac@c-‐whiteboard-‐friday
h1p://www.quicksprout.com/2012/02/21/an-‐advanced-‐guide-‐to-‐an-‐
effec@ve-‐seo-‐commen@ng-‐strategy/
59. Get In Front Of New Audiences
@dan_shure
#NIMRI
Guest
Post
For
Links
Traffic
&
A
New
Audience
h1p://www.dis@lled.net/blog/seo/a-‐guest-‐pos@ng-‐process/
h1p://www.seomoz.org/blog/how-‐to-‐evaluate-‐guest-‐post-‐opportuni@es
h1p://www.seomoz.org/blog/guest-‐blogging-‐strategies-‐whiteboard-‐friday
60. Get In Front Of New Audiences
@dan_shure
#NIMRI
Get
Interviewed
–
site:youtube.com
[keyword]
interview
61. Get In Front Of New Audiences
@dan_shure
#NIMRI
Get
Interviewed
–
inurl:podcast
[keyword]
interview
62. Get In Front Of New Audiences
@dan_shure
#NIMRI
Cita^on
Labs
–
Link
Prospector
63. Get In Front Of New Audiences
@dan_shure
#NIMRI
Speak
-‐
meetup.com
65. Make Content Easy To Share
@dan_shure
#NIMRI
Use
Short
URLs
h1p://pointblankseo.com/link-‐building-‐strategies
• Short
• Easy
to
say
• Easy
to
remember
66. Make Content Easy To Share
@dan_shure
#NIMRI
Use
Short
URLs
Or
Use
A
URL
Shortener
Bitly
Goo.gl
Ow.ly