The document provides tips for writing online content in a concise and engaging manner for readers who scan and multitask. It recommends using short sentences, subheads, an inverted pyramid structure, lists and bullets, active voice, internal links, specific and searchable headlines, and keywords in titles and URLs to improve search engine optimization. It also offers five tips for effective social media writing such as including links and asking questions to engage readers.
From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
From www.futureofnews.net, UNC Assistant Professor Ryan Thornburg presents tips for editing and producing online news -- including SEO, headlines, blurbs and links.
Internal Linking. Why you can’t afford to ignore it!Heba Said
With a solid internal linking strategy you can help your content to rank higher, whether it is old or new. As you can control it not like external links.
After publishing your content. Leave for 3 months, and then it's time to re-optimize it and make your content 10x better!
Improve your keywords, discover new entities, content and readibilty.
These slides were created for the course:
Comm 350R Social Media
Dr. Matthew J. Kushin
Department of Communication
Utah Valley University
For more on the course see:
http://profkushinsocial.wordpress.com
For more about the professor, see:
http://profkushin.wordpress.com
or @mjkushin on Twitter
The Donald W. Reynolds National Center for Business Journalism hosts this free Webinar, "Think Like Google - What You Need to Know About SEO." Chad Graham and Robin Phillips present best Web practices for search engine optimization.
For more information, please visit http://businessjournalism.org.
A bit about SEO and journalism.
Who do you write your content for? The search engines or your readers? With comment from Shane Richmond, Kevin Gibbons, Matt Kelly and Derek Powazek.
How To Build Links Your Competitors Can't Steal...James Brockbank
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement & application of onsite search data to improve their marketing.
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
A bit about SEO and journalism.
Who do you write your content for? The search engines or your readers? With comment from Shane Richmond, Kevin Gibbons, Matt Kelly and Derek Powazek.
How To Build Links Your Competitors Can't Steal...James Brockbank
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.
Google announced its new Hummingbird algo update, putting lots of SEOs into doubts and concerns – what should this algo change mean to you and your website? To make sure you don't get down into panic and plan your SEO strategy wisely, we've put up this short guide to explain what Hummingbird update is, how it affects your rankings and how to adapt your SEO strategy to benefit from the changes.
Google's Hummingbird and the Entity Search RevolutionCyrus Shepard
Google retooled its search engine late last year, introducing a new system called "Hummingbird" that moves beyond keyword search and into "entity search." Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can _ and should _ take advantage of this change.
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
March 27, 2018 at the Triangle Marketing Club in Raleigh, I did a presentation to marketing professionals on how to understand the importance, behavior, measurement & application of onsite search data to improve their marketing.
Judith lewis - LAC 2017 - Walking hand in hand: Combining PR and SEOiGB Affiliate
A joint PR and SEO strategy can help your website strike gold. Having a strong online brand reputation will only ever grow your link acquisition without introducing any black-hat tactics. However, many affiliates can ignore PR as a “nice to have” rather than a “need to have” which instantly rules out some effective wins for your SEO goals and the opportunity to grow your business from a website to a brand.
Andy Bar, Head Yeti at leading PR and SEO agency 10 Yetis, will demonstrate the fundamental tools and real results that can be achieved by a united PR and SEO front.
What kind of campaigns work (ideas and themes)
How you can fast track the volume of links
How you can compete with bigger brands
Take away of 10 practical tips
Christoph C Cemper - LAC 2017 - Link building & off-page SEO for 2017 and bey...iGB Affiliate
Google Penguin changed SEO forever. Before April 2012 you could easily buy a ranking position but that time is long gone. The Google Penguin spam filter is now part of Google’s core algorithm and works in real time. You need to keep an eye on your link profile and start building high-quality links.
Google confirmed that links are in the top two ranking factors, alongside great content. Therefore, you need to be able to structure your SEO efforts with the intention of creating sustainable and quality links for 2017 and beyond.
Why links are an integral ranking factor and will always be
How links are not all the same
The best sustainable link building methods
How Humans & Machines Can Improve Site Search Results - Search Y: ParisJP Sherman
When it comes to improving your site search results, it takes both human ingenuity and some machine learning. Learn how to improve your site search results with hands-on tactics & then learn how to structure a machine learning element to augment it. This presentation was delivered live and in person at the 2020 Paris Search Y Conference
Presentation to staff at the State Library of Victoria on how to write for the web - also useful for anyone interested in web writing. Presented (several times) in October 2007 by Philippa Costigan and Kelly Gardiner.
With more people building their own blogs, learn how to create more usable blogs and content for your audience. We will review 10 usability guidelines to help you create and manage your blog.
Arvaan Technolab provides Software and website Development, Multimedia Solution, Professional SEO Services, Animation,Children book's & Comic book's,Entertainment Application
This presentation touches on how organizations can better serve mobile users without spending a lot of time (or budget). I presented it at Denton NewsTrain in September 2018 and Denver NewsTrain in April 2019.
#WCFay 2015 Writing online for beginners (WordPress emphasis)Jamie's Notebook
Writing for online audiences is different than any other kind of writing. This presentation was for WordCamp Fayetteville 2015 and discusses online writing with a WordPress emphasis.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Web writing 30
1. Thanks for joining us today. Our session will begin shortly. February 24, 2011 – 1 p.m. EST Please be sure to have functioning speakers or a headset plugged in. Sponsored by:
2. Better Web Writing in 30 Mins. Lynn Walsh Texas Watchdog / RTDNA Blogger @lwalsh http://www.lynnkwalsh.com Ryan G. Murphy Digital Media Editor, RTDNA @rmurphydigital @RTDNA rtdna.org Host Producer
3. How People Read Online Think about your own reading habits online for a moment... You’re scanning… You’re searching… You’re multitasking… You’re a bit impatient…
11. Headlines Headlines are the most important and most difficult element of web writing. What makes them difficult? You are writing for 3 audience: People – the headline needs to be enticing, relevant and not misleading. Social Media – the headline needs to be sharable, i.e. quickly turned into a conversation piece. Search Engines – the headline needs to be complete and contain excellent SEO terms. Remember, your headline can appear ANYWHERE on the web – think RSS – so something like “Big Explosion in Bangor” just won’t do.
12. Headlines Continued Headline # 1: “Reporter Sexually Assaulted in Egypt” Pros – I’m minimally enticed to click into this. I want to know who was attacked and what the circumstances were. It includes a keyword or two in there that might be searched on Google. Cons – The keywords are not specific enough to give you any positive return on your time investment. Most importantly, I’m left with many questions. Headline #2: “CBS Reporter Lara Logan Attacked, Sexual Assaulted in Cairo” Pros – This headline, which is obviously better for the sake of demonstration, includes great SEO keywords including CBS, Lara Logan and Cairo, all very searchable and relevant terms. People can share this and start a dialogue quickly on Twitter and Facebook. Cons – might be a little long for certain content-management systems or some news’ organizations’ policies TIP: search Google Trends if you have trouble with keywords
13. Better SEO in 60 Seconds In addition to the actual story, Google will be searching for keywords in two VERY important places. In fact, they are the most important places: In <title> tags for your website or page In the URL of the story TIP: constantly monitor your analytics to see how, and perhaps why, certain keywords helped generate better traffic. All analytics tools include keyword reports. TIP 2: use keywords in image names and include links!
14. 5 Tips for Better Social Media Writing 1. Always include a link. 2. Don’t just re-type the headline. 3. Ask questions. 4. Engage and grab readers’ attention. Be social. 5. Type how you search.
