1. The document provides 10 strategies for building links to drive competitors crazy, including blogs, news media, social media, jobs sites, directories, shopping sites, trusted sites, business sites, sites that already link to you, and co-linking. 2. It emphasizes researching link prospects thoroughly, creating valuable content to engage audiences, and turning existing activities like customer interactions into link building opportunities. 3. The key is to make link building a routine part of business by focusing on sites that are relevant and well-established and by starting small with targeted blog outreach.