The document provides a final recommendations presentation for an internet marketing project on a blog called DivineEquine. The presentation summarizes analytics on the blog's performance, including page views, social media followers, and engagement. It also provides recommendations on further optimizing the blog and its internet marketing strategies through search engine optimization, social media marketing, email marketing, and more. The overall goal is to increase traffic to the blog and engage more of the target audience of equine enthusiasts.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Topic Overview:
1. What exactly is Internet Marketing?
2. The different types of Internet Marketing
3. Users of Internet Marketing
4. Online marketing vs offline marketing
5. How to be a real Internet Marketer: Qualities of a successful Internet Marketer
6. How to really make money online
7. How to make an Internet Marketing Plan
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
One study says that 35 % percent of all small businesses in the US advertise online and that online advertising will reach $60 billion by 2010. The benefits of Internet marketing are tracking online user behaviors and it is relatively inexpensive to generate new business and build brand awareness. The most recent growth in online marketing is in social media marketing, including business blogs, WOMM and online reputation management. There also has been tremendous growth in search engine marketing with SEO and search engine advertising.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Comprehensive Digital Marketing course provided by Ogma Techlab, one of the best training and development company for professional courses.
With updated content of digital marketing, Ogma TechLab provides hands-on experience cum internship opportunities to students. This slide have a overview of digital marketing.
To know more about this course please visit our website
https://www.ogmatechlab.com/course/complete-digital-marketing-course.html
Now, a web appearance has become more important to grow a business than being only an additional resource. However digital marketers recommend moving one step further with the help of “blogging“.
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
An effective digital strategy will help you take the right decisions to make a company successful online. A strategy process model provides a framework that gives a logical sequence to follow to ensure inclusion of all key activities of strategy development and implementation. We recommend the SOSTAC planning approach.
Digital Marketing For Small Businesses
Small Business Digital Marketing
- For your small business to be noticed, a digital marketing strategy is must and compulsory now.
Digital Marketing Presentation by Yatin MehndirattaYatin Mehndiratta
You can watch the Presentation with Computer Voice on YouTube that I made -
Link of the Video: https://www.youtube.com/watch?v=FC3o9KocVX4
Hi guys, this is Yatin Mehndiratta. I made this PPT for a Presentation Competition in my College and everyone liked it. So i thought of sharing it here.
If you liked this presentation subscribe my channel on youtube i.e. EduTainer ( https://www.youtube.com/edutainer )
I will Upload more Presentations there soon.
Thank You :)
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
Credit card fraud is a growing problem that affects card holders around the world. Fraud detection has been an interesting topic in machine learning. Nevertheless, current state of the art credit card fraud detection algorithms miss to include the real costs of credit card fraud as a measure to evaluate algorithms. In this paper a new comparison measure that realistically represents the monetary gains and losses due to fraud detection is proposed. Moreover, using the proposed cost measure a cost sensitive method based on Bayes minimum risk is presented. This method is compared with state of the art algorithms and shows improvements up to 23% measured by cost. The results of this paper are based on real life transactional data provided by a large European card processing company.
Get Focused Consulting offers practical online marketing services from getting your website on the 1st page of google, to helping you get found online by more qualified visitors to your website and then show you how to convert more visitors into clients.
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We help you grow your business using online tools.We have a five step process to get targeted traffic and quality leads into your business via online tools, what we provide is:-
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Inbound marketing involves getting found by your potential customers through search and social media.
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See you online,
Clodagh S.Higgins
@clodaghhiggins
Presentation by Africa Riviera, a Web Consultant of Your Host Solutions delivered this presentation to small business owners who wanted to learn about how to use social media sites to grow their businesses.
Hi!
Like everybody knows, our courses are coming to an end soon, that's why I decided to make a PPT which resume all my SMM Quarter!
I hope you'll enjoy it guys!
Content marketing is not easy, it takes a lot of elbow grease to create valuable content and even more to promote it! The promotion part is something that many companies tend to miss when looking at a content marketing strategy. A general rule of thumb is you should spend 30% of your time creating content and 70% promoting it. That’s why I created this checklist you can use to promote the content you work so hard to create.
Not sure how Facebook can help you grow your client base? This issue of the NGH Convention newsletter provides insights into how social media can help you grow your practice.
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
Tips for educators using social media: what it is, why it is important and how to use it to find jobs both in the classroom and outside of the classroom. This presentation is great for anyone who needs a basic social media introduction as well.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
Understand your options with respect to various social media platforms and which ones are likely to enhance your fundraising campaigns and philanthropy program in general.
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
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Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
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A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
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5 Things You Need To Know Before Hiring a Videographer
Internet marketing final ppt
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Humber Internet Marketing Final Project
Submitted By Michelle Redel BFA - April 24/2012
2. Perspective
Marketing through the Internet
has many benefits: lesser
marketing costs and wide
exposure are the basic
advantages of internet
marketing.
There are many ways through
which a company can promote
its product and services in the
internet- For instance through-
various websites, emails, forums,
blogs and articles. Internet
marketing is a very effective tool
for advertising and promotion
due to audio-visual features.
Through online marketing, you
can reach to masses. It focuses
5. Internet Marketing as a Tool
Internet Marketing as a tool can have many
benefits. If you have a quick look at the previous 2
slides you can see by the statistics that the internet
is a powerful tool because so many people use it
and rely on it worldwide on a daily basis and
continues to grow. This gives it an abundance of
potential now and unlimited potential as we
progress into the future as well.
Even for small businesses who have a small budget
for advertising and marketing can utilize internet
marketing and reach as many as those big
businesses who have bigger budgets to work with.
This makes internet marketing user friendly and
proves that you don’t have to be a genius to
capitalize on the use and benefit from it, there are
no boundaries.
6. Overview
List of all social media sites
•http://www.youtube.com/user/divineequineblog?feature=mhee
•http://twitter.com/#!/DivineEquine1
•http://www.facebook.com/DivineEquine1
•http://divineequine.blogspot.ca
•http://pinterest.com/divineequine
7. Blog Topic - DivineEquine
My blog named DivineEquine is a personal blog
dedicated to Equestrian Topics and discussions
from The History on the evolution of the horse to
current events in the Horse world. Posts may also
include Horses related topics such as Horses in Art,
Tips on Training, Nutrition, Breeding, Horses in
Sports and Racing, Horse Vacations, or anything
that I find current in the world of Horses.
I chose this topic because I have a lifelong passion
for horses and thought it would be a topic that I
would have plenty of resources to write and blog
about. It's targeting audience is for people like
myself who are Equine enthusiasts, whether it be
through history and art, or perhaps as a rider, owner
or breeder on a small scale.
8. Blog Persona
The typical persona profile for my blog would be
mostly females from those who see themselves
as Equine Divas, to those who are more
focused on horses as a hobby or own them for
pleasure riding, etc. They are aged 20-50 years
old, have some formal education and are
employed in order to supplement what can be a
costly venture even as a small time horse
owner and equine enthusiast.
9. Target Market
Geographic and locations for this profile may
include both town and country residents living
in North America, Europe, Australia, and
Central America.
Psychographics for this profile may include
people who value Horses and outdoor
activities, like to spend their extra time and
money on horses as a hobby, or as amateur to
advanced equine enthusiast.
Behaviouristics for this profile may include
those who are looking for entertainment and
information related to horses and the Equine
industry, from those who have simple
interest to those who are more informed
formally by education.
10. Blog Post Title List for
DivineEquine
1. Eclipse and the DNA of a Champion - April 10/2012
2. Monterosso provided Godolphin with first Win since 2006 – April 4/2012
3. Horse Vacation Destinations – March 28/2012
4. Equine Vet Technologies Used Today – March 21/2012
5. OLG Proposes Redirection of Racetrack Subsidies – March 13/2012
6. Jockey Club sets up Racehorse Injury Reporting website – March 8/2012
7. Threats to Horse Racing Subsidy Sends Industry People to Defend their
Turf – February 22/2012
8. Black Caviar Undefeated Queen Sprinter World Wide of Thoroughbred
Racing as of 2012 – February 13/2012
9. A Horse , a Horse my kingdom for a Horse – February 7/2012
10. Children as Activists for The Million Dollar Horse March – February 1/2012
11. Muybridge and the Discovery of Four of the Floor – January 23/2012
12. Van Gogh's Earlobe 2011 – January 20/2012
11. Summary of Performance
Total Facebook Likes now 48
Pinterest 15 following & 15 followers
Blog visits Pageviews to date is 572
Twitter 151 Tweets, 34 following, 18
Followers
YouTube 7 Total subscribers
HubSpot Grader 59
12. Business Review of
DivineEquine
Blog: Besides using Google analytics I have also
added tools directly onto my blog as shown above
here. They are informative and add details for the
viewer to see and the blog writer to show off. I like the
clustr maps because it shows you exactly when and
where the visitors came from.
For Google analytics from Feb 1 – April 23 the totals
are as follows:
13. Business Review of
DivineEquine 2
Twitter: Total to date is 151 Tweets, 34 following and 18 Followers. I think
twitter is my least favorite method of social media used. Basically most of
tweets were streamed from my Facebook page. So I put the least amount of
effort into it and the results basically reflect that. I’m personally not into
“tweeting” because I feel no need to know tidbits of useless information every
30 seconds and its not enough detail to really grab my attention. I really find it
more annoying then anything else really, so I would probably have slim to no
use for twitter for future use either personally or professionally. In summary, I
am not a sheep therefore I find no need to Tweet!
Facebook: Currently is Total 48 Likes, Friends of Fans 17,887, weekly Total
reach 225 and 1 talking about this. As we already know that this information
changes and varies from week to week as has been recorded in the metrics. I
find facebook relatively user friendly and find doing daily posts is not a
problem as long as there is some relevant information to post. So I would
personally and professionally continue to use facebook as long as it stays
relatively streamlined. I may not have the most likes but pushing 50 is
fabulous for now considering it is still fairly new page.
14. Business Review of
DivineEquine 3
YouTube: Although I did post regular weekly videos, I only ended up with
7 YouTube Subscribers. I’m not sure if its average or not but feel as the
YouTube is really secondary to the blog itself and facebook and also
harder to market in getting people to join it. I’m on the fence with it as a
marketing tool and really depends on what your marketing and how
much you want to put into a tool that may not give much back in terms
of results or metrics from it.
Pinterest: 15 followers and following. As for Repins I lost count because it
does not automatically tally and save those results for you, but I did
have many repins, it’s true. Again what you put in is what you get out of
it, the more pins you add the more people take notice and repin, and
join you - simple.
Social bookmarks: The only bookmark I joined was Reddit, which
notified me that in the category of horses that one is not allowed to post
personal blog or website info, which I did anyways and managed to
drive some traffic from it to my blog. StumbleUpon, Digg and Delicious I
did not have a chance to really touch upon or use them at this point but
would in the future for business traffic.
15. Business Review & Indicated
Actions
Key Learning's and Suggestions:
What I learned with Internet marketing is that what you put in is
what you get out of it. It is a very time consuming activity and
depending on your chosen subject can determine how much
traffic your site can drive to itself without any additional help
vs. how much you need to work on optimizing your sites by
using the various channels and methods of optimizing your
site and driving traffic to it with tools to help make the site
popular and savvy on the world wide web.
If I was doing this as an actual business or to even make money
personally then I would have to increase my efforts in order to
maintain all of the elements that were created along with
additional efforts to streamline and navigate additional traffic
to the blogs and social media sites, in order to maximize its
full potential. Such as joining more social book marking sites,
joining more relevant social media sites and increase number
of posted blog posts topics, etc.
16. Recommendations
o Website : No I don’t plan on having a web-site at this point. If I were
creating an actual business then most likely I would also plan to
implement some type of E-commerce web-site in conjunction of
what has already been started or suitable for a real Equine business
on the Internet.
o Blog: I am quite happy with my blog the way it is. I like the design
and content I have created for it and will try to continue it even if it is
just for personal use. Again if it were or does become a business,
that in hopes to profit I would add more elements and put more time
into it then I would be just for an assignment as it is now.
o SEO: Strategies to improve search rankings could include joining
more relevant social media sites, joining more social media book
marking sites. Add a sitemap, as it lists all your site content on one,
easy-to-use page which is great for visitors and search engine
crawlers alike. Also try to target a few relevant, good-quality sites
and directories that are full of useful info and that rank well on the
search engines, and try to get a link back from them these web-
sites. Web site usability and link development go hand in hand.
People tend to link to sites whose content they find useful and
informative.
17. Recommendations: PPC &
Mobile
o PPC: I only created one PPC and had some
Mobile Web
technical issues as well. Key words could be
App
Horses, Health, Equine, Nutrition, History, News,
Creation
Sports and Pedigree for starters. The competition is
anyone in the equine industry with a blog, website
or even print media campaign. The average cost per
click could be 2.50 per click to start, again without
having any budget information it is hard to even
project an average cost for this type of Ad.
o Mobile marketing: I find that this program is
somewhat buggy as well. I would try to include all
the relevant links from the social media section;
Twitter, YouTube and the Blog to be included with
the mobile marketing web application. Custom
content could be used for specific stories or
marketing of special products and sales, etc.
18. Top Ten Websites for Ad
Display
List of Top 10 websites for Ad display: This would be
more precise if there was an actual chosen product
or service. However here is the List I have chosen
for this category.
1. http://www.smartpak.com
2. http://www.eyeD.com
3. http://www.horse-canada.com
4. http://www.horseherbs.com
5. http://www.greenhawk.com
6. http://www.equlifestyle.com
7. http://www.BloodHorse.com
8. http://www.omegaalphaequine.com
9. http://www.thehorse.com
10. http://www.woodbineracetrack.com
19. Recommendations
Continued
o Social media: For this section I thought that the efforts we had been
doing is a social media campaign already and again I don’t have a
specific product or service as it is general equine info and would
need to establish this first to proceed with an actual campaign
o Affiliate marketing: does not apply to my business at this time
because the business needs to be clarified first. Also I would rather
introduce affiliate marketing later after the business and marketing
efforts have become almost exhausted with current efforts in order
to keep most of the profits internally, rather then giving a
commission at this point.
o PR: As I’m not impressed with Pitch engine because I was unable to
properly upload my intended press release, I highly doubt that I
would use it again. If there is a better softwear to use then I’m full of
ideas to write and release, until then scrap press releases done on
Pitch Engine.
20. Email Marketing
Recommendations
Email Marketing: My sample Email newsletter is shown here to
the right. For instance I would currently choose to write a
newsletter around the issues facing the Horseracing industry with
OLG and OHRIA currently:
OHRIA Budget 2012 Action Update
Last month, just after the Ontario budget was announced, we
asked you to phone NDP MPPs and help make the case for
protecting Ontario's horse racing industry. Together we mobilized
thousands of people and were able to get our industry included
as part of the NDP negotiations with the Liberals over the budget.
On Tuesday, MPPs will vote on the budget for the first time. It is one
of two votes that will happen in the next little while on the budget
that could defeat the government.
With the stakes so high it is critical that you phone NDP MPPs again
to remind them how important Ontario's horse racing industry is
to our economy. It is important that everyone in our industry
share our stories with the NDP. We need the NDP to understand
the serious degree of impact here.
I have been impressed by the NDP's commitment to stand up and
fight for our industry, and it is important in the coming days and
weeks, we solidify that by making our concerns part of their
negotiation.
This presents an incredible opportunity, but one that will only be
realized if we all stand together and everyone picks up the phone
21. Rationale
Why? Because I did it my way . . .
Well not exactly I’m just trying to fulfill the course outline
obligations by learning and trying to adapt to the ever
changing technology available to marketers and those using
the internet in the hopes of making it a profitable venture with
whatever business happens to be the topic or target subject.
So in part I would be using my own imagination and creative
juices to maximize the flow of potential customers to my web-
site. The other part would be more on a technical level as in
how to follow directions given and implement new ones of my
own that have potential to increase traffic and profits
simultaneously.
Nothing ventured, nothing gained as they say, as it is somewhat
by trial and error and the rest is up to the universe to deliver
and respond to those actions and seeds that are put out there
in hopes of achieving the desired response of the Marketing
piece being produced.
22. DivineEquine for All the Equine Enthusiasts
on Earth
Hope you enjoyed the presentation. The End