TPAS2020 How To Build a Successful Travel Blog After COVID-19: Tips for Creating Epic Content

How to build
a successful travel blog
after COVID19
Tips for creating epic content

Rules of the sessionRules of the sessionRules of the session
How to build a successful travel blog after COVID19
This webinar is being
recorded
If you have any
questions, ask them
in the chat
We’ll send you the
recording and the slides
shortly after the webinar

SpeakerSpeakerSpeaker
Somto
Ugwueze
Blogger & digital marketer,
Somtoseeks.com

About me
- I run the the solo female travel blog
somtoseeks.com.
- I’ve been blogging since September 2017.
- I’ve been featured in many publications,
including the Huffington Post, Matador
Network, Travel Noire, and more.

What you’ll learn today

The travel blogging landscape
post-COVID19
1

Things to do before launching
your travel blog
2

The key components of epic content
that appeals to travelers
3

Travel blogging:
Post-COVID19 predictions
- The travel blogging industry
will be smaller.
- Bloggers who aren’t making
any money will move on to
other niches/careers.

- Established bloggers will be able
to recover more easily because
of their strong brands.
- New bloggers will need to niche
down In order to stand out.
- Local travel will be more popular.
Travel blogging:
Post-COVID19 predictions

Things to do before launching
your travel blog
- Establish your why.
- Choose a niche.
- Research your target audience.
- Determine how you’ll
make money.
- Create a blog business plan.

Establish your why
- You need a compelling reason to start and continue to grow your blog.
- What’s your mission?
- Why does it matter?
- Who do you serve?
- What personal reasons are driving you?

Choose a niche: 5 questions to ask
1. What am II knowledgeable about?
2. Is there an audience for this niche?
3. Can I earn money writing about this niche?
4. How much competition is there in this niche?
5. Can I write about this niche for the next two years?

Tools and strategies for niche research
Blog income reports

Google Trends
- Shows the popularity of keywords overtime.
- Look at how each keyword performs over a span of years.
- Check to see if your topic is trending upward or downward.

Google Trends example – Africa travel

Google Trends example – Asia travel

Buzzsumo
- Shows the most shared online content for any keyword.
- Aggregates the number of shares that posts have received
on social media.
- You can compare the popularity potential of different niches.

Buzzsumo example – Couples travel

Buzzsumo example – Small group travel

Pinterest
- Visual search engine with 300 million monthly users.
- Helps users discover new ideas and inspirational content.
- Travel is consistently among the top 10 most searched topics.

Blog income reports
- Some bloggers publish income
reports that detail their monthly
income streams.
- These can give you ideas
for how to monetize your blog.
- Learn about the most profitable
products to promote.

Create a blog business plan
- Puts you mission, strategy,
and goals in writing.
- Provides a clear roadmap
to achieve your blogging goals.
- Serves as a reference point for you
throughout your blogging journey.

Key components of epic content
1. Addresses one topic in depth.
2. Offers a new perspective or addresses something
that most other posts omit.
3. Optimized for keywords but focuses on the reader first.

The process of writing epic content
1. Keyword research: Doing competitor research is better than just
brainstorming keywords.
2. Read through the top 1020 posts on the search results and look
for opportunities to add missing information or a new perspective.
3. Write a post that’s long and in-depth: aim for 1,200 to 5,000 words.

Keyword research tools
1. Keysearch – cheapest option and perfect for beginner bloggers.
Shows you the competitiveness of keywords and domain authority
of sites that are ranking.
2. SEMRush – Advanced: shows you the length of blog posts
that rank for any keyword. 7-day free trial.
3. Ahrefs – Also advanced but is best for link building. $7 day trial for $7.

Keysearch example

Examples of epic content
- 4,000-word post about my
experiences with racism in Spain.
- Has ranked #1 on Google
for the keyword “racism in Spain”
for over 2 years.
- Covers the topic from different angles.

м
- 6,000-word mega post about
things to do in Madrid.
- Covers virtually every activity
category from restaurants
to shopping to museums.
- Ranks #1 on Google for “cheap
things to do in Madrid”.

- 1,300-word post about top sites to
see in Barcelona on a walking tour.
- Takes on an unpopular stance that
stirs up conversation.
- Shared almost 70,000 times
on Pinterest.

- 2,000 word post by Hand
Luggage Only.
- Uses beautiful imagery and
detailed descriptions to
showcase the islands of Croatia.
- Ranks #1 on Google for ‘islands
in Croatia’.

- 1,000 word post
by Be My Travel Muse.
- Challenges misconceptions
about solo female travel
and stirs up conversation.
- Went viral on Facebook and has
been shared almost 4,000 times.

Rookie mistakes to avoid
1. Writing for yourself instead of for your audience.
2. Ignoring SEO.
3. Focusing on quantity instead of quality.
4. Trying to build a presence on multiple platforms at the same time.
5. Not building relationships with other bloggers.

Questions
Share your questions!

Watch this performance on YouTube at:
youtube.com/travelpayoutsglobalThank you!
Somtoseeks.com
instagram.com/somtoseeks

ContactsContactsContacts
support@travelpayouts.com

TPAS2020 How To Build a Successful Travel Blog After COVID-19: Tips for Creating Epic Content

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