The document discusses blogging best practices for businesses. It covers who should blog, why businesses should blog, what topics to cover in blogs, how to format and publish blogs, when blogs should be published, and how to promote blogs on social media and other channels. The goal of blogging is to attract new customers and generate leads through inbound marketing strategies. Regular blogging, using relevant keywords and sharing useful content, is recommended to engage customers and drive traffic to a business website.

1. Building Up Your Geek Skills: Blog Your Way to New Customers Sandi Sturm Alaskarama Marketing Manager Wayne Sturm Alaskarama Sales Manager

4. What is Inbound Marketing? Get Found Convert Analyze

5. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote

6. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing

7. What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing Everything! Marketing & Competitors

9. Topics for Today Every Business can benefit from blogging

11. Why Should You Blog? The bottom line is that blogging is like sex. You can’t fake it. You can’t fake passion. You can’t fake wanting to engage with the public. If you do, it will ultimately be an unsatisfying experience for both the blogger and their readers.” KEVIN ANDERSON FREELANCE JOURNALIST & FORMER BLOGS EDITOR FOR THE GUARDIAN “

12. Fact Blogs keep growing – in volume and value

13. Why you should blog

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20. Fact Blogging can really move the needle.

21. Why you should blog

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27. Leads by Indexed Web Pages

28. Why should you blog? Ready to jump in?

30. Anatomy of a SERP Map and Location Based Website Preview News, videos, images, Social Media Posts, etc.

31. What to blog about Identify the best Keyword Phrases Google Keyword Search Tool GO

32. Get Into The Writing Mood Turn email communications into a blog article

33. Key Product Information Share key product information – what makes yours better?

35. Repurpose Data Repurpose company data

36. Lessons Learned Share lessons learned

37. Lists and Trends Create lists of thoughts and trends

38. Break Time

39. Plan a Mix of Posts

41. Nutrient Rich Opinion article that is well thought out that will position you as a thought leader.

42. Big Blog Projects Create ebooks with lots of links and information on a relevant topic

43. Fire Starters Make bold statements

44. Sweet Stuff Poke fun once in a while

45. What to blog about Find other blogs to follow and make comments AllTop Google blog search Google Real Time Google Alerts

46. What to blog about Step 1: use the keyword list you researched for your business Step 2: Identify five (5) relevant long-tail keywords with a difficulty ranking of <50. Step 43 Add those five (5) long-tail keywords under the &quot;Keyword&quot; column below (in this worksheet document). Using Long-tail Keywords: Blogging Worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5)

47. Break Time

49. How to blog Complete your blogging worksheet 1. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 2. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 3. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5) 4. Long-tail Keyword Brainstorm Five Compelling Titles Using Keyword in Title 1) 2) 3) 4) 5)

50. How to blog Write a blog article

51. How to blog Add an image

52. How to blog Create keyword-rich anchor text links “ Today’s small businesses use inbound marketing methods instead of outbound methods of yesteryear.”

53. How to blog Add a Call to Action

54. How to blog Create key takeaways for each article

55. How to blog Create whitespace

56. How to blog Bold important and compelling text

57. How to blog Write a strong meta description Hawaii's Official Tourism Site -- Travel Info for Your Hawaii Vacation The People of Hawaii would like to share their Islands with you. The fresh, floral air energizes you. The warm, tranquil waters refresh you.

58. How to blog Tag the article

59. How to blog At least once per week Post only once per day

61. When to blog - Fact Bloggers are “morning people”

62. When to blog

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66. When to blog The Bottom Line: Blog Early & Often

67. Pick a Publishing Schedule Create

68. When you should blog Keyword phrase Blog Title M T W T F S S Date Published Author

70. Where to market your blog 35 ways to market your blog

71. Promote in Social Media

72. Contact Me With Any Questions