How To Build Links Your Competitors Can't Steal...James Brockbank
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.
How To Use PR Tactics To Build Better Links - State of Search 2020James Brockbank
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.
Lessons Learned From 100+ Content Marketing CampaignsJames Brockbank
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.
How To Build Links Your Competitors Can't Steal...James Brockbank
Ready to earn big links with digital PR? Here's James' deck from Oxford Digital Worker's Union in May 2019 looking at how to build links your competitors can't steal.
How To Use PR Tactics To Build Better Links - State of Search 2020James Brockbank
In this session from State of Search 2020, James Brockbank walks through 4 different approaches to ideation to help you to come up with better digital PR ideas that can help you to build better links and supercharge your SEO strategy.
Lessons Learned From 100+ Content Marketing CampaignsJames Brockbank
As presented at DMWF Amsterdam 2018, this session explores the lessons learned from launching over 100 content marketing campaigns in the past 12 months with the shared goal of earning links and coverage to support our client's SEO campaigns.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Semantic SEO: 5 Ways to Future Proof Your Search Rankingssemrush_webinars
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Online PR industry has many outputs, one of them is link building for SEO. Learn more about what this really means - which links set websites on fire.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this webinar is jam-packed full of hacks to amplify your content using social media and ultimately generate sales and qualified leads for your business.
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B...semrush_webinars
Michael Stricker explores the topic of B2B partnerships. Whether your company is a startup or you have an established brand, you stand to benefit from effective partnerships. In the webinar, Michael will explore:
-Why Brandsmitters
-What Medium & Format
-Big Brands VS Personal Brands
-Frenemies
-The Pitch and the Promotion
-EVALUATE – what to avoid, what to ask
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Internal website linking and SEO content structure - Tea-Time SEO Series of D...Authoritas
Get practical advice from SEO experts: Mark Williams-Cook is the Digital Marketing Director at Candour who also organises the SearchNorwich meetup; Maret Reutelingsperger is the founder of Mobe Digital, an inbound marketing and SEO consultancy and Mike Stepney is SEO Director of Blue Array, one of the UK's fastest growing SEO agencies.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for improving the structure and content of your website in a manner that is friendly to users and search engines. This is offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=y50xCfx76Sg
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
Most content marketers rely on creating more and more content in order to generate traffic to their site.
While more content usually means more traffic (assuming it's great content), one of the best methods to generate massive traffic over time is getting more people to share and link back to your content.
In this webinar we will discuss 5 unique ways you can start generate link backs right now, even if you're not an SEO expert.
The Future of SEO: 5 Ways to Adapt Your Content for 2016semrush_webinars
The gradual evolution in search has led to an evolution in optimization. This webinar teaches the five most important actions you can take to make sure that your marketing is aligned with the future of SEO.
How to target topics, not just phrases (Semantic Search)
How to incorporate natural language into your content (Voice Search)
How to make visitors happy in ways that make Google happy (User Interaction Signals)
In this presentation, you’ll learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Semantic SEO: 5 Ways to Future Proof Your Search Rankingssemrush_webinars
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
The Online PR industry has many outputs, one of them is link building for SEO. Learn more about what this really means - which links set websites on fire.
Done right, content marketing has huge potential to build your brand and your business. But most content marketing fails because even the best content doesn't convert to leads directly. So how does it work?
In this webinar, Larry Kim of WordStream and Rand Fishkin of Moz reveal the secrets to producing and marketing GREAT content. You'll learn:
-How to make an awesome impression with awesome content
-How to use unpaid and paid promotion (like remarketing) to bring visitors back to your site
-How to create an optimized conversion funnel to close those leads!
For more information on WordStream, visit www.wordstream.com.
It only takes a few minutes to find the nuggets of truth that will make you a better marketer. We’ll show you how to access those insights and then act quickly to drive better results from your site.
This presentation is useful even if you never logged into Google Analytics.
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this webinar is jam-packed full of hacks to amplify your content using social media and ultimately generate sales and qualified leads for your business.
Run successful SEO Campaigns on a small budget.
How to convince your clients to move-away from tired, old fashioned SEO techniques and take the plunge into Creative Content. Creative Content doesn’t have to be expensive, Pete has used tactics such as tactics like Content Curation, News-Jacking & Buzzfeed-style list campaigns that cost less than £100 to make but still won coverage on major sites. Learn how to generate ideas, develop content and outreach it on a small budget. This live webinar will specifically examine:
- How to create content on a low budget
- How to find relevant content topics
- How to run brainstorms that generate 100+ ideas in 30 minutes
- How to find and use freelancer writers & designers to create content
- How to pitch to bloggers & journalists
- Useful tools to improve your link building strategy
Be the first to hear Pete's exclusive tips and get a chance to ask him your questions online!
Guest expert
Pete Campbell is the Director of Kaizen.
Puny to Powerful: Evaluating Frenemies and Content Partners for Effective B2B...semrush_webinars
Michael Stricker explores the topic of B2B partnerships. Whether your company is a startup or you have an established brand, you stand to benefit from effective partnerships. In the webinar, Michael will explore:
-Why Brandsmitters
-What Medium & Format
-Big Brands VS Personal Brands
-Frenemies
-The Pitch and the Promotion
-EVALUATE – what to avoid, what to ask
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
Learn unusual tips, strategies and processes for getting 10-1000x more value from paid campaigns on Facebook and Twitter, including how to drive exponentially more traffic to your content, and convert 3-5x more of those clicks into leads and sales - using tiny budgets of $50 per campaign. You'll gain critical insights into how the different algorithms really work, including Relevancy Score (Facebook) and Quality Adjusted Bids (Twitter). A must see for content, social media and PPC marketers alike.
How to Create SEO Friendly Website ArchitectureRebecca Gill
In this presentation we tackle SEO tactics for creating a search engine friendly website architecture. In particular, we cover content silos, content depth, internal links, duplicate content, as well as category and tag usage.
Watch the video recording at: https://youtu.be/iToaUM9FzMk
Internal website linking and SEO content structure - Tea-Time SEO Series of D...Authoritas
Get practical advice from SEO experts: Mark Williams-Cook is the Digital Marketing Director at Candour who also organises the SearchNorwich meetup; Maret Reutelingsperger is the founder of Mobe Digital, an inbound marketing and SEO consultancy and Mike Stepney is SEO Director of Blue Array, one of the UK's fastest growing SEO agencies.
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for improving the structure and content of your website in a manner that is friendly to users and search engines. This is offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=y50xCfx76Sg
Visit https://www.authoritas.com for more SEO advice and SEO tools and data to help you drive more organic traffic to your ecommerce stores.
How to Create Awesome Blog Content That Generates Traffic Year-Over-YearRosemary Brisco
What makes an awesome blog post—a post that keeps generating traffic month after month? It’s a matter of looking at the data. Our Quick Wins guide will help you get started writing blog posts that continue to deliver traffic long after launch.
Learn how to answer these questions:
What do you want visitors reading the post to know?
Why is it important and relevant to your audience?
Why is it important and relevant to them NOW?
Are you reaching the right audience?
40+ ways to improve search ranking on googleTC Mastery
Do you want to make your website rank on first page of Google?
If you often use Google search, you’ll found that the first page of Google search results was flooded by the big brands, top authority sites, and influencers...
...And you feel that getting your website to the top of Google seems like an impossible mission.
But the good news is...
...You can rank on the first page of Google as well..!
It’s all about SEO.
In this presentation, I'm going to show you the 40+ ways to significntly improve your site’s ranking on Google.
Follow these tactics to improve SEO and get your website to the top of Google search results.
Starting today..
Starting a Blog! Avoid the 3 Most Critical Mistakes People Make When Getting ...MyLeadSystemPro
Starting a Blog? Have a blog? Avoid the 3 Most Critical Mistakes People Make when getting started! When we nailed #2 our traffic tripled.
This is not your typical 'tips' slideshare. This is an in-depth walkthrough on the most common mistakes bloggers make these days. If you make these three mistakes during this startup process, it's all for nothing. These go way beyond tips on starting a blog, these are flat out necessities.
We want to not only discuss these 3 mistakes here but also give you a roadmap on how to avoid them altogether. This will make your blog stand out from the masses and give your readers the best experience possible. More importantly, give them reasons to keep coming back.
Get access to the full post as well as a 32 page PDF for you on our blog:
https://blog.myleadsystempro.com/starting-a-blog-definitive-guide
Conducted a comprehensive SEO audit of the website, analyzing 500+ pages and identifying 50+ technical issues; using SEMrush, Google Analytics, Google Search Console, and other tools; Identified areas for improvement which increase web traffic by 20% in the first three months
Analyzed search engine results pages (SERPs) and competitor websites to identify keyword gaps and opportunities; implemented a strategic content marketing campaign that boosted website traffic by 60% and achieved 15+ backlinks from high authority domains
Strategies for topical SEO and topical authorityLazhar Ichir
No less than 20 straightforward strategies to increase your topical authority, grow your topical backlink profile and improve your overall topical SEO processes.
Website relaunch SEO: Planning your website content for a successful relaunch...Eoghan Henn
In this presentation, you will learn how to plan your website content for a successful website relaunch or redesign. First, a case study of a website redesign that caused a loss of organic search traffic is presented. Next, important SEO KPIs for the evaluation of content are discussed. Then, ideas for dealing with important content when a website is relaunched are brought forward. Last, 7 additional important tips for website relaunch SEO are shared.
Learn about topic modeling and semantic connectivity and how they directly influence your website traffic and conversions.
- The State of SEO in the Small and Midmarket.
- Google’s Search “algorithm” and Rank Brain.
- Website Architecture with Topic Clusters.
- Characteristics of a Pillar Page.
- Demo HubSpot’s Content Strategy Tool.
- Conclusion: Tactical Tips to Get Started With Topic Clusters.
Webinar Using Google Analytics(tm) to Build Your Content StrategyWP Engine
In this informative webinar, experts from Seer Interactive and WP Engine will teach you how to develop sound content strategy using metrics as your guideposts.
Watch on-demand recording now: https://wpengine.com/resources/demand-webinar-using-google-analytics-build-content-strategy/
How to Structure a Blog Post to Attract Google and Create More LeadsMariana Wagner
How to Structure a Blog Post to Attract Google and Create More Leads - Leverage Your Blogging Efforts to Enhance Your Real Estate Business
www.MarianaWagner.com
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersSearch Engine Journal
As the world of search prepares for an AI-driven transformation, content strategies are transforming too, and many professionals are wondering how to adjust to the radical shift.
The answer may be simple: it’s time to stop creating content in silos.
We will unravel the differences between topic clusters and pillar pages, and how to structure them, giving you a clear roadmap for boosting your website's visibility and ranking on search engine results pages (SERPs).
You’ll learn:
- What topic clusters and pillar pages are and how they work/how to structure them.
- The SEO benefits of pillar pages and topic clusters.
- How to identify and map topic cluster opportunities based on audience intent and monthly search volume.
Watch SEO experts and Conductor’s Customer Success Managers, Alex Carchietta and Zack Kadish, to learn how effective pillar pages and clustered content improve site structure, internal linking, and on-page SEO.
We’ll also show you actionable tips for optimizing your internal linking and future-proofing your content’s performance.
Learn how to work with (not against) your content's natural intersections for better SEO and UX.
Practical Ways to Demonstrate E-E-A-T at the Content, Author & Brand LevelsJames Brockbank
Despite E-E-A-T signals being more important than ever in earning your right to rank on the SERPs, many sites are still barely getting the basics right when it comes to demonstrating these.
In some ways, E-E-A-T requires a mindset shift away from SEO and towards establishing subject matter experts and thought leaders -- and building a brand... but beneath this, there are stacks of tactical things you can work into your strategy.
This is true for demonstrating E-E-A-T at each of the content, author and brand levels, yet these signals too frequently get spoken about as one, rather than what’s effective at each of these.
Join James Brockbank, Managing Director & Founder at Digitaloft, to learn practical ways to demonstrate E-E-A-T that go beyond the basics, covering tactics you’re (probably) not yet using but should be.
After this session, you’ll be able to:
- Differentiate between what it takes to demonstrate E-E-A-T at the content, author and brand levels
- Understand practical ways of building signals that show these into your existing workflow
- Integrate your SEO, PR and social efforts around a common goal of stronger E-E-A-T signals
The ‘traditional approach’ to SEO is broken - how to prioritise your efforts ...James Brockbank
In his BrightonSEO session in April 2023, James talks through a proven approach to SEO prioritisation; helping you to determine where to focus your efforts.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
PR Tactics to Help You Build Better Links During a Global PandemicJames Brockbank
James' session from PubCon Cyber Week 2020 took a deep dive into ideation for digital PR campaigns that can deliver results even in the midst of a global pandemic...
How To Turn Brand Mentions Into Links [Learn Inbound 2019]James Brockbank
Have your digital PR campaigns landed coverage which contains only an unlinked brand mention, but no link? My session from Learn Inbound 2019 looks, step by step, at how you can use link reclamation with great success!
The Real Reasons Why Your Content Isn't Earning Links - YoastCon 2019James Brockbank
Presented at YoastCon 2019, this session looks at common reasons why content-led link building campaigns fail and, more importantly, actions which you can take to maximise link acquisition.
The Real Reasons Why Your Client (Or Boss) Keeps Rejecting Your Content Campa...James Brockbank
Presented at: Pint Sized Marketing (Learn Inbound), Dublin - July 2018
--
Fed up of spending hours, or even days, pulling together ideas and concepts for your next content campaign? Only for stakeholders to reject them?
In many cases, it's not that your ideas aren't up to scratch but that you need to help them to see the WHY, not just the WHAT.
eCommerce SEO: How To Compete With Industry Leaders On A Smaller BudgetJames Brockbank
As presented at eCommerce Show North 2017, my session here takes a look at how smaller online retailers can compete with industry leaders and bigger brands on a smaller budget.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
2. @BrockbankJames
.How to Rank for High Value,.
.High Competition B2B Keywords.
.in 2020..
Using Topic Clusters for B2B SEO Success
3. @BrockbankJames
To drive organic growth as a B2B brand in 2020,
you need to be able to demonstrate your authority
and expertise within your niche.
B2B SEO Success in 2020...
4. @BrockbankJames
To drive organic growth as a B2B brand in 2020,
you need to be able to demonstrate your authority
and expertise within your niche.
This means a solid content strategy that’s executed in
a way that drives SEO success.
B2B SEO Success in 2020...
7. @BrockbankJames
Today you’ll learn:
● What are topic clusters?
● The benefits of using topic clusters
● How to develop and launch a topic cluster for any B2B niche
● How top-ranking B2B sites are using the strategy for success
Introducing topic clusters for B2B SEO...
10. @BrockbankJames
● A solid strategy to build topical authority.
● Shift your focus from keywords to topics.
What are topic clusters?
11. @BrockbankJames
● A solid strategy to build topical authority.
● Shift your focus from keywords to topics.
● Multiple pieces of content are grouped within
a shared topic to demonstrate topical expertise.
What are topic clusters?
14. @BrockbankJames
● A pillar page forms the core of a cluster, and
covers a large, broad topic.
What are topic clusters?
15. @BrockbankJames
● A pillar page forms the core of a cluster, and
covers a large, broad topic.
● Cluster pages form supporting content that adds
depth into specific areas of the topic.
What are topic clusters?
18. @BrockbankJames
● A proven way to build out niche authority.
● Creating content that aligns with searcher intent
and can rank for targeted long-tail and head terms
across different stages of the funnel.
The benefits of topic clusters...
19. @BrockbankJames
● A proven way to build out niche authority.
● Creating content that aligns with searcher intent
and can rank for targeted long-tail and head terms
across different stages of the funnel.
● Forces you to think about topics, not keywords.
The benefits of topic clusters...
24. @BrockbankJames
● Which topic are you an authority figure on
and what do you want to be known for?
Identifying pillar page topics...
25. @BrockbankJames
● Which topic are you an authority figure on
and what do you want to be known for?
● Think broad but targeted keywords.
Identifying pillar page topics...
26. @BrockbankJames
● Which topic are you an authority figure on
and what do you want to be known for?
● Think broad but targeted keywords.
● Is there enough scope to create 10+ cluster pages?
Identifying pillar page topics...
30. @BrockbankJames
● Think of cluster content as addressing
sub-topics and specific related keywords in-depth.
Planning & building out cluster content...
31. @BrockbankJames
● Think of cluster content as addressing
sub-topics and specific related keywords in-depth.
● Narrowly-targeted commercial sub-topics.
Planning & building out cluster content...
32. @BrockbankJames
● Think of cluster content as addressing
sub-topics and specific related keywords in-depth.
● Narrowly-targeted commercial sub-topics.
● Content that answer questions & educates.
Planning & building out cluster content...
40. @BrockbankJames
● Pillar pages should comprehensively cover the topic.
● Don’t go too detailed into a subtopic; that’s what clusters are for.
Launching a great pillar page...
41. @BrockbankJames
● Pillar pages should comprehensively cover the topic.
● Don’t go too detailed into a subtopic; that’s what clusters are for.
● Focus on answering questions and writing for the user.
Launching a great pillar page...
42. @BrockbankJames
● Pillar pages should comprehensively cover the topic.
● Don’t go too detailed into a subtopic; that’s what clusters are for.
● Focus on answering questions and writing for the user.
● Ask yourself, “does this tell a user everything about this topic?”
Launching a great pillar page...
43. @BrockbankJames
● Pillar pages should comprehensively cover the topic.
● Don’t go too detailed into a subtopic; that’s what clusters are for.
● Focus on answering questions and writing for the user.
● Ask yourself, “does this tell a user everything about this topic?”
● Focus on comprehensiveness over word count.
Launching a great pillar page...
44. @BrockbankJames
● Pillar pages should comprehensively cover the topic.
● Don’t go too detailed into a subtopic; that’s what clusters are for.
● Focus on answering questions and writing for the user.
● Ask yourself, “does this tell a user everything about this topic?”
● Focus on comprehensiveness over word count.
● Create opportunities to internally link to cluster content.
Launching a great pillar page...
50. @BrockbankJames
● Pillar pages must link down to all cluster
content.
● Cluster content must link back up to the pillar page.
Internal linking for topic clusters...
51. @BrockbankJames
● Pillar pages must link down to all cluster
content.
● Cluster content must link back up to the pillar page.
● Cross-link between related cluster content.
Internal linking for topic clusters...
55. @BrockbankJames
● Inbound links remain a strong ranking factor.
● You need to be building links into your topic
clusters.
Building links into topic clusters...
56. @BrockbankJames
● Inbound links remain a strong ranking factor.
● You need to be building links into your topic
clusters.
● Utilise digital PR, guest posting or resource link
building as targeted tactics.
Building links into topic clusters...
62. @BrockbankJames
Share these #SMXInsights on your social channels!
● It’s no longer enough to think about content strategy as
standalone pieces.
● Think topics, not keywords.
● B2B SEO success comes as a result of niche authority.