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Launching A Successful Niche Blog


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A fast-forward guide to how to launch a successful niche blog, with Inspired Mag as a case study.

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Launching A Successful Niche Blog

  1. 1. Launching a Successful Niche Blog <ul><li> | | </li></ul>HELLO!
  2. 2. Launching a Successful Niche Blog
  3. 3. Menu <ul><ul><li>  To Blog or Not to Blog?! </li></ul></ul><ul><ul><li>  Find Your Niche </li></ul></ul><ul><ul><li>  Preparations </li></ul></ul><ul><ul><li>  Start Blogging </li></ul></ul><ul><ul><li>  Smart Blogging </li></ul></ul><ul><ul><li>  Become Popular </li></ul></ul><ul><ul><li>  Drive Traffic & Get Some  Social Love </li></ul></ul><ul><ul><li>  Monetize </li></ul></ul><ul><ul><li>  Become a Top Dog </li></ul></ul><ul><ul><li>  Help Others </li></ul></ul>
  4. 4. Imma let you start but.. You should know that this is NOT a Get Rich Quick magic formula. You must work your ass !
  5. 5. 1. To Blog or Not to Blog
  6. 6. 1. To Blog or Not to Blog <ul><li>YES </li></ul><ul><ul><li>  you have quite some spare time </li></ul></ul><ul><ul><li>  you're creative </li></ul></ul><ul><ul><li>  you're not afraid to learn </li></ul></ul><ul><li>  </li></ul><ul><li>NO </li></ul><ul><ul><li>you can't manage negative feedback </li></ul></ul><ul><ul><li>you want to get rich in three months </li></ul></ul><ul><ul><li>you don't have another job </li></ul></ul>
  7. 7. 2. Find Your Niche
  8. 8. 2. Find Your Niche <ul><li>stuff you do + stuff you like + things you want to learn   </li></ul><ul><li>  - boring stuff - non lucrative things </li></ul><ul><li>= COOL THING         </li></ul>
  9. 9. 2. Find Your Niche / Inspired Mag <ul><ul><li>make a research on the BuySellAds advertising marketplace </li></ul></ul><ul><ul><li>find out who are the biggest advertising sellers </li></ul></ul><ul><ul><li>could you do something like that? </li></ul></ul><ul><ul><li>what should you do better? </li></ul></ul>
  10. 10. 2. Find Your Niche / Tips <ul><ul><li>Design Blogs * slick design is a Must! </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Freelancing Tips & Tricks </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Mobile Apps  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>Web & Air Apps </li></ul></ul>
  11. 11. 3. Preparations
  12. 12. 3. Prepare <ul><ul><li>  come up with a creative name  </li></ul></ul><ul><ul><li>  hire / ask a friend to make you a cool identity </li></ul></ul><ul><ul><li>  buy a domain * short & easy to spell .com from GoDaddy </li></ul></ul><ul><ul><li>  get a premium Wordpress theme * Theme Forest </li></ul></ul><ul><ul><li>  customize it </li></ul></ul><ul><ul><li>  buy some cheap US hosting * </li></ul></ul><ul><ul><li>  install a tarcking service * Woopra or Analytics </li></ul></ul><ul><ul><li>  fine tune your blog * RSS feed, sidebar, About page, footer </li></ul></ul>
  13. 13. 4. Start Blogging
  14. 14. 4. Start Blogging <ul><ul><li>  see what the other bloggers in your niche write about </li></ul></ul><ul><ul><li>  think of similar things but from a different perspective </li></ul></ul><ul><ul><li>  write ideas all day * ar work </li></ul></ul><ul><ul><li>  write around three posts per week </li></ul></ul><ul><ul><li>  create powerful titles  </li></ul></ul><ul><ul><li>  take your time to find some cool visuals for every post </li></ul></ul><ul><ul><li>  use a spell checker </li></ul></ul><ul><ul><li>  use tags and friendly permalinks </li></ul></ul><ul><ul><li>  repeat the above </li></ul></ul>
  15. 15. 5. Smart Blogging
  16. 16. 5. Smart Blogging <ul><ul><li>  make at least one killer post per week </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't be afraid to comment on competitor's blogs </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  innovate! the most people are boring </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't be TOO original </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't have too high expectations </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't forget to write down every single idea! </li></ul></ul>
  17. 17. 6. Become Popular
  18. 18. 6. Become Popular <ul><ul><li>  make new friends </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  use a shiny RSS feed icon and subscribers counter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  ask friends to comment  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  reply to all comments and emails  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  surprise your readers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  guest blog for other blogs in your niche </li></ul></ul>
  19. 19. 7. Get Some Social Love
  20. 20. 7. Drive Traffic & Get Some Social Love <ul><ul><li>  write great content and the the traffic will come </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  begin to write on a daily basis </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  write sharable & bookmarkable posts </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  create clickable titles </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  follow lots of relevant people on Twitter </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  shoot daily tweets and jump in relevant conversations </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  don't overshare </li></ul></ul>
  21. 21. 7. Drive Traffic | Case Study <ul><li>Inspired Magazine stats after the first six months: </li></ul><ul><ul><li>6.000 daily visitors </li></ul></ul><ul><li>  </li></ul><ul><ul><li>14.000 daily views </li></ul></ul><ul><li>  </li></ul><ul><ul><li>9.000 RSS subscribers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>20.000 Twitter followers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>2.700 weekly retweets </li></ul></ul>
  22. 22. 7. Get Some Social Love | Tips <ul><ul><li>  Social Media has overtaken porn as the #1 Web activity </li></ul></ul><ul><ul><li>  Facebook just hit 300 million active users </li></ul></ul><ul><ul><li>  Twitter will hit 18 million users by the end of 2009 </li></ul></ul><ul><ul><li>  you must focus on the most popular services for your niche </li></ul></ul><ul><ul><li>  Twitter is the most popular social outlet for the design, development, and freelancing niches </li></ul></ul><ul><ul><li>  Twitter and Stumble Upon became a bigger traffic source than Digg </li></ul></ul><ul><ul><li>  there are various social news and social bookmarking services for every niche </li></ul></ul><ul><li>  </li></ul>
  23. 23. 8. Monetize
  24. 24. 8. Monetize <ul><ul><li>  add some banners * BSA works best for those niches </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  make a research to find relevant advertisers </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  email possible advertisers  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  use legit affiliate services: sell Wordpress themes, HTML templates, iPhone Apps, hosting services -> full list @ the end </li></ul></ul><ul><li>  </li></ul><ul><ul><li>create smart infomercials / paid reviews </li></ul></ul>
  25. 25. 9. Become a Top Dog
  26. 26. 9. Become a Top Dog <ul><ul><li>  build relationships with your competition </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  interact with them on Twitter, Facebook, Digg & so on  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  guest blog for the top 10 blogs in your niche  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  exchange links with other top dogs  </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  hit the homepage of social outlets (try some networking) </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  deliver quality content on a daily basis no matter what </li></ul></ul>
  27. 27. 10. Help Others
  28. 28. 10. Help Others <ul><ul><li>  promote cool newcomers on your blog </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  share the social love with the others </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  give free tips & tricks </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  add fresh links to your blogroll no matter what Google PR they have </li></ul></ul><ul><li>  </li></ul><ul><ul><li>  drink some beers with local bloggers </li></ul></ul>
  29. 29. More Links <ul><li>live case study > Inspired Magazine   </li></ul><ul><li>  </li></ul><ul><li>social strategy > Okapi PR   </li></ul><ul><li>  </li></ul><ul><li>research > BuySellAds </li></ul><ul><li>live analytics > Woopra </li></ul><ul><li>competition tracking > Compete </li></ul><ul><li>  </li></ul><ul><li>follow social comments live  > UberVu </li></ul>
  30. 30. THANKS! @zorzini