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The State of Mobile America
The document discusses the transformative impact of mobile connectivity on information access, social interactions, and learning behaviors in America. It highlights the widespread ownership of cell phones and smartphones among adults, detailing how these devices have become essential tools for sharing information, health management, and political engagement. The rise of mobile technology is reshaping both public and private spaces by enabling real-time communication and access to knowledge.
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The State of Mobile America
- 1. The State ofMobile America Lee Rainie, Director, Pew Internet Project 3.16.12 NFAIS – Philadelphia / webinar Email: Lrainie@pewinternet.org Twitter: @Lrainie PewInternet.org
- 2. The Very Natureof Information Has Changed Information Information is… was… Scarce All around us Expensive Cheap or free Shaped and controlled by elites Shaped and controlled by consumers and networks Designed for one-way, mass consumption Designed for sharing, participation and feedback Slow moving Immediate External to our worlds Embedded in our worlds
- 3. What I thinkI know about the rise of mobile learning 1. Mobile connectivity is changing social and information spaces by enhancing/enabling … – New access points to knowledge – Real-time information sharing – Just-in-time searches – Perpetual, pervasive awareness of social networks – Augmented reality
- 4. What I thinkI know about the rise of mobile learning 1.Ubiquitous small screens are changing attention and media zones (including text-based media!)
- 5. What I thinkI know about the rise of mobile learning 1.Mobile connectivity is changing public and private space/time continuum
- 6. What I thinkI know about the rise of mobile learning 1.New kinds of learners are emerging in the digital environment
- 7. Information is WovenInto Our Lives Mobile is the needle, Social Networks are the thread Mobile… Social Networks… Moves information with us Surround us with information through our many Makes information accessible connections ANYTIME and ANYWHERE Bring us information from Puts information at our multiple, varied sources fingertips Provide instant feedback, Magnifies the demand for meaning and context timely information Allow us to shape and create Makes information location- information ourselves and sensitive amplify others’ messages
- 8. Overall, if youhad to use one single word to describe how you feel about your cell phone, what would that one word be?
- 9. Mobile phones –88% of adults 327.6 Total U.S. population: 315.5 million 2011
- 10. Mobile is theNeedle: 88% of US Adults Have a Cell Phone % in each age group who have a cell phone Teen data July 2011 Adult data Feb 2012
- 11. Changes in smartphoneownership
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- 13. 56% of adultsown laptops – up from 30% in 2006 52% of adults own DVRs – up from 3% in 2002 44% of adults own MP3 players – up from 11% in 2005 42% of adults own game consoles 19% of adults own e-book readers - Kindle 19% of adults own tablet computer - iPad
- 16. Cell phones asconnecting tools % of cell owners • 64% send photo or video – Post video 25% • 55% access social net. site • 30% watch a video • 11% have purchased a product • 11% charitable donation by text • 60% (of Twitter users) access Twitter 2/22/2011 16
- 17. Apps – 50%of adults
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- 19. Apps: From Superhighwayto Bypass Apps provide direct connections to information Based on August 2011 Pew Internet Tracking Survey
- 20. Mobile health • 17%of cell owners have used their phone to look up health or medical information; 29% of cell owners ages 18-29 have done such searches. • 9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages 18-29 have such apps.
- 21. Mobile politics -26% of adults used cell phones for political purposes in 2010 • 14% used their cell phones to tell others that they voted • 12% used their cell phones to keep up with political news • 10% sent text messages relating to the election • 6% used their cells to let others know about conditions at their local voting stations on election day • 4% used their phones to monitor results on election night • 3% used their cells to shoot/share photos/videos about election • 1% used a cell-phone app that provided updates about election news • 1% contributed money by text message Internet and Politics 3/9/2011 21
- 22. News and localnews All adults 84% own a cell phone and/or tablet computer 47% get local news or information on their cell phone or tablet
- 23. Mobile local newstopics
- 24. Instant action –Haiti earthquake donations
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- 26. How Phones FunctionIn Our Lives % of US adult cell owners who had done each of the following in the past 30 days…
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