The State of Mobile America

The State of Mobile AmericaLee Rainie, Director, Pew Internet Project3.16.12NFAIS – Philadelphia / webinarEmail: Lrainie@pewinternet.orgTwitter: @Lrainie PewInternet.org

The Very Nature of Information Has Changed Information Information is… was… Scarce All around us Expensive Cheap or freeShaped and controlled by elites Shaped and controlled by consumers and networks Designed for one-way, mass consumption Designed for sharing, participation and feedback Slow moving Immediate External to our worlds Embedded in our worlds

What I think I know about the rise of mobile learning1. Mobile connectivity is changing social and information spaces by enhancing/enabling … – New access points to knowledge – Real-time information sharing – Just-in-time searches – Perpetual, pervasive awareness of social networks – Augmented reality

What I think I know about the rise of mobile learning1.Ubiquitous small screens are changing attention and media zones (including text-based media!)

What I think I know about the rise of mobile learning1.Mobile connectivity is changing public and private space/time continuum

What I think I know about the rise of mobile learning1.New kinds of learners are emerging in the digital environment

Information is Woven Into Our Lives Mobile is the needle, Social Networks are the thread Mobile… Social Networks… Moves information with us Surround us with information through our manyMakes information accessible connections ANYTIME and ANYWHERE Bring us information from Puts information at our multiple, varied sources fingertips Provide instant feedback, Magnifies the demand for meaning and context timely information Allow us to shape and createMakes information location- information ourselves and sensitive amplify others’ messages

Overall, if you had to use one single word to describe how you feel about your cell phone, what would that one word be?

Mobile phones – 88% of adults 327.6 Total U.S. population: 315.5 million 2011

Mobile is the Needle: 88% of US Adults Have a Cell Phone % in each age group who have a cell phoneTeen data July 2011 Adult data Feb 2012

Changes in smartphone ownership

Smartphones – 46%

56% of adults own laptops –up from 30% in 200652% of adults own DVRs –up from 3% in 200244% of adults own MP3 players –up from 11% in 200542% of adults own game consoles19% of adults own e-book readers - Kindle19% of adults own tablet computer - iPad

Cell phones as connecting tools % of cell owners • 64% send photo or video – Post video 25% • 55% access social net. site • 30% watch a video • 11% have purchased a product • 11% charitable donation by text • 60% (of Twitter users) access Twitter 2/22/2011 16

Apps – 50% of adults

Apps downloaders by age

Apps: From Superhighway to BypassApps provide direct connections to information Based on August 2011 Pew Internet Tracking Survey

Mobile health• 17% of cell owners have used their phone to look up health or medical information; 29% of cell owners ages 18-29 have done such searches.• 9% of cell owners have software applications or “apps” on their phones that help them track or manage their health; 15% of those ages 18-29 have such apps.

Mobile politics - 26% of adults used cell phones for political purposes in 2010• 14% used their cell phones to tell others that they voted• 12% used their cell phones to keep up with political news• 10% sent text messages relating to the election• 6% used their cells to let others know about conditions at their local voting stations on election day• 4% used their phones to monitor results on election night• 3% used their cells to shoot/share photos/videos about election• 1% used a cell-phone app that provided updates about election news• 1% contributed money by text message Internet and Politics 3/9/2011 21

News and local news All adults 84% own a cell phone and/or tablet computer 47% get local news or information on their cell phone or tablet

Mobile local news topics

Instant action – Haiti earthquake donations

In-store purchasing decisions

How Phones Function In Our Lives% of US adult cell owners who had done each of the following in the past 30 days…

Thank you!

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The State of Mobile America

by Pew Research Center's Internet & American Life Project

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