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Information 2.0 and Beyond: Where are we, where are we going? Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project APLIC 44 th Annual Conference March 29th, 2011 Washington, DC

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<ul><li>Part of the Pew Research Center, a nonpartisan “fact tank” based in Washington, DC </li></ul><ul><li>Provide high quality, objective data to thought leaders and policy makers </li></ul><ul><li>Funded by the Pew Charitable Trusts </li></ul><ul><li>All findings are based on nationally representative telephone surveys of… </li></ul><ul><ul><li>U.S. adults age 18+ or U.S. teens ages 12-17 </li></ul></ul><ul><ul><li>Drawn from dual-frame (landline/cell phone) samples </li></ul></ul>

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The Evolution of the Internet Broadband, Mobile, Social Networks, Apps Today’s Digital Information Portable, Participatory, Personal Librarians 3.0 Shifting Roles for Librarians

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Internet Evolution

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<ul><li>46% of adults used internet </li></ul><ul><li>5% had broadband connections at home </li></ul><ul><li><20% watched video online </li></ul><ul><li>53% owned a cell phone </li></ul><ul><li>0% connected to internet wirelessly </li></ul><ul><li>0% used social network sites </li></ul>The Internet in 2000 Slow, stationary connections built around a desktop computer

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In 2010, 74% Use the Internet Teen data Sept 2009 Adult data Nov 2010

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<ul><ul><li>High-speed connection brings greater overall engagement in online activities </li></ul></ul><ul><ul><li>Content creation meets the masses: </li></ul></ul><ul><ul><li>Blogging (14% of online adults) </li></ul></ul><ul><ul><li>Commenting (26%) </li></ul></ul><ul><ul><li>Downloading music (37%) or video (27%) </li></ul></ul><ul><ul><li>Watch online video (66%) </li></ul></ul><ul><ul><li>Search becomes the norm (87%) </li></ul></ul>In 2010, 65% Have Broadband at Home <ul><ul><li>Stage One in Internet Evolution: Broadband </li></ul></ul>

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<ul><li>Internet access is highest among </li></ul><ul><ul><ul><li>Whites </li></ul></ul></ul><ul><ul><ul><li>College graduates </li></ul></ul></ul><ul><ul><ul><li>Those with incomes of $50,000+ </li></ul></ul></ul>Home broadband access is also most common in white, highly educated and more affluent households But, There Remains a Digital Divide

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<ul><li>2% of U.S. adults (able to participate in a telephone survey) have a disability or illness that makes it harder or impossible for them to use the internet </li></ul>At least 1 in 4 U.S. adults live with a disability that interferes with activities of daily living Of those, 54% use the internet – compared with 81% of adults who report none of these disabilities <ul><ul><li>U.S. adults living with chronic disease are significantly less likely than healthy adults to have access to the internet </li></ul></ul><ul><ul><li>(62% vs. 81%) </li></ul></ul>Less Visible Digital Divides

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Cell phone use is on the rise Teen data Sept 2009 Adult data Nov 2010 In 2011, 85% of Adults Have a Cell Phone <ul><ul><li>Stage Two in Internet Evolution: Mobile </li></ul></ul>In 2000, 53% of adults owned a cell phone In 2011, ¼ of US households are cell only

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Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop

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In 2000, there were no wireless internet users Today, 59% of adults go online wirelessly

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Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey

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Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey In April 2009, just 36% went online daily via their cell phone

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<ul><li>Overall, wireless internet users are more engaged in online activities </li></ul><ul><li>Half of all African-American adults in the US (48%) have used their cell phone to access the internet, compared with 40% of Hispanic adults and 31% of white adults </li></ul><ul><li>Overall, African-American adults are the most active mobile internet users </li></ul><ul><li>African-American mobile internet use is growing at a faster rate than non-Hispanic whites and Hispanics </li></ul>

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Based on Sept 2009 Pew Internet Survey

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Based on Nov 2010 and Jan 2011 Pew Internet Surveys Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…

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Mobile changes our relationship to time and space I can get the information I need when I want it, where I want it Mobile has increased accessibility for some populations

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Teen data Sept 2009 Adult data Nov 2010 Teens and young adults are the heaviest SNS users In 2000, there were no “social network sites” or users In 2005, 8% of online adults used SNS In 2008, 35% Today, 61% of online adults use SNS <ul><ul><li>Stage Three in Internet Evolution: Social Networking </li></ul></ul>

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Teen data Sept 2009 Adult data Nov 2010 Twitter is not as popular as SNS On the horizon… In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends Total online adults 8%

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For networked individuals, information is embedded and ambient SNS are Information Game Changers

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84% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones, but only 24% say they actually use them According to the Nielsen Mobile Insights Survey, the most popular apps are… Games News/Weather Map/Navigation Social Networking Based on May 2010 Pew Internet Tracking Survey Are Apps the Next Major Step? <ul><ul><li>Stage Four in Internet Evolution: Apps </li></ul></ul>

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11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app and 13% have paid to download an app Among those with apps, the average adult has 18 on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey

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From Superhighway to Bypass? <ul><li>Apps provide direct connections </li></ul><ul><li>to the information we want most </li></ul><ul><li>They can be web browsers, </li></ul><ul><li>but they can also bypass the web </li></ul><ul><li>Apps can… </li></ul><ul><li>bypass search </li></ul><ul><li>help answer questions </li></ul><ul><li>help solve problems </li></ul><ul><li>help accomplish tasks </li></ul>

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Online News/Information Consumption

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The “New” Information Ecology <ul><li>Blurring line between “news” and “information” </li></ul><ul><li>Information is “free” </li></ul><ul><li>Information is “at my fingertips” </li></ul><ul><li>Information is available when I want it </li></ul><ul><li>Information is available from multiple sources </li></ul>

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Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet Multiple Platforms are the Norm Based on Jan 2010 Pew Internet Survey

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71% of American adults ever get news or information online The majority of ONC are under age 50 <ul><li>Compared to other adults, ONC are… </li></ul><ul><li>more educated </li></ul><ul><li>more affluent </li></ul><ul><li>disproportionately white and Hispanic </li></ul><ul><li>more likely to have broadband </li></ul>Almost a third are under age 30 The median age of ONC is 40 Who Gets Their News/Info Online? Based on Jan 2010 Pew Internet Survey

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% of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey

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Most Popular Features of Online News Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their news and info. This is especially true for young adults.

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How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey Most People Get News from Multiple Sites

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Four Styles of Online News Consumption Efficient Grazers Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey

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Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized

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<ul><ul><li>26% of adults access news/info on their cell phones </li></ul></ul><ul><ul><li>Among this population, 73% use social networking sites and 29% use Twitter </li></ul></ul><ul><ul><li>Typically a white male, age 34, employed full-time </li></ul></ul><ul><ul><li>One in ten adults gets news alerts sent to their phone </li></ul></ul>“ On the Go” News/Info Consumers Based on Jan 2010 Pew Internet Survey

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<ul><li>37% of internet users have </li></ul><ul><li>contributed news content, </li></ul><ul><li>commented on it, or </li></ul><ul><li>disseminated it via SNS </li></ul><ul><li>Half of all online African-Americans (46%) are news participators </li></ul><ul><li>Overall, 71% of internet users get news/info through email or posts on SNS </li></ul><ul><li>Remember…42% of ONC like sites where they can easily share material </li></ul><ul><li>35% look for sites where they can </li></ul><ul><li>comment on stories </li></ul>“ News Participators” Based on Jan 2010 Pew Internet Survey

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<ul><ul><li>28% of internet users have customized their homepage to include news/info of particular interest to them </li></ul></ul><ul><ul><li>39% say being able to customize content is something they look for in a news site </li></ul></ul><ul><ul><li>70% of adults say they are overwhelmed by the amount of news and information available today </li></ul></ul>“ The Daily Me” Based on Jan 2010 Pew Internet Survey

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Shifting Roles of Librarians/ Info Professionals What does all of this mean for YOU ?

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Role #1: Filter People still need trusted experts to help them figure out whether information is accurate and trustworthy People all also need filters to explain how information relates to them Show people how/why information is relevant Allow people to customize information to meet their own needs Provide people with direct access to the information that means the most to them Transparency = Trust

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Role #2: Curator You can be the one-stop shop people visit Collect all relevant work/info (not just your own) Provide links to primary and related sources and material Recommend other sources, experts and places People seek aggregation and deep dives into information

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Role #3: Node in a Network You can be a node in a network Each person you touch represents an entire network Make your information easy to share Your information can have an organic life beyond your presentation of it – package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your work

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Role #4: Community Builder Create your own networks and build communities around your material Facilitate shared experiences, connect people with shared interests Get, listen to, and respond to feedback Identify and meet people’s needs by tuning in to the online conversation

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Role #5: Lifesaver Provide timely information when and where people need it most Make your information portable Operate in a 24/7 world in which there is constant connectivity Identify and meet people’s most urgent needs by tuning in to the online conversation

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Role #6: Tour Guide? Make connections between your information and real-world places Create opportunities for information immersion and augmented realities

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<ul><li>How Mobile Devices are Changing Community Information Environments </li></ul><ul><li>http://pewinternet.org/Reports/2011/Local-mobile-news.aspx </li></ul><ul><li>How the Public Perceives Community Information Systems </li></ul><ul><li>http://pewinternet.org/Reports/2011/08-Community-Information-Systems.aspx </li></ul><ul><li>Generations and their Gadgets </li></ul><ul><li>http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx </li></ul><ul><li>Mobile Access 2010 </li></ul><ul><li> http://pewinternet.org/Reports/2010/Mobile-Access-2010.aspx </li></ul><ul><li>Understanding the Participatory News Consumer </li></ul><ul><li>http://pewinternet.org/Reports/2010/Online-News.aspx </li></ul><ul><li>Social Media and Young Adults http://www.pewinternet.org/Reports/2010/Social-Media-and-Young-Adults.aspx </li></ul>Available at pewinternet.org

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<ul><li>Kristen Purcell, Ph.D. </li></ul><ul><li>Associate Director, Research </li></ul><ul><li>Pew Research Center’s Internet & American Life Project </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @kristenpurcell </li></ul>Thank You!