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Information 2.0 and Beyond:  Where are we,  where are we going? Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project APLIC 44 th  Annual Conference March 29th, 2011 Washington, DC
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution of the Internet Broadband, Mobile,  Social Networks, Apps Today’s Digital Information Portable, Participatory,  Personal Librarians 3.0 Shifting Roles for Librarians
Internet Evolution
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Internet in 2000 Slow, stationary connections built around a desktop computer
In 2010, 74% Use the Internet Teen data Sept 2009  Adult data Nov 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In 2010, 65% Have Broadband at Home ,[object Object]
[object Object],[object Object],[object Object],[object Object],Home broadband access is also most common in white, highly educated and more affluent households But, There Remains a Digital Divide
[object Object],At least  1 in 4  U.S. adults live with a disability that interferes with activities of daily living  Of those,  54%  use the internet – compared with  81%  of adults who report none of these disabilities ,[object Object],[object Object],Less Visible Digital Divides
Cell phone use is on the rise Teen data Sept 2009  Adult data Nov 2010 In 2011, 85% of Adults Have a Cell Phone ,[object Object],In 2000, 53% of adults owned a cell phone In 2011, ¼ of US households are cell only
Laptops are becoming the computer of choice  For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop
In 2000, there were no wireless internet users Today, 59% of adults go online wirelessly
Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey
Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey  In April 2009,  just 36% went online daily via their cell phone
[object Object],[object Object],[object Object],[object Object]
Based on Sept 2009 Pew Internet Survey
Based on Nov 2010 and Jan 2011 Pew Internet Surveys  Tablet ownership among U.S. adults rose from  4% to 7%  between  September 2010  and  January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…
Mobile changes our  relationship  to time and space I can get  the information I need  when  I want it,  where  I want it  Mobile has increased  accessibility  for some populations
Teen data Sept 2009  Adult data Nov 2010 Teens and young adults are the heaviest SNS users In 2000, there were no “social network sites” or users In 2005,  8%  of online adults used SNS In 2008,  35% Today,  61%  of online adults use SNS ,[object Object]
Teen data Sept 2009  Adult data Nov 2010 Twitter is not as popular as SNS On the horizon… In January 2011,  17%  of adult internet  users said they use a  geo-location  service or function  such as  Foursquare  or  Google Latitude  to share  their location  with friends Total online adults 8%
For  networked individuals, information  is  embedded  and  ambient SNS are Information Game Changers
84% use cell phones 35% have apps 24% use apps All adults 35% of adults have apps on their phones,  but only 24% say they actually use them According to the Nielsen Mobile  Insights Survey,  the most popular  apps are… Games News/Weather Map/Navigation Social Networking Based on May 2010 Pew Internet Tracking Survey  Are Apps the Next Major Step? ,[object Object]
11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have  downloaded an app and 13% have paid to download an app Among those with apps,  the average adult has 18 on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey
From Superhighway to Bypass? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online News/Information  Consumption
 
The “New”  Information Ecology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet   *Platforms include print newspapers, television, radio and the internet Multiple Platforms are the Norm Based on Jan 2010 Pew Internet Survey
71% of American adults  ever  get news or information online The majority of ONC are under age 50 ,[object Object],[object Object],[object Object],[object Object],[object Object],Almost a third are under age 30   The median age of ONC is 40 Who Gets Their News/Info Online? Based on Jan 2010 Pew Internet Survey
% of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey
Most Popular Features of Online News Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey  The most popular features allow people to interact with, share, and customize their news and info.  This is especially true for young adults.
How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey  Most People Get News from Multiple Sites
Four Styles of Online News Consumption Efficient Grazers  Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers   71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers   80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers   44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey
Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized
[object Object],[object Object],[object Object],[object Object],“ On the Go” News/Info Consumers Based on Jan 2010 Pew Internet Survey
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ News Participators” Based on Jan 2010 Pew Internet Survey
[object Object],[object Object],[object Object],“ The Daily Me” Based on Jan 2010 Pew Internet Survey
Shifting Roles  of Librarians/ Info Professionals What does all  of this mean  for  YOU ?
Role #1: Filter People still need  trusted experts  to help them figure out whether information is accurate and trustworthy People all also need filters to explain how information  relates to them Show people how/why information  is  relevant Allow people to customize information  to meet their own needs Provide people with direct access to the information that means the most to them Transparency = Trust
Role #2: Curator You can be the  one-stop shop people visit Collect  all  relevant work/info (not just your own) Provide  links  to primary  and related sources and material Recommend  other sources, experts and places People seek aggregation  and deep dives into information
Role #3: Node in a Network You can be a node in a network Each person you touch represents an entire network Make your information  easy to share Your information can have an organic life beyond your presentation of it –  package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your work
Role #4: Community Builder Create your own networks  and build communities  around your material Facilitate shared experiences,  connect people with shared interests Get, listen to, and respond to feedback Identify and meet people’s  needs by tuning in to  the online conversation
Role #5: Lifesaver Provide timely information  when and where people need it most Make your information  portable Operate in a 24/7 world  in which there is constant connectivity Identify and meet people’s  most urgent needs by tuning in to  the online conversation
Role #6: Tour Guide? Make connections  between your information  and real-world places Create opportunities for  information immersion and  augmented realities
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Available at pewinternet.org
[object Object],[object Object],[object Object],[object Object],[object Object],Thank You!

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Information 2.0 and Beyond: Where are we, where are we going?

  • 1. Information 2.0 and Beyond: Where are we, where are we going? Kristen Purcell, Ph.D. Associate Director, Research Pew Internet Project APLIC 44 th Annual Conference March 29th, 2011 Washington, DC
  • 2.
  • 3. The Evolution of the Internet Broadband, Mobile, Social Networks, Apps Today’s Digital Information Portable, Participatory, Personal Librarians 3.0 Shifting Roles for Librarians
  • 5.
  • 6. In 2010, 74% Use the Internet Teen data Sept 2009 Adult data Nov 2010
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Laptops are becoming the computer of choice For the first time in 2010, adults 18-29 were more likely to own a laptop than a desktop
  • 12. In 2000, there were no wireless internet users Today, 59% of adults go online wirelessly
  • 13. Young Adults Lead the Way in Wireless Internet Use Based on Nov 2010 Pew Internet Tracking Survey
  • 14. Among adults who use their cell phone to go online… Based on May 2010 Pew Internet Tracking Survey In April 2009, just 36% went online daily via their cell phone
  • 15.
  • 16. Based on Sept 2009 Pew Internet Survey
  • 17. Based on Nov 2010 and Jan 2011 Pew Internet Surveys Tablet ownership among U.S. adults rose from 4% to 7% between September 2010 and January 2011 New Kids on the Block Percent of US adults 18+ who own each type of gadget…
  • 18. Mobile changes our relationship to time and space I can get the information I need when I want it, where I want it Mobile has increased accessibility for some populations
  • 19.
  • 20. Teen data Sept 2009 Adult data Nov 2010 Twitter is not as popular as SNS On the horizon… In January 2011, 17% of adult internet users said they use a geo-location service or function such as Foursquare or Google Latitude to share their location with friends Total online adults 8%
  • 21. For networked individuals, information is embedded and ambient SNS are Information Game Changers
  • 22.
  • 23. 11% of cell owners are not sure if their phone is equipped with apps 29% of cell owners have downloaded an app and 13% have paid to download an app Among those with apps, the average adult has 18 on his/her phone App users are disproportionately male (57% male v. 43% female) They are also more likely to be college graduates and have incomes of $75,00+ 18-29 year-olds make up one quarter of the total U.S. adult population but almost half (44%) of the app using population Based on May 2010 Pew Internet Tracking Survey
  • 24.
  • 25. Online News/Information Consumption
  • 26.  
  • 27.
  • 28. Nine in ten American adults (92%) get news/info from multiple platforms on a typical day For six in ten American adults (59%), one of those platforms is the internet *Platforms include print newspapers, television, radio and the internet Multiple Platforms are the Norm Based on Jan 2010 Pew Internet Survey
  • 29.
  • 30. % of ONC Who Use Each Type of Site on a Typical Day Most Popular Online Sources for News and Information Based on Jan 2010 Pew Internet Survey
  • 31. Most Popular Features of Online News Sites % of ONC Who Say Each Feature is Important Based on Jan 2010 Pew Internet Survey The most popular features allow people to interact with, share, and customize their news and info. This is especially true for young adults.
  • 32. How many websites, if any, do you routinely rely on for news and information? Do you have a favorite online news source, or do you not have a favorite? Based on Jan 2010 Pew Internet Survey Most People Get News from Multiple Sites
  • 33. Four Styles of Online News Consumption Efficient Grazers Most use multiple sites, have no favorite, and portals rank high as a favorite online news feature Hunters and Gatherers 71% go online specifically to get news/information at least a few times a week Serendipitous News Discoverers 80% come across news/information at least a few times a week while they are online doing other things News/Info Receivers 44% get news/information forwarded through email, automatic updates and alerts, or posts on social networking sites at least a few times a week Based on Jan 2010 Pew Internet Survey
  • 34. Three Emergent Themes of Information Consumption P ortable P articipatory P ersonalized
  • 35.
  • 36.
  • 37.
  • 38. Shifting Roles of Librarians/ Info Professionals What does all of this mean for YOU ?
  • 39. Role #1: Filter People still need trusted experts to help them figure out whether information is accurate and trustworthy People all also need filters to explain how information relates to them Show people how/why information is relevant Allow people to customize information to meet their own needs Provide people with direct access to the information that means the most to them Transparency = Trust
  • 40. Role #2: Curator You can be the one-stop shop people visit Collect all relevant work/info (not just your own) Provide links to primary and related sources and material Recommend other sources, experts and places People seek aggregation and deep dives into information
  • 41. Role #3: Node in a Network You can be a node in a network Each person you touch represents an entire network Make your information easy to share Your information can have an organic life beyond your presentation of it – package it with that in mind Networking can be multi-layered Be prepared to loosen control but monitor conversations around your work
  • 42. Role #4: Community Builder Create your own networks and build communities around your material Facilitate shared experiences, connect people with shared interests Get, listen to, and respond to feedback Identify and meet people’s needs by tuning in to the online conversation
  • 43. Role #5: Lifesaver Provide timely information when and where people need it most Make your information portable Operate in a 24/7 world in which there is constant connectivity Identify and meet people’s most urgent needs by tuning in to the online conversation
  • 44. Role #6: Tour Guide? Make connections between your information and real-world places Create opportunities for information immersion and augmented realities
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  • 46.

Editor's Notes

  1. YYou are a friend, not an institution Your strengths are being an expert, a filter, a recommender (linker), and a facilitator Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Your information can have an organic life beyond your presentation of it You can build communities with your material ou can participate in the Web 2.0 world There is a move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence You can ask for feedback You can act on/respond to that feedback You can create opportunities for interaction with and customization of material You can facilitate information sharing
  2. YYou are a friend, not an institution Your strengths are being an expert, a filter, a recommender (linker), and a facilitator Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Your information can have an organic life beyond your presentation of it You can build communities with your material ou can participate in the Web 2.0 world There is a move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence You can ask for feedback You can act on/respond to that feedback You can create opportunities for interaction with and customization of material You can facilitate information sharing
  3. YYou are a friend, not an institution Your strengths are being an expert, a filter, a recommender (linker), and a facilitator Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Your information can have an organic life beyond your presentation of it You can build communities with your material ou can participate in the Web 2.0 world There is a move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence You can ask for feedback You can act on/respond to that feedback You can create opportunities for interaction with and customization of material You can facilitate information sharing
  4. YYou are a friend, not an institution Your strengths are being an expert, a filter, a recommender (linker), and a facilitator Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Your information can have an organic life beyond your presentation of it You can build communities with your material ou can participate in the Web 2.0 world There is a move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence You can ask for feedback You can act on/respond to that feedback You can create opportunities for interaction with and customization of material You can facilitate information sharing
  5. YYou are a friend, not an institution Your strengths are being an expert, a filter, a recommender (linker), and a facilitator Your audience is bigger than the available evidence provides – lurkers and future arrivals are part of the mix Your information can have an organic life beyond your presentation of it You can build communities with your material ou can participate in the Web 2.0 world There is a move towards mobility, constant connectivity, perpetual contact This changes the realities of time and space and presence You can ask for feedback You can act on/respond to that feedback You can create opportunities for interaction with and customization of material You can facilitate information sharing