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The secret mission that people
yearn to have libraries address
Lee Rainie - @lrainie
Director Internet, Science, and Techn...
3
“Tweckle (twek’ul) vt. To
abuse a speaker to Twitter
followers in the audience
while he/she is speaking.”
4
we need a tshirt, "I survived the keynote disaster
of 09"
it's awesome in the "I don't want to turn away
from the accide...
Information revolutions are like avalanches
Elizabeth Eisenstein
Folklore
Witchcraft
Alchemy
Today
Trolls
Fake news
Weaponized information
What is true?
Who can you trust?
What we already know about libraries:
Our previous findings at pewinternet.org (under
topic heading “libraries”)
• People think libraries are important,
especially for communities
• People like and trust librarians
• People think libra...
What’s happened to trust?
13
How important?
63 28
Library to community
Networked Individualism
The move to looser, far-flung networks
Assessments of libraries
People’s trust in various sources of information
3
14
17
18
18
24
39
40
31
54
48
54
43
58
44
38
0 10 20 30 40 50 60 70 80 ...
Do you think the library helps you
78 76
65
56
21 23
34
43
0
20
40
60
80
100
Find info that is
trustworthy
Learn new thing...
Do you think the library helps you
49
43
38
27
50
56 60
68
0
20
40
60
80
100
Focus on things that
matter in your life
Cope...
Do you think your local public library provides you
with the resources you need, or not?
77
11 12
0
20
40
60
80
100
Yes No...
How much, if at all, do you think your local public library
contributes to the following things in your community?
29
38
4...
If your local public library CLOSED,
would that have a MAJOR impact,
MINOR impact or NO IMPACT on …
33
66
33
25
33
6
0 20 ...
People’s orientation to
information
• Gauge interest in topics like business, government,
health, science, sports, local community, foreign
affairs
• Explore ...
Factors that shape people’s information interests
• Access to and use of libraries
• Personal tastes
• Trust in informatio...
Information wary ~ quarter of population
People with relatively low
levels of interest in
information.
Very low levels of ...
Information wary ~ quarter of population
Demographics
Male dominated
Tilts older
Non-parents of minors
Information addled ~ quarter of population
This group has fairly typical
levels of interest in
information (just below
ave...
Information addled ~ quarter of population ---- (2)
They are also much more
likely than average to say
they are often tryi...
Information addled ~ quarter of population
Demographics
Tilts male
Tilts to better off HH
Tilts suburban
Cautious and curious ~ 1 in 8
This group has interest in
information, but not a lot of
time or attention to pursue it.
Its...
Cautious and curious ~ 1 in 8 ---- (2)
This group could become more
interested in pursuing
information. Clearing trust
hur...
Cautious and curious ~ 1 in 8
Demographics
Looks like the
general
population
Eager and willing ~ fifth of population
This group has highest levels of interest
in news and information and high
degree ...
Eager and willing ~ fifth of population ---- (2)
They do not have particular abundance in
digital information access tools...
Eager and willing ~ fifth of population
Demographics
Female dominated
Minority majority
Relatively young
Least well educat...
Information confident ~ 1 in 6
This group reports the highest
levels of trust in information
sources, with particularly hi...
Information confident ~ 1 in 6 ---- (2)
They have an abundance of
tech access tools, and they
do not feel they need
additi...
Information confident ~ 1 in 6
Demographics
Evenly split by gender
Tilts white
Tilts young
Tilts better educated
This really registers now because people think
education matters more and they want to
be more attuned to learning
Learning as identity (% of those ages 18+)
57
61
73
0 10 20 30 40 50 60 70 80
I often find myself looking for new
opportun...
The motives of personal learners
% of those ages 18+
33
36
60
64
80
0 10 20 30 40 50 60 70 80 90
Learn something to help w...
People: Serve and Learn
Pathfinders for trusted
information
Curators and arbiters of
trusted information
Tech AND data exp...
Place: Reconfigured and
Repurposed
Embrace the Internet of
Things
Become the “first place” to
meet
Fill in “market holes” ...
Platform: Community Resource
Trusted, top-of-mind
institution for
learning
Advocates for free and
open flow of info
Advoca...
Fear
not
The secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries address
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The secret mission that people yearn to have libraries address

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Lee Rainie, director of Internet, Science and Technology research at the Pew Research Center, discussed his group’s latest findings about the role of libraries and librarians on April 3 at Innovative Users Group conference. The latest work shows that many people struggle to find the most trustworthy information and they express a clear hope that librarians can help them. He explored recent research about how people are becoming “lifelong learners” and that library services are an element of how they hope to stay relevant in their jobs, as well as find ways to enrich their lives. He drew on Pew Research Center studies about the information and media sources people use and how they decide what to trust.

Published in: Internet
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The secret mission that people yearn to have libraries address

  1. 1. The secret mission that people yearn to have libraries address Lee Rainie - @lrainie Director Internet, Science, and Technology Research
  2. 2. 3 “Tweckle (twek’ul) vt. To abuse a speaker to Twitter followers in the audience while he/she is speaking.”
  3. 3. 4 we need a tshirt, "I survived the keynote disaster of 09" it's awesome in the "I don't want to turn away from the accident because I might see a severed head" way too bad they took my utensils away w/ my plate. I could have jammed the butter knife into my temple
  4. 4. Information revolutions are like avalanches
  5. 5. Elizabeth Eisenstein Folklore Witchcraft Alchemy
  6. 6. Today Trolls Fake news Weaponized information
  7. 7. What is true? Who can you trust?
  8. 8. What we already know about libraries: Our previous findings at pewinternet.org (under topic heading “libraries”)
  9. 9. • People think libraries are important, especially for communities • People like and trust librarians • People think libraries level of the playing field for those without vast resources • People believe libraries have rebranded themselves as tech hubs • People still read books
  10. 10. What’s happened to trust?
  11. 11. 13 How important? 63 28 Library to community
  12. 12. Networked Individualism The move to looser, far-flung networks
  13. 13. Assessments of libraries
  14. 14. People’s trust in various sources of information 3 14 17 18 18 24 39 40 31 54 48 54 43 58 44 38 0 10 20 30 40 50 60 70 80 90 Info on social media Info from financial institutions Info from national news organizations Info from local news organizations Info from government sources Info from family and friends Info from health care providers Information from local public library a lot some
  15. 15. Do you think the library helps you 78 76 65 56 21 23 34 43 0 20 40 60 80 100 Find info that is trustworthy Learn new things Grow as a person Get info that helps you with decisions Yes No
  16. 16. Do you think the library helps you 49 43 38 27 50 56 60 68 0 20 40 60 80 100 Focus on things that matter in your life Cope with a busy world Cope with a world where it is hard to get ahead Protect your personal data from online thieves Yes No
  17. 17. Do you think your local public library provides you with the resources you need, or not? 77 11 12 0 20 40 60 80 100 Yes No Don’t know Especially true for those under age 50 and doubly true for Millennials
  18. 18. How much, if at all, do you think your local public library contributes to the following things in your community? 29 38 47 49 58 69 36 35 32 31 29 20 16 14 9 10 5 3 8 6 4 3 3 3 10 7 8 7 5 4 0 20 40 60 80 100 Serving as a gathering place for addressing challenges in your local community Promoting a sense of community among different groups within your local area Providing a trusted place for people to learn about new technologies Helping spark creativity among young people Creating educational opportunity for people of all ages Providing a safe place for people to spend time A lot Some Not too much Nothing at all Don't know
  19. 19. If your local public library CLOSED, would that have a MAJOR impact, MINOR impact or NO IMPACT on … 33 66 33 25 33 6 0 20 40 60 80 100 Me / my family My community Major Impact Minor impact No impact
  20. 20. People’s orientation to information
  21. 21. • Gauge interest in topics like business, government, health, science, sports, local community, foreign affairs • Explore “growth mindset” vs. “fixed mindset” (Carol Dweck) • Explore their strategies as they make major decisions • Measure their technology inventory • Explore their library use • How much they think it would help them if they: got New research – poll and focus groups
  22. 22. Factors that shape people’s information interests • Access to and use of libraries • Personal tastes • Trust in information sources – the higher the level of trust, the more likely people are to feel drawn to information acquisition • Personal growth mindset, particularly when it comes to keeping current on digital skills and information literacy • Life circumstances and time horizons – whether people have the time for pursuing information or whether they feel stressed about information burdens they may experience
  23. 23. Information wary ~ quarter of population People with relatively low levels of interest in information. Very low levels of trust in information sources. They do not exhibit much interest in acquiring digital skills or the wherewithal to determine what information is trustworthy.
  24. 24. Information wary ~ quarter of population Demographics Male dominated Tilts older Non-parents of minors
  25. 25. Information addled ~ quarter of population This group has fairly typical levels of interest in information (just below average) and visit the library on par with others. Yet they have low levels of trust in info sources (especially national / local news organizations).
  26. 26. Information addled ~ quarter of population ---- (2) They are also much more likely than average to say they are often trying to do two or more things at once and less likely than others to say it is easy for them to relax. Have little interest in improving their information literacy.
  27. 27. Information addled ~ quarter of population Demographics Tilts male Tilts to better off HH Tilts suburban
  28. 28. Cautious and curious ~ 1 in 8 This group has interest in information, but not a lot of time or attention to pursue it. Its members also have below- average levels of trust in information, but a high level of interest in acquiring digital skills and skills to better trust information.
  29. 29. Cautious and curious ~ 1 in 8 ---- (2) This group could become more interested in pursuing information. Clearing trust hurdles is part of it. They also need more time and attention to do this.
  30. 30. Cautious and curious ~ 1 in 8 Demographics Looks like the general population
  31. 31. Eager and willing ~ fifth of population This group has highest levels of interest in news and information and high degree of trust in info sources. More than any other group, they trust their family and friends, plus libraries and librarians, as info sources.
  32. 32. Eager and willing ~ fifth of population ---- (2) They do not have particular abundance in digital information access tools and, perhaps for that reason, more than half report at least occasional difficulty finding information online. This group also expresses a high degree of interest in training on digital skills and on how to better understand the trustworthiness of information. They also wish that a public library were closer to home and had expanded
  33. 33. Eager and willing ~ fifth of population Demographics Female dominated Minority majority Relatively young Least well educated
  34. 34. Information confident ~ 1 in 6 This group reports the highest levels of trust in information sources, with particularly high levels of trust in national news organizations, government sources, and health care providers. This translates into above-average interest in news, with particular emphasis on government and politics and foreign affairs.
  35. 35. Information confident ~ 1 in 6 ---- (2) They have an abundance of tech access tools, and they do not feel they need additional training in digital skills or how to determine the veracity of information for making decisions.
  36. 36. Information confident ~ 1 in 6 Demographics Evenly split by gender Tilts white Tilts young Tilts better educated
  37. 37. This really registers now because people think education matters more and they want to be more attuned to learning
  38. 38. Learning as identity (% of those ages 18+) 57 61 73 0 10 20 30 40 50 60 70 80 I often find myself looking for new opportunities to grow as a person I like to gather as much information as I can when I come across something that I am not familiar… I think of myself as a lifelong learner Describes me very well
  39. 39. The motives of personal learners % of those ages 18+ 33 36 60 64 80 0 10 20 30 40 50 60 70 80 90 Learn something to help with my children's or other kids school work Wanted to turn a hobby into extra income Extra time on my hands Learn something that would allow me to help others Learn something make my life more interesting
  40. 40. People: Serve and Learn Pathfinders for trusted information Curators and arbiters of trusted information Tech AND data experts Master teachers in age of lifelong learning and personal growth Advocates for skepticism and info literacy
  41. 41. Place: Reconfigured and Repurposed Embrace the Internet of Things Become the “first place” to meet Fill in “market holes” or niches (ESL, pre-school learning, small biz info) Innovation test beds – maker masters
  42. 42. Platform: Community Resource Trusted, top-of-mind institution for learning Advocates for free and open flow of info Advocates for closing digital divides Privacy and algorithms watchdog
  43. 43. Fear not

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