Black/Hispanic adults are especially responsive to the negative impacts of a lack of broadband—especially when it comes to job/career opportunities, gov’t and health information and keeping up with happenings in their local community.
Social networking use among internet users ages 50 and older has nearly doubled—from 22% to 42% over the past year.Looking at adults ages 65 and older who have high-speed internet connections at home, 72% say they use the internet on a typical day. That compares with 77% of broadband users ages 50-64, 84% of those ages 30-49 and 86% of those ages 18-29.
In its first year, the Missouri Virtual Instruction Program showed significantly improved achievement for its students compared with the same students’ achievement in the same subject the previous year; greater percentages of these students scored 3 or higher on AP exams than their peers.
Lee Rainie's broadband keynote at "Online Opportunities"
The personal impact of broadband<br />Do more online activities<br />Spend more time online<br />Get more out of their online experiences<br />The internet becomes a destination as video and other media experiences become richer<br />The internet becomes a communications and information “hub” built into the rhythms of everyday life<br />
The social impact of broadband<br />Volume, velocity, variety of info increase<br />Long tail, passions/distractions<br />The “people formerly known as the patients/audience” become publishers and broadcasters – and pundits/critics<br />2/3 of online adults and 3/4 of online teens are content creators<br />The “Daily Me” and “Daily Us” emerges as people customize info flows<br />>50% of adults customize digital info<br />
Demographic factors correlated w/ broadband adoption<br />10/5/2010<br />9<br />Trends in Home Broadband Adoption<br />Source: Pew Internet Project, April 2009 tracking survey<br />
Mobile internet connectors – 57% adults<br />62% <br />59% <br />55% <br />Urban-60% Suburban-60% Rural-43%<br />
New cell and wireless realities<br />More than 2/3 of adults and 3/4 of teens use the cloud<br />Web vs. apps struggle: 35% have apps; 24% use apps<br />Features used by cell owners<br />76% take pictures<br />74% are texters (text overtakes talk in frequency in 2009)<br />39% browse internet<br />34% are email users<br />34% record videos<br />34% play games<br />33% play music<br />30% are IM-ers<br />7% participate in video calls<br />
Digital divides shrink<br />34% of Americans have used the internet on handheld<br />Among all non-adopters, 14% have accessed internet on cell<br />Among African American non-adopters, 20% have done this<br />Among Hispanic non-adopters, 25% have done this<br />
Impact of mobile revolution<br />Information, media, people available anytime, anywhere, any device<br />Venues and availability of people and info shift<br />People “control the playlist and “make the appointments” with media<br />People’s attention to info and to others shifts <br />Truncates – “continuous partial attention”<br />Elongates – deep dives into subjects<br />
Impact of social network revolution<br />Tech social networking combines with other historic trends to transform social networks<br />Affluence and affordable technology, mobility, family composition and roles, labor markets/free agency, rise of DIY politics and religion<br />What’s changed in social networks<br />Composition - tightly-bound, close groups give way to more loosely-knit, diverse networks – more segmented and layered<br />Way people use them – more important in stressful environments<br />Social networks are more vivid and tied to creation of information/media<br />Merger of “real world” and “new media world” in a way that makes media more personal = social media<br />
How do you convince non-users to adopt broadband?<br />
By the numbers: Who’s not online?<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />20<br />Trends in Home Broadband Adoption<br />
Relevance & digital literacy are primary factors for not going online<br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />22<br />Trends in Home Broadband Adoption<br />
The “value” proposition: Jobs + continuing education<br />Jobs <br />Health <br />Learning <br />Govt. <br />News <br />My community <br />Source: Pew Internet Project, May 2010 tracking survey<br />10/5/2010<br />23<br />
The special role libraries can play<br />“Opportunity for All” – key findings<br />A third of Americans used computers at libraries last year<br />Jobs and Careers: 40% of the library computer users were seeking career and employment help -- obs, resumes, training<br />Education: 42% of library computer users were online for educational purposes -- homework, classes, degree prep<br />Health and Wellness: 37% of library computer users were online for health-related purposes -- disease research, diet and nutrition, information about doctors<br />
Social media as a “hook” for seniors<br />Older adults are among the most resistant, but once converted they often come to see broadband as an everyday utility<br />Renewed connections can provide a support network for people nearing retirement or beginning a new career<br />Those with a chronic disease are especially likely to reach out for support online<br />Social media bridges generational gaps and provides a shared space for interactions<br />10/5/2010<br />30<br />Trends in Home Broadband Adoption<br />
National purposes paradox:Great apps, not much outcomes evidence<br />Health care<br />Education<br />Energy and the environment<br />Economic opportunity<br />Government services<br />Civic engagement<br />Public safety<br />
You and your goals<br />1. Expand public computer capacity to meet need with 451 desktops, 692 laptops, 69 ADA compliant workstations, and other equipment for PCC use. <br />2. Train library staff to teach basic computer skills to promote computer proficiency and broadband adoption and to teach courses on jobs skills development, healthcare, and other topics of interest to library patrons. <br />3. Public awareness to engage Colorado citizens: CSL will develop a statewide public awareness campaign and distribute collateral for local implementation. <br />4. Deliver training programs to PCC patrons: Libraries have agreed to partner with local bodies such as community colleges, schools, Chambers of Commerce, senior centers, and others to deliver training. <br />