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How the public grades libraries –
and uses libraries
Lee Rainie
Director, Pew Internet Project
June 27, 2016
ALA - Orlando
@lrainie | @pewinternet | @pewresearch
How the public grades libraries – and uses libraries
What we already know about libraries:
Our previous findings -- libraries.pewinternet.org
• People think libraries are important,
especially for communities
• People like and trust librarians
• People think libraries level of the
playing field for those without vast
resources
• People believe libraries have
rebranded themselves as tech hubs
• People still read books
Latest book reading stats
79
74 72 7371
65 63 65
17
23
27 28
14 13 12 14
2011 2012 2015 2016
Total (any format) Read a print book Read an e-book Listen to audiobook
%
The typical (median)
American adult read 4
books in the past 12
months
---
The average (mean)
read 12 books
Mean Median
Total (All adults 18+) 12 4
Sex
Male 9 3
Female 15 5
Race/ethnicity
White 14 5
Black 9 3
Hispanic 6 1
Age group
18-29 12 5
30-49 12 4
50-64 11 3
65+ 13 3
Education level
High school grad or less 8 2
Some college 12 4
College graduate 17 7
Household income
Less than $30,000 per year 10 2
$30,000-$49,999 per year 12 4
$50,000-$74,999 per year 13 5
$75,000 or more per year 14 5
Community type
Urban 11 4
Suburban 12 3
Rural 12 4
Library usage
Went to library / bookmobile in past 12 months
% of those ages 16+
53
48
44
48
0
10
20
30
40
50
60
2012
2012 2013 2015 2016
Heavier users include parents of minors, women, those
under 60, those with college degrees +
Used library website in past 12 months
% of those ages 16+
20132012 2015
25
30 31
27
0
10
20
30
40
50
60
2012 2013 2015 2016
Assessments of libraries
If your local public library CLOSED,
would that have a MAJOR impact,
MINOR impact or NO IMPACT on …
33
66
33
25
33
6
0 20 40 60 80 100
Me & my family
My community
Major Impact Minor impact No impact
Do you think your local public library provides you
with the resources you need, or not?
77
11 12
0
20
40
60
80
100
Yes No Don’t know
Especially true for
those under age
50 and doubly
true for Millennials
How much, if at all, do you think your local public library
contributes to the following things in your community?
29
38
47
49
58
69
36
35
32
31
29
20
16
14
9
10
5
3
8
6
4
3
3
3
10
7
8
7
5
4
0 20 40 60 80 100
Serving as a gathering place for addressing challenges
in your local community
Promoting a sense of community among different
groups within your local area
Providing a trusted place for people to learn about new
technologies
Helping spark creativity among young people
Creating educational opportunity for people of all ages
Providing a safe place for people to spend time
A lot Some Not too much Nothing at all Don't know
How much have libraries contributed to their communities?
% of those ages 16+
19
22
24
29
31
36
37
37
34
39
39
39
37
37
17
21
19
19
14
14
15
17
14
10
8
8
6
7
0 20 40 60 80 100
Helping people when a natural disaster or major problem strikes
the community
Helping people find jobs or pursue job training
Helping people find out about volunteer opportunities and other
ways people can make contributions to your community
Helping people learn about local events and resources that are
available in your community
Helping people learn how to use new technologies
Helping people when they seek health information
Helping people decide what information they can trust
A lot Somewhat A little Not at all
June 27, 2016 15www.pewresearch.org
The clear public
mandate: Do
something for
education ….
Large majorities of
Americans see
libraries as part of
the educational
ecosystem and as
resources for
promoting digital
and information
literacy.
24
30
20
40
40
39
31
25
36
Apr-16
Apr-15
Nov-12
Should definitely not do Should maybe do Should definitely do
Should libraries move some print books and stacks OUT OF public
locations to free up more space for things such as tech centers,
reading rooms, meetings rooms, and cultural events? % of those ages 16+
Should libraries coordinate more closely with local schools in
providing resources to kids?
% of those ages 16+
85
11
2
0
10
20
30
40
50
60
70
80
90
100
Should definitely do Should maybe do Should definitely not do
85
12
2
0
10
20
30
40
50
60
70
80
90
100
Should definitely do Should maybe do Should definitely not do
Should libraries offer free early literacy programs to help young
children prepare for school?
% of those ages 16+
Should libraries offer programs to teach people, including kids and
senior citizens, how to use digital tools such as computers,
smartphones and apps?
% of those ages 16+
80
16
4
0
10
20
30
40
50
60
70
80
90
100
Should definitely do Should maybe do Should definitely not do
This really registers now because people think
education matters more and they want to
be more attuned to learning
Learning as identity (% of those ages 18+)
57
61
73
0 10 20 30 40 50 60 70 80
I often find myself looking for new
opportunities to grow as a person
I like to gather as much information
as I can when I come across
something that I am not familiar…
I think of myself as a lifelong learner
Describes me very well
74% of all adults are personal enrichment learners
% of those ages 18+
16
25
30
35
58
0 10 20 30 40 50 60 70
Taken online course
Taken course related to
interest/hobby
Attend convention/conference tied to
personal interest
Attended meeting where learned
new info such as book club or arts…
Read publications related to
personal interest
The motives of personal learners
% of those ages 18+
33
36
60
64
80
0 10 20 30 40 50 60 70 80 90
Learn something to help with my
children's or other kids school work
Wanted to turn a hobby into extra
income
Extra time on my hands
Learn something that would allow
me to help others
Learn something make my life more
interesting
63% of the employed (36% of all adults) are work-related
learners – i.e. gotten training or taken courses (% of those ages 18+)
7
13
24
36
55
0 10 20 30 40 50 60
Because I am worried about losing
job
To help get a new job
To help get a raise/promotion
For a license or certification for my
job
To maintain or improve my job skills
People's learning activities are tied to a variety of factors
Level of education: Those with more formal education are more likely than others to
pursue learning activities.
Household income: Those who live in households with more income are more likely
than others to be both professional and personal learners.
Race and ethnicity: African Americans and Hispanics are less likely to have pursued
personal learning activities in the past year.
Technology assets: Those who have both home broadband and smartphones are
more likely than those with no internet connections or only one connection option
to take advantage of learning opportunities.
Personal outlook: Those who consider themselves lifelong learners and are eager to
seek information are more likely than others to pursue personal enrichment
activities.
Job categories: Government workers, educators, non-profit employees more likely
than others to be professional learners.
June 27, 2016 26www.pewresearch.org
How are libraries performing
in this new environment?
How well, if at all, do your local public libraries serve the learning
and educational needs of your local community – not just
children at schools, but all those of any age who want to learn?
% of those ages 18+
37 39 6 4 12
0 20 40 60 80 100
Very well Pretty well Not too well Not well at all Don't know
How well, if at all, do your local public libraries serve the learning
and educational needs of you and your family? (% of those ages 18+)
34 36 9 12 8
0 20 40 60 80 100
Very well Pretty well Not too well Not well at all Don't know
As far as you know, does your local library system offer any of
the following services? (% of those ages 18+)
22
24
26
41
62
0 10 20 30 40 50 60 70
Online programs that certify people
have mastered new skills
Programs on starting a new
business
Online GED or high school
equivalency classes
Online career- and job-related
resources
E-books, audio books for borrowing
Other yearnings ….
Privacy coaching and solitude
Should libraries offer programs to teach patrons about protecting
their privacy and security online? % of those ages 16+
76
18
4
0
10
20
30
40
50
60
70
80
90
100
Should definitely do Should maybe do Should definitely not do
Should libraries have more comfortable spaces for reading,
working, and relaxing at the library? % of those ages 16+
57
30
9
0
10
20
30
40
50
60
70
80
90
100
Should definitely do Should maybe do Should definitely not do
People: Serve and Learn
Tech AND data experts
Master teachers in age of
lifelong learning
Visionaries for the
knowledge economy
and the jobs it
produces
Monitors of algorithms
Place: Reconfigured and
Repurposed
Embrace the Internet of
Things
Become the “first place” to
meet
Fill in “market holes” or
niches
Test beds – maker masters
Community information
stewards
Platform: Community Resource
Trusted, top-of-mind
institution for
learning
Advocates for free and
open
Advocates for closing
digital divides
Privacy watchdog
Civic specialists – esp.
in learning realms
Fear
not

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How the public grades libraries – and uses libraries

  • 1. How the public grades libraries – and uses libraries Lee Rainie Director, Pew Internet Project June 27, 2016 ALA - Orlando @lrainie | @pewinternet | @pewresearch
  • 3. What we already know about libraries: Our previous findings -- libraries.pewinternet.org
  • 4. • People think libraries are important, especially for communities • People like and trust librarians • People think libraries level of the playing field for those without vast resources • People believe libraries have rebranded themselves as tech hubs • People still read books
  • 5. Latest book reading stats 79 74 72 7371 65 63 65 17 23 27 28 14 13 12 14 2011 2012 2015 2016 Total (any format) Read a print book Read an e-book Listen to audiobook %
  • 6. The typical (median) American adult read 4 books in the past 12 months --- The average (mean) read 12 books Mean Median Total (All adults 18+) 12 4 Sex Male 9 3 Female 15 5 Race/ethnicity White 14 5 Black 9 3 Hispanic 6 1 Age group 18-29 12 5 30-49 12 4 50-64 11 3 65+ 13 3 Education level High school grad or less 8 2 Some college 12 4 College graduate 17 7 Household income Less than $30,000 per year 10 2 $30,000-$49,999 per year 12 4 $50,000-$74,999 per year 13 5 $75,000 or more per year 14 5 Community type Urban 11 4 Suburban 12 3 Rural 12 4
  • 8. Went to library / bookmobile in past 12 months % of those ages 16+ 53 48 44 48 0 10 20 30 40 50 60 2012 2012 2013 2015 2016 Heavier users include parents of minors, women, those under 60, those with college degrees +
  • 9. Used library website in past 12 months % of those ages 16+ 20132012 2015 25 30 31 27 0 10 20 30 40 50 60 2012 2013 2015 2016
  • 11. If your local public library CLOSED, would that have a MAJOR impact, MINOR impact or NO IMPACT on … 33 66 33 25 33 6 0 20 40 60 80 100 Me & my family My community Major Impact Minor impact No impact
  • 12. Do you think your local public library provides you with the resources you need, or not? 77 11 12 0 20 40 60 80 100 Yes No Don’t know Especially true for those under age 50 and doubly true for Millennials
  • 13. How much, if at all, do you think your local public library contributes to the following things in your community? 29 38 47 49 58 69 36 35 32 31 29 20 16 14 9 10 5 3 8 6 4 3 3 3 10 7 8 7 5 4 0 20 40 60 80 100 Serving as a gathering place for addressing challenges in your local community Promoting a sense of community among different groups within your local area Providing a trusted place for people to learn about new technologies Helping spark creativity among young people Creating educational opportunity for people of all ages Providing a safe place for people to spend time A lot Some Not too much Nothing at all Don't know
  • 14. How much have libraries contributed to their communities? % of those ages 16+ 19 22 24 29 31 36 37 37 34 39 39 39 37 37 17 21 19 19 14 14 15 17 14 10 8 8 6 7 0 20 40 60 80 100 Helping people when a natural disaster or major problem strikes the community Helping people find jobs or pursue job training Helping people find out about volunteer opportunities and other ways people can make contributions to your community Helping people learn about local events and resources that are available in your community Helping people learn how to use new technologies Helping people when they seek health information Helping people decide what information they can trust A lot Somewhat A little Not at all
  • 15. June 27, 2016 15www.pewresearch.org The clear public mandate: Do something for education …. Large majorities of Americans see libraries as part of the educational ecosystem and as resources for promoting digital and information literacy.
  • 16. 24 30 20 40 40 39 31 25 36 Apr-16 Apr-15 Nov-12 Should definitely not do Should maybe do Should definitely do Should libraries move some print books and stacks OUT OF public locations to free up more space for things such as tech centers, reading rooms, meetings rooms, and cultural events? % of those ages 16+
  • 17. Should libraries coordinate more closely with local schools in providing resources to kids? % of those ages 16+ 85 11 2 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
  • 18. 85 12 2 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do Should libraries offer free early literacy programs to help young children prepare for school? % of those ages 16+
  • 19. Should libraries offer programs to teach people, including kids and senior citizens, how to use digital tools such as computers, smartphones and apps? % of those ages 16+ 80 16 4 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
  • 20. This really registers now because people think education matters more and they want to be more attuned to learning
  • 21. Learning as identity (% of those ages 18+) 57 61 73 0 10 20 30 40 50 60 70 80 I often find myself looking for new opportunities to grow as a person I like to gather as much information as I can when I come across something that I am not familiar… I think of myself as a lifelong learner Describes me very well
  • 22. 74% of all adults are personal enrichment learners % of those ages 18+ 16 25 30 35 58 0 10 20 30 40 50 60 70 Taken online course Taken course related to interest/hobby Attend convention/conference tied to personal interest Attended meeting where learned new info such as book club or arts… Read publications related to personal interest
  • 23. The motives of personal learners % of those ages 18+ 33 36 60 64 80 0 10 20 30 40 50 60 70 80 90 Learn something to help with my children's or other kids school work Wanted to turn a hobby into extra income Extra time on my hands Learn something that would allow me to help others Learn something make my life more interesting
  • 24. 63% of the employed (36% of all adults) are work-related learners – i.e. gotten training or taken courses (% of those ages 18+) 7 13 24 36 55 0 10 20 30 40 50 60 Because I am worried about losing job To help get a new job To help get a raise/promotion For a license or certification for my job To maintain or improve my job skills
  • 25. People's learning activities are tied to a variety of factors Level of education: Those with more formal education are more likely than others to pursue learning activities. Household income: Those who live in households with more income are more likely than others to be both professional and personal learners. Race and ethnicity: African Americans and Hispanics are less likely to have pursued personal learning activities in the past year. Technology assets: Those who have both home broadband and smartphones are more likely than those with no internet connections or only one connection option to take advantage of learning opportunities. Personal outlook: Those who consider themselves lifelong learners and are eager to seek information are more likely than others to pursue personal enrichment activities. Job categories: Government workers, educators, non-profit employees more likely than others to be professional learners.
  • 26. June 27, 2016 26www.pewresearch.org How are libraries performing in this new environment?
  • 27. How well, if at all, do your local public libraries serve the learning and educational needs of your local community – not just children at schools, but all those of any age who want to learn? % of those ages 18+ 37 39 6 4 12 0 20 40 60 80 100 Very well Pretty well Not too well Not well at all Don't know
  • 28. How well, if at all, do your local public libraries serve the learning and educational needs of you and your family? (% of those ages 18+) 34 36 9 12 8 0 20 40 60 80 100 Very well Pretty well Not too well Not well at all Don't know
  • 29. As far as you know, does your local library system offer any of the following services? (% of those ages 18+) 22 24 26 41 62 0 10 20 30 40 50 60 70 Online programs that certify people have mastered new skills Programs on starting a new business Online GED or high school equivalency classes Online career- and job-related resources E-books, audio books for borrowing
  • 30. Other yearnings …. Privacy coaching and solitude
  • 31. Should libraries offer programs to teach patrons about protecting their privacy and security online? % of those ages 16+ 76 18 4 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
  • 32. Should libraries have more comfortable spaces for reading, working, and relaxing at the library? % of those ages 16+ 57 30 9 0 10 20 30 40 50 60 70 80 90 100 Should definitely do Should maybe do Should definitely not do
  • 33. People: Serve and Learn Tech AND data experts Master teachers in age of lifelong learning Visionaries for the knowledge economy and the jobs it produces Monitors of algorithms
  • 34. Place: Reconfigured and Repurposed Embrace the Internet of Things Become the “first place” to meet Fill in “market holes” or niches Test beds – maker masters Community information stewards
  • 35. Platform: Community Resource Trusted, top-of-mind institution for learning Advocates for free and open Advocates for closing digital divides Privacy watchdog Civic specialists – esp. in learning realms

Editor's Notes

  1. https://www.eventscribe.com/2016/ala-annual/fsPopup.asp?Mode=presInfo&PresentationID=158274 Title: How the public grades libraries – and uses libraries   Subject: Lee Rainie, director of Internet, Science and Technology Research at the Pew Research Center will cover the latest findings of the center’s public opinion polling about Americans use of libraries and their feelings about the role that libraries play in their lives and in their communities. The new findings will cover the latest library-usage trends, book-reading trends, and insights into the ways more and more Americans hope libraries will offer community-oriented and educational services.