1. Americans and Mobile Computing: Key Trends in Consumer Research Aaron W. Smith Senior Research Specialist Pew Internet Project Government Mobility Forum December 7, 2011 Washington, DC

3. The Gadget Landscape The Rise of Ubiquitous Mobile Connectivity How Americans Use Their Phones Engagement With Mobile Activities and Applications The Meaning of Mobile What is the Value Users Place on Their Mobile Devices?

4. The Gadget Landscape

6. Cell phone use is on the rise In 2011, 84% of Adults Have a Cell Phone In 2000, 53% of adults owned a cell phone In 2011, ¼ of US households are cell only Mobile Grows, Desktop Use Declines % of U.S. Adults Who Own Each Type of Device

10. In 2011, Roughly 2/3 Adults are Wireless Internet Users Based on August 2011 Pew Internet Tracking Survey

11. How Americans Use Their Phones

13. Usage Patterns Also Vary by Phone Type Based on May 2011 Pew Internet Tracking Survey % of cell owners who use their phones to… Take pictures Text messaging Use the internet Use email Play games Social networking Use Twitter Watch videos Do online banking

14. Cell phone use is on the rise The typical user sends/receives 10 texts per day 31% of text messaging users prefer a text to a voice call but… It’s not necessarily a replacement—heavy text users also make a lot of voice calls Number of text messages sent/received per day Based on cell phone owners in each group Based on May 2011 Pew Internet Tracking Survey

16. From Superhighway to Bypass Apps provide direct connections to information % of app downloaders who have downloaded each type of app… Based on August 2011 Pew Internet Tracking Survey

18. The Meaning of Mobile

19. Cell phone use is on the rise What one word best describes how you feel about your cell phone? 72% of responses positive, 16% negative Based on May 2011 Pew Internet Tracking Survey

20. Mobile (and smartphones especially) changes the relationship between information, time and space… 51% of cell owners use phone to get information they need right away (smartphone owners: 79%) 42% use phone to entertainment themselves when bored (smartphone owners: 72%) and 40% have been helped by phone in an emergency situation but… 29% turn phone off occasionally just to get a break 13% have pretended to be using their phone to avoid interacting with people around them 36% of smartphone owners have been frustrated by slow download times, and 34% have had trouble doing something recently because they didn’t have their phone Based on May 2011 Pew Internet Tracking Survey

23. Information purveyors can… Provide people with direct access to the information that is most important to them Provide timely information when and where people need it most Make their information portable Operate in a 24/7 world, be constantly connected Connect their information to real-world places Create opportunities for information immersion and augmented realities You can be a… Filter Curator Node in a Network Community Builder Lifesaver Tour Guide What does all of this mean for YOU?