Technology Adoption by Baby Boomers (and everybody else)

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Innovation and technology go hand in hand in developing the vision and strategy for the business solutions these leaders employ to engage current and new customers (boomers and beyond), and to establish new business models. Explore the best practices in innovation that drive new revenue generation. How is innovation affected by the adoption of technology by older consumers? Lee Rainie and Andrew Perrin present what works and what doesn’t when innovating in large public and nonprofit organizations at the Boomer Summit in Washington.

Published in: Technology

Technology Adoption by Baby Boomers (and everybody else)

  1. 1. Technology adoption by Baby Boomers (and everybody else) Lee Rainie and Andrew Perrin Pew Research Center 3.23.16
  2. 2. Internet users 97 92 83 76 61 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  3. 3. Broadband at home 76 72 66 60 41 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  4. 4. Cell phone 98 95 91 87 74 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  5. 5. Smartphone 88 77 59 46 25 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  6. 6. Tablet computer 52 55 35 41 29 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  7. 7. Social media of any kind 89 73 54 45 29 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  8. 8. Facebook 80 71 52 46 27 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  9. 9. Pinterest 36 32 19 17 11 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  10. 10. Instagram 47 24 8 8 1 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  11. 11. Twitter 47 24 8 8 1 Millennials (18-34) Generation X (35-50) Younger Boomers (51-59) Older Boomers (60-69) Silent (70-87)
  12. 12. Takeaways • A generation that is familiar with technology and prepared for more – Internet of Things will not be alien to them • A generation of tech adopters and tech learners by exploiting personal networks and “horizontal” communities • A generation used to technological life enhancement – but also wary of the broad, societal impact of these gadgets/platforms • Blenders of older and newer technologies

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