1.
Technology adoption by Baby
Boomers (and everybody else)
Lee Rainie and Andrew Perrin
Pew Research Center
3.23.16

2.
Internet users
97
92
83
76
61
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

3.
Broadband at home
76
72
66
60
41
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

4.
Cell phone
98
95
91
87
74
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

5.
Smartphone
88
77
59
46
25
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

6.
Tablet computer
52
55
35
41
29
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

7.
Social media of any kind
89
73
54
45
29
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

8.
Facebook
80
71
52
46
27
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

9.
Pinterest
36
32
19
17
11
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

10.
Instagram
47
24
8
8
1
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

11.
Twitter
47
24
8
8
1
Millennials (18-34)
Generation X (35-50)
Younger Boomers (51-59)
Older Boomers (60-69)
Silent (70-87)

12.
Takeaways
• A generation that is familiar with technology and
prepared for more – Internet of Things will not be
alien to them
• A generation of tech adopters and tech learners
by exploiting personal networks and “horizontal”
communities
• A generation used to technological life
enhancement – but also wary of the broad,
societal impact of these gadgets/platforms
• Blenders of older and newer technologies