SlideShare a Scribd company logo
1 of 51
Libraries as social networks Lee Rainie, Director, Pew Internet Project 5.6.11 San Francisco library system  Email:  [email_address] Twitter: @Lrainie
The rise of networked individuals Barry Wellman – University of Toronto (my co-author)
New social operating system (1): Networked Individualism ,[object Object],[object Object],[object Object],[object Object]
New social operating system (2): New kinds of communities ,[object Object],[object Object],[object Object],[object Object]
Revolution #1  Internet and Broadband
 
70%  66%
Demographic factors correlated w/ broadband adoption 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Prefers speaking Spanish in our interviews Married or living with partner Disabled Employed full time African-American
Consequences for info ecosystem ,[object Object],Velocity Vibrance Valence / Relevance
Consequences for info ecosystem Explosion of creators and niches
Networked creators among internet users ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big challenge for libraries Atoms  bits ,[object Object],[object Object],[object Object]
Big  social networking add by libraries 1 – Cover access divides ,[object Object],[object Object],[object Object],[object Object],Source:  Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS  http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
Big social networking add by libraries 2 – Cover participatory divides ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  Opportunity for All, Univ. of Washingon, Gates Foundation, IMLS  http://cis.washington.edu/usimpact/documents/OPP4ALL_FinalReport.pdf
But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
Revolution #2  Wireless Connectivity
Cell phone owners – 85% adults 96 %  90%  85%  58%  Urban-84%  Suburban-86%  Rural-77%
2/22/2011
Mobile internet connectors – 57% adults 62%  59%  55%  Urban-60%  Suburban-60%  Rural-43%
Demographic factors related to mobile connectivity 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation College grad Less than high school education $75,000+ household income <$30,000 household income Parent of minor child Rural Republican ???  Spanish dominant in language preference
Cell owners are doing more with their phones than ever before 2/22/2011
Cell phones as social tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2/22/2011
85% use cell phones 35% have apps 24% use apps All adults May 2010 and Nov 2010 surveys  1 in 4 adults use apps
55% of adults own  laptops  –  up from 30% in 2006 45% of adults own  MP3 players  –  up from 11% in 2005 50% of adults own  DVRs  –  up from 3% in 2002 42% of adults own  game consoles 7% of adults own  e-book readers  - Kindle 7% of adults own  tablet computer  – iPad doubled in 6 months
Consequences for info ecosystem Anywhere  Any device Presence Place Any time  Alone together
Big challenge for libraries People came to us  We go to people  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Big social networking add by libraries Help navigate and “make peace” with info ,[object Object],[object Object],[object Object],[object Object]
Revolution #3 Social Networking
The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x
Demographic factors correlated w/ SNS use 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation Under age 30 Senior citizen (age 65+) Female (overall) Male (frequency) Rural Parent with minor child at home Non-cell user Some college Disability Urban
Online video 2/22/2011 ,[object Object],[object Object],[object Object]
Video creation 2/22/2011 ,[object Object],[object Object],[object Object],[object Object]
Online social networks + ubiquitous mobility ,[object Object],[object Object],2/22/2011 Social Dashboard  Pervasive Awareness
Big shift for libraries Expertise and influence shifts to networks ,[object Object],[object Object],[object Object],[object Object]
Big social networking add by libraries 1 - Can be embedded in …  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Big social networking by libraries 2 – Can be nodes in social networks ,[object Object],[object Object],[object Object]
 
Cosmic social networking add by libraries 1 – Can be teachers of new literacies  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cosmic social networking add by libraries 2 – Can help fill in civic gaps ,[object Object],[object Object],[object Object]
Meta issue 1: The future of knowledge  ,[object Object],[object Object]
Meta issue 2: The future of reference expertise  ,[object Object],[object Object]
Meta issue 3: The future of  public   technology  ,[object Object],[object Object],[object Object]
Meta issue 4: The future of learning spaces ,[object Object],[object Object]
Meta issue 5: The future of community anchor institutions ,[object Object],[object Object]
Practical question - 1 ,[object Object],[object Object]
Practical question – 2  ,[object Object]
Practical question - 3 ,[object Object]
Practical question - 4 ,[object Object],[object Object],[object Object]
Practical question - 5 ,[object Object],[object Object]
Key questions for any organization - 6  ,[object Object]
Be not afraid

More Related Content

What's hot

Social Media and its effects on youth
Social Media and its effects on youthSocial Media and its effects on youth
Social Media and its effects on youth
Abhishek Jain
 
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
GovLoop
 
Social media impact on existing social relationships
Social media impact on existing social relationshipsSocial media impact on existing social relationships
Social media impact on existing social relationships
Elizabeth Gestier
 

What's hot (20)

Pew Research findings on politics and advocacy in the social media era
Pew Research findings on politics and advocacy in the social media eraPew Research findings on politics and advocacy in the social media era
Pew Research findings on politics and advocacy in the social media era
 
Too many issues to count: Signifying friendship on Facebook
Too many issues to count: Signifying friendship on FacebookToo many issues to count: Signifying friendship on Facebook
Too many issues to count: Signifying friendship on Facebook
 
The use of social media among nigerian youths.2
The use of social media among nigerian youths.2The use of social media among nigerian youths.2
The use of social media among nigerian youths.2
 
Teens and Sexting
Teens and SextingTeens and Sexting
Teens and Sexting
 
Survey paper: Social Networking and its impact on Youth, Culture, Communicati...
Survey paper: Social Networking and its impact on Youth, Culture, Communicati...Survey paper: Social Networking and its impact on Youth, Culture, Communicati...
Survey paper: Social Networking and its impact on Youth, Culture, Communicati...
 
Social media and civic life
Social media and civic lifeSocial media and civic life
Social media and civic life
 
Digital Politics: Pew Research findings on technology and campaign 2012
Digital Politics: Pew Research findings on technology and campaign 2012Digital Politics: Pew Research findings on technology and campaign 2012
Digital Politics: Pew Research findings on technology and campaign 2012
 
Social Media and its effects on youth
Social Media and its effects on youthSocial Media and its effects on youth
Social Media and its effects on youth
 
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
How Not to Get Fired Using Social Media at Work - EEO, Diversity and Social M...
 
Networked Privacy in the Age of Surveillance, Sousveillance, Coveillance
Networked Privacy in the Age of Surveillance, Sousveillance, CoveillanceNetworked Privacy in the Age of Surveillance, Sousveillance, Coveillance
Networked Privacy in the Age of Surveillance, Sousveillance, Coveillance
 
Negative impacts of social media as my space and facebook on teenagers in th...
Negative impacts of social media as my space and facebook on teenagers  in th...Negative impacts of social media as my space and facebook on teenagers  in th...
Negative impacts of social media as my space and facebook on teenagers in th...
 
The Effects on Social Networking on Education
The Effects on Social Networking on EducationThe Effects on Social Networking on Education
The Effects on Social Networking on Education
 
Libraries Bridging the Digital Divide
Libraries Bridging the Digital DivideLibraries Bridging the Digital Divide
Libraries Bridging the Digital Divide
 
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ..."How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
"How Do [They] Even Do That?" Myths and Facts About the Impact of Technology ...
 
Navigating the New Health Care Delivery System
Navigating the New Health Care Delivery SystemNavigating the New Health Care Delivery System
Navigating the New Health Care Delivery System
 
Social media impact on existing social relationships
Social media impact on existing social relationshipsSocial media impact on existing social relationships
Social media impact on existing social relationships
 
Technology Adoption by Lower Income Populations
Technology Adoption by Lower Income PopulationsTechnology Adoption by Lower Income Populations
Technology Adoption by Lower Income Populations
 
the effect of social media in our daily life
the effect of social media in our daily lifethe effect of social media in our daily life
the effect of social media in our daily life
 
The State of Facebook
The State of FacebookThe State of Facebook
The State of Facebook
 
Netgen Notes
Netgen NotesNetgen Notes
Netgen Notes
 

Similar to The Networked Librarian: Libraries as social networks

The nine tribes of the internet
The nine tribes of the internetThe nine tribes of the internet
The nine tribes of the internet
Lee Rainie
 
Internet and participatory culture opportunities and challenges-ppt
Internet and participatory culture  opportunities and challenges-pptInternet and participatory culture  opportunities and challenges-ppt
Internet and participatory culture opportunities and challenges-ppt
Arulselvan Senthivel
 
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
pumediaseminar2011
 

Similar to The Networked Librarian: Libraries as social networks (20)

2011 2.5.11 - kennesaw -- social news
2011   2.5.11 - kennesaw -- social news2011   2.5.11 - kennesaw -- social news
2011 2.5.11 - kennesaw -- social news
 
How Communities Learn
How Communities LearnHow Communities Learn
How Communities Learn
 
As learning goes mobile - Educause
As learning goes mobile - EducauseAs learning goes mobile - Educause
As learning goes mobile - Educause
 
The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
The Rise of Networked Individuals and Their Role in the Life of EntrepreneursThe Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
The Rise of Networked Individuals and Their Role in the Life of Entrepreneurs
 
Oregon Broadband: The Power of Adoption
Oregon Broadband: The Power of Adoption Oregon Broadband: The Power of Adoption
Oregon Broadband: The Power of Adoption
 
Trends in internet use - how public radio fits in
Trends in internet use - how public radio fits inTrends in internet use - how public radio fits in
Trends in internet use - how public radio fits in
 
The new education ecology
The new education ecologyThe new education ecology
The new education ecology
 
The State of Mobile America
The State of Mobile AmericaThe State of Mobile America
The State of Mobile America
 
Lee Rainie's broadband keynote at "Online Opportunities"
Lee Rainie's broadband keynote at "Online Opportunities"Lee Rainie's broadband keynote at "Online Opportunities"
Lee Rainie's broadband keynote at "Online Opportunities"
 
The rise of the e-patient - Lee Rainie
The rise of the e-patient - Lee RainieThe rise of the e-patient - Lee Rainie
The rise of the e-patient - Lee Rainie
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 
Practical Social Media - VODA
Practical Social Media - VODAPractical Social Media - VODA
Practical Social Media - VODA
 
The nine tribes of the internet
The nine tribes of the internetThe nine tribes of the internet
The nine tribes of the internet
 
THE NINE TRIBES OF THE INTERNET
THE NINE TRIBES OF THE INTERNETTHE NINE TRIBES OF THE INTERNET
THE NINE TRIBES OF THE INTERNET
 
The nine tribes of the internet
The nine tribes of the internetThe nine tribes of the internet
The nine tribes of the internet
 
Doncaster CVS Social Media Introduction
Doncaster CVS Social Media IntroductionDoncaster CVS Social Media Introduction
Doncaster CVS Social Media Introduction
 
Mobile is the Needle, Social is the Thread: How Information Today is Woven In...
Mobile is the Needle, Social is the Thread: How Information Today is Woven In...Mobile is the Needle, Social is the Thread: How Information Today is Woven In...
Mobile is the Needle, Social is the Thread: How Information Today is Woven In...
 
Social Media for Organisations
Social Media for OrganisationsSocial Media for Organisations
Social Media for Organisations
 
Internet and participatory culture opportunities and challenges-ppt
Internet and participatory culture  opportunities and challenges-pptInternet and participatory culture  opportunities and challenges-ppt
Internet and participatory culture opportunities and challenges-ppt
 
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
Shyam Swaroop and Manukonda Rabindranath-Internet and participatory culture-o...
 

More from Pew Research Center's Internet & American Life Project

More from Pew Research Center's Internet & American Life Project (20)

Future of democracy and civic innovation
Future of democracy and civic innovationFuture of democracy and civic innovation
Future of democracy and civic innovation
 
American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...American life in the midst of crisis: How people are using technology as thei...
American life in the midst of crisis: How people are using technology as thei...
 
Trust, Facts, Democracy
Trust, Facts, DemocracyTrust, Facts, Democracy
Trust, Facts, Democracy
 
Skills Requirements for Future Jobs - 10 Facts
Skills Requirements for Future Jobs - 10 FactsSkills Requirements for Future Jobs - 10 Facts
Skills Requirements for Future Jobs - 10 Facts
 
The future of technology
The future of technologyThe future of technology
The future of technology
 
Online Harassment 2017
Online Harassment 2017Online Harassment 2017
Online Harassment 2017
 
10 facts about jobs in the future
10 facts about jobs in the future10 facts about jobs in the future
10 facts about jobs in the future
 
Education in the age of fake news and disputed facts
Education in the age of fake news and disputed factsEducation in the age of fake news and disputed facts
Education in the age of fake news and disputed facts
 
The Internet of Things and Future Shock: Too Much Change Too Fast?
The Internet of Things and Future Shock: Too Much Change Too Fast?The Internet of Things and Future Shock: Too Much Change Too Fast?
The Internet of Things and Future Shock: Too Much Change Too Fast?
 
The new landscape of facts and trust
The new landscape of facts and trustThe new landscape of facts and trust
The new landscape of facts and trust
 
The secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries addressThe secret mission that people yearn to have libraries address
The secret mission that people yearn to have libraries address
 
How People Fit Libraries Into Their Lives
How People Fit Libraries Into Their LivesHow People Fit Libraries Into Their Lives
How People Fit Libraries Into Their Lives
 
The New Age of Politics and Media
The New Age of Politics and MediaThe New Age of Politics and Media
The New Age of Politics and Media
 
Digital Divides – Feeding America
Digital Divides – Feeding AmericaDigital Divides – Feeding America
Digital Divides – Feeding America
 
Ethics and Big Data
Ethics and Big Data Ethics and Big Data
Ethics and Big Data
 
Operating in the Age of Always-On Media
Operating in the Age of Always-On MediaOperating in the Age of Always-On Media
Operating in the Age of Always-On Media
 
Digital Divides 2016 - Internet Governance Forum
Digital Divides 2016 - Internet Governance ForumDigital Divides 2016 - Internet Governance Forum
Digital Divides 2016 - Internet Governance Forum
 
How the public grades libraries – and uses libraries
How the public grades libraries – and uses librariesHow the public grades libraries – and uses libraries
How the public grades libraries – and uses libraries
 
How will the Internet of Things look by 2025?
How will the Internet of Things look by 2025?How will the Internet of Things look by 2025?
How will the Internet of Things look by 2025?
 
Technology Adoption by Baby Boomers (and everybody else)
Technology Adoption by Baby Boomers (and everybody else)Technology Adoption by Baby Boomers (and everybody else)
Technology Adoption by Baby Boomers (and everybody else)
 

Recently uploaded

Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
FIDO Alliance
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
panagenda
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
FIDO Alliance
 

Recently uploaded (20)

Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Top 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development CompaniesTop 10 CodeIgniter Development Companies
Top 10 CodeIgniter Development Companies
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 

The Networked Librarian: Libraries as social networks

  • 1. Libraries as social networks Lee Rainie, Director, Pew Internet Project 5.6.11 San Francisco library system Email: [email_address] Twitter: @Lrainie
  • 2. The rise of networked individuals Barry Wellman – University of Toronto (my co-author)
  • 3.
  • 4.
  • 5. Revolution #1 Internet and Broadband
  • 6.  
  • 8. Demographic factors correlated w/ broadband adoption 10/5/2010 Trends in Home Broadband Adoption Positive correlation (in order of importance) Negative correlation (in order of importance) Household income of $75,000 or more per year Having high school degree or less College degree Senior citizen (age 65+) Parent with minor child at home Prefers speaking Spanish in our interviews Married or living with partner Disabled Employed full time African-American
  • 9.
  • 10. Consequences for info ecosystem Explosion of creators and niches
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. But there is more libraries can do: Relevance & digital literacy are primary factors for not going online Source: Pew Internet Project, May 2010 tracking survey 10/5/2010 Trends in Home Broadband Adoption
  • 16. Revolution #2 Wireless Connectivity
  • 17. Cell phone owners – 85% adults 96 % 90% 85% 58% Urban-84% Suburban-86% Rural-77%
  • 19. Mobile internet connectors – 57% adults 62% 59% 55% Urban-60% Suburban-60% Rural-43%
  • 20. Demographic factors related to mobile connectivity 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation College grad Less than high school education $75,000+ household income <$30,000 household income Parent of minor child Rural Republican ??? Spanish dominant in language preference
  • 21. Cell owners are doing more with their phones than ever before 2/22/2011
  • 22.
  • 23. 85% use cell phones 35% have apps 24% use apps All adults May 2010 and Nov 2010 surveys 1 in 4 adults use apps
  • 24. 55% of adults own laptops – up from 30% in 2006 45% of adults own MP3 players – up from 11% in 2005 50% of adults own DVRs – up from 3% in 2002 42% of adults own game consoles 7% of adults own e-book readers - Kindle 7% of adults own tablet computer – iPad doubled in 6 months
  • 25. Consequences for info ecosystem Anywhere Any device Presence Place Any time Alone together
  • 26.
  • 27.
  • 28. Revolution #3 Social Networking
  • 29. The social networking population is more diverse than you might think 2/22/2011 5x 5x 7x 5x
  • 30. Demographic factors correlated w/ SNS use 10/5/2010 Trends in Home Broadband Adoption Positive correlation Negative correlation Under age 30 Senior citizen (age 65+) Female (overall) Male (frequency) Rural Parent with minor child at home Non-cell user Some college Disability Urban
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.  
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.

Editor's Notes

  1. Title: Libraries as social networks Subject: Lee Rainie, Director of the Pew Research Center&apos;s Internet &amp; American Life Project, will discuss the latest research findings of the Project about how Americans use the internet and cell phones. He will describe how libraries can be actors in building and participating in social networks through their use of social media such as Facebook, Twitter, and blogging and through delivering their time-tested -- and trusted -- services to their patrons.
  2. Rise of broadband at home was transformative – internet becomes a central info and communications hub in the home after the switch from dial-up. People do more stuff online; privilege the internet over other info sources in many cases; report better outcomes from internet use, and, most importantly become content creators. Two thirds of adults and 80% of teens are content creators. This is the big change the internet has introduced to media landscape. Probably take a minute to say this.
  3. The info ecology changes thanks to rise of internet/broadband. Volume of information rises 20-30% per year. Never had anything close to this in human history. Velocity of information increases, especially in groups. Personally relevant news speeds up as people customize personal feeds, alerts, listservs, group communications. Vibrance of information/media increases as bandwidth increases and computing power grows so media experiences become more immersive and compelling Valence/relevance of information grows in the era of the “Daily Me” and “Daily Us” and custom feeds. 2 mins
  4. Perhaps biggest change in info ecology is the democratization of media – and proliferation of niches. The Long Tail becomes reality for media and brands.
  5. This is the way Pew Internet measures content creation….
  6. 9% of cell phone users have software applications or “apps” on their phones that help them track or manage their health. Some 15% of those ages 18-29 have such apps.
  7. The change wrought by mobile is that people are perpetually connected and pervasively available. It means that media and people are available anywhere with any device on any of three screens. Quick tout of Nielsen 3-Screen research (unless you want to do that) and how this shifts the venues and times of people’s encounters with media. Consumers run the playlist now, not the media companies. This changes people’s sense of place (and placelessness) and present. They can be with any one at any time and this creates the reality of “absent presence”.
  8. In the challenging new media ecosystem – as more information comes at them from more sources at ever-greater speeds – people cope with the change by relying more and more on their social networks. There are three important ways they do that. The first is that they rely on their networks to act as their “alert” system – sentries. We hear from more and more people who begin and end their days by checking in with their social networks to see what’s new, what’s worth viewing, what’s most enjoyable in media spaces.