Nestle executive Nandu Nandkishore presented at an investor seminar on Nestle's business in Africa and the Middle East. He outlined Nestle's strategic roadmap for winning in the region, which involves a long-term presence of over 130 years, a multi-tier strategy leveraging local brands and popularly positioned products, and maximizing local sourcing. Nandkishore concluded that Nestle is well positioned for accelerated growth by delivering the Nestle business model with its manufacturing footprint, strong brands, and talented local workforce.
A group presentation in MA Advertising and Marketing Communications class, Bournemouth University for marketing a fictional new non-alcoholic beer called verge.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
A group presentation in MA Advertising and Marketing Communications class, Bournemouth University for marketing a fictional new non-alcoholic beer called verge.
Introducing the digital strategy for Nivea Skincare.
A detailed campaign with the objective to increase Nivea's market share and build brand loyalty amongst consumers within the skincare and cosmetics market.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
Marketing Research & Marketing Strategies of StarbucksVaibhav Dubey
The slide is all about how Starbucks does marketing research and what are its marketing strategies to always sustain in the market.
Also how the giant coffee chain established itself in India as well.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
Steve Moskowitz - Nespresso Marketing B2B Marketing CamapaignSteve Moskowitz
I earned a certificate in digital marketing from NYU in Summer 2015. This marketing plan was part of the coursework needed to complete the certificate. My team found a new sales channel for Nespresso coffee and explored marketing avenues.
The very concept of PLC is to utilize it for suggesting and implementing strategic and tactical moves relevant to subsequent stages, Levit exploited the model for giving insights on how to utilize the said knowledge.
The alcoholic beverage market has long been formed by volatile demand trends, legislative regulation, and fierce competition in a highly-concentrated environment. Generating over USD 33.38bn of revenue in 2015, the beer segment faces great rivalry, declining demands, and threatening substitutes. Moreover, the industry has been characterized significantly by mergers and acquisitions in the past, such as the SABMiller plc being acquired by Anheuser-Busch InBev in 2016. This presentation, created with my workgroup for the Master in Management at IE Business School provides a thorough analysis of AB InBev. The multinational corporation, listed on the Euronext Brussels and focused on the beverage and brewing industry, is considered as one of the largest fast-moving consumer goods companies in the world. To analyse AB InBev the SCP approach was applied using Porter’s five forces and a dynamic overview of the industry applying a strategic group map.
If you have further interest in the beer industry, it’s characteristics and development, I highly recommend Harvard Business Review’s Beer Cases series (https://hbr.org/product/the-beer-cases-a-a-b-inbev/W11613-PDF-ENG).
Marketing Research & Marketing Strategies of StarbucksVaibhav Dubey
The slide is all about how Starbucks does marketing research and what are its marketing strategies to always sustain in the market.
Also how the giant coffee chain established itself in India as well.
Foodgasm | Android App Marketing Plan | Final ProjectManal Shah
This is my Final Project of the online marketing Internship under Prof. Sameer Mathur(IIM Lucknow). I have proposed an idea for android app and prepared its marketing plan.
Steve Moskowitz - Nespresso Marketing B2B Marketing CamapaignSteve Moskowitz
I earned a certificate in digital marketing from NYU in Summer 2015. This marketing plan was part of the coursework needed to complete the certificate. My team found a new sales channel for Nespresso coffee and explored marketing avenues.
The very concept of PLC is to utilize it for suggesting and implementing strategic and tactical moves relevant to subsequent stages, Levit exploited the model for giving insights on how to utilize the said knowledge.
How Nestle Icecream Strategy was Built up!
EpiProdux helps product managers understand who are the profitable customers and how to make profitable business.
https://epiprodux.com/
#profitableproduct #growth #businessdevelopment
03. Mesa redonda - Los nuevos hábitos de consumo en hostelería - D. Víctor M...aromadecafes
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Social Media Strategy Case Study @ Nestlé – Digital Acceleration Team key to ...Rajesh Prabhakar
Nestlé created the Digital Acceleration Team (DAT) which continuously tracks consumer sentiments in real-time and instantly responds to any negative trends they identify on various social networking sites.
Founded in 1905, and is headquartered in Switzerland.
It was founded as a result of merger between two companies namely Anglo-Swiss Milk Company and Henri Nestle Company.
Operates in more than 86 countries across the globe.
It has its manufacturing and operational facility in almost all the countries worldwide.
Need for a centrally coordinated (or) common marketing approach with emerging market forces worldwide.
Need for reduction of costs through economies of scale through greater central coordination of marketing function.
The Standardization Debate
In 1950s, instant potato line in France was launched.
Center standardized Nescafe packaging but French and German managers declined in 1970s
Center proposed Maggi liquid food enhancer bottle which was declined by West German manager.
Standard Maggi logo “Talking bubble” was developed which was first developed by West Germany.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
More than a third of the world's top 2000 companies are now based in Asia. This presentation is about how they are closing the gap with their Western competition in fostering and engaging international communities using social media.
This presentation depicts graphically some indicators of development (average per capita income, poverty rate and income inequality), as well as some governance indicators (government effectiveness, control of corruption, voice and accountability, and rule of law). Major regions and countries around the world are portrayed in comparative terms.
Luis Cantarell, EV-P head of Zone EMENA, presented at the 2015 CAGE conference in London on March 16 2015. He and Wan Ling Martello, CFO, answered questions afterwards.
Luis Cantarell, EVP of Zone EMENA, presentes to 2015 CAGE conference in LondonNestlé SA
Luis Cantarell, Executuive Vice-President in charge of Nestlé Zone Europe, Middle East and North Africa, presents to the 2015 CAGE (Consumer Anylsts' Group Europe) on 'Translating the Nestlé roadmap into executional excellence'.
Creating Shared Value and meeting our commitmentsNestlé SA
Janet Voûte, VP of Nestlé Public Affairs, presented to the Swiss Sustainability Leaders' conference in Zug, Switzerland, on November 17 2014 (inc q+a). Webcast is available at https://www.youtube.com/watch?v=duwfFTXIeoE
David Yates, Regional Business Head, North America, Nestlé HealthCare Nutrition, Inc., presentation to the 2014 Nestlé Investor Seminar, Boston, USA, June 3-4.
Nestle Professional - the out of home business in the USANestlé SA
Perry Miele, Regional Business Head (President), Nestlé Professional, North America – Food, pfresents on Nestlé Professional in the USA to the 2014 Nestlé Investor Seminar, Boston, USA, 3-4 June.
A new coffee for the USA from Nestlé NespressoNestlé SA
Christophe Cornu, Chief Commercial Officer, Nestlé Nespresso S.A., presentation on 'Nespresso VertuoLine - a game changer ambition' at the 2014 Nestlé Investor Seminar, Boston USA, June 3-4.
Osisko Development - Investor Presentation - June 24
Winning in the new reality Nestlé in Africa and the Middle East
1. Nestlé in Africa
and Middle East:
Winning in the
New Reality
Nandu Nandkishore
Executive Vice President
Zone AOA
Nestlé Investor Seminar, Shanghai
September 25th, 2012
2. Agenda
1. Introducing Africa and Middle East
2. Winning in The New Reality
3. Performance
1 September 25th, 2012 Nestlé Investor Seminar, Shanghai
3. An immense territory of limitless possibilities
Australia
6% of the Nestlé Group sales
6% of the world GDP
18% of the world’s Population
2 September 25th, 2012 Nestlé Investor Seminar, Shanghai
4. More often known for its political and social unrest…
2012 Planned Elections Potential for
(Presidential, political or social
Parliamentary,…) conflict
3 September 25th, 2012 Nestlé Investor Seminar, Shanghai
5. Getting organized in various economic regions
GAFTA: Greater Arab Free Trade Area
AMU : Arab Maghreb Union
CFA franc zone
COMESA : Common market for Eastern and Southern Africa
EAC : East African Community
ECCAS : Economic Community of Central African States
ECOWAS : Economic Community of West African States
IGAD : Intergovernmental Authority on Development
SADC : Southern African Development Community
All countries are members of the African Union (AU)
Source : UNEP 2005
4 September 25th, 2012 Nestlé Investor Seminar, Shanghai
6. Very diverse in terms of population, culture or GDP
Population Highest GDP 14’100
in million Lowest GDP 2’800
Highest GDP 9’600 80 280
Lowest GDP 5’100 120
Highest GDP 104’300
Lowest GDP 2’300
370
Highest GDP 16’000
Lowest GDP 340
415 Highest GDP 15’100
Lowest GDP 400
GDP: per capita in
USD at purchasing
Highest GDP 16’200 60
power parity
Source : CIA World Factbook Lowest GDP 7’500
5 September 25th, 2012 Nestlé Investor Seminar, Shanghai
7. Accelerated GDP growth: the ascent of the roaring giants
5%
4% 4%
4% 4%
3%
2%
2%
GDP Average
forecast growth
(2011-15) Western North World Transition Latin Asia & Middle East Sub-Saharan
Europe America economies America Australasia & North Africa
(incl Japan) Africa
Source: EIU - Deloitte
6 September 25th, 2012 Nestlé Investor Seminar, Shanghai
8. 8 trends affecting Africa
Source : McKinsey
7 September 25th, 2012 Nestlé Investor Seminar, Shanghai
9. Increasing urbanization
Top 18 cities Population
Source : UN Habitat
8 September 25th, 2012 Nestlé Investor Seminar, Shanghai
10. Digital boom via cellular in North Africa and Middle East
% population
100%
Cellular
Subscribers
80%
60%
40% Internet
Users
20%
Fixed Lines
0%
2000 2005 2010
Source : ITU (2011)
9 September 25th, 2012 Nestlé Investor Seminar, Shanghai
11. … and in Sub Saharan Africa as well
% population
100%
80%
Cellular
60% Subscribers
40%
Internet
20% Users
Fixed Lines
0%
2000 2005 2010
Source : ITU (2011)
10 September 25th, 2012 Nestlé Investor Seminar, Shanghai
12. Agenda
1. Introducing Africa and Middle East
2. Winning in The New Reality
3. Performance
11 September 25th, 2012 Nestlé Investor Seminar, Shanghai
13. Africa and Middle East are growth engines for the future
Growth achieved through Organic Growth
x3
Capital Investments = $1.8 billion last 5 years
The objective is to triple
the business by 2020
at Constant Currency
12 September 25th, 2012 Nestlé Investor Seminar, Shanghai
14. The Nestlé Strategic Roadmap to
Win in The New Reality
13 September 25th, 2012 Nestlé Investor Seminar, Shanghai
15. A long term presence over 130 years, investing Unmatched
geographic
behind People, Brands and Factories presence
51 Factories
(first factories in 1927
in Turkey & South Africa)
25’000 Nestlé
employees
(over 98% locals)
14 September 25th, 2012 Nestlé Investor Seminar, Shanghai
16. Multi-tier strategy with the right product portfolio Unmatched
product
and brand
portfolio
15 September 25th, 2012 Nestlé Investor Seminar, Shanghai
17. The PPP model: a holistic approach Emerging
markets and
Popularly
Positioned
Products
PPP products have an OG
well above the average
In Africa PPP products
represent around 40% of
the total sales
16 September 25th, 2012 Nestlé Investor Seminar, Shanghai
18. MAGGI 1 Brand in CWAR : Maggi Fortified CWAR
Number Fortified Number 1 Brand in Nutrition,
Health and
Emerging
markets and
Popularly
Wellness Positioned
Products
100 million units sold everyday
Fortified : Iron, Iodine
In Nigeria : 3 cubes = 10 NAIRA
(CHF 0.06)
=
17 September 25th, 2012 Nestlé Investor Seminar, Shanghai
19. MAGGI Fortified Powder Success in the Nutrition,
Health and
Emerging
markets and
Popularly
Middle East Wellness Positioned
Products
Strengthened leadership with 350 million
additional servings generated this year
3.5 million consumers reached through
grass route activities
Fortified with Iron
18 September 25th, 2012 Nestlé Investor Seminar, Shanghai
20. Kit Kat campaign in Middle East with Consumer Innovation and
unparalleled results communication Renovation
• New Kit Kat “Extra Crispy Extra Creamy”
• Single-minded Consumer Communication
• Excellent Visibility & In-Store Execution
Highest ever Sales, Market Share,
Awareness and Social Media reach
19 September 25th, 2012 Nestlé Investor Seminar, Shanghai
21. Increasing distribution in the various channels Whenever,
wherever,
however
1 Open Markets 2 Small Stores 3 Modern Trade and Urban areas
20 September 25th, 2012 Nestlé Investor Seminar, Shanghai
22. NESCAFE whenever, wherever, however Out-of-home
Whenever,
wherever,
consumption
however
• Taking NESCAFÉ to the • Selling hot NESCAFÉ cups • Empowering unemployed youth
doorsteps of consumers in the streets to set up small scale business
• Making ~ 10 USD a day • a minimum of 200 USD per selling NESCAFÉ in choked
month areas
• >1000 salesmen
• > 2000 jobs created • >500 saleswomen
21 September 25th, 2012 Nestlé Investor Seminar, Shanghai
23. Nestlé Pure Life : servicing the consumer Out-of-home
Whenever,
wherever,
with multiple healthy hydration solutions consumption
however
Double digit growth 13 countries From Retail to Home & Office Service
2
Billion Liters
1.5
1
0.5
0
2010 2011
2012
22 September 25th, 2012 Nestlé Investor Seminar, Shanghai
24. 7 factories and production units inaugurated Operational
since 2011 efficiency
Jan 2011 Algeria
Feb 2011 Nigeria
Jan 2012 Turkey (CPW)
Apr 2012
Aug 2012
Saudi Arabia (Waters)
Angola
TOFA
Aug 2012 South Africa
Sept 2012 Congo
Inauguration of the TOFA factory in Angola with Small modular flexible units
Mrs Idalina VALENTE, Minister of Trade «PPP» Factory, Kinshasa, Congo
Mr Joaquim DAVID, Minister of Geology, Mines and Industry
23 September 25th, 2012 Nestlé Investor Seminar, Shanghai
25. R&D Abidjan Unmatched
research &
development
capability
R&D Abidjan’s role is to screen and
develop African raw materials for
improved performance based on:
• agricultural aspects
• easy processing
• quality & safety
• nutritional aspects
• business needs
Serigne DIOP
Head of R&D Abidjan
24 September 25th, 2012 Nestlé Investor Seminar, Shanghai
26. Maximizing sustained and high quality local sourcing
Corn is the main ingredient for Cassava to replace imported corn Milk: partnership with the East
Nestlé GOLDEN MORN Porridge starch African Dairy Development Board
(EADD) in Kenya and Uganda.
30% of grain crops are lost in the Farmers trained in sustainable
region (humidity & poor practices) agricultural practices and given Nestlé advises farmers on
high-yield cassava varieties feeding, breeding and milking
30 000 farmers trained by Nestlé
in mycotoxin management from ~10T to ~20T per ha practices.
4 000 farmers depend economically Farmer’s real income expected to
on this activity double over 10 years.
25 September 25th, 2012 Nestlé Investor Seminar, Shanghai
27. Interchange of cultures and best practices People,
culture,
values &
attitude
Developing the next generation
of young professionals
3 Training Hubs
Accra | Nairobi | Dubai
256 In-patriates
106 Ex-patriates
This include F&B, CPW, Nespresso, NPP, Globe, R&D, Water & Nutrition.
26 September 25th, 2012 Nestlé Investor Seminar, Shanghai
28. 133’000 + people earn their living directly from People,
culture,
Nestlé values &
attitude
…and more
households
26’000 + 116’000
Nestlé Farmers,
employees Sales & Distributors Staff,
Third party dependants
(drivers, security, agencies…)
27 September 25th, 2012 Nestlé Investor Seminar, Shanghai
29. Agenda
1. Introducing Africa and Middle East
2. Winning in The New Reality
3. Performance
28 September 25th, 2012 Nestlé Investor Seminar, Shanghai
30. A balanced portfolio with Number 1 Brands
Petcare 1%
Confecti
onery
Water 8% Dairy &
10% Ice Cream
28%
Nutrition
14%
Beverages
Culinary 23%
16%
29 September 25th, 2012 Nestlé Investor Seminar, Shanghai
31. Competition Landscape
Top 10 Food Companies in Africa and Middle East
Source : Euromonitor 2011* - Sales at Retail Price in mio USD
South Africa
Iran
Iran
S. Arabia
Solico Food Pegah Dairy
* Packaged Food, Pet Care, Hot drinks; not an exclusive list of companies (indicative list only)
30 September 25th, 2012 Nestlé Investor Seminar, Shanghai
32. Crisis procedures & Business Continuity Plans
that ensure safety of people and assets
Security
Egypt & Tunisia: Nestlé operations
interrupted for several days in 2011
Market Zone to ensure staff safety.
Head Management No impact on Sales.
MARKET CENTER
Côte d’Ivoire: Activity restarted
after 1 month of interruption in 2011.
Daily Crisis Meetings
Impact on sales compensated by
Situation Updates
Contingency Plans the rest of the region
Position Statements
31 September 25th, 2012 Nestlé Investor Seminar, Shanghai
33. Conclusion
Nestlé is well positioned to accelerate its growth in
Africa and Middle East while delivering the Nestlé model
thanks to the solid foundations set with its
manufacturing footprint, strong Brands,
and talented People
32 September 25th, 2012 Nestlé Investor Seminar, Shanghai