SlideShare a Scribd company logo
Consumer Goods in
Africa and Nigeria:
The Accenture Perspective
SSA has 12% of the world’s population and only 2%
of world GDP: a glass half-empty or half-full?
Africa Growth Takes Root
Sample African Country GDP Growth
(2010 used as base year)

$1.7 Trillion
Africa Collective Gross domestic
product

12%
Africa population as percentage of
world population

2%
Africa GDP as percentage of world
GDP

399 Million
Number of people between the
ages of 15 and 24

~50
Number of African cities with 1
million+ consumers
Copyright © 2013 Accenture All rights reserved.

*Source: Africa Development Bank (Low Case Scenario)

2
Images of starving children created a reputation of
famine that does injustice to the continent’s potential
Africa as the World’s Pantry
Arable Land Available
(Million Hectares)

Africa holds...
60%

…of the world’s arable land

Others

…of the world’s platinum metals

90%

Latin
America

300

Sub-Saharan
Africa

95%

80

590

8%

31%

…of the world’s chromite ore

50%

60%

…of the world’s cobalt reserves

Africa has the potential to not only feed itself, but also to become a major supplier
for the rest of the world
Copyright © 2013 Accenture All rights reserved.

*Source: Standard Bank. The five trends powering Africa’s enduring allure 3
Alongside its resource potential, Africa is becoming
an important consumer market…
Africa in the Future
Before (2010)

US$1.7 trillion

Future (2030)

Collective GDP in 2010

US$3.9 trillion
Collective GDP in 2030

1.03 billion

1.4 billion

# consumers in 2010

# consumers in 2030

399 Million

736 Million

# people 15 – 24 in 2010

# people 15 – 24 in 2030

40%

50%

Urbanisation rate in 2010

Urbanisation rate in 2030

Copyright © 2013 Accenture All rights reserved.

*Source: Africa Development Bank (Low Case Scenario)

4
But the opportunity is far from straight forward;
Africa takes risk to the next level
Africa Risks
Political Stability

Supply Constraints

High levels of corruption
and a flourishing illicit trade
will pose unique challenges
to businesses

It is estimated that the cost
of transporting goods is 6070 percent higher than
developed markets

1

4

Foreign Competition
Competition from foreign
consumer companies is
increasing margin pressure.

Shifting Landscapes
Africa
Risks

2

3

5

6

Factors such as
urbanisation create a
situation where RTM are
continuously shifting

Skills Shortages

Infrastructure

Africa as whole faces dire
challenges in terms of skills
availability

One of the greatest single
problems businesses face
in Africa is electricity supply
and road infrastructure 5

Copyright © 2013 Accenture All rights reserved.
These challenges severely impact the cost of
business. Indirect costs erode profitability.
Indirect Costs as Percentage of Total Sales

India

Nigeria

11.5%

Brazil

10.5%

China

5.5%

4.9%

Russia

4%

South Africa

2.2%

12

12

12

12

12

12

10

10

10

10

10

10

8

8

8

8

8

8

6

6

6

6

6

6

4

4

4

4

4

4

2

2

2

2

2

2

0

0

0

0

0

0

Indirect Costs

Legend:
Copyright © 2013 Accenture All rights reserved.

Electricity

Bribes

Transport Disruptions

Theft and Robbery

Source: World Bank – Nigeria Investment Climate 2011

6
Among the four sub regions, West Africa has
recorded the highest growth, followed by the East
Regional Differences

Real GDP Growth (%)
8

West Africa

7

East Africa
SSA
Central
Africa
Southern
Africa

6
5
4

3

South
Africa

2
1

West Africa
7% expected GDP growth in
2013
East Africa
6% expected GDP growth in
2013
Central Africa
5.3% expected GDP growth
in 2013

0

2008

2009

2010

2011

-1
-2
Copyright © 2013 Accenture All rights reserved.

2012

2013

Southern Africa
3.8% expected GDP growth
in 2013
Source: IMF Database

7
Within each of these regions, 9 key markets show the
largest potential for future consumer goods growth
Key Markets
Focus Countries

Kenya
Ethiopia
Uganda
EAC & COMESA

ECOWAS
EAC
Senegal

Uganda
Ghana

Nigeria
SADC
Angola

Ethiopia
Kenya

Zambia
South Africa

*Eastern Hub includes COMESA countries that are not covered in the Southern Hub
EAC: East African Community;
COMESA: Common Market for Eastern and Southern Africa
ECOWAS : Economic Community of West African States
SADC: Southern African Development Community

Copyright © 2013 Accenture All rights reserved.

Nigeria
Ghana
Senegal
ECOWAS
South Africa
Angola
Zambia
SADC

Population
2010
40m
83m
33m

GDP
Growth
2015
6.4%
5.5%
7.9%

2020
Consumer
Spend
$ 37bn
$ 43bn
$ 30bn

151m
24m
13m

7.4%
13.2%
4.6%

$ 167bn
$ 29bn
$16bn

49m
19m
13m

4.1%
8.1%
7.1%

$ 315bn
$18bn
$ 23bn

Our analysis shows that nine African
countries will comprise nearly threequarters of total consumer spending in
sub-Saharan Africa by 2020
*Source: Euromonitor

8
Nigeria is a rising star among these countries and is
expected by 2020 to be the largest economy in Africa
Nigeria Deep Dive
GDP Growth
(Constant 2000 Prices)

Nigeria Facts

166M
Population in 2012

21%

$268bn
GDP in 2012 (Current US$)
16%

7.0%
Forecasted 5 year compound annual
GDP growth rate

11%

12.1%
Asia

Average estimated inflation for 2012

Nigeria
6%

SSA
MENA

17.6%
Estimated lending rate in 2012

LATAM
Advanced
Economies

1%
2000

2002

2004

2006

2008

2010

2012

$11.2bn
Estimated FDI in 2012

2014

24.2%
-4%
Copyright © 2013 Accenture All rights reserved.

Estimated unemployment in 2012
9
Underlying the growth in these countries are key
cities acting as hubs of commercial activity
Key Cities
Africa Biggest Cities
Alexandria
(4.6m)

Cairo
(11.4m)
Addis Ababa
(3.8m)

Abidjan
(4.5m)

Lagos
(11.7m)
Kinshasa
(9.9m)

Nairobi
(4.0m)

Luanda
(5.5m)

Cape Town
(3.5m)
Copyright © 2013 Accenture All rights reserved.

Johannesburg
(3.8m)

Lagos is a megacity
within Africa boasting a
population of over
11.7m
Nairobi is arguably the
best-connected city on
the continent in terms
of ICT
Accra in Ghana was
recently flagged by
MasterCard as next
growth hub of Africa
Addis Ababa hosts the
African, headquarters of
almost every major
multilateral organisation
10
Within these markets consumers are divided between
numerous ethno-linguistic groups and religious lines
Africa Diversity

Africa has four main ethnic
groups: Arab, Ashanti,
Bantu and Swahili

There are over 2100 and
by some counts over
3000 languages spoken
natively in Africa

In Africa, there are 3
major religions:
Traditional, Christian and
Islam
Copyright © 2013 Accenture All rights reserved.

11
Despite these differences, our research reveals five
broad key consumer groups
Key Consumer Segments
Basic survivors are the
majority group in Africa and
tend to live in urban slums

Basic
Survivors

Affluent

Working
Families

Rising
Strivers

Cosmopolitan
Professionals

Copyright © 2013 Accenture All rights reserved.

Working families focus their
spending on their children’s
needs
Rising Strivers emerge from
the first two segments and are
highly aspirational
Cosmopolitan Professionals
value pragmatic products but
are also brand conscious and
influenced by media
The affluent have
disproportionately high
income and are driving a new
12
luxury market in Africa
Rising Strivers and Working Families will be the
primary drivers of consumption growth
Segment Population Evolution

2010

Africa Population Evolution
100%
90%
80%

2015

3%
13%

Working
Families

3%

29%

31%

60%

31%

33%

13%

16%

3%

3%

2%

3%

16%

21%

70%

45%

Rising
Strivers

3%
12%

51%

Cosmopolitan
Professionals

2%
9%

Basic
Survivors

33%

50%

40%
30%

66%
54%

51%

20%

45%

10%
0%
2000
Affluent
Rising Strivers
Basic Survivors

2005

2010

2015

Cosmopoliton Professionals
Working Families

*
Copyright © 2013 Accenture All rights reserved. Source: Canback 2010, Accenture Analysis

Affluent

13
Growing economies and aspirational drive in Africa
is creating a booming entrepreneurial culture
Africa Entrepreneurship
Percentage of Population Starting or
Running a new Business in 2012
40%

35%

35%
30%

Entrepreneurship is seen as a good
career choice by 76% of people in
SSA (vs.59% in the Asia Pacific)
Furthermore, 70% of people in the
region (as high as 82% in Nigeria)
believe there are good opportunities
for starting a new business

28%

25%
20%
15%

As a result, the region has the
highest percentage of new
entrepreneurs in the world

15%
13%

10%

8%

8%

7%

5%
0%
US

EU

MENA

SSA

Copyright © 2013 Accenture All rights reserved.

Nigeria Ethopia South
Africa

However, most of the new ventures
are still mostly low margin and
survival entrepreneurship (e.g. small
vendors)
Source: Global entrepreneurship monitor 2012 survey

14
This entrepreneurial drive has resulted in a unique
informal trade structure
Nigeria FMCG Trade Structure Example
Sales to distribution

Sales to trade

Wholesalers

Sales to consumer

Open Markets

Manufacturer

Consumer
55%
98%

Corner Shops/
Kiosk

Formal Retail

43%

2%

Distribution Flow
Copyright © 2013 Accenture All rights reserved.

Returns and Funds Flow
15
Source: Gain, Euromonitor
You often hear about great African expansion
growth stories …
Africa Success Stories
Indomie, an Indonesian brand of instant noodles, struggled to meet
due to challenges associated with importing raw materials. The
company integrated backward, developing local manufacturing
capabilities for all raw materials. Due to its ability to respond quickly
to local demand, Indomie has captured 70 percent of the Nigerian
instant noodle market
Shoprite is the largest food retailer on the African continent
(operating upwards of 130 stores in 16 African countries)

From its South African roots, it operates in 21 countries in Africa
and the Middle East. To gain market share among low-income,
rural Africans, MTN has made it easier for them to buy and use
airtime, enabled its agents to reach remote areas, and created
smaller airtime denominations.
•
Copyright © 2013 Accenture All rights reserved.

16
But, what you don’t often hear about, is the
business failures that have occurred …
Africa Failures

Prominent retailer abandoned
100 stores in Egypt. It is
estimated it was losing over
$50 million a year

Large telecommunications
acquisition ended up
costing the company over
$695m in losses

Large telecoms operator
sold its operations at a loss
of $70m after its east
African entry in 2008

Large global brewer exits
Kenyan market after only
year of entry due to stiff
local competition

Fast food chain closed its
outlets in Kenya amidst stiff
competition from local players

Global media house,
pulled the plug on its East
Africa division because of
low return on investment

Copyright © 2013 Accenture All rights reserved.

17
Tapping into the hidden wealth offered by the
African consumer markets requires a mind-set shift
Innovation is Key
• Ten, fifteen years ago,
many multinationals could
rely on stripped down
products to earn revenue
in Africa because scarcity
of competition and novelty
made the sale

• Today, understanding
Africa’s consumers' unique
cultural requirements and
adapting your products
and operating models are
key

Key Success Factors for Breeding
Innovation and Success in Africa
Cost Advantage
•
•

Build scale
Practice lessons from frugal innovation

Local Talent
•
•

Leverage local talent
R&D centres closer to your consumer markets

Leveraged data
•

Analytics help your sales force, distributors
and product development decisions

Local Decision Making
•
•
Copyright © 2013 Accenture All rights reserved.

Empower local decision making
Integrate local and corporate strategies
18
10 Traits of Master Innovators –
South African Research
60%
50%
40%
30%
20%
10%
0%

High performers

Copyright © 2013 Accenture All rights reserved.

Organisational
Ecology

Integration

Tangible
Benefits

Customer
Value

Foresight

Resources

Engagement

Process of
Innovation

Overall index
score

Rest of SA market

19
Different strokes for different folks…

Strategy
1

Execution
2

Market
Focus

Value
Proposition

Do we
understand
our target
market?

3 Market
Entry
Strategy

Do we
have the
right
product/
service to
offer?

Copyright © 2013 Accenture All rights reserved.

How do
we enter
the market
with
minimal
risk?

4
Sourcing/
Manufact.

Do we
source
locally or
import?

5

6

Distribution

How do we
reach our
customers?

Marketing

How do we
ensure that
there is
demand for
our
product?

7
Trade &
POS

How do
we
manage
the point
of sale?

20
Selecting and entering African markets requires onthe ground knowledge and local partnerships
Strategy – Levers for Breakthrough

Challenge
Market
Focus

Traditional market
research is very limited
and public data may be
unreliable or outdated

Insight

Walk the markets
and gain insights from
talking to street vendors
and observing
consumers

Value
Significant cultural
Proposition differences within and
across markets creating
distinct consumer needs

Beware of your home
country biases, ensure
to adapt products to
local tastes and cultures

Significant entry barriers
in terms of political, legal
(e.g. ownership
structures) and financial
(e.g. repatriation)
Copyright © 2013 Accenture All rights reserved.

Assess your own
capabilities and market
requirements to
determine if you should
partner or go it alone

Market
Entry

21
Operating in Africa is challenging, but several
companies are innovating to be successful
Strategy – Levers for Breakthrough

Challenge

Insight

Sourcing

Ports are hopelessly
congested. Imported
materials can account
for almost two thirds of
final costs

It is essential to develop
local partnerships for
local sourcing and
production

Distribution

Informal trade dominate
the retail landscape with
narrow gravel roads
where trucks can’t enter

Use local networks and
leverage the use of low
cost pushcarts, trolleys
and motorcycles to get
close to the consumer

Traditional print and
media don’t always reach
the masses. Community
endorsement is a key
driver for the purchase
Copyright © 2013 Accenture All rights reserved.
Marketing

Direct personal selling in
the informal sector are
key. Promotions that are
community based will
gain more traction

22
Accenture’s Africa Desk can provide practical insight to
help you craft these creative offerings and solutions
Our Offering
Assess
Which growth
market to enter?

Growth
Market
Assessment

Accenture
Offering

Market Entry
& Due
Diligence

Strategize
How will we create,
deliver, and
capture value?

Structure
What is the most
effective way to
structure and
setup?

Operating
Model Design
Business
Model Design
M&A
Execution

Implement & Run
How will we
control, direct and
partner to execute?

Capacity
Services
Managed
Services
Outsourcing

Roadmap & Financial Case Development

Copyright © 2013 Accenture All rights reserved.

23

More Related Content

What's hot

Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovation
accenture
 
IBOR transition: Opportunities and challenges for the asset management industry
IBOR transition: Opportunities and challenges for the asset management industryIBOR transition: Opportunities and challenges for the asset management industry
IBOR transition: Opportunities and challenges for the asset management industry
EY
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
accenture
 
What’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionWhat’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive Production
Boston Consulting Group
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired Growth
Kearney
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
PwC
 
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | AccentureFederal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
accenture
 
Shaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | AccentureShaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | Accenture
accenture
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
Kearney
 
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting GroupSalesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
Salesforce Finland
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st edition
EY
 
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
accenture
 
Infrastructure Victoria - AZ/ZEV International Scan
Infrastructure Victoria - AZ/ZEV International ScanInfrastructure Victoria - AZ/ZEV International Scan
Infrastructure Victoria - AZ/ZEV International Scan
L.E.K. Consulting
 
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. KearneyLifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Kearney
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
accenture
 
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
McKinsey & Company
 
Tech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & GrowthTech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & Growth
accenture
 
Digitizing Business Services
Digitizing Business ServicesDigitizing Business Services
Digitizing Business Services
accenture
 
The Electric Car Tipping Point
The Electric Car Tipping PointThe Electric Car Tipping Point
The Electric Car Tipping Point
Boston Consulting Group
 
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageThe Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
L.E.K. Consulting
 

What's hot (20)

Fintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open InnovationFintech New York: Partnerships, Platforms and Open Innovation
Fintech New York: Partnerships, Platforms and Open Innovation
 
IBOR transition: Opportunities and challenges for the asset management industry
IBOR transition: Opportunities and challenges for the asset management industryIBOR transition: Opportunities and challenges for the asset management industry
IBOR transition: Opportunities and challenges for the asset management industry
 
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
Ling Shou Tong: Alibaba’s Next Innovative Disruptor?
 
What’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive ProductionWhat’s Chipping Away at Automotive Production
What’s Chipping Away at Automotive Production
 
Pursuing Customer Inspired Growth
Pursuing Customer Inspired GrowthPursuing Customer Inspired Growth
Pursuing Customer Inspired Growth
 
Turning big data into big revenue
Turning big data into big revenueTurning big data into big revenue
Turning big data into big revenue
 
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | AccentureFederal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
Federal Technology Vision 2021: Full U.S. Federal Survey Findings | Accenture
 
Shaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | AccentureShaping the Sustainable Organization | Accenture
Shaping the Sustainable Organization | Accenture
 
Strategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. KearneyStrategy Study 2014 | A.T. Kearney
Strategy Study 2014 | A.T. Kearney
 
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting GroupSalesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
Salesforce Basecamp Helsinki 8.5.2018 - Boston Consulting Group
 
Global Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st editionGlobal Capital Confidence Barometer 21st edition
Global Capital Confidence Barometer 21st edition
 
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
Whole Brain Leadership: New Rules of Engagement for the C-Suite| Accenture St...
 
Infrastructure Victoria - AZ/ZEV International Scan
Infrastructure Victoria - AZ/ZEV International ScanInfrastructure Victoria - AZ/ZEV International Scan
Infrastructure Victoria - AZ/ZEV International Scan
 
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. KearneyLifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
Lifting the Barriers to Retail Innovation in ASEAN | A.T. Kearney
 
The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action The Decade to Deliver: A Call to Business Action
The Decade to Deliver: A Call to Business Action
 
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
MGI: From poverty to empowerment: India’s imperative for jobs, growth, and ef...
 
Tech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & GrowthTech Adoption and Strategy for Innovation & Growth
Tech Adoption and Strategy for Innovation & Growth
 
Digitizing Business Services
Digitizing Business ServicesDigitizing Business Services
Digitizing Business Services
 
The Electric Car Tipping Point
The Electric Car Tipping PointThe Electric Car Tipping Point
The Electric Car Tipping Point
 
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & BeverageThe Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
The Rapidly Evolving Landscape of Meal Kits and E-commerce in Food & Beverage
 

Similar to Consumer Goods in Africa and Nigeria

Building innovation ecosystems: opportunities for partnerships between africa...
Building innovation ecosystems: opportunities for partnerships between africa...Building innovation ecosystems: opportunities for partnerships between africa...
Building innovation ecosystems: opportunities for partnerships between africa...
Jean-Claude Bastos de Morais
 
Taking advantage of african growth opportunities geo expansion
Taking advantage of african growth opportunities   geo expansionTaking advantage of african growth opportunities   geo expansion
Taking advantage of african growth opportunities geo expansion
Lynn Gunning
 
Tendencias y oportunidades en áfrica
Tendencias y oportunidades en áfricaTendencias y oportunidades en áfrica
Tendencias y oportunidades en áfrica
ProColombia
 
Africa, adopting cloud computing on its own terms
Africa, adopting cloud computing on its own termsAfrica, adopting cloud computing on its own terms
Africa, adopting cloud computing on its own terms
itnewsafrica
 
Knight Frank - Africa Report 2013
Knight Frank - Africa Report 2013Knight Frank - Africa Report 2013
Knight Frank - Africa Report 2013
asafeiran
 
Africa: The Investors' Century
Africa: The Investors' CenturyAfrica: The Investors' Century
Africa: The Investors' Century
Emilie Debled
 
Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)
Africa Business Communities
 
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
asafeiran
 
TXF_Africa_2020_Brochure.pdf
TXF_Africa_2020_Brochure.pdfTXF_Africa_2020_Brochure.pdf
TXF_Africa_2020_Brochure.pdf
SwatiSinha538456
 
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa RantanenItä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
Business Finland
 
Africa Singapore Business Forum 2018 | South Africa
Africa Singapore Business Forum 2018 | South AfricaAfrica Singapore Business Forum 2018 | South Africa
Africa Singapore Business Forum 2018 | South Africa
Enterprise Singapore
 
Sapics 2014 lin
Sapics 2014 linSapics 2014 lin
Sapics 2014 lin
Danie Schoeman
 
How to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer MarketHow to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer Market
Danie Schoeman
 
Transport and logistics business in Africa
Transport and logistics business in AfricaTransport and logistics business in Africa
Transport and logistics business in Africa
Tristan Wiggill
 
Africa Then and Now
Africa Then and NowAfrica Then and Now
Africa Then and Now
Leslie Chan
 
Tlg capital presentation
Tlg capital presentationTlg capital presentation
Tlg capital presentation
Ruth Adams
 
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
metisdecisions
 
Tap the potential: The Role of the Private Sector in Stepping up the Pace o...
Tap the potential:   The Role of the Private Sector in Stepping up the Pace o...Tap the potential:   The Role of the Private Sector in Stepping up the Pace o...
Tap the potential: The Role of the Private Sector in Stepping up the Pace o...
Grant Kouri
 
Accenture The Dynamic African Consumer
Accenture The Dynamic African ConsumerAccenture The Dynamic African Consumer
Accenture The Dynamic African Consumer
Grant Hatch
 
Africa tapping into growth opportunities challenges and strategies for cons...
Africa tapping into growth   opportunities challenges and strategies for cons...Africa tapping into growth   opportunities challenges and strategies for cons...
Africa tapping into growth opportunities challenges and strategies for cons...
Dr Lendy Spires
 

Similar to Consumer Goods in Africa and Nigeria (20)

Building innovation ecosystems: opportunities for partnerships between africa...
Building innovation ecosystems: opportunities for partnerships between africa...Building innovation ecosystems: opportunities for partnerships between africa...
Building innovation ecosystems: opportunities for partnerships between africa...
 
Taking advantage of african growth opportunities geo expansion
Taking advantage of african growth opportunities   geo expansionTaking advantage of african growth opportunities   geo expansion
Taking advantage of african growth opportunities geo expansion
 
Tendencias y oportunidades en áfrica
Tendencias y oportunidades en áfricaTendencias y oportunidades en áfrica
Tendencias y oportunidades en áfrica
 
Africa, adopting cloud computing on its own terms
Africa, adopting cloud computing on its own termsAfrica, adopting cloud computing on its own terms
Africa, adopting cloud computing on its own terms
 
Knight Frank - Africa Report 2013
Knight Frank - Africa Report 2013Knight Frank - Africa Report 2013
Knight Frank - Africa Report 2013
 
Africa: The Investors' Century
Africa: The Investors' CenturyAfrica: The Investors' Century
Africa: The Investors' Century
 
Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)Panelbook Africa Business Panel (incl pmi)
Panelbook Africa Business Panel (incl pmi)
 
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
Accenture the-dynamic-african-consumer-market-exploring-growth-opportunities-...
 
TXF_Africa_2020_Brochure.pdf
TXF_Africa_2020_Brochure.pdfTXF_Africa_2020_Brochure.pdf
TXF_Africa_2020_Brochure.pdf
 
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa RantanenItä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
Itä- ja Länsi-Afrikan liiketoimintamahdollisuudet, Esa Rantanen
 
Africa Singapore Business Forum 2018 | South Africa
Africa Singapore Business Forum 2018 | South AfricaAfrica Singapore Business Forum 2018 | South Africa
Africa Singapore Business Forum 2018 | South Africa
 
Sapics 2014 lin
Sapics 2014 linSapics 2014 lin
Sapics 2014 lin
 
How to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer MarketHow to Develop Resilient Supply Chains For The African Consumer Market
How to Develop Resilient Supply Chains For The African Consumer Market
 
Transport and logistics business in Africa
Transport and logistics business in AfricaTransport and logistics business in Africa
Transport and logistics business in Africa
 
Africa Then and Now
Africa Then and NowAfrica Then and Now
Africa Then and Now
 
Tlg capital presentation
Tlg capital presentationTlg capital presentation
Tlg capital presentation
 
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
Africa is Rising - Presentation at IMANI Ghana annual lecture -SYPALA 2015
 
Tap the potential: The Role of the Private Sector in Stepping up the Pace o...
Tap the potential:   The Role of the Private Sector in Stepping up the Pace o...Tap the potential:   The Role of the Private Sector in Stepping up the Pace o...
Tap the potential: The Role of the Private Sector in Stepping up the Pace o...
 
Accenture The Dynamic African Consumer
Accenture The Dynamic African ConsumerAccenture The Dynamic African Consumer
Accenture The Dynamic African Consumer
 
Africa tapping into growth opportunities challenges and strategies for cons...
Africa tapping into growth   opportunities challenges and strategies for cons...Africa tapping into growth   opportunities challenges and strategies for cons...
Africa tapping into growth opportunities challenges and strategies for cons...
 

More from accenture

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
accenture
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
accenture
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
accenture
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
accenture
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
accenture
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
accenture
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
accenture
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
accenture
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
accenture
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
accenture
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
accenture
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
accenture
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
accenture
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
accenture
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
accenture
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
accenture
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
accenture
 

More from accenture (20)

The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024The Industrialist: Trends & Innovations - January 2024
The Industrialist: Trends & Innovations - January 2024
 
The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023The Industrialist: Trends & Innovations - September 2023
The Industrialist: Trends & Innovations - September 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023The Industrialist: Trends & Innovations - July 2023
The Industrialist: Trends & Innovations - July 2023
 
Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education Accenture Technology Vision - How the trends apply to higher education
Accenture Technology Vision - How the trends apply to higher education
 
Engineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibileEngineering Services: con gli ingegneri per creare valore sostenibile
Engineering Services: con gli ingegneri per creare valore sostenibile
 
Digital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial SystemDigital Euro: Implications for the Financial System
Digital Euro: Implications for the Financial System
 
More deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journeyMore deals, less money: the Black founder funding journey
More deals, less money: the Black founder funding journey
 
The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023The Industrialist: Trends & Innovations - June 2023
The Industrialist: Trends & Innovations - June 2023
 
Reinventing Enterprise Operations
Reinventing Enterprise OperationsReinventing Enterprise Operations
Reinventing Enterprise Operations
 
Semiconductor Gender Parity Study
Semiconductor Gender Parity StudySemiconductor Gender Parity Study
Semiconductor Gender Parity Study
 
The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023The Industrialist: Trends & Innovations - March 2023
The Industrialist: Trends & Innovations - March 2023
 
Nonprofit reinvention in a time of unprecedented change
 Nonprofit reinvention in a time of unprecedented change Nonprofit reinvention in a time of unprecedented change
Nonprofit reinvention in a time of unprecedented change
 
Free to be 100% me
Free to be 100% meFree to be 100% me
Free to be 100% me
 
The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023The Industrialist: Trends & Innovations - February 2023
The Industrialist: Trends & Innovations - February 2023
 
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimentoMundo gamer e a oportunidade de entrada pela abordagem do movimento
Mundo gamer e a oportunidade de entrada pela abordagem do movimento
 
Pathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications IndustryPathways to Profitability for the Communications Industry
Pathways to Profitability for the Communications Industry
 
The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023The Industrialist: Trends & Innovations - January 2023
The Industrialist: Trends & Innovations - January 2023
 
Reimagining the Agenda | Accenture
Reimagining the Agenda | AccentureReimagining the Agenda | Accenture
Reimagining the Agenda | Accenture
 
Climate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | AccentureClimate Leadership Eleventh Hour | Accenture
Climate Leadership Eleventh Hour | Accenture
 

Recently uploaded

Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
Brian Frerichs
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
limocaptaincom
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
itnewsafrica
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
APKs Pure
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
zoyaws1
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
SalmanTahir60
 
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصريشركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
إبراهيم العرجاني
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
Sanjay Joshi
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Razin Mustafiz
 
brojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabiabrojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabia
brojjeddah
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
Cynthia Clay
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
dimplekumaridk322
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
Hector Del Castillo, CPM, CPMM
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
AishwaryaDoiphode3
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
Auxis Consulting & Outsourcing
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
Matteo Carbone
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
James AH Campbell
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
maigasapphire
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
Newman George Leech
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
lawrenceads01
 

Recently uploaded (20)

Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...Navigating Change Strategies for Effective Transition and Operational Plannin...
Navigating Change Strategies for Effective Transition and Operational Plannin...
 
Transforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptxTransforming the Future of Limo Services.pptx
Transforming the Future of Limo Services.pptx
 
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
Anton Grutzmache- Ominisient: The Data Revolution in Banking: From Scoring Cr...
 
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
KineMaster Diamond APK v7.3.11.32200 (4K HD, No Watermark)
 
Best Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management StudentsBest Practices in Negotiation for Business Management Students
Best Practices in Negotiation for Business Management Students
 
Managing Customer & User Experience of Customers
Managing Customer & User Experience of CustomersManaging Customer & User Experience of Customers
Managing Customer & User Experience of Customers
 
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصريشركات إبراهيم العرجاني: لدعم الاقتصاد المصري
شركات إبراهيم العرجاني: لدعم الاقتصاد المصري
 
Entrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to EntrepreneurshipEntrepreneurial mindset: An Introduction to Entrepreneurship
Entrepreneurial mindset: An Introduction to Entrepreneurship
 
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
Growth Buyouts - The  Dawn of the GBO (Slow Ventures)Growth Buyouts - The  Dawn of the GBO (Slow Ventures)
Growth Buyouts - The Dawn of the GBO (Slow Ventures)
 
brojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabiabrojjeddah Home Services Company in Saudi Arabia
brojjeddah Home Services Company in Saudi Arabia
 
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual TrainingpptxYou Get Me! Leveraging Communication Styles in Virtual Trainingpptx
You Get Me! Leveraging Communication Styles in Virtual Trainingpptx
 
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Bhubaneswar 🎈🔥000XX00000 🔥💋🎈 Provide Best And Top Gir...
 
Connected Small Boat Protection Solution | July 2024
Connected Small Boat Protection Solution | July  2024Connected Small Boat Protection Solution | July  2024
Connected Small Boat Protection Solution | July 2024
 
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance UpdatesFamily/Indoor Entertainment Centers Market: Regulation and Compliance Updates
Family/Indoor Entertainment Centers Market: Regulation and Compliance Updates
 
AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...AI at Work​ The demystification of AI and real-world stories on how to apply ...
AI at Work​ The demystification of AI and real-world stories on how to apply ...
 
Pricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematicsPricing sophistication - auto insurance telematics
Pricing sophistication - auto insurance telematics
 
Corporate Governance for South African Mining Companies
Corporate Governance for South African Mining CompaniesCorporate Governance for South African Mining Companies
Corporate Governance for South African Mining Companies
 
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in CityGirls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
Girls Call Kharghar 9910780858 Provide Best And Top Girl Service And No1 in City
 
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
United Kingdom's Real Estate Mogul: Newman George Leech's Impact on the Swiss...
 
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAAPAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
PAWFESSIONAL ELVA MAX.pdfAAAAAAAAAAAAAAAAAAA
 

Consumer Goods in Africa and Nigeria

  • 1. Consumer Goods in Africa and Nigeria: The Accenture Perspective
  • 2. SSA has 12% of the world’s population and only 2% of world GDP: a glass half-empty or half-full? Africa Growth Takes Root Sample African Country GDP Growth (2010 used as base year) $1.7 Trillion Africa Collective Gross domestic product 12% Africa population as percentage of world population 2% Africa GDP as percentage of world GDP 399 Million Number of people between the ages of 15 and 24 ~50 Number of African cities with 1 million+ consumers Copyright © 2013 Accenture All rights reserved. *Source: Africa Development Bank (Low Case Scenario) 2
  • 3. Images of starving children created a reputation of famine that does injustice to the continent’s potential Africa as the World’s Pantry Arable Land Available (Million Hectares) Africa holds... 60% …of the world’s arable land Others …of the world’s platinum metals 90% Latin America 300 Sub-Saharan Africa 95% 80 590 8% 31% …of the world’s chromite ore 50% 60% …of the world’s cobalt reserves Africa has the potential to not only feed itself, but also to become a major supplier for the rest of the world Copyright © 2013 Accenture All rights reserved. *Source: Standard Bank. The five trends powering Africa’s enduring allure 3
  • 4. Alongside its resource potential, Africa is becoming an important consumer market… Africa in the Future Before (2010) US$1.7 trillion Future (2030) Collective GDP in 2010 US$3.9 trillion Collective GDP in 2030 1.03 billion 1.4 billion # consumers in 2010 # consumers in 2030 399 Million 736 Million # people 15 – 24 in 2010 # people 15 – 24 in 2030 40% 50% Urbanisation rate in 2010 Urbanisation rate in 2030 Copyright © 2013 Accenture All rights reserved. *Source: Africa Development Bank (Low Case Scenario) 4
  • 5. But the opportunity is far from straight forward; Africa takes risk to the next level Africa Risks Political Stability Supply Constraints High levels of corruption and a flourishing illicit trade will pose unique challenges to businesses It is estimated that the cost of transporting goods is 6070 percent higher than developed markets 1 4 Foreign Competition Competition from foreign consumer companies is increasing margin pressure. Shifting Landscapes Africa Risks 2 3 5 6 Factors such as urbanisation create a situation where RTM are continuously shifting Skills Shortages Infrastructure Africa as whole faces dire challenges in terms of skills availability One of the greatest single problems businesses face in Africa is electricity supply and road infrastructure 5 Copyright © 2013 Accenture All rights reserved.
  • 6. These challenges severely impact the cost of business. Indirect costs erode profitability. Indirect Costs as Percentage of Total Sales India Nigeria 11.5% Brazil 10.5% China 5.5% 4.9% Russia 4% South Africa 2.2% 12 12 12 12 12 12 10 10 10 10 10 10 8 8 8 8 8 8 6 6 6 6 6 6 4 4 4 4 4 4 2 2 2 2 2 2 0 0 0 0 0 0 Indirect Costs Legend: Copyright © 2013 Accenture All rights reserved. Electricity Bribes Transport Disruptions Theft and Robbery Source: World Bank – Nigeria Investment Climate 2011 6
  • 7. Among the four sub regions, West Africa has recorded the highest growth, followed by the East Regional Differences Real GDP Growth (%) 8 West Africa 7 East Africa SSA Central Africa Southern Africa 6 5 4 3 South Africa 2 1 West Africa 7% expected GDP growth in 2013 East Africa 6% expected GDP growth in 2013 Central Africa 5.3% expected GDP growth in 2013 0 2008 2009 2010 2011 -1 -2 Copyright © 2013 Accenture All rights reserved. 2012 2013 Southern Africa 3.8% expected GDP growth in 2013 Source: IMF Database 7
  • 8. Within each of these regions, 9 key markets show the largest potential for future consumer goods growth Key Markets Focus Countries Kenya Ethiopia Uganda EAC & COMESA ECOWAS EAC Senegal Uganda Ghana Nigeria SADC Angola Ethiopia Kenya Zambia South Africa *Eastern Hub includes COMESA countries that are not covered in the Southern Hub EAC: East African Community; COMESA: Common Market for Eastern and Southern Africa ECOWAS : Economic Community of West African States SADC: Southern African Development Community Copyright © 2013 Accenture All rights reserved. Nigeria Ghana Senegal ECOWAS South Africa Angola Zambia SADC Population 2010 40m 83m 33m GDP Growth 2015 6.4% 5.5% 7.9% 2020 Consumer Spend $ 37bn $ 43bn $ 30bn 151m 24m 13m 7.4% 13.2% 4.6% $ 167bn $ 29bn $16bn 49m 19m 13m 4.1% 8.1% 7.1% $ 315bn $18bn $ 23bn Our analysis shows that nine African countries will comprise nearly threequarters of total consumer spending in sub-Saharan Africa by 2020 *Source: Euromonitor 8
  • 9. Nigeria is a rising star among these countries and is expected by 2020 to be the largest economy in Africa Nigeria Deep Dive GDP Growth (Constant 2000 Prices) Nigeria Facts 166M Population in 2012 21% $268bn GDP in 2012 (Current US$) 16% 7.0% Forecasted 5 year compound annual GDP growth rate 11% 12.1% Asia Average estimated inflation for 2012 Nigeria 6% SSA MENA 17.6% Estimated lending rate in 2012 LATAM Advanced Economies 1% 2000 2002 2004 2006 2008 2010 2012 $11.2bn Estimated FDI in 2012 2014 24.2% -4% Copyright © 2013 Accenture All rights reserved. Estimated unemployment in 2012 9
  • 10. Underlying the growth in these countries are key cities acting as hubs of commercial activity Key Cities Africa Biggest Cities Alexandria (4.6m) Cairo (11.4m) Addis Ababa (3.8m) Abidjan (4.5m) Lagos (11.7m) Kinshasa (9.9m) Nairobi (4.0m) Luanda (5.5m) Cape Town (3.5m) Copyright © 2013 Accenture All rights reserved. Johannesburg (3.8m) Lagos is a megacity within Africa boasting a population of over 11.7m Nairobi is arguably the best-connected city on the continent in terms of ICT Accra in Ghana was recently flagged by MasterCard as next growth hub of Africa Addis Ababa hosts the African, headquarters of almost every major multilateral organisation 10
  • 11. Within these markets consumers are divided between numerous ethno-linguistic groups and religious lines Africa Diversity Africa has four main ethnic groups: Arab, Ashanti, Bantu and Swahili There are over 2100 and by some counts over 3000 languages spoken natively in Africa In Africa, there are 3 major religions: Traditional, Christian and Islam Copyright © 2013 Accenture All rights reserved. 11
  • 12. Despite these differences, our research reveals five broad key consumer groups Key Consumer Segments Basic survivors are the majority group in Africa and tend to live in urban slums Basic Survivors Affluent Working Families Rising Strivers Cosmopolitan Professionals Copyright © 2013 Accenture All rights reserved. Working families focus their spending on their children’s needs Rising Strivers emerge from the first two segments and are highly aspirational Cosmopolitan Professionals value pragmatic products but are also brand conscious and influenced by media The affluent have disproportionately high income and are driving a new 12 luxury market in Africa
  • 13. Rising Strivers and Working Families will be the primary drivers of consumption growth Segment Population Evolution 2010 Africa Population Evolution 100% 90% 80% 2015 3% 13% Working Families 3% 29% 31% 60% 31% 33% 13% 16% 3% 3% 2% 3% 16% 21% 70% 45% Rising Strivers 3% 12% 51% Cosmopolitan Professionals 2% 9% Basic Survivors 33% 50% 40% 30% 66% 54% 51% 20% 45% 10% 0% 2000 Affluent Rising Strivers Basic Survivors 2005 2010 2015 Cosmopoliton Professionals Working Families * Copyright © 2013 Accenture All rights reserved. Source: Canback 2010, Accenture Analysis Affluent 13
  • 14. Growing economies and aspirational drive in Africa is creating a booming entrepreneurial culture Africa Entrepreneurship Percentage of Population Starting or Running a new Business in 2012 40% 35% 35% 30% Entrepreneurship is seen as a good career choice by 76% of people in SSA (vs.59% in the Asia Pacific) Furthermore, 70% of people in the region (as high as 82% in Nigeria) believe there are good opportunities for starting a new business 28% 25% 20% 15% As a result, the region has the highest percentage of new entrepreneurs in the world 15% 13% 10% 8% 8% 7% 5% 0% US EU MENA SSA Copyright © 2013 Accenture All rights reserved. Nigeria Ethopia South Africa However, most of the new ventures are still mostly low margin and survival entrepreneurship (e.g. small vendors) Source: Global entrepreneurship monitor 2012 survey 14
  • 15. This entrepreneurial drive has resulted in a unique informal trade structure Nigeria FMCG Trade Structure Example Sales to distribution Sales to trade Wholesalers Sales to consumer Open Markets Manufacturer Consumer 55% 98% Corner Shops/ Kiosk Formal Retail 43% 2% Distribution Flow Copyright © 2013 Accenture All rights reserved. Returns and Funds Flow 15 Source: Gain, Euromonitor
  • 16. You often hear about great African expansion growth stories … Africa Success Stories Indomie, an Indonesian brand of instant noodles, struggled to meet due to challenges associated with importing raw materials. The company integrated backward, developing local manufacturing capabilities for all raw materials. Due to its ability to respond quickly to local demand, Indomie has captured 70 percent of the Nigerian instant noodle market Shoprite is the largest food retailer on the African continent (operating upwards of 130 stores in 16 African countries) From its South African roots, it operates in 21 countries in Africa and the Middle East. To gain market share among low-income, rural Africans, MTN has made it easier for them to buy and use airtime, enabled its agents to reach remote areas, and created smaller airtime denominations. • Copyright © 2013 Accenture All rights reserved. 16
  • 17. But, what you don’t often hear about, is the business failures that have occurred … Africa Failures Prominent retailer abandoned 100 stores in Egypt. It is estimated it was losing over $50 million a year Large telecommunications acquisition ended up costing the company over $695m in losses Large telecoms operator sold its operations at a loss of $70m after its east African entry in 2008 Large global brewer exits Kenyan market after only year of entry due to stiff local competition Fast food chain closed its outlets in Kenya amidst stiff competition from local players Global media house, pulled the plug on its East Africa division because of low return on investment Copyright © 2013 Accenture All rights reserved. 17
  • 18. Tapping into the hidden wealth offered by the African consumer markets requires a mind-set shift Innovation is Key • Ten, fifteen years ago, many multinationals could rely on stripped down products to earn revenue in Africa because scarcity of competition and novelty made the sale • Today, understanding Africa’s consumers' unique cultural requirements and adapting your products and operating models are key Key Success Factors for Breeding Innovation and Success in Africa Cost Advantage • • Build scale Practice lessons from frugal innovation Local Talent • • Leverage local talent R&D centres closer to your consumer markets Leveraged data • Analytics help your sales force, distributors and product development decisions Local Decision Making • • Copyright © 2013 Accenture All rights reserved. Empower local decision making Integrate local and corporate strategies 18
  • 19. 10 Traits of Master Innovators – South African Research 60% 50% 40% 30% 20% 10% 0% High performers Copyright © 2013 Accenture All rights reserved. Organisational Ecology Integration Tangible Benefits Customer Value Foresight Resources Engagement Process of Innovation Overall index score Rest of SA market 19
  • 20. Different strokes for different folks… Strategy 1 Execution 2 Market Focus Value Proposition Do we understand our target market? 3 Market Entry Strategy Do we have the right product/ service to offer? Copyright © 2013 Accenture All rights reserved. How do we enter the market with minimal risk? 4 Sourcing/ Manufact. Do we source locally or import? 5 6 Distribution How do we reach our customers? Marketing How do we ensure that there is demand for our product? 7 Trade & POS How do we manage the point of sale? 20
  • 21. Selecting and entering African markets requires onthe ground knowledge and local partnerships Strategy – Levers for Breakthrough Challenge Market Focus Traditional market research is very limited and public data may be unreliable or outdated Insight Walk the markets and gain insights from talking to street vendors and observing consumers Value Significant cultural Proposition differences within and across markets creating distinct consumer needs Beware of your home country biases, ensure to adapt products to local tastes and cultures Significant entry barriers in terms of political, legal (e.g. ownership structures) and financial (e.g. repatriation) Copyright © 2013 Accenture All rights reserved. Assess your own capabilities and market requirements to determine if you should partner or go it alone Market Entry 21
  • 22. Operating in Africa is challenging, but several companies are innovating to be successful Strategy – Levers for Breakthrough Challenge Insight Sourcing Ports are hopelessly congested. Imported materials can account for almost two thirds of final costs It is essential to develop local partnerships for local sourcing and production Distribution Informal trade dominate the retail landscape with narrow gravel roads where trucks can’t enter Use local networks and leverage the use of low cost pushcarts, trolleys and motorcycles to get close to the consumer Traditional print and media don’t always reach the masses. Community endorsement is a key driver for the purchase Copyright © 2013 Accenture All rights reserved. Marketing Direct personal selling in the informal sector are key. Promotions that are community based will gain more traction 22
  • 23. Accenture’s Africa Desk can provide practical insight to help you craft these creative offerings and solutions Our Offering Assess Which growth market to enter? Growth Market Assessment Accenture Offering Market Entry & Due Diligence Strategize How will we create, deliver, and capture value? Structure What is the most effective way to structure and setup? Operating Model Design Business Model Design M&A Execution Implement & Run How will we control, direct and partner to execute? Capacity Services Managed Services Outsourcing Roadmap & Financial Case Development Copyright © 2013 Accenture All rights reserved. 23