The document analyzes and compares Mattel, Hasbro, and JAKKS Pacific toy brands. It discusses each company's industry, target audiences, and provides SWOT analyses. Mattel leads in action figures and dolls, targeting ages 3-15. Hasbro has a wide range of brands and targets all ages through board games and action figures. JAKKS Pacific is a licensee of hundreds of trademarks and a leader in plug-and-play games, targeting ages 4-16. The SWOT analyses identify strengths, weaknesses, opportunities, and threats for each company.

1. Toy Brands &
Manufacturers
Analyses & Projections for Mattel, Hasbro, & JAKKS Pacific

2. About Mattel
Creating the future of play
• Media & Entertainment Industry
• Lead manufacturer for:
• Action figures
• Dolls
• Video games
• Targets ages 3-15 & Collectors

3. About Hasbro
Boy Oh Boy! It’s A Hasbro Toy!
• Media & Entertainment Industry
• Wide range of strong brands in the
market
• Targets:
• Board game lovers
• Action figure enthusiasts
• All ages

4. About JAKKS Pacific
• Media & Entertainment Industry
• Award-winning licensee of
hundreds of trademarks
• Leader in plug-and-play TV games
• Targets ages 4-16 upper middle
class

5. Mattel SWOT Analysis
STRENGTHS:
• Big brand name
• Efficient top management
• Strong financial position
• Good advertising & branding
WEAKNESSES:
• Toxic toys
• Dependent on large retailers
OPPORTUNITIES:
• Comic & movie franchises
• Expansion of existing franchises
• Securing the trademark
THREATS:
• Counterfeit items
• Currency exchange rate fluctuations
• Competitors
• Product regulations

6. Hasbro SWOT Analysis
STRENGTHS:
• Diverse product range
• International markets
• Highly recognized subsidiaries
• Exclusive licenses
• Global presence & availability
WEAKNESSES:
• Poor working conditions
• Distribution barriers
OPPORTUNITIES:
• Leveraging licenses for expansion
• Monopolizing merchandising for large
trademarks
• Distribution expansion/ franchisees
THREATS:
• Knock off’s
• Reliance on outsourced manufacturing
• Electronic alternatives

7. JAKKS Pacific SWOT Analysis
STRENGTHS:
• Diverse product range
• Licensee of leading trademarks
• Excellent brand recall
• Multiple lines of toys
• Strong association with renowned brands
WEAKNESSES:
• Plug-and-play are becoming obsolete
• Lack of dedicated stores
• Lacking presence internationally
OPPORTUNITIES:
• Expansion into consumer products
• Revitalize TV games segment
• Target young adults in addition
• Introduce franchisee’s
THREATS:
• Gaming consoles
• Toys come and go quickly
• Tablet and mobile apps

8. Common Size Income Statement

9. Balance Sheet Assets

10. Balance Sheet Liabilities

11. Liquidity Ratios

12. Debt Paying Ability

13. Profitability

14. Investor Ratios

15. Recommendation
• Fast growth
• Higher ROI
• Higher cash conversion rate
• Higher Liquidity
• Lower financial risk
• Undervalued

16. Post Period Analysis