Marketing Research & Marketing Strategies of Starbucks
•Download as PPTX, PDF•
0 likes•738 views
The slide is all about how Starbucks does marketing research and what are its marketing strategies to always sustain in the market. Also how the giant coffee chain established itself in India as well.
Report
Share
Report
Share
Recommended
Starbucks Key issues
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks Strategy
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
Starbucks marketing
Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks powerpoint
This document provides an overview of Starbucks' history and operations. It begins with the founding of Starbucks in 1971 and outlines its growth over time. The document then discusses Starbucks' mission statement from 1990 to 2008, its commitment to ethics, and a SWOT analysis. It also describes Starbucks' action plan and recommendations to further enhance its atmosphere, increase marketing, and promote healthy products. In closing, it highlights Starbucks' focus on ethical sourcing, social responsibility, corporate governance, community involvement, and satisfying employees.
Starbucks
Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
Starbucks: A Story of Growth - case study presentation for EBS/DBS
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
Starbucks - strategic management
Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
- Currently operates 23,768 stores in over 50 countries, with a mission to inspire communities one person at a time.
- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
The document analyzes Starbucks' strategies using tools like the BCG matrix, Porter's five forces, and a SWOT analysis to understand how it can enhance the customer experience and focus on its core competencies.
Recommended
Starbucks Key issues
Starbucks has evolved from a mere seller of coffee products to a full-fledged chain “restaurant”, offering not only coffee products but also other beverages, foods, and merchandise.
Starbucks is still a global leader in the coffee shop chain business
Introduced an online app making it more convenient for customers to locate stores and place orders
Starbucks slogan of “Uniquely Starbucks” continues to play a huge role in company’s success
Starbucks Story and Marketing Strategies
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 21,000 stores worldwide and is the largest coffeehouse company globally. Starbucks serves hot and cold beverages including coffee, tea and snacks. It aims to create a third place between home and work for customers. The company focuses on quality coffee, customer connection and community. It has expanded aggressively across the US and worldwide since being founded in 1971.
Starbucks Strategy
The document summarizes Starbucks' global strategy in 2006, focusing on its rapid expansion, product lines, and coffee purchasing strategy. It analyzes the coffee industry and Starbucks' competitors. It concludes that Starbucks has focused on differentiation by serving niche buyers better than rivals through its unique capabilities and resources to serve customers. It recommends that Starbucks continues defending its position through superior ability to serve its target niche members.
Starbucks marketing
Starbucks began in 1971 in Seattle as a small coffee bean roaster and retailer. It has since grown to over 30,000 stores globally, making it the largest coffeehouse company in the world. Starbucks aims to be more than just a coffee seller, but a place to gather with others and feel a sense of community. The company's success is largely due to its adaptation to local cultures while maintaining a consistent brand image. Going forward, Starbucks continues to focus on global expansion, new product innovation, and social responsibility initiatives.
Starbucks powerpoint
This document provides an overview of Starbucks' history and operations. It begins with the founding of Starbucks in 1971 and outlines its growth over time. The document then discusses Starbucks' mission statement from 1990 to 2008, its commitment to ethics, and a SWOT analysis. It also describes Starbucks' action plan and recommendations to further enhance its atmosphere, increase marketing, and promote healthy products. In closing, it highlights Starbucks' focus on ethical sourcing, social responsibility, corporate governance, community involvement, and satisfying employees.
Starbucks
Starbucks is a global coffee company that operates over 19,000 stores worldwide. It started as a small coffee bean roaster in Seattle in 1971. Under new leadership in the 1980s, Starbucks expanded and pioneered the coffee shop concept. Today it sells coffee, tea, food items and coffee brewing equipment across 62 countries. Starbucks positions itself as an upscale brand that provides customers with a unique experience in its stores. It focuses on high quality coffee and customer service to drive its continued global success.
Starbucks: A Story of Growth - case study presentation for EBS/DBS
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
Starbucks - strategic management
Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
- Currently operates 23,768 stores in over 50 countries, with a mission to inspire communities one person at a time.
- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
The document analyzes Starbucks' strategies using tools like the BCG matrix, Porter's five forces, and a SWOT analysis to understand how it can enhance the customer experience and focus on its core competencies.
Starbucks marketing strategy
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Branding of ccd
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
The Operation Management Strategies of Starbucks
This document discusses a group project for an operations management class on Starbucks Coffee. It provides background on Starbucks, describing how since 1971 it has been committed to ethically sourcing high quality Arabica coffee. It then discusses Starbucks' products, including whole bean coffees from around the world and other beverages. The document outlines Starbucks' mission and commitment to environmental leadership. It also analyzes Starbucks' strengths, opportunities, weaknesses, and threats in the global coffee market. Various group members contribute sections analyzing topics like Starbucks' international expansion, quality strategy, production process, inventory management techniques, and potential strategies.
Nestle ppt
Nestle was founded in 1867 and began operations in India in 1912. It has established 8 factories across India. Nestle India is committed to long term growth and shareholder satisfaction. Its tagline in India is "good food good life". It offers various products like milk, coffee, chocolate and uses strategies like customizing advertising locally. Gift packs are an important part of its marketing and help attract customers. SWOT analysis shows Nestle's brand image and quality are strengths, while its premium prices and seasonality can impact sales.
Starbucks ppt
Starbucks is an American global coffee company founded in 1987 in Seattle. It has over 20,000 stores worldwide and aims to provide high quality coffee and customer service. Starbucks' objectives are to ensure customer satisfaction through variety, affordability, meeting expectations, and providing perfectly made coffee. Its USPs include positioning as a premium brand through quality, innovation, and service. Marketing strategies focus on personal touch, word-of-mouth, store clusters, value adds, and offers. When sales fell short of targets in 2014, Starbucks launched new products and worked to meet revised sales goals through its online and retail channels.
nescafe vs bru
This document provides information about two major instant coffee brands in India - Nescafe and Bru.
It summarizes the key details of their plant setups, introductions, taglines, logos, target markets, strengths, weaknesses, opportunities and threats. Segmentation factors like age, income, location are also discussed for both brands. Trends in the Indian coffee market and consumption patterns across different age groups are highlighted.
Starbucks Presentation
Starbucks was founded in 1971 as a coffee, tea, and spice store named after the first mate in Moby Dick. In the 1980s, Howard Schultz joined as head of marketing and later became CEO after acquiring the company. Under Schultz's leadership, Starbucks grew rapidly and introduced new products like coffee ice cream, bottled Frappuccinos, and lighter coffee options. By the 2000s, Starbucks had extended its brand into grocery stores and offered in-store CD burning services to customers.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Brand Study of Starbucks
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Starbucks presentation
- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
Nescafe (A coffee Brand)
Nescafé is a brand of instant coffee made by Nestlé.
It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
TASTE
PREFERENCES
PRICE
ADVERTISEMENT
INNOVATION
QUALITY
INCOME
Starbucks Business Strategy in India
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
Improving Brand Values: Nesquik
Nestlé is a global food and beverage company dedicated to research to help make better foods that improve people's lives. Their mission is to provide safe, high quality, nutritious products that meet physiological needs and bring taste and pleasure. Nestlé strives to offer selections for all individual preferences through continued research on health, wellness and food's role.
Nesquik aims to provide a healthy and delicious morning drink for happy families that energizes children for school or play. It targets middle to high class families prioritizing breakfast fun over boredom. Nesquik competes with hot drinks, juices and other chocolate drinks through associations with fun, health and its mascot Quiky the
Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Branding and Marketing stratrgies of starbucks
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Starbucks Strategy
A presentation compiled in December, 2010 reporting on a complete strategic profile of Starbucks (including strategic recommendations).
NIKE Marketing Management Case analysis
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
Starbucks final project
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 20,000 stores in 62 countries. Starbucks aims to provide high quality coffee and customer service. It places emphasis on ethical sourcing and diversity. Starbucks earns most of its revenue from coffee drinks, food items and other merchandise sold in its company-owned and licensed stores. It focuses on creating a welcoming third place for customers between home and work.
Starbucks Recreating Its Uniqueness
Starbucks Recreating Its Uniqueness by Stella Marie Capule, University of the Philippines Strategic Management
Starbucks marketing strategy
Starbucks has expanded significantly since opening its first store in 1971. It now has over 17,000 stores in 55 countries. Starbucks targets adults aged 25-40, young adults aged 18-24, and teens aged 13-17. A SWOT analysis identified strengths such as its niche high-end coffee brand and atmosphere, while weaknesses include views of coffee as substitutable and high employee costs. Starbucks uses a multi-pronged marketing strategy including focusing on product quality, customer satisfaction, building community, and innovative partnerships. It also has a strong social media presence to build customer relationships and engagement.
Starbucks- Recreating the experience
Starbucks aims to establish itself as the premier purveyor of the finest coffee in the world while maintaining its principles of providing a great work environment, embracing diversity, applying high excellence standards, developing satisfied customers, contributing positively to communities, and recognizing profitability is essential. The Starbucks experience is a combination of its product (highest quality coffee), stores (locations), employees (caring about them), and brand. While it faces threats like low-cost competitors and social trends, opportunities exist in new markets in Asia, Middle East, Africa, and diversifying products in ways like partnering with Tata in India.
More Related Content
What's hot
Starbucks marketing strategy
The document provides information about Starbucks, including its history, mission, CEO Howard Schultz, marketing strategies, and global expansion efforts. It began in 1971 in Seattle as a small coffee bean roaster and retailer. Under CEO Howard Schultz, Starbucks rapidly expanded across the US and internationally, becoming the world's largest coffeehouse chain with over 15,000 stores in 50 countries. The document discusses Starbucks' marketing mix, target customers, positioning as a premium brand, and strategies for global growth despite risks of market saturation at home.
Branding of ccd
As a pat of my Business Communocation Studies I havd to prepare a presentation on Branding and I chose this topic about, how the branding of ccd (cafe coffee day) was kick started by the company in India. (Information provided in this presentation is a work of my research and through internet sources, it may vary to the minutest possibility from the original ones)
The Operation Management Strategies of Starbucks
This document discusses a group project for an operations management class on Starbucks Coffee. It provides background on Starbucks, describing how since 1971 it has been committed to ethically sourcing high quality Arabica coffee. It then discusses Starbucks' products, including whole bean coffees from around the world and other beverages. The document outlines Starbucks' mission and commitment to environmental leadership. It also analyzes Starbucks' strengths, opportunities, weaknesses, and threats in the global coffee market. Various group members contribute sections analyzing topics like Starbucks' international expansion, quality strategy, production process, inventory management techniques, and potential strategies.
Nestle ppt
Nestle was founded in 1867 and began operations in India in 1912. It has established 8 factories across India. Nestle India is committed to long term growth and shareholder satisfaction. Its tagline in India is "good food good life". It offers various products like milk, coffee, chocolate and uses strategies like customizing advertising locally. Gift packs are an important part of its marketing and help attract customers. SWOT analysis shows Nestle's brand image and quality are strengths, while its premium prices and seasonality can impact sales.
Starbucks ppt
Starbucks is an American global coffee company founded in 1987 in Seattle. It has over 20,000 stores worldwide and aims to provide high quality coffee and customer service. Starbucks' objectives are to ensure customer satisfaction through variety, affordability, meeting expectations, and providing perfectly made coffee. Its USPs include positioning as a premium brand through quality, innovation, and service. Marketing strategies focus on personal touch, word-of-mouth, store clusters, value adds, and offers. When sales fell short of targets in 2014, Starbucks launched new products and worked to meet revised sales goals through its online and retail channels.
nescafe vs bru
This document provides information about two major instant coffee brands in India - Nescafe and Bru.
It summarizes the key details of their plant setups, introductions, taglines, logos, target markets, strengths, weaknesses, opportunities and threats. Segmentation factors like age, income, location are also discussed for both brands. Trends in the Indian coffee market and consumption patterns across different age groups are highlighted.
Starbucks Presentation
Starbucks was founded in 1971 as a coffee, tea, and spice store named after the first mate in Moby Dick. In the 1980s, Howard Schultz joined as head of marketing and later became CEO after acquiring the company. Under Schultz's leadership, Starbucks grew rapidly and introduced new products like coffee ice cream, bottled Frappuccinos, and lighter coffee options. By the 2000s, Starbucks had extended its brand into grocery stores and offered in-store CD burning services to customers.
Starbucks ppt
Starbucks is an American global coffee company and coffeehouse chain. It has over 20,000 stores worldwide and places an emphasis on ethical sourcing and diversity. The company was founded in 1971 and has experienced rapid expansion, going public in 1992. Starbucks' mission is to inspire and nurture the human spirit through high-quality coffee and a positive in-store experience. It aims to source coffee ethically and be environmentally responsible. The company refers to its employees as "partners" to emphasize their important role. Starbucks faces challenges in the Indian market around blending with local culture, price sensitivity of customers, and competitive rivalry.
Brand Study of Starbucks
Starbucks opened in 1971 in Seattle, Washington. It now has over 30,000 stores worldwide. Starbucks focuses on premium coffee and creating a unique experience for customers through high-quality products, ambient store design, and well-trained employees. While Starbucks spends less than 1% on advertising, it has cultivated a loyal customer base through innovative promotion strategies like mobile payments and viral social media interactions. Starbucks differentiates itself from competitors by offering an upscale coffee experience defined by consistency and customer service.
Starbucks presentation
- Starbucks began in 1971 with 3 partners opening their first store, growing to over 17,000 stores in 50 countries by 2011 through expanding their retail operations and pursuing new distribution channels.
- Their mission is "to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time" and their vision is to be the premier coffee provider while maintaining principles as they grow.
- They aim to provide an inviting yet stylish environment in stores and use their stores as advertising by providing a good customer experience.
Nescafe (A coffee Brand)
Nescafé is a brand of instant coffee made by Nestlé.
It comes in many different product forms.
“Nescafe” is a combination of two words "Nestlé" and "café". Nestlé's “flagship powdered coffee” product
was introduced in Switzerland on April 1, 1938.
“Nescafe was introduce in India in 1963.”
In 1930, Brazilian Coffee Institute approached Nestlé’s chairman to solve a problem.
Brazil had a huge coffee surplus and was looking for a way to both store coffee and to enable consumers to enjoy the beverage by simply adding water.
Nestlé already had a great deal of experience with hydrated products, and this expertise was put to use to create the first Nescafé.
After seven years of research at the Nestlé Research Centre laboratory in Switzerland, scientist Mr. Max finally achieved the desired results by spray drying the liquid coffee into a dry soluble product. Thus on 1 April 1938, Nescafé, the project name given by the R&D team, was launched.
In the United States, the Nescafé name was used on its products until the 1960s. Later, Nestlé introduced a new brand in the US called "Taster's Choice", which supplanted Nescafé for many years.
Taster's Choice was also introduced into
Canada at the same time, and continues to
be sold as a separate product, branded as
superior to Nescafé, and is higher priced.
In 2006, Nescafé launched the new coffee machine system "Dolce Gusto" ("sweet taste" in Italian). The system allows consumers to make various styles of coffees themselves.
Additionally, hot chocolate and cold drinks can be prepared with the machine. The machines are now sold in more than 60 countries worldwide.
*Factors Influencing Demand
TASTE
PREFERENCES
PRICE
ADVERTISEMENT
INNOVATION
QUALITY
INCOME
Starbucks Business Strategy in India
Foudation of business strategy of starbucks is a word file which talks about how the starbucks positioned themselves and their strategies to fight against competitors.
Improving Brand Values: Nesquik
Nestlé is a global food and beverage company dedicated to research to help make better foods that improve people's lives. Their mission is to provide safe, high quality, nutritious products that meet physiological needs and bring taste and pleasure. Nestlé strives to offer selections for all individual preferences through continued research on health, wellness and food's role.
Nesquik aims to provide a healthy and delicious morning drink for happy families that energizes children for school or play. It targets middle to high class families prioritizing breakfast fun over boredom. Nesquik competes with hot drinks, juices and other chocolate drinks through associations with fun, health and its mascot Quiky the
Starbucks
Starbucks is a specialty coffee company that started in 1971 and has grown to over 15,000 stores globally. Its mission is to be the premier purveyor of high-quality coffee products. It differentiates itself through high-quality coffee beans, customized beverages, and a focus on store atmosphere and customer experience. In fiscal year 2009, Starbucks aimed to open 2,500 new stores and achieve comparable store sales growth of 3-5% and earnings per share growth of 17-21% through a focus on operational excellence and innovation.
Starbucks Marketing Strategy - ESL
Starbucks was founded in 1971 in Seattle, Washington selling high-quality coffee beans. It opened its first store in 1984 and today has almost 17,000 stores in 49 countries. Starbucks has several subsidiaries including Tazo Tea Company, Seattle's Best Coffee, Torrefazione Italia, Ethos Water, and Hear Music that were all later acquired. While Starbucks dominates the specialty coffee market, its main competitor is McDonald's which upgraded its coffee offerings. Starbucks focuses on its product, placement, price, and promotion, commonly known as the 4 P's, to attract and retain customers.
Branding and Marketing stratrgies of starbucks
The ppt descibes the the Branding and marketing strategies of Starbucks Under 8 functional Bracket like Logo, Standardisation, expansion, Globalisation, Co-branding, Augmented Services, Facing Competition and Pricing Strategies.
Starbucks Strategy
A presentation compiled in December, 2010 reporting on a complete strategic profile of Starbucks (including strategic recommendations).
NIKE Marketing Management Case analysis
Marketing management case analysis of 'NIKE'. This PPT contains Nike's Acquisitions, Pros & cons and risk faced by NIKE and spokes persons of the NIKE. SWOT analysis of ADIDAS. Purely focused on Marketing Mix and SWOT analysis of NIKE and ADIDAS.
Starbucks final project
Starbucks is an American global coffee company and coffeehouse chain based in Seattle. It has over 20,000 stores in 62 countries. Starbucks aims to provide high quality coffee and customer service. It places emphasis on ethical sourcing and diversity. Starbucks earns most of its revenue from coffee drinks, food items and other merchandise sold in its company-owned and licensed stores. It focuses on creating a welcoming third place for customers between home and work.
Starbucks Recreating Its Uniqueness
Starbucks Recreating Its Uniqueness by Stella Marie Capule, University of the Philippines Strategic Management
What's hot (20)
Similar to Marketing Research & Marketing Strategies of Starbucks
Starbucks marketing strategy
Starbucks has expanded significantly since opening its first store in 1971. It now has over 17,000 stores in 55 countries. Starbucks targets adults aged 25-40, young adults aged 18-24, and teens aged 13-17. A SWOT analysis identified strengths such as its niche high-end coffee brand and atmosphere, while weaknesses include views of coffee as substitutable and high employee costs. Starbucks uses a multi-pronged marketing strategy including focusing on product quality, customer satisfaction, building community, and innovative partnerships. It also has a strong social media presence to build customer relationships and engagement.
Starbucks- Recreating the experience
Starbucks aims to establish itself as the premier purveyor of the finest coffee in the world while maintaining its principles of providing a great work environment, embracing diversity, applying high excellence standards, developing satisfied customers, contributing positively to communities, and recognizing profitability is essential. The Starbucks experience is a combination of its product (highest quality coffee), stores (locations), employees (caring about them), and brand. While it faces threats like low-cost competitors and social trends, opportunities exist in new markets in Asia, Middle East, Africa, and diversifying products in ways like partnering with Tata in India.
Starbucks
Starbucks was founded in 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegel, and Gordon Bowker. It has grown to over 23,000 locations worldwide. Starbucks' mission is to inspire and nurture the human spirit through coffee. Their marketing strategy focuses on advertising, branding, promotions, and ensuring customer satisfaction. Starbucks uses a premium pricing model and sells coffee, tea, food items and Frappuccino beverages. They distribute through cafes, online, mobile apps and retailers.
Starbucks Marketing
Starbucks began in 1971 as a small coffee shop in Seattle and has grown to become the largest coffee chain in the world with over 10,000 locations globally. Starbucks focuses on building customer loyalty through a memorable experience in its stores and striving to be the most recognized brand worldwide. While early customers were affluent and well-educated, Starbucks has expanded its customer base to include younger, less wealthy patrons. The company emphasizes product quality, customer satisfaction, community, innovation, and social responsibility in its business strategy and growth.
Cadbury Marketing and its effect on consumer behaviour
The document discusses Cadbury, a confectionery company owned by Mondelez International. It provides an overview of Cadbury's operations in over 50 countries including India, where it has a market share of over 70%. The company's vision, mission, marketing mix involving price, place, promotion and product are described. A SWOT analysis and segmentation, targeting, positioning strategy are presented. Consumer behavior towards Cadbury Dairy Milk in India is discussed along with suggestions. Competitors like Nestle are also mentioned.
Choices,Happiness and Spaghetti
Malcolm Gladwell discusses insights from psychophysicist Howard Moskowitz's market research. Moskowitz found that there was no single most popular formulation for Diet Pepsi, challenging assumptions of a normal distribution of preferences. For Prego sauce, he identified three segments with distinct tastes rather than one universal formulation. This "horizontal segmentation" approach of offering multiple options led to increased sales and customer happiness over a single product. The key insights are that choice increases customer happiness, people may not know their own preferences, and managers should understand variability in tastes and offer multiple product formulations rather than one universal option.
Market segmentation of the brand Cadbury
The document discusses market segmentation and Cadbury Dairy Milk chocolate. It describes how Cadbury segments the market demographically by age, gender, income, and behaviorally by occasions and user status. It then discusses Cadbury's targeting, positioning, branding, and packaging strategies. The key aspects covered are Cadbury's segmentation of its target market and an overview of its branding and marketing approaches.
integrated marketing communication ppt
integrated marketing communication presentation of a new product. crispybite is a imaginary brand which is not existing in current market
Starbucks coffee
Starbucks
intro
corp gov
org structure
vision
mission
obective
strategies
aida model
bcg
product market growth
plc
swoc
five forces
How to Win the Viral Marketing Game
This presentation is based off my thesis on "How and Why Products go Viral." Learn how to hack the marketing game and create a viral product. Based off books such as The Tipping Point by Malcolm Gladwell, Contagious by Jonah Berger, and Ideavirus by Seth Goden.
Cadbury Dairy Milk Shots
Cadbury Dairy Milk Shots aims to introduce chocolate to non-users and increase consumption among fringe users. Its target audience is youth aged 3-25 years from middle and lower middle income urban and semi-urban areas. Cadbury seeks to position Shots as an affordable substitute for traditional sweets. Its digital strategy focuses on social media, blogs, and video ads to reach this audience and establish Shots as a brand that celebrates small occasions. Performance will be evaluated based on fan growth, video views, shares and user feedback on these platforms.
Starbucks final
This document summarizes information about Starbucks operations in India. It notes that Starbucks entered India in 2012 through a partnership with TATA Global Beverages and now has 55 stores across 6 cities. It discusses Starbucks strengths like its global presence and premium brand image, as well as weaknesses like its late entry to India and limited target market. Opportunities for growth include untapped potential in India's young population and rising incomes. Threats include competition from fast growing local chains offering similar products at lower prices. The document also provides details on Starbucks marketing strategies and recommendations to expand further in India.
Starbuck by backstreet Boys
The document provides an overview of Starbucks, including its history, products, mission statement, advertising, promotions, packaging, competitors, success factors, and future plans. It details how Starbucks began in 1971 with three teachers and expanded over time, now having over 23,000 stores globally. The summary discusses Starbucks focus on providing a unique in-store experience through music and community space over traditional advertising. It also notes Starbucks growth strategies include expanding into tea, food, and digital platforms to create new reasons for customers to visit stores.
segmenting targeting and positioning
The document discusses segmentation, targeting, and positioning (STP) as key marketing strategies. Segmentation involves dividing the total market into smaller subgroups. Targeting is selecting specific segments to enter. Positioning is how a product is defined in consumers' minds relative to competitors. Effective segmentation is measurable, accessible, substantial, differentiable, and actionable. Targeting evaluates segment size, growth, competition, accessibility, and alignment. Positioning strategies include differentiation by product, price, people, etc. Examples provided are of ITC Bingo snacks and Airtel mobile network positioning their offerings for specific consumer segments in India.
Nestle stpd & 4 p's
The Segmentation, Targeting, Positioning & Differentiation of different Nestle products. 4P's which help the brand for better marketing strategy.
Starbucks
Starbucks was founded in 1971 in Seattle by three partners and has since expanded to over 21,000 stores globally. It aims to provide quality coffee and a comfortable third place between work and home. While initially promoting through word-of-mouth, Starbucks has utilized various advertising campaigns over the years focusing on products, brand image, and connecting communities to build loyalty with its target markets of young professionals and college students.
Starbucks Product Line Extension
Dunkin' Brands' president said selling Starbucks creamer would strengthen its brand's association with hot coffee and drive more hot coffee sales. The coffee creamer market is affected by trends of home brewing and advanced brewing systems. Starbucks should enter the creamer market because consumers are willing to pay higher prices, it has established distribution channels, and outperforms Dunkin' Donuts on key metrics like taste, variety, and quality. The report recommends Starbucks launch a creamer called "Affogato" and a marketing campaign to introduce the new product.
Shake Shack
This document provides an analysis of Shake Shack, a fast casual dining chain known for burgers and frozen custard. It summarizes Shake Shack's history and growth, positioning as a healthier fast food option focused on quality ingredients. Social media listening revealed customers want more locations, a flexible menu with vegetarian options. Competitors are also promoting premium burgers and healthier choices. The recommendations include leveraging the mobile app and "Shack Cam" to share customer experiences, expanding the menu with secret items and alternative proteins, and repositioning to focus on family and social connections over American comfort food.
Starbucks Case Study - Dheepika
Starbucks - Case study by Dheepika during Marketing Internship under Prof. Sameer Mathur, IIM Lucknow
Wendy’s world - Hyo Jung, Song
Wendy's is a fast food restaurant known for its burgers, breakfast items, chicken wraps and kid's meals. It targets kids and teenagers with its variety of cheap kid's meals advertised at 99 cents. Wendy's uses digital strategies like mobile payment, social media on Facebook, blogging and Google AdWords to promote its brand and drive customers. Its monthly net income is $2,060 and its main competitor is McDonald's.
Similar to Marketing Research & Marketing Strategies of Starbucks (20)
Cadbury Marketing and its effect on consumer behaviour
Cadbury Marketing and its effect on consumer behaviour
More from Vaibhav Dubey
A PROJECT REPORT ON LEVERAGING DIGITAL CHANNELS FOR ENHANCING CUSTOMER EXPERI...
The Project Report provides a deep knowledge about the ICICI Bank & its offerings & how it is leveraging digitization.
Also one will get to know about micromarket study.
The demon on my palm
This presentation deals with the addiction of mobile phone and its demerits. Taking the real examples of the accidents caused by mobile addiction given in outlook magazine, September edition.
Alexander The Great
This particular presentation deals with the life history of Alexander The Great and what kind of leader he was. It also deals with the leadership style, critical decisions of Alexander during his reign.
And the qualities we could adopt from him.
AI : A Job Killer or Creator
This is a short presentation reviewing an article of Business Today magazine that whether artificial intelligence would be killing or creating jobs in the nearby future.
It will also let people know that what sort of jobs would be created and the jobs that would be affected the most.
Samsung
This Presentation is all about one of the world's biggest and top mobile manufacturing company-SAMSUNG. It deals with the history, establishment and how the company is considered to be the supreme power in its area.
Presentation on Azim Premji
The Presentation includes history, struggle, achievements and philanthropy activities of ex-CEO of IT company WIPRO. It also includes details about WIPRO and The Giving Pledge.
World Of Biotechnology
This report of mine includes all the major details about the instruments, various important experiments from the field of biotechnology. The major highlight of this report is "PLANT TISSUE CULTURE" which includes banana culture in it.
role of ICT in education
This powerpoint presentation includes all the various aspects, advantages and disadvantages, merits and demerits of information and communication technology in the field of education.
More from Vaibhav Dubey (8)
A PROJECT REPORT ON LEVERAGING DIGITAL CHANNELS FOR ENHANCING CUSTOMER EXPERI...
A PROJECT REPORT ON LEVERAGING DIGITAL CHANNELS FOR ENHANCING CUSTOMER EXPERI...
Recently uploaded
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-inspired to the data-driven praxis (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Recently uploaded (20)
Training my puppy and implementation in this story
Training my puppy and implementation in this story
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
LA HUG - Video Testimonials with Chynna Morgan - June 2024
LA HUG - Video Testimonials with Chynna Morgan - June 2024
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Marketing Research & Marketing Strategies of Starbucks
- 1. STARBUCKS PRESENTED BY Vaibhav Kumar Dubey
- 3. FOUNDING • March 30, 1971 • Jerry Baldwin, Zev Siegl & Gordon Bowker
- 4. STARBUCKS STORY • Howard Schultz • Wide Expansion Phase
- 6. STARBUCKS MISSION “To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time”
- 7. STARBUCKS COFFEE • Serving the best coffee possible • Growing highest quality coffee beans
- 10. MARKET RESEARCH METHODS • My Starbucks Idea platform • Monitoring social media • In-Store product testing DAIRY-FREE ALTERNATIVES AT STARBUCKS
- 12. MYTHBUSTERS MYTH FACT Price is very important attribute that people consider before going to a cafe. Price is not even in top 5 attributes. People don’t mind paying more for better experience. People go to CCD because it’s the best. Starbucks surpassed CCD in almost all attributes when ranked by customers.
- 13. SEGMENTING MARKETS • Demographic Segmentation (age, gender, income) • Geographic Segmentation (region of a country or the world)
- 14. MARKETING MIX • Product • Price • Place • Promotion • People • Process • Physical Evidence
- 16. MARKETING STRATEGIES • Innovation • Just Say Yes • My Starbucks Reward Program • Starbucks Card • Getting personal with customers • Cluster of coffee shops
- 17. BCG MATRIX OF STARBUCKS
- 18. STARBUCKS’ STRATEGY FOR INDIA – Is It A Winner?
- 19. STARBUCKS IN INDIA • Entered Indian Market in 2012 • Strategies for Indian Market : i. Choosing a Local Partner ii. Measured Pace of Expansion iii. Opting for Realistic pricing
- 20. THE BRAIN BEHIND STARBUCKS’ MASSIVE GROWTH IN INDIA?
- 21. MANMEET VOHRA
- 22. REFERENCES • https://www.thebalancesmb.com/starbucks-use-of-market-research-propels-the-brand-2297155 • https://www.slideshare.net/9988559750/starbucks-story-and-marketing-strategies • http://abhinavchoudhary03.blogspot.com/2017/02/starbucks-product-portfolio-analysis.html • http://heartofcodes.com/marketing-mix-of-starbucks/ • https://www.slideshare.net/delhiiteashish/starbucks-28374813 • https://www.academia.edu/4862573/Starbucks_market_entry_and_expansion_strategy_in_India • http://www.marketmoving.info/starbucks-strategy-india-winner/ • https://www.indiatoday.in/education-today/featurephilia/story/meet-starbucks-marketing-brain-growth- india-963235-2017-03- 01#:~:text=Meet%20Manmeet%20Vohra%2C%20the%20brain%20behind%20Starbucks'%20massive%20 growth%20in%20India,-Read%20about%20Manmeet
- 23. “Love your beverage or let us know. We’ll always make it right.” - Starbucks