- Anheuser-Busch began in 1860 as a small brewery in Missouri and introduced America's first national beer brand, Budweiser, in 1876. It grew to become the largest brewer in the US by 1957. - In 2004, it merged with Belgian brewer InBev to form Anheuser-Busch InBev, which is now the leading global brewer and produces over 200 beer brands worldwide. - Anheuser-Busch InBev has a strong presence across North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific, with its most popular brands including Budweiser, Stella Artois, and Beck's.

1. Brewing up a partnership

2. • Began as a small brewery in
Missouri in 1860
• Introduced America’s first national
beer brand in 1876
• Budweiser became the largest
brewer in the US in 1957. It has
48.9% share of beer sales in the
US and produces about 11 million
bottles a year.
• Now it's the leading global brewer
and one of the top five consumer
products companies in the world.
Anheuser-Busch
Inbev

3. • Founded in 2004 as InBev. In
2008 changed name to
Anheuser-Busch InBev
• Headquarters:
Leuven, Belgium and Sao
Paulo, Brazil
• Key people: Carlos Brito (CEO)
and Peter Harf (Chairman)
Anheuser-Busch
Inbev• Revenue US$ 39.046 billion
(2011)
• Profit US$ 5.855 billion
(2011)
• Employees: 116,278 (2012)

4. Anheuser-Busch
Inbev
=
• The world’s leading brewer
• One of the world’s top five
consumer products
companies
• Well-balanced geographic
footprint
• No. 1 or 2 position in 19 key
markets
• More than 200 key
brands, operating in 23
• 116,000 employees
• Production volume 2009:
408.6 Mio hl
• 6 geographical zones among
which Western Europe

5. • Budweiser
• Brahma
• Alexander
Keith's
• Bass
• Natural Ice
• Busch
• Guaraná
Antarctica
• Jupiler
• Beck's
• Leffe
• Hoegaarden
• Staroprame
n
• Michelob
• Löwenbräu
Most Popular
Brands

6. Supply in Western
Europe• 15 Breweries in 5
• countries
• 4200 Employees
• Morethan 30 Mio hl beer
Global Brands Budweiser, Stella
and Beck’s
• Multi Country BrandsHoegaarden
and Leffe
• 165 Beers
• 950 SKU’s

7. AB Inbev
Worldwide• North America
• Latin America
North
• Latin America
South
• Western Europe
• Eastern Europe
• Asia Pacific

8. The Most
Successful
Countries

9. Global Beer
Consumption

10. How does Anheuser-Busch display the
characteristics of an entrepreneurial
venture? Would you consider this a
successful venture – why or why not?

11. Characteristic of
entrepreneur• Anheuser-Busch had its roots in the
beer business as early 1852 as
Bavarian Brewery in
St.Louis, Missouri.
• Classic Entrepreneurs
Who willing to pursue opportunities
in situations others fails to recognize
or even view as theat.
• First-mover advantage
from being first to exploit a niche or
enter a market.

12. • In 1960, Eberhard Anheuser
purchased manufacturing which
expertise was in manufacturing of
soap to brewing beer.
Characteristic of
entrepreneur

13. • On January 16, 1920 , National
Prohibition became law, which
banned the manufacture and sale of
alcohol. More than half of US
breweries closed their doors.
Anheuser-Busch diversifying their
product by created more alcohol-
free product. The company started
its recovery in economic depression.
Characteristic of
entrepreneur

14. • During WWII, Anheuser-Busch had
voluntarily diverted its resource
toward the war effort. At this time
sales increase and the company
became more diversified as fa.mily
entertainment, industrial
products, real estate and can
manufacturing
Characteristic of
entrepreneur

15. • In November 2008, Anheuser-Busch
joined forces with InBev in a move
that would create the world’s largest
brewing company.
• But bringing these two companies
together and keeping them together
would be extremely prospect.
• Time will tell how this merger of two
giant companies in brewing business
will develop.
Characteristic of
entrepreneur

16. • Anheuser-Busch InBev 2009 annual
report summarized that…we have
commitment to building business for
a long term by investing in initiatives
that support responsible drinking,
environmental responsibility and
communities in which we operate.
• Social Entrepreneurship
a form of ethical entrepreneurship
that seek novel ways to solve pressing
social problem to create Social
enterprises to make lives better for
undeserved populations
Characteristic of
entrepreneur

17. 2
How do you feel Anheuser-Busch
transitioned from a family business
into a large global business in this
particular industry?

18. Discussion
Question 2•Family business is owned
and financially controlled
by family members.
•The family firm is an ideal
situations.
•They sometimes suffer
from a succession
problem.
• Global business refers to
international trade
• Conducts for profit
transactions of goods and
services across national
boundaries.

19. Anheuser-Busch +
InBevAdvantage
• To create new opportunity
for business and
• To generate new market.
• To increase growth and
profitability.
• To increase cost synergies.
Disadvantage
• Not independent
• Need to be aware that gains
may not be seen in the short-
term.

20. 3
Which stage in the life cycle of an
entrepreneurial firm do you feel best
represents the combined company of
Anheuser-Busch Inbev?

21. • The top 10 beers in the world
• To hold the 1st and 2nd
position in 19 key markets
around the globe
• To produce over 200 brands
• To operate from six
operational zones around the
world
Discussion
Question 3

22. Popular Brands

23. Discussion
Question 3• North America
• Latin America
North
• Latin America
South
• Western Europe
• Eastern Europe
• Asia Pacific

24. Global Beer
Consumption

25. The life cycle of
entrepreneurial firm
• Anheuser-Busch InBev now
is maturity state in life cycle
of entrepreneurial firm.
• Maturity state is the most
profitable state, strong brand
awareness.

26. Review Anheuser-Busch Inbev’s operation
internationally. In which parts of the world
do you feel it has been most successful?
Where would you suggest it expands to
next and why?

27. The Most
Successful
Countries

28. • We will suggest them to
think about rest of the
Europe (South and North
of Europe).
• The rest of Pacific-Asia
(Thailand, Philippines, Ca
mbodia, Singapore etc.).
• Arabian and African
countries, those have
good touristic zones.
Discussion
Question 3

29. Facts
• A record 1 billion tourists crossed
international borders in 2012, and
Chinese travelers are becoming a
bigger and bigger part of it.
• Outbound touristsrose from 16.6
million in 2002 to 70.3 million in
2011, and are expected to rise to 82
million this year, up 17 percent.
Asia
• Philippines: China is the fourth
largest tourism market for the
Philippines with more than 150,000
visitors arriving in the first six months
of 2012.
• Thailand: Thailand received an extra
boost of Chinese tourists in 2012 due
to a territorial dispute between Japan
and China that halted almost all
tourism between the two countries.

30. Facts
• Malaysia: Malaysia increased
flights from Guangzhou and Shanghai
to the popular destination of Kota
Kinabalu, which faces the South
China Sea, to cater to the influx of
Chinese tourists. Malaysian tourism
minister
• Cambodia: China is the third largest
source of tourism for Cambodia with
234,440 visitors in the first nine
months of 2012, up 32
percentcompared with the same
period last year.
• United Arab Emirates: United Arab
Emirates has seen incoming Chinese
visitors increase by 50
percent between 2010 and 2011.

31. • South Africa: A record number of
Chinese tourists (60,000) visited
South Africa in the first half of
2012, a 68 percent growth over the
first six months of 2011.
• So, as we know that not only Chinese
people, but also American and
Russian people also like to travel
around the world, and they will drink
beer in visiting country also, even
maybe more!
Facts

32. THANK YOU FOR
YOUR ATTENTION