Nestlé created the Digital Acceleration Team (DAT) which continuously tracks consumer sentiments in real-time and instantly responds to any negative trends they identify on various social networking sites.
Production Function & cost elasticity Maruti Suzuki Akhilendra Tiwari
This document summarizes key concepts related to production and cost analysis in the automotive industry. It discusses production functions, short and long run production, factors of production, production stages, isoquants, marginal rate of technical substitution, returns to scale, and provides an overview of Maruti Suzuki Ltd. It also examines fixed and variable costs, average and marginal costs, trend lines, breakeven analysis, and cost elasticity as they relate to automotive production.
Nestle has been operating for over 130 years and started operations in Pakistan in 1988. It is one of the largest food and beverage companies in the world with operations in almost every country. In Pakistan, Nestle primarily deals in dairy products but also sells juices, baby food, breakfast cereals and other products. It has manufacturing plants in several major Pakistani cities including Kabirwala, Karachi, Lahore and Islamabad. Nestle aims to provide high quality and nutritious products to consumers in Pakistan and meet the needs of the local market.
This document provides a company profile and overview of Nestle India Limited, a food and beverage company headquartered in Gurgaon, India. It discusses Nestle's principal activities of manufacturing and distributing food products across India. It also briefly describes some of Nestle's popular sauce products like Maggi tomato ketchup and highlights key details about Maggi sauces' brand and market performance in India.
Nestlé is a Swiss company founded in 1866 that is now the world's largest food company. It markets products in 130 countries and employs 250,000 people. Nestlé India is a subsidiary that manufactures foods like infant formula, dairy, beverages, and chocolate. Nestlé aims to be a leader in nutrition and wellness through autonomous business units focused on areas like infant nutrition and healthcare. The company uses strategies like acquisitions, strategic partnerships, and adapting products for local markets. Marketing focuses on brand building through advertising. Nestlé has a global distribution network and strong brands that are strengths, while complex supply chains are a weakness.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
This document provides an overview of Johnson & Johnson (J&J), a large multinational company that operates in the consumer goods and pharmaceutical industries. It discusses J&J's founding, operations in over 60 countries, vision to advance health and well-being, and major product segments. The document also summarizes J&J's financial performance, competitors, marketing strategies, recruitment processes, training programs, and efforts to create an engaging environment for employees.
1. Netflix was founded in 1997 by Reed Hastings after being charged late fees for returning a movie late.
2. Arthur D. Little was the first management consulting firm founded in 1886 in Boston. In 2002, its brand name was acquired by Altran Technologies.
3. Operation Flood was a dairy development program in India led by Verghese Kurien that made India the largest milk producer, surpassing the US.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
Production Function & cost elasticity Maruti Suzuki Akhilendra Tiwari
This document summarizes key concepts related to production and cost analysis in the automotive industry. It discusses production functions, short and long run production, factors of production, production stages, isoquants, marginal rate of technical substitution, returns to scale, and provides an overview of Maruti Suzuki Ltd. It also examines fixed and variable costs, average and marginal costs, trend lines, breakeven analysis, and cost elasticity as they relate to automotive production.
Nestle has been operating for over 130 years and started operations in Pakistan in 1988. It is one of the largest food and beverage companies in the world with operations in almost every country. In Pakistan, Nestle primarily deals in dairy products but also sells juices, baby food, breakfast cereals and other products. It has manufacturing plants in several major Pakistani cities including Kabirwala, Karachi, Lahore and Islamabad. Nestle aims to provide high quality and nutritious products to consumers in Pakistan and meet the needs of the local market.
This document provides a company profile and overview of Nestle India Limited, a food and beverage company headquartered in Gurgaon, India. It discusses Nestle's principal activities of manufacturing and distributing food products across India. It also briefly describes some of Nestle's popular sauce products like Maggi tomato ketchup and highlights key details about Maggi sauces' brand and market performance in India.
Nestlé is a Swiss company founded in 1866 that is now the world's largest food company. It markets products in 130 countries and employs 250,000 people. Nestlé India is a subsidiary that manufactures foods like infant formula, dairy, beverages, and chocolate. Nestlé aims to be a leader in nutrition and wellness through autonomous business units focused on areas like infant nutrition and healthcare. The company uses strategies like acquisitions, strategic partnerships, and adapting products for local markets. Marketing focuses on brand building through advertising. Nestlé has a global distribution network and strong brands that are strengths, while complex supply chains are a weakness.
Marketing mix 4ps example Kotler principles of marketing project
Market Plan on “Nestlé food service”
Content
About Nestlé
Nestlé Product Strategy
Packaging and costumer's trust
Nestlé Pricing Strategy
Nestlé Place & Distribution Strategy
Nestlé Promotion & Advertising Strategy
Nestlé Product Strategy
Nestle sell and produce different kinds of food products as its marketing mix:
Instant preprepared meals, Milk and Dairy products, Chocolates and Beverages.
Preprepared dishes considered one category that is the most profitable however this segmentation made Nestle expand in this type of food. which include:
Maggie’s instant noodles, soup, cubes and pasta.
Costumer’s trust Nestle because they make guaranteed different kinds of tasty flavors in a good quality,
Nestlé Product Strategy
The other segmentation is production of milk. Such as:
Nedo, Nesquick and Milo Chocolate milk, Nestle everyday, Nestle slim, Nestle regular Milk, Sweetened condensed milk cans or squeezy bottles and lastly ice-creams.
Nestlé Product Strategy
Nestlé Product Strategy
Although the two previous markets are huge in size, they sell beverages like:
Nescafe, Nestea and Nestle’s Aqua Mineral water.
Packaging and costumer's trust
Moreover, to maintain loyal consumer relationships in this high expenses and competitive environment. Nestle keep products safe to use for the longest period possible and reducing the environmental impact of packaging. Nestle cereals cerelac and corn flakes are also popular but liquid and powdered beverages like Nesquik and Nedo are making selling increase which makes Nestlé consistently listed in the FTSE4Good Index since 2011 and was the first dairy substitute company to be included and won many more awards.
Nestlé Pricing Strategy
The price varies from different segments and depend on individual product; they use value and high priced,pull and fexiblity strategies…
Some products are priced with higher margins for the company as compared to competitors due to the lack of better substitutes for some products. The psychological pricing making the price say something about the good quality.
Nestle used different materials and recourses in the packaging process to ensure the products are delivered to customers hands in acceptable way safely and good quality.
Mark up pricing and depends on value perception.
Nestlé Pricing Strategy
Quantity discount
Competitive and consumption-based pricing both have great impact on the price. For Nescafe as well as Maggi, Nestle offers a lot of sizes and package options so that it becomes affordable to everybody. the variety of sizes available let customer decides what to buy depending on their personal consumption. But Nestle use competitor prices for Chocolate segment like KitKat due to the high competition with Cadbury.
Nestlé Promotion & Advertising Strategy
The most promoted products in the market on a ground level are KitKat and it have made sales
This document provides an overview of Johnson & Johnson (J&J), a large multinational company that operates in the consumer goods and pharmaceutical industries. It discusses J&J's founding, operations in over 60 countries, vision to advance health and well-being, and major product segments. The document also summarizes J&J's financial performance, competitors, marketing strategies, recruitment processes, training programs, and efforts to create an engaging environment for employees.
1. Netflix was founded in 1997 by Reed Hastings after being charged late fees for returning a movie late.
2. Arthur D. Little was the first management consulting firm founded in 1886 in Boston. In 2002, its brand name was acquired by Altran Technologies.
3. Operation Flood was a dairy development program in India led by Verghese Kurien that made India the largest milk producer, surpassing the US.
About the Company and it’s Product.
Business Model
The Market and Marketing
SWOT Analysis
Competitive Analysis
Porter’s Analysis
Consumer Behaviour Analysis
Positioning and Targeting
This document summarizes Perfetti Van Melle's marketing mix strategies in India. Perfetti Van Melle is a global confectionery company with a 22.1% market share in India. It has a variety of candy, gum, and mint brands. It uses a hybrid distribution system to reach both urban and rural markets through multiple tiers. In its promotion strategy, Perfetti Van Melle spends heavily on TV, print, and digital advertising. It also uses brand ambassadors, in-store promotions, and trade promotion schemes to increase sales.
Henry Nestle founded Nestle in the 1860s by inventing infant formula. It has since grown to be one of the largest food and beverage companies in the world with over 2000 brands operating in 86 countries. Nestle commits to providing quality food and nutrition across many categories including baby food, bottled water, coffee, dairy, and pet care. The company emphasizes decentralization, flat structures, and empowering employees to make decisions to allow for quick responses to changes.
The document outlines Disney's brand strategy, including their vision, mission, values, audience, personality, and positioning statement. It also includes brand maps comparing Disney to competitors in media networks and amusement parks. There is a gap between Disney's desired identity as family-focused entertainment and their conceived identity, with some seeing them as less innovative and more commercially driven.
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
Segmenting, Targeting and Positioning of the toothpaste industrySohinee Dabeedyal
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Traidos Bank had previously included Roche stocks in its investment portfolio after determining Roche met its ethical standards. However, Traidos Bank later removed Roche from its portfolio after discovering Roche was testing its drug CellCept on transplant patients in China, where a large number of organs come from executed prisoners without consent. While utilitarianism could defend Roche's trials as benefiting patients, rights-based ethics would condemn the trials for violating prisoner rights. Traidos Bank's decision aligned with protecting human rights over maximizing benefits.
The document discusses the impact of economic recession on customer loyalty to retail outlets. It provides background on customer loyalty and discusses how the recent recession in Zimbabwe affected consumer preferences, incomes, and unemployment. The objective is to assess how customer loyalty to retail has changed during the recession by exploring customer satisfaction and loyalty patterns. Prior studies found recession decreased loyalty as company performance worsened. The document outlines the research methodology, which will use questionnaires and quantitative analysis to understand how demographic factors like age, gender, and education influence customer loyalty trends during economic downturns.
Byju's case study published by Harvard business school.Aswin Roy
Byju's is an Indian edtech startup that provides online educational material through its app and website. It has over 80 million registered students and aims to expand into global markets like the US. The summary analyzes Byju's business model, strategies for expansion into the US, and activities already undertaken there like acquisitions of Osmo and TutorVista. Porter's five forces and a PEST analysis are also presented to understand the opportunities and challenges of entering the US market.
Oreo‘s Advertising & Communications Strategy: Is it effective? Alexandra Ashton
Oreo celebrated its 100th birthday in 2012 with a global advertising campaign called "Celebrate the Kid Inside". The campaign used a mix of advertising, promotions, public relations, personal selling and direct marketing to communicate the brand's value and build customer relationships. Oreo appeals to both rational reasons and emotions through its advertising. Its 2012 UK TV ad explained the ritual of twisting, licking and dunking Oreo cookies to a curious child, invoking nostalgia and playfulness. Oreo uses both involvement-oriented messages resonating with lifestyles and persuasive sequential processes in its campaigns.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
Nestle is a global food and beverage company founded in 1867. It has 449 factories in 86 countries and employs over 328,000 people worldwide. The company focuses on nutrition, water, and rural development through its Creating Shared Value approach. Nestle implements various CSR programs focused on environmental sustainability, employee safety, education initiatives, and supporting local communities and small farmers.
The document discusses the product life cycle and how Netflix successfully managed its product cycle. It started as a DVD rental service by mail in 1997 which grew rapidly, introducing a subscription model in 1999. In 2007, it launched streaming services marking the introduction of a new product. By 2010, streaming had surpassed DVD rentals in traffic and subscribers. Today, Netflix has over 200 million paying subscribers and continues to grow, showing it has not yet reached maturity in its product life cycle through strategic expansion into original content and interactive storytelling.
Nestlé is the world's largest health, nutrition and wellness company that sells a wide range of food and beverage products. It aims to provide consumers with the most nutritious choices and deliver improved shareholder value. Some of Nestlé's popular products in Bangladesh include Maggi noodles, Milo breakfast cereals, and Nido fortified milk. While Nestlé faces threats from competitors, it employs strategies like market penetration, relationship marketing and focusing on cost leadership to continue growing its market share in Bangladesh. The company also prioritizes responsible sourcing and community engagement to manage its social and cultural impacts.
The accra beach hotel Case Study SolutionAnchit Walia
This document discusses seasonal factors that impact hotel occupancy rates and revenues. It provides occupancy data for the ACCRA Beach Resort over different months that shows rates are highest from May to July and lowest from November to February. Key considerations for accepting an offer from WICB to manage the resort's food and beverage are listed, including potential financial, marketing and operational impacts. Formulas to calculate revenue and net revenue per room under the WICB agreement are also presented.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses. It operates in FMCG, hospitality, paperboards, agri-business, and IT with a total of 21 products across 6 major business categories. ITC has a wide product range across industries and provides variants within product categories.
Nestle is a top global food company established in 1866 in Switzerland. It has over 2000 brands worldwide in categories like baby food, beverages, cereals, chocolate, coffee, and pet food. Nestle has strong brand equity built through consistent quality, trustworthy relationships with customers, and corporate social responsibility initiatives to reduce environmental impact.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
Nestle is a global food and beverage company that has been operating for over 130 years. It began operations in Pakistan in 1988 by acquiring a dairy company. Nestle manufactures and sells dairy products, beverages, baby food, breakfast cereals and other foods in Pakistan. It aims to provide high quality, nutritious products to consumers across various age groups and socioeconomic statuses. Nestle has manufacturing plants in several major Pakistani cities and employs over 2,000 people in the country. Its goal is to meet consumer needs and preferences through constant innovation and new product development.
This document summarizes Perfetti Van Melle's marketing mix strategies in India. Perfetti Van Melle is a global confectionery company with a 22.1% market share in India. It has a variety of candy, gum, and mint brands. It uses a hybrid distribution system to reach both urban and rural markets through multiple tiers. In its promotion strategy, Perfetti Van Melle spends heavily on TV, print, and digital advertising. It also uses brand ambassadors, in-store promotions, and trade promotion schemes to increase sales.
Henry Nestle founded Nestle in the 1860s by inventing infant formula. It has since grown to be one of the largest food and beverage companies in the world with over 2000 brands operating in 86 countries. Nestle commits to providing quality food and nutrition across many categories including baby food, bottled water, coffee, dairy, and pet care. The company emphasizes decentralization, flat structures, and empowering employees to make decisions to allow for quick responses to changes.
The document outlines Disney's brand strategy, including their vision, mission, values, audience, personality, and positioning statement. It also includes brand maps comparing Disney to competitors in media networks and amusement parks. There is a gap between Disney's desired identity as family-focused entertainment and their conceived identity, with some seeing them as less innovative and more commercially driven.
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
Analysis of Apple iPhone's Indian market entryAbraham Cherian
A paper examining possible strategies for Apple iPhone's market entry into India. Though written in April 2017, most factors considered here are still relevant and Apple appears to be following the path described. This paper was written by Abraham Cherian, NItesh Gupta, Fannie K Weaver, and Elisa Wilkins.
Segmenting, Targeting and Positioning of the toothpaste industrySohinee Dabeedyal
There are several major types of toothpastes on the market based on their main components and intended uses, such as fluoride toothpaste for preventing decay, desensitizing toothpaste, and whitening toothpaste. The global toothpaste industry is dominated by a few large companies and toothpaste is one of the top fast-moving consumer goods. In Mauritius, the toothpaste market includes many international and local brands and is led by Colgate, which holds about 45% market share, while Aquafresh and Blendax also have significant shares. Toothpaste brands segment their customers and target different groups, with Colgate targeting multiple age groups and Sensodyne focusing on people with sensitive teeth. They also employ various
Traidos Bank had previously included Roche stocks in its investment portfolio after determining Roche met its ethical standards. However, Traidos Bank later removed Roche from its portfolio after discovering Roche was testing its drug CellCept on transplant patients in China, where a large number of organs come from executed prisoners without consent. While utilitarianism could defend Roche's trials as benefiting patients, rights-based ethics would condemn the trials for violating prisoner rights. Traidos Bank's decision aligned with protecting human rights over maximizing benefits.
The document discusses the impact of economic recession on customer loyalty to retail outlets. It provides background on customer loyalty and discusses how the recent recession in Zimbabwe affected consumer preferences, incomes, and unemployment. The objective is to assess how customer loyalty to retail has changed during the recession by exploring customer satisfaction and loyalty patterns. Prior studies found recession decreased loyalty as company performance worsened. The document outlines the research methodology, which will use questionnaires and quantitative analysis to understand how demographic factors like age, gender, and education influence customer loyalty trends during economic downturns.
Byju's case study published by Harvard business school.Aswin Roy
Byju's is an Indian edtech startup that provides online educational material through its app and website. It has over 80 million registered students and aims to expand into global markets like the US. The summary analyzes Byju's business model, strategies for expansion into the US, and activities already undertaken there like acquisitions of Osmo and TutorVista. Porter's five forces and a PEST analysis are also presented to understand the opportunities and challenges of entering the US market.
Oreo‘s Advertising & Communications Strategy: Is it effective? Alexandra Ashton
Oreo celebrated its 100th birthday in 2012 with a global advertising campaign called "Celebrate the Kid Inside". The campaign used a mix of advertising, promotions, public relations, personal selling and direct marketing to communicate the brand's value and build customer relationships. Oreo appeals to both rational reasons and emotions through its advertising. Its 2012 UK TV ad explained the ritual of twisting, licking and dunking Oreo cookies to a curious child, invoking nostalgia and playfulness. Oreo uses both involvement-oriented messages resonating with lifestyles and persuasive sequential processes in its campaigns.
THIS IS A REPORT ON PROBLEMS FACED BY NESTLE
“ Worldwide boycott of nestle products after the company failed to properly communicate and market its breast milk substitute (infant formula) product, which has resulted in the deaths of millions of infants. ”
Nestle is a global food and beverage company founded in 1867. It has 449 factories in 86 countries and employs over 328,000 people worldwide. The company focuses on nutrition, water, and rural development through its Creating Shared Value approach. Nestle implements various CSR programs focused on environmental sustainability, employee safety, education initiatives, and supporting local communities and small farmers.
The document discusses the product life cycle and how Netflix successfully managed its product cycle. It started as a DVD rental service by mail in 1997 which grew rapidly, introducing a subscription model in 1999. In 2007, it launched streaming services marking the introduction of a new product. By 2010, streaming had surpassed DVD rentals in traffic and subscribers. Today, Netflix has over 200 million paying subscribers and continues to grow, showing it has not yet reached maturity in its product life cycle through strategic expansion into original content and interactive storytelling.
Nestlé is the world's largest health, nutrition and wellness company that sells a wide range of food and beverage products. It aims to provide consumers with the most nutritious choices and deliver improved shareholder value. Some of Nestlé's popular products in Bangladesh include Maggi noodles, Milo breakfast cereals, and Nido fortified milk. While Nestlé faces threats from competitors, it employs strategies like market penetration, relationship marketing and focusing on cost leadership to continue growing its market share in Bangladesh. The company also prioritizes responsible sourcing and community engagement to manage its social and cultural impacts.
The accra beach hotel Case Study SolutionAnchit Walia
This document discusses seasonal factors that impact hotel occupancy rates and revenues. It provides occupancy data for the ACCRA Beach Resort over different months that shows rates are highest from May to July and lowest from November to February. Key considerations for accepting an offer from WICB to manage the resort's food and beverage are listed, including potential financial, marketing and operational impacts. Formulas to calculate revenue and net revenue per room under the WICB agreement are also presented.
ITC was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses. It operates in FMCG, hospitality, paperboards, agri-business, and IT with a total of 21 products across 6 major business categories. ITC has a wide product range across industries and provides variants within product categories.
Nestle is a top global food company established in 1866 in Switzerland. It has over 2000 brands worldwide in categories like baby food, beverages, cereals, chocolate, coffee, and pet food. Nestle has strong brand equity built through consistent quality, trustworthy relationships with customers, and corporate social responsibility initiatives to reduce environmental impact.
Presentation on Marketing Plan of Spotify extending it's services to India created by Abhinav.U, IIT Madras, during a Marketing Internship by Sameer Mathur
Tata Sky is a joint venture between Tata Group (80% stake) and STAR TV (20% stake) to provide DTH satellite television services in India. It offers over 150 TV channels with high quality picture and sound using SKY technology from the UK. Tata Sky aims to revolutionize Indian entertainment and empower viewers with choices, control, and convenience through its programming options and interactive features. It has partnered with global technology leaders to deliver a state-of-the-art satellite TV service.
Nestle is a global food and beverage company that has been operating for over 130 years. It began operations in Pakistan in 1988 by acquiring a dairy company. Nestle manufactures and sells dairy products, beverages, baby food, breakfast cereals and other foods in Pakistan. It aims to provide high quality, nutritious products to consumers across various age groups and socioeconomic statuses. Nestle has manufacturing plants in several major Pakistani cities and employs over 2,000 people in the country. Its goal is to meet consumer needs and preferences through constant innovation and new product development.
The document discusses how the amount of digital data in the world is growing exponentially and will increase over 4 times by 2020, driven by the 5.1 billion people who own cell phones and the data created and consumed every day. It notes that the "data revolution" has just begun and most companies are unprepared for the need for 10 times more servers and 50 times more data management it will bring, with 80% of future data being unstructured. The document encourages readers to learn how to prepare their businesses at ExplainYourData.com.
This document provides an analysis of issues facing Nestle due to a Greenpeace video criticizing Nestle's palm oil sourcing practices. It identifies loss of customer trust and loyalty, negative publicity, and loss of business to competitors as key threats. The document evaluates alternatives for Nestle to address the problem, recommending a media statement and supply chain amendments, along with appointing a compliance manager and implementing a supplier code of conduct with training and quarterly assessments. It also outlines a contingency plan and concludes that timely communication and ensuring brand image is critical to resolving the issue.
Winning in the new reality Nestlé in Africa and the Middle EastNestlé SA
Nestle executive Nandu Nandkishore presented at an investor seminar on Nestle's business in Africa and the Middle East. He outlined Nestle's strategic roadmap for winning in the region, which involves a long-term presence of over 130 years, a multi-tier strategy leveraging local brands and popularly positioned products, and maximizing local sourcing. Nandkishore concluded that Nestle is well positioned for accelerated growth by delivering the Nestle business model with its manufacturing footprint, strong brands, and talented local workforce.
This document discusses big data and Hadoop training. It provides links to read a complete article on 5 big data use cases and to learn more about IBM Certified big data and Hadoop training. Clicking the links would take the reader to more information on common big data uses and certification programs.
The document is a case study analysis of Nestle, the world's largest food and beverage company. It provides an overview of Nestle's history and operations, competitors, and analyzes the company using a SWOT analysis and Porter's Five Forces model. It discusses Nestle's strategic focus on health, sustainability, and innovation. The document recommends alternatives for Nestle to address issues, including focusing on product quality, marketing transparency, and foreign direct investment. The best solution is to meet consumer expectations through consistent quality products, improved marketing and public relations, and involvement in charitable initiatives.
Founded in 1905, and is headquartered in Switzerland.
It was founded as a result of merger between two companies namely Anglo-Swiss Milk Company and Henri Nestle Company.
Operates in more than 86 countries across the globe.
It has its manufacturing and operational facility in almost all the countries worldwide.
Need for a centrally coordinated (or) common marketing approach with emerging market forces worldwide.
Need for reduction of costs through economies of scale through greater central coordination of marketing function.
The Standardization Debate
In 1950s, instant potato line in France was launched.
Center standardized Nescafe packaging but French and German managers declined in 1970s
Center proposed Maggi liquid food enhancer bottle which was declined by West German manager.
Standard Maggi logo “Talking bubble” was developed which was first developed by West Germany.
Nestle was founded in 1866 in Switzerland and began operations in India in 1912. It responded to India's call for local production by establishing its first Indian factory in 1961 in Moga, Punjab. Nestle has a vision of being the best and most trusted company for food, nutrition, health and wellness. It has a global presence with 8000 products across milk, nutrition, beverages, water and other categories. The company emphasizes corporate social responsibility and sustainability. It faces competition globally but also leverages its long history and brand strength.
Internal branding is the process of aligning an organization around a brand through strategic processes that empower employees to consistently deliver the appropriate customer experience. It refers to activities that ensure staff buy-in to both the corporate culture and specific brand personality. The key is for employees to understand the external brand promise and how they can help deliver it through their work. Factors like organizational structure, culture, leadership, communication, and trust impact internal branding success. HR plays an important role in onboarding, training, performance management, and rewarding behaviors that support the brand, but creating culture is ultimately the responsibility of senior management with input from all levels of the organization.
Big Data, IoT, data lake, unstructured data, Hadoop, cloud, and massively parallel processing (MPP) are all just fancy words unless you can find uses cases for all this technology. Join me as I talk about the many use cases I have seen, from streaming data to advanced analytics, broken down by industry. I’ll show you how all this technology fits together by discussing various architectures and the most common approaches to solving data problems and hopefully set off light bulbs in your head on how big data can help your organization make better business decisions.
The Big Data Revolution: The Next Generation of Finance accenture
- The document discusses how big data is revolutionizing the financial services industry by providing access to large volumes of new data sources. It describes how big data can provide opportunities for CFOs to play a greater strategic role through data-driven decision making, risk management, and discovering new business opportunities.
- Transforming into a big data-driven organization requires adopting a new data operating model, developing leading-edge IT architectures, and instilling a culture of innovation. This allows CFOs to realize tangible cost savings while gaining strategic insights.
The document proposes a brand activation and loyalty reward scheme for Nescafe to increase brand salience, engagement, and loyalty. Key objectives are to increase Nescafe's brand awareness and sales. The proposal includes launching the scheme at malls across Ghana over one month with flash mobs, product sampling, lucky dips and prizes. A social media campaign on Facebook, Instagram and blogs will educate users on Nescafe facts and promote the scheme with hashtags. The launch will be at Accra Mall with media present.
This document provides information about a marketing report submitted by a group of students. It includes the names and student IDs of the group members, the date of submission, and details about the company they selected to analyze - Nestle International Ltd. The main contents section lists the topics that will be covered in the report, such as the introduction, evolution, principles, brands and products, marketing strategy, and vision of Nestle.
Nestle and Haleeb Foods are compared in this document. Nestle is the largest food company in the world with annual sales of $120 billion, operating in 86 countries. Haleeb Foods is a leading local Pakistani food company focused on dairy. While Nestle has strong global marketing, distribution networks, and brand positioning, Haleeb Foods has more limited promotional strategies, distribution within Pakistan, and weaker brand positioning compared to Nestle. The document analyzes the companies' histories, product lines, pricing, placement, segmentation, targeting, positioning, and competitive strategies.
Who is Peter Blackshaw PowerPoint PresentationSlides IQ
This presentation provides an overview of Peter Blackshaw, the Global Head of Digital & Social at Nestle. It discusses his background and experience in digital marketing and innovation. It also outlines some of the projects he has focused on, including an open innovation platform and digital acceleration team at Nestle. The goal is to develop an idea that could excite Peter Blackshaw and that incorporates elements of education, innovation, knowledge sharing, health, wellness, or social impact.
With the growing era of the digital age, it is highly important to be aware of the modern tools of marketing and social media marketing is the most crucial one!
Benchmarking report for Social Media Marketing - ITC Personal Careravindra31090
This document provides a benchmarking report on social media marketing best practices. It outlines strategies used successfully by various companies including Animal Planet, Del Monte Foods, Exxon Mobil, IKEA, Johnson & Johnson, Kraft Foods, National Geographic, SELF Magazine, Taco Bell, Xerox, and ITC Personal Care. Key recommendations include being innovative in social media approaches, continuing to listen and engage audiences, creating regular reports on key performance indicators, and establishing an editorial calendar to drive compelling branded content. The goal is to expand social media engagement and increase tracking of foundational metrics.
This document outlines a social media strategy for a company. It includes setting SMART goals, defining the target audience, analyzing competitors' social media accounts, creating a content plan for platforms like Facebook, Twitter and Instagram, improving current social media accounts, and tracking performance. The strategy draws lessons from leading brands like Oreo that have strong engagement, unique content across platforms, and large audiences. The goal is to distinguish the company and build relationships through interactive posts and campaigns.
This document discusses the role of social media in communications and crisis response. It provides examples of how social media has been used to help during disasters like earthquakes and floods. Key points made include:
- During early crises like the 1995 Kobe earthquake, social media had not matured and there was little people could do to help other than donate blood or money.
- After 9/11, Google groups helped sort fact from fiction.
- A blog set up after the 2004 tsunami became a hub for sharing information.
- During 2011 Queensland floods, hashtags on Twitter and social media helped locate lost loved ones and coordinate relief efforts.
Social Media & Its Role in Communications - 21 Nov 2011Media Manoeuvres
This document discusses the importance of training employees for social media use and outlines different types of users within a company:
- Digital Natives are comfortable with social platforms
- Savvy Technologists are comfortable but cautious in adopting new platforms
- Reluctant Users are aware but hesitant to use social media
- Digital Contrarians are averse to social media
- Digital Newbies are simply unaware of social media
It stresses that training is needed for all user types to properly represent the company online and integrate social media into marketing strategies.
Report social media relationship quality of nespresso lindt nestlédigitalgorillaz
The document analyzes the social media presence and relationship quality of three Swiss brands: Nespresso, Lindt, and Nestle. It evaluates their social media activities across seven metrics: social presence, user engagement, sentiment management, support offered, innovation, communication leadership, and community building. Overall, Nespresso received the highest grades, particularly for its strong social presence across multiple platforms, high user engagement and interaction, and positive user sentiment. Lindt also performed well in most categories, while Nestle had more room for improvement in certain areas like innovation and community building.
Nuzzel is a social news aggregation platform that allows users to see news stories shared by their friends on social media like Twitter and Facebook. It pulls news articles shared by the most friends and recommends other popular content. The platform is free for users and is funded through $5.1 million in investments. It aims to simplify news for users by automatically assembling a personalized feed without ads or premium upgrades.
The document discusses digital marketing and how Innovation Factory and digital marketers use Facebook. It outlines Innovation Factory's services in helping startups and growing small businesses. It then discusses how digital marketers can use Facebook to target customers through features like Custom Audiences. Three objectives are presented: 1) increase knowledge of Facebook engagement to help reach new audiences, 2) create a procedure to draw social media activity to increase email newsletter signups, and 3) increase Google search and comments on Facebook to help customers find services/answers. Tactics recommended include posting events, news, and contests on social media along with ensuring timely responses to customer questions.
The document provides guidance on developing an effective social media communications strategy, including:
1. It discusses monitoring social media to understand audiences and measure engagement, as well as setting SMART goals to evaluate performance over time.
2. Steps are outlined to define the strategy by clarifying business goals and how social media aligns with marketing, customer service, and other departments.
3. Recommendations are made to proactively engage with audiences, listen to feedback, and quickly address any issues rather than just promoting content.
The document discusses strategies for effectively working with millennials. It recommends making business operations and processes smartphone-enabled to accommodate millennials' heavy technology use. It also suggests using social media and internal platforms to connect with employees and establish meaningful relationships. Finally, it advises providing regular feedback and unique engagement programs that incorporate technology to keep up with millennials' motivational needs and distractible nature.
More Digital is a digital communications company established in Singapore in 2012 by four founders. The company offers professional services including new media consultancy, digital strategy, creative services, and software development. More Digital has become the official technical advisor for Starcom Mediavest Group in Indonesia and shares offices with their Indonesia headquarters. The company works with clients across industries providing services such as digital marketing strategy, user experience design, mobile app development, and social media advertising campaigns.
What are the most Important trends in Social Media for Public Relations and Marketing in 2015? Explaining how the social media landscape will continue to change and how especially the public relations field needs to adapt.
Copia de Save the Environment Social Media Strategy by Slidesgo.pptxMartinaGalaz6
- The document provides guidance on creating an effective social media strategy, including setting goals and objectives, selecting appropriate platforms, developing content, and measuring results.
- Key recommendations include establishing goals to increase reach, engagement, and conversions; selecting platforms where the target audience is present; creating a consistent content schedule; and using analytics to track metrics and understand audience engagement.
- Tips shared are to be consistent, advertise wisely, use analytics tools, and establish brand loyalty across all communication channels.
This document summarizes a webinar about connecting enterprises through collaboration on social media. It discusses breaking down silos between departments by providing an environment for intelligence, workflows and capabilities on social platforms. Best practices include seamless integration of functions, organized teams and governance, open communication, and platform customization. Case studies from AT&T and Eaton show how employee advocacy programs increased engagement and reach across millions of people. The webinar speakers discuss scaling social media collaboration across an organization.
Hot Firm 2016 Recruiting and Social Media Presentation - Randy WilburnEncourage Build Grow
Learn how to develop a comprehensive recruitment and social media marketing strategy from the comfort of your own desk. Take time to develop a plan to make sure that you are attracting great talent to your firm and keep them engaged. This presentation should help.
Digital Strategy: Integrating Social Into Your CompanyJames Burnes
You’ve established your Facebook presence, you’ve mastered the Tweet on Twitter, you’re an emerging star on YouTube and you might even have checked in to Foursquare. Beyond the individual tools, how will your organization integrate the tools into the company – and why must these communication tools extend beyond the PR/Communications or marketing role within your firm? James Burnes presents a call to integrate the tools across the organization – and build a stronger unified message to your social media audiences.
Social Media: Strategies & Case Studies discusses the rise of social media and opportunities it provides for businesses. It outlines strategies like listening, speaking, engaging, evangelizing, adopting, and provides case studies of companies that successfully utilized these strategies. Some key highlights include Dominos monitoring social media to contain a food contamination crisis, Mattel gaining customer insights through online communities, and Salesforce reducing costs by crowdsourcing ideas.
Similar to Social Media Strategy Case Study @ Nestlé – Digital Acceleration Team key to success (20)
Blue Ocean Strategy Amazon Web Services – Leading the Cloud Computing Red OceanRajesh Prabhakar
AWS has been a fast growing business within the Amazon business portfolio and it clocked revenues of $3.1 billion in 2013 and is expected to grow by 58% in 2014 according to a new estimate from Pacific Crest Securities.
Blue Ocean Strategy – Air Asia Innovation & Blue Ocean strategy targeted non ...Rajesh Prabhakar
Air Asia did not target the traditional customers of Airlines and did not compete with the strong local player Malaysian Airlines but it focused on the multiethnic population of Malaysia that included Chinese, Indian, Indonesian, Thai, etc. who never traveled or cannot afford the airline fare.
Blue Ocean Strategy – Starbucks Mobile Payments Application, Loyalty Rewards ...Rajesh Prabhakar
Starbucks redefined highly competitive coffee shop business and successfully created an uncontested market by turning the simple coffee drinking experience into a way of life experience by drastically redefining the coffee shop environment by adding music, Wi-Fi, relaxed seating and luxurious interiors.
Uber created a new market which in initial stages was uncontested market space but in the growth stage competitors flooded the market but most of the competitors are irrelevant to Uber as the company is not only dominating the market but also fast expanding across the globe.
The global procurement and supply chain management software market grew 7.3% to $8.9 billion in 2013, with SAP maintaining the number one position with a 23.9% market share. While Oracle held second place with 16.3% market share, revenue grew only slightly. The market grew as supply chain investments remained a priority for companies during cautious budget periods. Investment in procurement and supply chain management software can lead to reduced costs, improved supplier relationships, and greater productivity and strategic goal achievement for procurement managers.
Case Study: Social Media Strategy @ Mercedes Benz – Targeting young Customers...Rajesh Prabhakar
Mercedes Benz has been actively engaging with customers and prospective customers particularly younger generation customers as part of its marketing and sales strategy "Mercedes-Benz 2020 - Best Customer Experience".
Social Media @ UBS – Social Media Monitoring outsourced to Accenture to hedge...Rajesh Prabhakar
UBS has outsourced its social media monitoring to Accenture which helps them to effectively monitor activity on social media platforms and identify the posts, comments and tweets that could affect its brand and reputation, and respond or countermeasure them fast and efficiently there by reducing the damage.
Case Study: Social Media Marketing Strategy @ JPMorgan Chase – Customer Servi...Rajesh Prabhakar
JP Morgan Chase, United States biggest bank has been actively using Twitter majorly for customer service as the bank's customer-service team responded to complaints, queries and also offered solutions to the problems and redressed the customer grievances.
Case Study: Social Media @ Wells Fargo – Listening to Customers through Socia...Rajesh Prabhakar
Wells Fargo made significant investments to set up its Social Media Marketing unit over the past 5 years for listening and evaluating the voice of their customers on various social networking sites and platforms effectively and respond to their grievances and queries
Oracle Social Media Sales Strategy – Encouraging Sales team to actively engag...Rajesh Prabhakar
Oracle Social Selling evangelist Jill Rowley argues that Sales professionals need to understand that buying process and buyers in today’s world are very different from earlier as they are digitally-driven, mobile, socially-connected, empowered with unlimited access to real-time information about business problems, products, companies, competitors — about all sorts of things.
AT&T Social Media Strategy: AT&T Social Circle employees as Social AdvocatesRajesh Prabhakar
AT&T implemented a social media strategy in 2009 that utilized their employees who were already active on social media platforms like LinkedIn and Twitter. They encouraged these employees to share information about AT&T's products, services, and promotions. This group grew to over 1,500 employees who actively posted on social media. AT&T provided training to ensure regulatory compliance and measure the effectiveness of employee posts. Their goal was to leverage the trust consumers have in opinions from friends and family over traditional advertising. The program centralized content for employees to easily share and saw over 20,000 influencer activities generating an estimated $1 million in media value.
General Electric Social Media Strategy – Innovative Technology oriented ContentRajesh Prabhakar
GE social media strategy can be called a digital content factory which is a convergence of different social media platforms that allows company and customers publish and share their own content. The company deals with significantly high quality content that discusses the innovations in technology, emerging technologies, explanation and description about existing technologies.
Case Study: Social Media Monitoring @ Toyota analyzes social media data for s...Rajesh Prabhakar
Toyota uses social media monitoring to analyze the social media data across social networking sites like Facebook, Twitter, etc. to keep a track of what customers are thinking about their cars, specific models, customer feedback, and quality issues and use this data to improve the sales of cars.
Case Study: Unilever Social Media Strategy – Internal Digital Social Platform...Rajesh Prabhakar
Unilever launched an internal companywide social media campaign Project Sunshine that shifted from different marketing campaigns for individual products in different countries to a new strategy that promotes the brands' social-mission stories and urges consumers to make small changes in their own lives—changes that generally involve buying Unilever products.
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IBM had been aggressively investing in social business initiatives since 2007 when company set up a separate unit for selling social business software under the brand name Connections and has built a significant customer base for this business.
Global Technology Market 2014 – IT spending worldwide expected to be betterRajesh Prabhakar
Global technology spending is expected to grow 6.2% to $2.22 trillion in 2014, fueled by improvements in the global economy and interest in areas like mobility and cloud computing. The US will dominate spending, followed by Europe and BRIC countries that are recovering from economic slowdowns. Software will account for the largest share of spending at $568 billion, followed by IT outsourcing, consulting, computer equipment, and communications equipment. CIOs will focus the largest increases on software, analytics, applications, and SaaS, which are forecast to grow the fastest. Hardware sales will trail software, though tablets are expected to perform well, with laptops and PCs seeing slow, modest growth. Economic and political
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IBM had been using the social media and networking platforms to drive sales for its products and services. IBM believes the fact that in the current business world both current customers and prospective customers are aggressively engaging on various social networking sites and the company had developed a social strategy that is hugely successful.
Global Mobile App Stores Market 2013 – Explosive growth continues till 2017Rajesh Prabhakar
IT research firm Gartner estimated that worldwide Mobile app stores revenues to reach $26 billion in 2013 compared to $18 billion in 2012 and annual downloads will reach 102 billion in 2013, up from 64 billion in 2012. 91% of total downloads are Free apps and in-app purchases (IAPs) accounts for 48% of app store revenue by 2017, up from 11%in 2012.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Lifecycle of a GME Trader: From Newbie to Diamond Handsmediavestfzllc
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANEFebless Hernane
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Social Media Strategy Case Study @ Nestlé – Digital Acceleration Team key to success
1. Analysis & Outlook
Social Media Strategy Case Study@ Nestlé – Digital Acceleration Team key to success
Nestle faced a severe back lash on various social media platforms from customers in 2010 when
Greenpeace boycotted and posted a viral video which highlighted the company‟s use of palm oil
produced from unsustainable practices which destroyed rainforests major habitats of orangutans.
Nestle strategy of forcefully removing the viral video and improper handling of Facebook pages
protests failed which forced the company to relook at its social media strategy as a whole.Nestlé
embraced a new social media strategy based on principle of open engagement to rebuild its
reputation and an ethical code implemented that promoted open, honest engagement and this
strategy was communicated to employees worldwide. Company developed a new framework
using data and insights gained from social media activities on various platforms and used it to
develop new successful and innovative campaigns. Social Media monitoring and engagement on
various social media platforms by a dedicated team has enabled the company to engage with
consumers and public and avoid negative sentiment and social crisis.
Nestlé created the Digital Acceleration Team (DAT)which continuously tracks consumer
sentiments in real-time and instantly responds to any negative trends they identify on various
social networking sites. The DAT team is responsible for listening and monitoring worldwide
social media conversations and identifiesearly warnings about negative sentiments. The DAT
team is also responsible to strategize and determine which the best approaches to social
marketing both in terms of driving reach and engagement. DAT also produces training videos for
Nestlé operating units worldwide, and also manages an internal social networking system that
enables employees to find and work with others sharing similar interests. Blogging is
encouraged, and the firm has its own YouTube-like, internal video-sharing system called
DigiTube. DAT also conducts a program for company executives working at different parts of
the world to the company‟s headquarters for eight months of intensive training in digital trends
and the skills learned there are taken to regional offices worldwide. DAT members have „hack-athons‟ to solve problems, anticipate trends and search for ideas.
Nestlé‟s social media strategy has been successful as the company successfully manages 1,500
pieces of content being posted every day on social media, 50 percent of all Nespresso capsules
being sold online, 180 million Facebook “likes” (with growth of 5-7 percent every month) and
200,000 employees on an internal social media platform.The company has more than 170 million
fans across over 750 brand pages on Facebook alone. Post the DAT model success company
scaled it worldwideand launched in India, China, and Italy with plans for 12 other locations.
Company has been focusing on active employee engagement on various social networking sites
as content is critical and employees are the best source of the content as the company do not
want to totally rely on professionals and media agencies for social content. Nestlé sells 1.2
billion products a day across the globe and significant numbers of customers are active on
various social networking sites and company has to engage with them on such platforms and
respond to their opinions and interests.