Nestlé Investor Seminar 2014June 3rd & 4th, Boston
The first 1,000 days:
Nestlé US Infant Nutrition
Gary Tickle, President and CEO
Nestlé Nutrition North America
June 3rd & 4th, Liberty Hotel, Boston, USA
Nestlé
Investor Seminar
2014
Nestlé Investor Seminar 20142 June 3rd & 4th, Boston
Disclaimer
This presentation contains forward looking statements which
reflect Management’s current views and estimates. The forward
looking statements involve certain risks and uncertainties that
could cause actual results to differ materially from those
contained in the forward looking statements. Potential risks and
uncertainties include such factors as general economic
conditions, foreign exchange fluctuations, competitive product
and pricing pressures and regulatory developments.
Nestlé Investor Seminar 20143 June 3rd & 4th, Boston
2013 Sales of $1.4bn
89%
3% 8%
US Puerto Rico Canada
Contribution of Sales
Nestlé Infant Nutrition in North America
2600 Employees
4 Owned Production Facilities
2 Brands
1 R&D Center
1 Parents Resource Center
Nestlé Investor Seminar 20144 June 3rd & 4th, Boston
71%
21%
8%
Infant Formula
Infant Cereal
Baby Food
Nestlé Infant Nutrition – US only
2013 Sales of $1.2bn
Nestlé Investor Seminar 20145 June 3rd & 4th, Boston
Our non-negotiable principles
• Quality and Compliance
• Superiority of breast milk
• WHO Code compliance, our infant
nutrition cornerstone
• In 2011, Nestlé was included in the
FTSE4Good Index for the first time
Nestlé Investor Seminar 20146 June 3rd & 4th, Boston
We believe…
• In Purpose Driven Branding; doing well, while doing good
• That Good Nutrition begins in the womb and is fundamental for the first 1,000 days
• In the Primacy of Breastfeeding for the health and wellness of mom and baby
• That all products must deliver on Taste, Nutrition and Developmental Appropriateness
• In holding ourselves to higher quality standards; products, people and processes
A child that starts healthy, is more likely to stay healthy
At Nestlé, our unwavering commitment to mothers
and babies carries over to everything we do
Nestlé Investor Seminar 20147 June 3rd & 4th, Boston
The first 1,000 days have a profound impact on a child’s
ability to develop their full potential
3x weight
In 3 years
2x height
Nestlé Investor Seminar 20148 June 3rd & 4th, Boston
Leveraging the strengths of global pioneers
to build a better future
+
Dan & Dorothy GerberHenri Nestlé
Over a century of scientific innovation
in early childhood nutrition
1867 1927
85+ year old brand that stands for
happy, healthy babies
Nestlé Investor Seminar 20149 June 3rd & 4th, Boston
• Universal brand awareness 1
• 8 out of 10 moms use Gerber 2
• Recognized Leader in early childhood nutrition
Nestlé as Founding Sponsor of American
Academy of Pediatrics (AAP)
Institute for Healthy Childhood Weight
Gerber, a brand with unparalleled trust
backed by Nestlé science
1 - 98% Total Brand Awareness – 2012 YE Brand Health Tracker
2 - 81% of baby food users and 83% of cereal users have used Gerber in past 2 weeks
Nestlé Investor Seminar 201410 June 3rd & 4th, Boston
With the backing of Nestlé’s strong R&D and Quality Leadership
Rigorous Nestlé quality management from ‘farm to spoon’
R&D Leadership Consumer Centric R&D
PTC Fremont, Michigan
Nestlé Investor Seminar 201411 June 3rd & 4th, Boston
Leveraging a strong and diverse talent pool
Nutrition & Science Credentials
105 Credentialed Nutritionists (RD, RN, LD and CLC)
50 Scientists
3 Medical Doctors
8 PhDs
Diverse Workforce
Global Opportunities to
Develop Talent & Grow
Business
Employees currently on
assignment outside of US
International employees currently
on assignment in the US
9
24
Global representation:
North & South America,
Europe, Australia and Asia
Nestlé Investor Seminar 201412 June 3rd & 4th, Boston
The only Stage-Based Nutrition System across the first
1,000 days
• Gentle: only Formula with
FDA Qualified Health Claim
• Soothe: only Formula
clinically shown to reduce
crying time up to 50%
• Only aseptically produced
puree
• Gentle process preserves
nutrients
• Category Pioneer
• Products developed for the
nutritional & developmental of
toddlers
• Baby’s #1 Food for
Iron
Nestlé Investor Seminar 201413 June 3rd & 4th, Boston
Formula: Innovation creates greater access
in US Infant Formula Market
60%
9%
2%
20%
3%
6%
Routine
Soy
Older Baby
Digestive
Premature
Ext-Hydro
55%
8%
3%
26%
2%
6%
Routine
Soy
Older Baby
Digestive
Premature
Ext-Hydro
Breastfeeding
Support
2011 2014
Not Penetrated
Penetrated
Nestlé Investor Seminar 201414 June 3rd & 4th, Boston
Learning to chew
and swallow
Mastering
independent eating
Cereal: Strong share growth through innovation
Learning to chew
and swallow
1st introduction to
multiple textures
Thicker texture,
learn to self-feed
1st introduction to
creamy texture
Share +3 pts.
with Re-launch
Strong Innovation Pipeline
Driving Up-Age Penetration
Launch Date Latest 4 Weeks
Source: Nielsen Total US xAOC
Nestlé Investor Seminar 201415 June 3rd & 4th, Boston
Meals & Drinks: Nestlé and Gerber maintain leadership
across all segments
95.3
4.9
Core M&D
Total Pouches
77.5
22.7
M&D Category Mix
Source: Nielsen xAOC, YTD – data through 4/19/14
Traditional M&D is defined as M&D excluding Pouches
2011
2014 YTD
Nestlé Investor Seminar 201416 June 3rd & 4th, Boston
Graduates: Pioneered Up-Age nutrition and committed
to evolve and grow
Nutritious Independent Eating
While Making Mom’s Life Easier
 Nutritionally adapted for toddlers
 Taste toddlers love
 Designed just right for learning to
eat independently
$400m and over 70% market share
Nestlé Investor Seminar 201417 June 3rd & 4th, Boston
The challenges facing the future of US children are real
1 in 3 children are overweight or obese
8.1% of 2-5 year olds are already obese3
7% of children (1-5 years of age) are iron deficient
85%
Parents concerned
about childhood
obesity 1
75%
DO NOT worry that
THEIR child will be
overweight 2
1 Graduates Claim Study 2008
2 Infant Nutrition Market Study 2010
3 Based on 2011-2012 NHANES data
1Based on 2011-2012 NHANES data
Nestlé Investor Seminar 201418 June 3rd & 4th, Boston
Our commitment to nurturing a healthier generation through
pioneering research
Feeding Infant & Toddler Study
Ground-breaking dietary survey designed to
understand nutrient intakes in the first 1,000 days
Dietary Patterns Emerge Early
By 18 months, diets are high in sweets & grains and low in fruits, vegetables & iron
Nestlé Investor Seminar 201419 June 3rd & 4th, Boston
The program begins with a promise:
Provide mom with the building blocks,
the knowledge, and the confidence to know
she’s doing it right, from the start…
...and it ends with mom & child able
to confidently live a well-balanced
and delicious nutritional life
The First 1,000 Days: Our integrated education program
provides science based nutrition services & practical advice
Nestlé Investor Seminar 201420 June 3rd & 4th, Boston
MyGerber.com Video
Nestlé Investor Seminar 201421 June 3rd & 4th, Boston
 FiTS
 Invited to Participate in B24 Project – Developing Dietary Guidelines for 0-24
 USDA Partner – My Plate
 Founding Sponsor of the AAP Institute to Battle Childhood Obesity
 Community Partnerships: “Nestlé Now”, Newark & Alabama
Leading in community and stakeholder engagement
Nestlé Investor Seminar 201422 June 3rd & 4th, Boston
The future for Nestlé Infant Nutrition more important
than ever
 Iconic, trusted and “mom owned” brand in Gerber
 Science, technology and consumer insight to support world class solutions
 Opportunity for continued category growth AND better health outcomes
 Passion and mission for a healthier future will nurture a strong future for
Gerber and Nestlé in the USA
Nestlé Investor Seminar 201423 June 3rd & 4th, Boston
Nestlé & Gerber:
Mom’s partner through her child’s critical first 1,000 days
as she raises a happy, healthy baby

Infant Nutrition North America

  • 1.
    Nestlé Investor Seminar2014June 3rd & 4th, Boston The first 1,000 days: Nestlé US Infant Nutrition Gary Tickle, President and CEO Nestlé Nutrition North America June 3rd & 4th, Liberty Hotel, Boston, USA Nestlé Investor Seminar 2014
  • 2.
    Nestlé Investor Seminar20142 June 3rd & 4th, Boston Disclaimer This presentation contains forward looking statements which reflect Management’s current views and estimates. The forward looking statements involve certain risks and uncertainties that could cause actual results to differ materially from those contained in the forward looking statements. Potential risks and uncertainties include such factors as general economic conditions, foreign exchange fluctuations, competitive product and pricing pressures and regulatory developments.
  • 3.
    Nestlé Investor Seminar20143 June 3rd & 4th, Boston 2013 Sales of $1.4bn 89% 3% 8% US Puerto Rico Canada Contribution of Sales Nestlé Infant Nutrition in North America 2600 Employees 4 Owned Production Facilities 2 Brands 1 R&D Center 1 Parents Resource Center
  • 4.
    Nestlé Investor Seminar20144 June 3rd & 4th, Boston 71% 21% 8% Infant Formula Infant Cereal Baby Food Nestlé Infant Nutrition – US only 2013 Sales of $1.2bn
  • 5.
    Nestlé Investor Seminar20145 June 3rd & 4th, Boston Our non-negotiable principles • Quality and Compliance • Superiority of breast milk • WHO Code compliance, our infant nutrition cornerstone • In 2011, Nestlé was included in the FTSE4Good Index for the first time
  • 6.
    Nestlé Investor Seminar20146 June 3rd & 4th, Boston We believe… • In Purpose Driven Branding; doing well, while doing good • That Good Nutrition begins in the womb and is fundamental for the first 1,000 days • In the Primacy of Breastfeeding for the health and wellness of mom and baby • That all products must deliver on Taste, Nutrition and Developmental Appropriateness • In holding ourselves to higher quality standards; products, people and processes A child that starts healthy, is more likely to stay healthy At Nestlé, our unwavering commitment to mothers and babies carries over to everything we do
  • 7.
    Nestlé Investor Seminar20147 June 3rd & 4th, Boston The first 1,000 days have a profound impact on a child’s ability to develop their full potential 3x weight In 3 years 2x height
  • 8.
    Nestlé Investor Seminar20148 June 3rd & 4th, Boston Leveraging the strengths of global pioneers to build a better future + Dan & Dorothy GerberHenri Nestlé Over a century of scientific innovation in early childhood nutrition 1867 1927 85+ year old brand that stands for happy, healthy babies
  • 9.
    Nestlé Investor Seminar20149 June 3rd & 4th, Boston • Universal brand awareness 1 • 8 out of 10 moms use Gerber 2 • Recognized Leader in early childhood nutrition Nestlé as Founding Sponsor of American Academy of Pediatrics (AAP) Institute for Healthy Childhood Weight Gerber, a brand with unparalleled trust backed by Nestlé science 1 - 98% Total Brand Awareness – 2012 YE Brand Health Tracker 2 - 81% of baby food users and 83% of cereal users have used Gerber in past 2 weeks
  • 10.
    Nestlé Investor Seminar201410 June 3rd & 4th, Boston With the backing of Nestlé’s strong R&D and Quality Leadership Rigorous Nestlé quality management from ‘farm to spoon’ R&D Leadership Consumer Centric R&D PTC Fremont, Michigan
  • 11.
    Nestlé Investor Seminar201411 June 3rd & 4th, Boston Leveraging a strong and diverse talent pool Nutrition & Science Credentials 105 Credentialed Nutritionists (RD, RN, LD and CLC) 50 Scientists 3 Medical Doctors 8 PhDs Diverse Workforce Global Opportunities to Develop Talent & Grow Business Employees currently on assignment outside of US International employees currently on assignment in the US 9 24 Global representation: North & South America, Europe, Australia and Asia
  • 12.
    Nestlé Investor Seminar201412 June 3rd & 4th, Boston The only Stage-Based Nutrition System across the first 1,000 days • Gentle: only Formula with FDA Qualified Health Claim • Soothe: only Formula clinically shown to reduce crying time up to 50% • Only aseptically produced puree • Gentle process preserves nutrients • Category Pioneer • Products developed for the nutritional & developmental of toddlers • Baby’s #1 Food for Iron
  • 13.
    Nestlé Investor Seminar201413 June 3rd & 4th, Boston Formula: Innovation creates greater access in US Infant Formula Market 60% 9% 2% 20% 3% 6% Routine Soy Older Baby Digestive Premature Ext-Hydro 55% 8% 3% 26% 2% 6% Routine Soy Older Baby Digestive Premature Ext-Hydro Breastfeeding Support 2011 2014 Not Penetrated Penetrated
  • 14.
    Nestlé Investor Seminar201414 June 3rd & 4th, Boston Learning to chew and swallow Mastering independent eating Cereal: Strong share growth through innovation Learning to chew and swallow 1st introduction to multiple textures Thicker texture, learn to self-feed 1st introduction to creamy texture Share +3 pts. with Re-launch Strong Innovation Pipeline Driving Up-Age Penetration Launch Date Latest 4 Weeks Source: Nielsen Total US xAOC
  • 15.
    Nestlé Investor Seminar201415 June 3rd & 4th, Boston Meals & Drinks: Nestlé and Gerber maintain leadership across all segments 95.3 4.9 Core M&D Total Pouches 77.5 22.7 M&D Category Mix Source: Nielsen xAOC, YTD – data through 4/19/14 Traditional M&D is defined as M&D excluding Pouches 2011 2014 YTD
  • 16.
    Nestlé Investor Seminar201416 June 3rd & 4th, Boston Graduates: Pioneered Up-Age nutrition and committed to evolve and grow Nutritious Independent Eating While Making Mom’s Life Easier  Nutritionally adapted for toddlers  Taste toddlers love  Designed just right for learning to eat independently $400m and over 70% market share
  • 17.
    Nestlé Investor Seminar201417 June 3rd & 4th, Boston The challenges facing the future of US children are real 1 in 3 children are overweight or obese 8.1% of 2-5 year olds are already obese3 7% of children (1-5 years of age) are iron deficient 85% Parents concerned about childhood obesity 1 75% DO NOT worry that THEIR child will be overweight 2 1 Graduates Claim Study 2008 2 Infant Nutrition Market Study 2010 3 Based on 2011-2012 NHANES data 1Based on 2011-2012 NHANES data
  • 18.
    Nestlé Investor Seminar201418 June 3rd & 4th, Boston Our commitment to nurturing a healthier generation through pioneering research Feeding Infant & Toddler Study Ground-breaking dietary survey designed to understand nutrient intakes in the first 1,000 days Dietary Patterns Emerge Early By 18 months, diets are high in sweets & grains and low in fruits, vegetables & iron
  • 19.
    Nestlé Investor Seminar201419 June 3rd & 4th, Boston The program begins with a promise: Provide mom with the building blocks, the knowledge, and the confidence to know she’s doing it right, from the start… ...and it ends with mom & child able to confidently live a well-balanced and delicious nutritional life The First 1,000 Days: Our integrated education program provides science based nutrition services & practical advice
  • 20.
    Nestlé Investor Seminar201420 June 3rd & 4th, Boston MyGerber.com Video
  • 21.
    Nestlé Investor Seminar201421 June 3rd & 4th, Boston  FiTS  Invited to Participate in B24 Project – Developing Dietary Guidelines for 0-24  USDA Partner – My Plate  Founding Sponsor of the AAP Institute to Battle Childhood Obesity  Community Partnerships: “Nestlé Now”, Newark & Alabama Leading in community and stakeholder engagement
  • 22.
    Nestlé Investor Seminar201422 June 3rd & 4th, Boston The future for Nestlé Infant Nutrition more important than ever  Iconic, trusted and “mom owned” brand in Gerber  Science, technology and consumer insight to support world class solutions  Opportunity for continued category growth AND better health outcomes  Passion and mission for a healthier future will nurture a strong future for Gerber and Nestlé in the USA
  • 23.
    Nestlé Investor Seminar201423 June 3rd & 4th, Boston Nestlé & Gerber: Mom’s partner through her child’s critical first 1,000 days as she raises a happy, healthy baby