Presentation of shared mobile museum project at Social Media Week Copenhagen, Statens Museum for Kunst, Feb 21, 2013 #SMWCPH
NOW with updated figures for Twitter use in Denmark, based on research by Bysted
http://bysted.dk/globalsite.aspx?ObjectId=f9db99be-5d76-4bd8-8c3b-488a740c2424
1. Merete Sanderhoff, researcher
http://www.slideshare.net/MereteSanderhoff
@MSanderhoff
Art Stories on
mobile
connected
shared
sustainable
Social Media Week
Statens Museum for Kunst
Copenhagen
February 21, 2013
2. ”…what does it mean that there are
millions of images on the web that we
are not allowed to touch while at the
same time there are other millions of
images that we can actually use?”
Peter Leth, Creative Commons For All (in Danish only), 2011
@peterleth1
http://www.creativecommons.dk/?p=537
3. We want to sustain
participatory /
remix culture
12. Common solutions
Encourage museums to use open licenses
Connect collections
Re-cycle existing online content
Involve users in dialogue and co-creation of content
Build sustainable platforms
19. The 1 % rule
Likely, most users
will be passive
Primary aim
9%
to encourage users
to look closer
at the artworks
90 %
http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
21. 3 dogmas
1. All Public Domain content is freely
shareable and reusable
2. We use an existing platform instead of
custom-building a new one
3. Target users take part in developing and
creating the experience
33. CC-BY Artworks
– Statens Museum for Kunst 20 (160)
– Den Hirschsprungske Samling 18
– Thorvaldsens Museum 20
– Ny Carlsberg Glyptotek 10
– J.F Willumsens Museum 10
– Fyns Kunstmuseum 15
– Vejle Kunstmuseum 7 (+ 5)
– Faaborg Museum 20
CC-BY-NC
– Ribe Kunstmuseum 22
– (KØS – Museum of art in public spaces 11)
Awaiting decision
– Sorø Kunstmuseum 10
168 (308)
34. It works like this
Stand in front of an artwork in a museum
Pull out your smartphone or tablet
Scan QR code or enter URL
Scroll through a stream of brief comments, open
links to related images, texts, videos etc.
(anyone can do this)
Post a comment, question, add a link, photo, video
etc. (you need to be a Twitter user to do this)
Maybe you get a response – if you direct a
question or comment to a museum tweep, you
certainly will
35. Why Twitter?
Manageable content production
Quick and easy interaction
Existing online content activated
Users are equal and identifiable
Multilingual
Dynamically updated and improved
36. Why not Twitter?
Only 92,000 Danes are on Twitter ~ 0.5 %
- only 28,000 are active
Test users think it’s a smart idea
- but not so sure in practice
46. Adjust
– synergy from Twitter to HintMe
– make it worthwhile for users to engage
Open licenses: Modern and contemporary art?
Train with museum tweeps
Test and implement
– local variations
– tap into Twitter communities
Launch events
New museum partners?
47. Merete Sanderhoff, researcher
http://www.slideshare.net/MereteSanderhoff
@MSanderhoff
Wanna join?
Social Media Week
Statens Museum for Kunst
Copenhagen
February 21, 2013
Editor's Notes
” A veritable law in social media is that to get a system that is large and good, it is far better to start with a system that is small and good and work on making it bigger than to start with a system that is large and mediocre and working on making it better.” (p. 194) ”… we can’t predict how people will react to a gvien opportunity. Why would users care about this particular opportunity, given all the other things they could be doing with their time? New ideas seem clearer and more obviously good to the founders and designers of a service than to potential users…” (p. 195) ” No one gets it right the first time (…) the imperative is to learn from failure, adapt, and learn again.” (p. 203) ” If you want to solve hard problems, have hard problems” (Brewster Kahle) … ”it is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.” (p. 205) ” The single greatest predictor of how much value we get out of our cognitive surplus is how much we allow ourselves to experiment, because the only group that can try everything is everybody.” (p. 207) ” The opportunity before us (…) is enormous; what we do with it will be determined largely by how well we are able to imagine and reward public creativity, participation, and sharing.” (p. 212)
- take a hint: keys to looking in/out - give a hint: links, pictures, questions