Los públicos y la tecnología en los museos locales


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Curso: Las instituciones de la memoria en la red: Nuevas dimensiones del museo. 2008.
Ponente: Nicoletta di Blas (Politecnico di Milano).
Programa del Curso: http://bit.ly/InstMemRed
Lista de reproducción: http://bit.ly/MuseosRed

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Los públicos y la tecnología en los museos locales

  1. 1. INSTANT MULTIMEDIA A New Approach for Cultural Heritage Communication Nicoletta Di Blas – HOC-LAB, Politecnico di Milano (Italy)
  2. 2. INDEX <ul><li>The HOC-LAB </li></ul><ul><li>Instant Multimedia: Some Examples </li></ul><ul><li>What is Instant Multimedia (IMM)? </li></ul><ul><li>A Specific IMM Package: 1001stories </li></ul><ul><li>The Cultural Impact of IMM </li></ul><ul><li>IMM in Schools </li></ul><ul><li>Conclusions and Future Work </li></ul>
  3. 3. HOC-LAB, Politecnico di Milano (Italy) <ul><li>HOC: Hypermedia Open Center </li></ul><ul><li>Founded in 1997 </li></ul><ul><li>Multidisciplinary team: </li></ul><ul><ul><li>computer scientists, designers, communication experts, philosophers… </li></ul></ul><ul><li>Specialized in: </li></ul><ul><ul><li>Methodologies (for design, usability, accessibility) </li></ul></ul><ul><ul><li>Tools (webtalk4 for 3D multi-users environments, instant Multimedia engines…) </li></ul></ul><ul><ul><li>Applications (eLearning and Communication for Cultural Heritage) </li></ul></ul>
  4. 5. Instant Multi-Media: Some Examples
  5. 6. Examples/1
  6. 7. Examples/2 <ul><li>[Enigma Helvetia] </li></ul>
  7. 8. Examples/3 <ul><li>More than 30 applications developed (from 2006) </li></ul><ul><li>On various topics and for various subjects (museums, ministries for tourism and cultural heritage, private companies, universities…) </li></ul><ul><li>Average production time: 30 days </li></ul><ul><li>Average cost: 6,000 euros (bilingual application, costs of professional speakers included) </li></ul>
  8. 9. What is Instant Multimedia?
  9. 10. By “Instant Multimedia” we mean: <ul><li>Interactive multimedia applications </li></ul><ul><li>Available for several channels </li></ul><ul><li>Little effort (manpower and budget) </li></ul><ul><li>Little span of time for delivery </li></ul><ul><li> Analogy with “Instant Books” </li></ul>
  10. 11. The Instant Multimedia “vision” <ul><li>Cultural reasons </li></ul><ul><ul><li>Quick reaction to needs </li></ul></ul><ul><ul><li>Focus on niche-target and niche-content </li></ul></ul><ul><ul><li>Possibility of several updates </li></ul></ul><ul><ul><li>Possibility of easily throwing away obsolete content </li></ul></ul><ul><li>Practical reasons </li></ul><ul><ul><li>Better use of limited budget </li></ul></ul><ul><ul><li>Better tuning with new trends and technologies </li></ul></ul><ul><ul><li>Better scalability : </li></ul></ul><ul><ul><ul><li>Lower budget, fewer productions </li></ul></ul></ul><ul><ul><ul><li>Higher budget more productions </li></ul></ul></ul>
  11. 12. The Instant Multimedia Package <ul><li>Instant Design Pattern </li></ul><ul><li>Instant Workflow </li></ul><ul><li>Instant Content Production </li></ul><ul><li>Instant Multimedia Technology </li></ul>
  12. 13. A specific IMM package: 1001stories
  13. 14. 1001stories <ul><li>REQUIREMENTS: </li></ul><ul><li>Simple and engaging (not all-comprehensive and organized) </li></ul><ul><ul><li>“ Narrative” style=STORYTELLING </li></ul></ul><ul><li>Channels: web, info-point, cd-rom, podcasting, … </li></ul><ul><li>Flexible scenarios: </li></ul><ul><ul><li>“ Quick overview” </li></ul></ul><ul><ul><li>“ Get everything” </li></ul></ul><ul><ul><li>“ Dig deeper </li></ul></ul><ul><ul><li>“ Stay in a loop” </li></ul></ul><ul><ul><li>… </li></ul></ul>
  14. 15. Instant Design Pattern <ul><li>The subject is split into TOPICS </li></ul><ul><li>Each topic goes with a variable set of SUB-TOPICS </li></ul><ul><li>Each item is an audio comment + visual communication </li></ul>TOPIC 1 TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 5… SUB-T 1.1 SUB-T 1.2 SUB-T 1.3 SUB-T 1.4 SUB-T 2.1 SUB-T 2.2 SUB-T 2.3 SUB-T 2.4 SUB-T 2.5 SUB-T 3.1 SUB-T 3.2 SUB-T 3.3 SUB-T 3.4 SUB-T 3.5 SUB-T 4.1 SUB-T 4.2 SUB-T 4.3 SUB-T 5.1 SUB-T 5.2 SUB-T 5.3 SUB-T 5.4 SUB-T 5.5
  15. 16. Instant Workflow <ul><li>General idea and gathering of the raw material </li></ul><ul><li>Editorial Plan </li></ul><ul><li>Visual Communication </li></ul><ul><li>Writing the narratives </li></ul><ul><li>From text to audio </li></ul><ul><li>First version: putting the pieces together </li></ul><ul><li>Quality check </li></ul><ul><li>Revising text, audio and visual communication </li></ul><ul><li>Professional speaker </li></ul><ul><li>Final version </li></ul><ul><li>Minimum time: 1 week - Maximum time: 1 month </li></ul>
  16. 17. Instant Content Production <ul><li>Interviews to “experts” </li></ul><ul><ul><li>In a couple of hours the basic content is shaped </li></ul></ul><ul><ul><li>Alive conversation is more engaging than writing </li></ul></ul><ul><ul><li>Terms and style are more suitable for the average public </li></ul></ul><ul><li>Evocative images </li></ul><ul><ul><li>NO strict synchronization with audio </li></ul></ul><ul><li>Professional speaker rather than direct usage of recorded interview </li></ul>
  17. 18. Instant Multimedia Technology <ul><li>Advantages of the 1001stories engine: </li></ul><ul><li>Very easy to use (20 minutes learning time) </li></ul><ul><li>The main effort (and the resources) is on the content production </li></ul><ul><li>No decision must be taken on technological subject matter (software architecture, data base…). No money is spent on this. </li></ul><ul><li>Competences required: mainly on the cultural field (cultural heritage, communication, semiotics,…) </li></ul>
  18. 19. 1001stories: the Data Entry Interface
  19. 20. The Cultural Impact of IMM
  20. 21. Does IMM “Work”? <ul><li>We are trying to answer (some of the ) questions about a big issue: the cultural impact of computer mediated communication </li></ul><ul><li>User-study related to the ENIGMA HELVETIA exhibition </li></ul><ul><li>3 research questions: </li></ul><ul><ul><li>Does the application act as a stimulus for visiting the exhibition? </li></ul></ul><ul><ul><li>Does the application help to better understand the exhibition (before the visit)? </li></ul></ul><ul><ul><li>Does the application help to better understand the exhibition (AFTER the visit)? </li></ul></ul>
  21. 22. The User-Study <ul><li>From July 20 to August 17, 2008 (still on-going) </li></ul><ul><li>Target 1: museum’s friends </li></ul><ul><ul><li>Expertise: art lovers (acquainted with the subject matter ) </li></ul></ul><ul><ul><li>Mailing list of 3,000 contacts </li></ul></ul><ul><ul><li>85 questionnaires answered so far </li></ul></ul><ul><li>Target 2: visitors of the exhibition </li></ul><ul><ul><li>Expertise: art lovers but also tourists </li></ul></ul><ul><ul><li>15 Questionnaires answered so far </li></ul></ul>
  22. 23. Preliminary Results (selection) <ul><li>“ Art lovers” (more than 6 exhibitions visited this year): </li></ul><ul><ul><li>63,3% have used the application between 5 to 20 minutes and 26,7% more than 20 minutes </li></ul></ul><ul><ul><li>63,6% (of those who had not yet visited the exhibition) declare the application has risen their interest to go to the exhibition </li></ul></ul><ul><ul><li>71,5% (of those who had already visited the exhibition) declare the application has allowed a better understanding of the exhibition AFTER the visit (rating average: 4, on a scale from 1 to 5) </li></ul></ul><ul><ul><li>Overall opinion : 57,1% rate the application 5, 14,3% 4 (on a scale from 1 to 5). 71,4% very satisfied users </li></ul></ul>
  23. 24. Instant Multi-Media in Schools
  24. 25. The PoliCultura Competition/1 <ul><li>DESIRE… </li></ul><ul><li>Classes visit CH institutions (that often organize special activities for them): children start developing interest for culture and get acquainted with the institutions </li></ul><ul><li>Children can “touch” the culture they have read about in the books </li></ul><ul><li>CH Institutions are a way for “cultural enrichment” for schools </li></ul><ul><li>… REALITY </li></ul><ul><li>Children love the visits more as “small tourism” than as cultural events </li></ul><ul><li>It is not easy to get children grasp essential cultural points, retaining notions and concepts </li></ul><ul><li>It is often difficult to relate activities in school with visits </li></ul><ul><li>It is difficult to obtain a long term impact on children </li></ul>
  25. 26. The PoliCultura Competition/2 <ul><li>A “ competition ” for schools (age: 6-18 years), based on Multimedia Authoring </li></ul><ul><ul><li>2006-07: 57 classes (17-19 years), >1,000 students </li></ul></ul><ul><ul><li>2007-08: 336 classes (6-19 years), >7,000 students </li></ul></ul><ul><li>Classes are asked to pay a visit to a local Cultural Institution , or to local experts, selecting a theme of special local interest </li></ul><ul><li>During the visit they collect standard material, take pictures, ask questions, talk to “local experts”, …. </li></ul><ul><li>At school they create a multimedia narrative, based on the 1001stories Engine </li></ul>
  26. 27. Example: Milano Romana <ul><ul><li>Describing the city of Milan and the Roman way of life during the second part of the roman Empire (from III century on) </li></ul></ul><ul><ul><li>Partnership with Museo Archeologico di Milano (small but relevant city institution) </li></ul></ul>
  27. 28. Positive Outcomes <ul><li>High user (children) satisfaction : >90% rated highest possible value </li></ul><ul><li>Children “forced” their teachers (quite unaware of technology) to go to work in the lab </li></ul><ul><li>Teachers rated very high the educational benefits : skills, group work, understanding the subject, developing curiosity and proactive attitude ( everyone was involved ) </li></ul><ul><li>The visit at the museum was much more successful than previous years: children knew that something would have followed </li></ul><ul><li>High enthusiasm from families: almost 35% of them went to visit the museum (that they never have visited before) </li></ul>
  28. 29. IMM and Master students in Technology–Enhanced Communication for Cultural Heritage <ul><li>TEC-CH: Technology Enhanced Communication for Cultural Heritage, Master Course at the university of Lugano (Switzerland) </li></ul><ul><li>From spring 2008: experimentation of the online version of the master for museum professionals </li></ul><ul><li>Assignment: create an Instant MM application for your own institution </li></ul>
  29. 30. Conclusions & Future Work
  30. 31. Conclusions <ul><li>The IMM 1001stories is very simple and easy to use </li></ul><ul><ul><li>Average learning time: 20 minutes </li></ul></ul><ul><li>The secret of simplicity lays in the fact that one format supports only one fruition model (although a multi-channel one) </li></ul><ul><li>Although “fixed”, the format is versatile: it can “tell stories” on the most various topics </li></ul>
  31. 32. Future Work <ul><li>On-going projects: </li></ul><ul><ul><li>Editorial series on “Entertainment in Roman Times” for the General Direction for Archeology of the Italian Ministry for Cultural Heritage </li></ul></ul><ul><ul><li>“ The voice of the visitors and the voice of the museum”: a Web 2.0 project in cooperation with the Van Gogh Museum of Amsterdam </li></ul></ul><ul><li>Research: </li></ul><ul><ul><li>Investigation of the “cultural impact” (ex. short term vs long term retention) </li></ul></ul><ul><ul><li>Development of new instant multimedia packages (ex. “talking pictures”) </li></ul></ul><ul><li>… dreams: </li></ul><ul><ul><li>1001stories as an open tool for local experts to tell their cultural stories, giving vent to a social repository “à la YouTube” (YOU CULT) </li></ul></ul>
  32. 33. END <ul><li>Thank you very much for your attention! </li></ul><ul><li>We would be happy to cooperate with you: </li></ul><ul><ul><li>[email_address] </li></ul></ul>