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The Difficult
Second Date
Museum Computer Network
2 November 2016
Merete Sanderhoff
Curator / Senior Advisor
slideshare.ne...
Artworks by
Jamie Seaboch / EyeQ Innovations
remixing public domain art from SMK
CC BY-SA 4.0
unless otherwise stated
The National Gallery of Denmark
Western art from 1300 to the present
260,000 artworks
State funded since 1848
Our collecti...
2008 – the first date
SMK Digital, 5 year dev project
Applied: 22 mill DKK
~ 3.2 mill USD
Potential: 30 mill DKK
~ 4.4 mil...
A great match
We support
the good life
Immature organization
No real understanding of digital
No experience with defining and
achieving KPIs in digital projects
...
All the classic mistakes
Everything at once
Vague definition of target users
Focus on products, not on processes
Shiny thi...
Stuff that happens
in a project period
5 times maternity leave
4 key managers left for other jobs
Social media, mobile, an...
A fail forward project
Breaking the waves
• Open source
• Open licensing
• User engagement
• Collaboration
“SMK has introduced a paradigm shift
i...
A very expensive pilot
“SMK Digital might have benefitted from a
pre-project that could have clarified whether
SMK was rea...
Some of the really great things
that came out of SMK Digital
were not in the original
project description
• Open licensing...
2012-16
Trying to go on a second date
Evaluations, critical questions,
endless iterations on new
application
Why was it so difficult
second time around?
How a project
develops
in practice
How a project is
perceived in the
project plan
Tidying up Kandinsky, by Ursus Wehrli
The nature of digital – rapid change, disruption, perpetual beta –
can be difficult to align, not only with a museum minds...
Finally, the second date
2016 – SMK Open
Applied: 21.5 mill DKK
~ 3.1 mill USD
Granted: 11.7 mill DKK
~ 1.7 mill USD
Suppo...
More than a funder
– a valued partner
Forcing SMK to take responsibility
for what we had started
Necessary to ensure opera...
Mutual learning process
Digital development is subject
to rapid change
Focus on processes rather than products
Difficult t...
The hows and whys of maintaining a close,
multiannual collaboration centered on digital
developments with a private founda...
How
Build trust – be patient
Sustained dialogue and information flow
Understand the nature of digital
museum practice toge...
Why
Learn from the approach of a
private foundation who thinks
in investment and return
User-centred approach
– we support...
Let’s share!
#MCN2016
Merete Sanderhoff
Curator / Senior Advisor
slideshare.net/meretesanderhoff
@MSanderhoff
Merete Sande...
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The Difficult Second Date

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Presentation on how to maintain a multi-annual partnership with a private foundation centered around digital development in museums.
Museum Computer Network, 2 November 2016, The Sheraton, New Orleans.
All artworks by Jamie Seaboch / EyeQ Innovations CC BY-SA 4.0 - unless otherwise stated.

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The Difficult Second Date

  1. 1. The Difficult Second Date Museum Computer Network 2 November 2016 Merete Sanderhoff Curator / Senior Advisor slideshare.net/meretesanderhoff @MSanderhoff Merete Sanderhoff Curator / Senior Advisor slideshare.net/meretesanderhoff @msanderhoff
  2. 2. Artworks by Jamie Seaboch / EyeQ Innovations remixing public domain art from SMK CC BY-SA 4.0 unless otherwise stated
  3. 3. The National Gallery of Denmark Western art from 1300 to the present 260,000 artworks State funded since 1848 Our collection belongs to the public We are here to serve everyone
  4. 4. 2008 – the first date SMK Digital, 5 year dev project Applied: 22 mill DKK ~ 3.2 mill USD Potential: 30 mill DKK ~ 4.4 mill USD
  5. 5. A great match We support the good life
  6. 6. Immature organization No real understanding of digital No experience with defining and achieving KPIs in digital projects No sense of UX design Naïve approach to user engagement No updated infrastructure or resources to run the supertanker we had set out to build
  7. 7. All the classic mistakes Everything at once Vague definition of target users Focus on products, not on processes Shiny things that weren’t viable Lack of overall management Hired the wrong kind of people Spent large part sums on external consultants No basic infrastructure No operational budget
  8. 8. Stuff that happens in a project period 5 times maternity leave 4 key managers left for other jobs Social media, mobile, and tablets changed the game
  9. 9. A fail forward project
  10. 10. Breaking the waves • Open source • Open licensing • User engagement • Collaboration “SMK has introduced a paradigm shift in the Danish museum sector, by inviting us to collaborate instead of competing, and by opening up the archives and democratizing the collections.” Colleague museum interviewed by the external evaluator
  11. 11. A very expensive pilot “SMK Digital might have benefitted from a pre-project that could have clarified whether SMK was ready to run a big digital development project and had the right competencies in place.” From the external evaluation report
  12. 12. Some of the really great things that came out of SMK Digital were not in the original project description • Open licensing / public domain • Sharing is Caring conference • Wikimedia collaboration
  13. 13. 2012-16 Trying to go on a second date Evaluations, critical questions, endless iterations on new application
  14. 14. Why was it so difficult second time around?
  15. 15. How a project develops in practice How a project is perceived in the project plan Tidying up Kandinsky, by Ursus Wehrli
  16. 16. The nature of digital – rapid change, disruption, perpetual beta – can be difficult to align, not only with a museum mindset, but also with that of a foundation Foundations expect value for their money, project plans that are followed minutely, annual reports on progress, and evident ROI
  17. 17. Finally, the second date 2016 – SMK Open Applied: 21.5 mill DKK ~ 3.1 mill USD Granted: 11.7 mill DKK ~ 1.7 mill USD Support for the development of basic infrastructure
  18. 18. More than a funder – a valued partner Forcing SMK to take responsibility for what we had started Necessary to ensure operational costs and proper implementation to obtain new funding The collaboration has sharpened the museum’s digital mission
  19. 19. Mutual learning process Digital development is subject to rapid change Focus on processes rather than products Difficult to pin down ROI and impact Projects will change direction More viable to invest in infrastructure than shiny things
  20. 20. The hows and whys of maintaining a close, multiannual collaboration centered on digital developments with a private foundation
  21. 21. How Build trust – be patient Sustained dialogue and information flow Understand the nature of digital museum practice together Demonstrate impact beyond your own institution
  22. 22. Why Learn from the approach of a private foundation who thinks in investment and return User-centred approach – we support the good life Mutual learning process to the benefit of the entire sector
  23. 23. Let’s share! #MCN2016 Merete Sanderhoff Curator / Senior Advisor slideshare.net/meretesanderhoff @MSanderhoff Merete Sanderhoff Curator / Senior Advisor slideshare.net/meretesanderhoff @msanderhoff

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