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How starting small
can change the
(museum) world
Sharing is Caring X
Hamburg 20-21 April 2017
Johannes Simon Holzbecker, H...
Or, the story of
2009
Small beginnings
2011
Principles of open
2012
Realities of sharing
2013
Crafting a book
2014
Crowdsourcing
2015
Remix culture
CC BY-SA 4.0 Ida Tietgen Høyrup
Meanwhile, at SMK
Galleries
Libraries
Archives
Museums
openglam.org
We want to be a catalyst
for our users’ creativity
2009 digital strategy
CC BY-SA 4.0 Ida Tietgen Høyrup
Bildung ~ building
We are all in the attention business, and we have to play to win (…)
To direct attention to the real knowledge that we pro...
Pioneers
Our understanding of research, education,
artistic creativity, and the progress of
knowledge is built upon the axiom that ...
The preservation, transmission, and
advancement of knowledge in the digital age
are promoted by the unencumbered use and
r...
To be a public museum your digital data should be free. And
digital data is not a threat to the real data, it’s just an
ad...
Our primary mission is to ‘tell the truth’. We put as
much quality in our work as possible. That is why
we share the best ...
Everyone (…) wants to recoup costs but almost
none claimed to actually achieve or expected to
achieve this. Even those ser...
2011
Google Art
Think Big,
Start Small,
Move Fast
Michael Edson, Director of Web and New Media Strategy, Smithsonian
Advisory meeting with...
2012
160 hires images
Celebration of creative reuse
Works that are in the Public Domain in
analogue form continue to be in the Public
Domain once they have been digitised.
ht...
https://twitter.com/PUBDOMAINHULK
A growing public demand
collection.smk.dk
2015
25,000 images
Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication
OpenGLA...
A pioneer in the German
cultural heritage sector
The importance of
clear guidelines
displayatyourownrisk.org
The Other Nefertiti
http://hyperallergic.com/274635/artists-covertly-scan-bust-of-nefertiti-and-release-the-data-for-free-...
…there are ways where we don’t even
need any topdown effort from
institutions or museums, but where the
people can reclaim...
Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication
Next fr...
CC BY-SA 4.0 Ida Tietgen Høyrup
IMPACT
Measure what is important,
don’t make important what
you can measure
Robert McNamara
”I wish we would measure cultural
heritage on learning and happiness.”
https://charlotteshj.dk/2016/05/26/gid-vi-maalte-ku...
impkt.tools
It’s growing!
#sharecarexBXL
Brussels 20 June
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb294...
As museums, we do not hold any patent on how cultural heritage
can and should be interpreted and used.
Our role is increas...
Vielen Dank :)
Sharing is Caring X
Hamburg 20-21 April 2017
Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 164...
How starting small can change the (museum) world
How starting small can change the (museum) world
How starting small can change the (museum) world
How starting small can change the (museum) world
How starting small can change the (museum) world
How starting small can change the (museum) world
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How starting small can change the (museum) world

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Opening keynote for Sharing is Caring X Hamburg
20 April 2017
Museum für Kunst und Gewerbe, Hamburg
http://sharecare.nu/hamburg-2017/

Published in: Education
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How starting small can change the (museum) world

  1. 1. How starting small can change the (museum) world Sharing is Caring X Hamburg 20-21 April 2017 Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain. Merete Sanderhoff Curator / Senior Advisor @msanderhoff
  2. 2. Or, the story of
  3. 3. 2009 Small beginnings
  4. 4. 2011 Principles of open
  5. 5. 2012 Realities of sharing
  6. 6. 2013 Crafting a book
  7. 7. 2014 Crowdsourcing
  8. 8. 2015 Remix culture
  9. 9. CC BY-SA 4.0 Ida Tietgen Høyrup Meanwhile, at SMK
  10. 10. Galleries Libraries Archives Museums openglam.org
  11. 11. We want to be a catalyst for our users’ creativity 2009 digital strategy
  12. 12. CC BY-SA 4.0 Ida Tietgen Høyrup Bildung ~ building
  13. 13. We are all in the attention business, and we have to play to win (…) To direct attention to the real knowledge that we produce, publishing our material online for free use and reuse is the first step. It is in keeping with our mission that we have to fight back — and infuse this new ecosystem with all the antibodies we have in hand, especially facts and knowledge. Peter B. Kaufman, In the Post-Truth Era, 2017 http://www.chronicle.com/article/In-the-Post-Truth-Era/239628 Peter B. Kaufman, Intelligent Television
  14. 14. Pioneers
  15. 15. Our understanding of research, education, artistic creativity, and the progress of knowledge is built upon the axiom that no idea stands alone, and that all innovation is built on the ideas and innovation of others. Smithsonian Web and New Media Strategy, Version 1.0, 2009 http://www.si.edu/content/pdf/about/web-new-media-strategy_v1.0.pdf
  16. 16. The preservation, transmission, and advancement of knowledge in the digital age are promoted by the unencumbered use and reuse of digitized content for research, teaching, learning, and creative activities.” Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University, May 2011 http://odai.yale.edu/sites/default/files/OpenAccessLAMSFinal.pdf
  17. 17. To be a public museum your digital data should be free. And digital data is not a threat to the real data, it’s just an advertisement that only increases the aura of the original. People go to the Louvre because they’ve seen the Mona Lisa; the reason people might not be going to an institution is because they don’t know what’s in your institution. Digitization is a way to address that issue, in a way that simply wasn’t possible before. William Noel, The Wide Open Future of the Art Museum, 2012 http://blog.ted.com/the-wide-open-future-of-the-art-museum-qa-with-william-noel/
  18. 18. Our primary mission is to ‘tell the truth’. We put as much quality in our work as possible. That is why we share the best quality we have. If people google ‘The Milkmaid’ by Vermeer then we want them to find our good quality image, not all the bad and deformed versions of this beautiful painting. Lizzy Jongma, former data manager, Rijksmuseum, 2012
  19. 19. Everyone (…) wants to recoup costs but almost none claimed to actually achieve or expected to achieve this. Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses. http://www.kdcs.kcl.ac.uk/fileadmin/documents/USMuseum_SimonTanner.pdf Simon Tanner, King’s College London Reproduction charging models & rights policy for digital images in American art museums, 2004
  20. 20. 2011 Google Art
  21. 21. Think Big, Start Small, Move Fast Michael Edson, Director of Web and New Media Strategy, Smithsonian Advisory meeting with the SMK management team, November 2011
  22. 22. 2012 160 hires images
  23. 23. Celebration of creative reuse
  24. 24. Works that are in the Public Domain in analogue form continue to be in the Public Domain once they have been digitised. http://pro.europeana.eu/files/Europeana_Professional/Publications/Public%20Domain%20Charter%20-%20EN.pdf
  25. 25. https://twitter.com/PUBDOMAINHULK A growing public demand
  26. 26. collection.smk.dk
  27. 27. 2015 25,000 images
  28. 28. Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication OpenGLAM is moving ahead
  29. 29. A pioneer in the German cultural heritage sector
  30. 30. The importance of clear guidelines
  31. 31. displayatyourownrisk.org
  32. 32. The Other Nefertiti http://hyperallergic.com/274635/artists-covertly-scan-bust-of-nefertiti-and-release-the-data-for-free-online/
  33. 33. …there are ways where we don’t even need any topdown effort from institutions or museums, but where the people can reclaim the museums as their public space through alternative virtual realities, fiction, or captivating the objects like we did. Nora al-Badri and Nikolai Nelles http://hyperallergic.com/274635/artists-covertly-scan-bust-of-nefertiti-and-release-the-data-for-free-online/
  34. 34. Atelier J. Hamann, Turner am Reck, 1902/09, Museum für Kunst und Gewerbe Hamburg, CC0 1.0 Public Domain Dedication Next frontiers for Sharing is Caring?
  35. 35. CC BY-SA 4.0 Ida Tietgen Høyrup IMPACT Measure what is important, don’t make important what you can measure Robert McNamara
  36. 36. ”I wish we would measure cultural heritage on learning and happiness.” https://charlotteshj.dk/2016/05/26/gid-vi-maalte-kulturarv-paa-laering-og-lykke/ Charlotte S H Jensen State Arhives/National Museum
  37. 37. impkt.tools
  38. 38. It’s growing! #sharecarexBXL Brussels 20 June Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
  39. 39. As museums, we do not hold any patent on how cultural heritage can and should be interpreted and used. Our role is increasingly to facilitate the general public’s use of cultural heritage for learning, creativity and innovation. Today, the museum as a place of enlightenment is based on interaction. We are all part of this web. We enlighten each other. Mikkel Bogh Director, SMK http://www.smk.dk/en/explore-the-art/smk-blogs/artikel/mikkel-bogh-blogs-enlightenment-in-the-age-of-digitisation/
  40. 40. Vielen Dank :) Sharing is Caring X Hamburg 20-21 April 2017 Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain. Merete Sanderhoff Curator / Senior Advisor @msanderhoff

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