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Towards an open, participatory cultural heritage



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Towards an open, participatory cultural heritage
Keynote for #teema14
Museoalan Teemapäivät/Museum Theme Days 2014
11-12 September, Helsinki

Slide 29 Kris Kitchen

Towards an open, participatory cultural heritage

  1. 1. Towards an open, participatory cultural heritage Museoalan Teemapäivät Whose Museum? 12 September 2014 Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. Merete Sanderhoff Curator of digital museum practice @MSanderhoff
  2. 2. 3 parts 1. The big picture – inspiration and influences 2. What we’re doing at SMK – some examples 3. Recommendations – based on what we’ve learned
  3. 3. Where I’m coming from SMK is the National Gallery of Denmark Visitors 2013 Physical 355,000 Online 615,000 220 people work there, all included 10,000 paintings and scultures 245,000 prints and drawings 3,000 plaster casts
  4. 4. 1. The big picture
  5. 5. New ways to fulfil our public mission
  6. 6. Bildung* – Building *Koulutus
  7. 7. Galleries Libraries Archives Museums New approaches to being a museum
  8. 8.
  9. 9. Nina Simon Executive Director
  10. 10. http://museumtwo.blogspot/
  11. 11.
  12. 12. Shelley Bernstein Vice Director for Digital Engagement
  13. 13. Taco Dibbits Director of Collections
  14. 14.
  15. 15. Were our collections formed to inspire design of makeup lines?
  16. 16. We are not owners, but stewards of our collections
  17. 17. “Our understanding of research, education, artistic creativity, and the progress of knowledge is built upon the axiom that no idea stands alone, and that all innovation is built on the ideas and innovation of others.” Smithsonian Web and New Media Strategy, Version 1.0, 2009
  18. 18. “The preservation, transmission, and advancement of knowledge in the digital age are promoted by the unencumbered use and reuse of digitized content for research, teaching, learning, and creative activities.” Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University, May 2011
  19. 19. “To be a public museum your digital data should be free. And digital data is not a threat to the real data, it’s just an advertisement that only increases the aura of the original. People go to the Louvre because they’ve seen the Mona Lisa; the reason people might not be going to an institution is because they don’t know what’s in your institution. Digitization is a way to address that issue, in a way that simply wasn’t possible before.” William Noel, former curator, Walter’s Art Museum, 2012
  20. 20. “Our primary mission is to ‘tell the truth’. We put as much quality in our work as possible. That is why we share the best quality we have. If people google ‘The Milkmaid’ by Vermeer then we want them to find our good quality image, not all the bad and deformed versions of this beautiful painting.” Lizzy Jongma, data manager, Rijksmuseum, 2012
  21. 21. “If they want to have a Vermeer on their toilet paper, I’d rather have a very high-quality image of Vermeer on toilet paper than a very bad reproduction.” Taco Dibbits, Director of Collections, Rijksmuseum, 2013
  22. 22. But wait… aren’t we making money on images?
  23. 23. "Everyone (…) wants to recoup costs but almost none claimed to actually achieve or expected to achieve this. Even those services that claimed to recoup full costs generally did not account fully for salary costs or overhead expenses." Simon Tanner, Reproduction charging models & rights policy for digital images in American art museums, 2004 Myth buster
  24. 24. New sharing economy
  25. 25.
  26. 26.
  27. 27. The Mona Lisa effect Kris Kitchen, Google+ May 2014
  28. 28. A new participatory culture
  29. 29.
  30. 30. In 2014, there are more than 22 million registered Wikipedians worldwide
  31. 31. How can museums support – and benefit from – this cognitive surplus*? *
  32. 32. Infuse the web with trusted resources
  33. 33. Regain control with online collections
  34. 34.
  35. 35. Flush out the poor copies
  36. 36. 2. What we’re doing at SMK
  37. 37. How is SMK changing to a read/write museum?
  38. 38. Bottom up approch Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain.
  39. 39. Bottom up approch Johannes Simon Holzbecker, Hyacints, from Gottorfer Codex, 1649-59, KKSgb2947/26. Public Domain. * *Advice from Shelley Bernstein, Brooklyn Museum
  40. 40. What can you do today? Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution SMK digital advisory board meeting, November 2011
  41. 41. 160 hires images
  42. 42.
  43. 43. Sharing authority to experience to interpret to reuse to build on – some examples
  44. 44. 1. Remix art Cool Constructions Collaboration with Copenhagen Metro Company, local citizens, and Art Pilots CCBY 4.0 Merete Sanderhoff
  45. 45. Metro fence #01 Analog mashup CCBY 4.0 Merete Sanderhoff
  46. 46. CCBY 4.0 Merete Sanderhoff
  47. 47. CCBY 4.0 Merete Sanderhoff
  48. 48. CCBY 4.0 Merete Sanderhoff
  49. 49. CCBY 4.0 Merete Sanderhoff
  50. 50. CCBY 4.0 Merete Sanderhoff
  51. 51. Metro fence #2 Digital remix CCBY 3.0 Frida Gregersen
  52. 52. CCBY 3.0 Frida Gregersen
  53. 53. CCBY 3.0 Frida Gregersen Instrumental reuse of digitised collections
  54. 54. CCBY 3.0 Frida Gregersen
  55. 55. CCBY 3.0 Frida Gregersen
  56. 56. Winner of the Fence Post 2013 by public vote CCBY 4.0 Merete Sanderhoff
  57. 57. …and the remixing continues CCBY 4.0 Merete Sanderhoff
  58. 58. 2. Open beta Development with users
  59. 59. Many museums One platform
  60. 60. Twitter-based Users are equal Democratic, multivocal dialogue Tapping into existing communities Learning together about participatory media
  61. 61. Meaningful relations
  62. 62. Tweetups Users create content
  63. 63. Users always see something different
  64. 64. Users become interns Sofie Cæcilie Help refine functionalities Support museum partners Develop new activities Raise new funding
  65. 65. 3. Hackathons Hack4DK Collaboration with peer institutions and developer communities CCBY-SA 2.0 Morten Nybo
  66. 66. Room for the unexpected, even the unimaginable CCBY-SA 2.0 Morten Nybo
  67. 67. Third Hack4DK Focus on serving real needs …again, an instrumental perspective
  68. 68. 4. Instawalks at SMK
  69. 69. #emptysmk tours of SMK outside opening hours for instagrammers #emptysmk #instamuseum #smkmuseum
  70. 70. A special user group gets a special treat
  71. 71. We reach new users
  72. 72. People make SMK their own
  73. 73. More info @jonassmith
  74. 74. Learnings Access and inclusion = ownership ”Touching” the art makes it yours Non-users are potential happy users Collections can be useful in new contexts – also outside the museum
  75. 75. Now we’re ready to go Public Domain Creative Commons Public Domain dedication
  76. 76.
  77. 77.
  78. 78.
  79. 79. Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain. Public Domain potentials Public school programmes Teachers, researchers, scholars, students Wikipedians Culture snackers Publishers Creative industries Niche groups and communities Open innovation
  80. 80. Cultural heritage needs to be here
  81. 81. Cultural heritage needs to be here If it it isn’t online, it doesn’t exist
  82. 82. Necessary investments Digitisation 200,000 works are inaccessible online Infrastructure connect images, data and users Physical and online create integrated experiences Facilitation of reuse
  83. 83. 3. Recommendations
  84. 84. Think big, start small, move fast* Share ownership of your collections Be a catalyst for users’ knowledge and creativity Different users need different things Technology is not a goal, but a precondition Digital is a state of mind Be human, be yourself Work together, learn, grow – and share *Michael Edson
  85. 85. CCBY-SA 2.0 ODM on Flickr International seminar in Copenhagen since 2011 Participants from the culture sectors, ministry and agency, Wikipedia, startups
  86. 86. Sharing what we learned back to the community Image by @mpedson
  87. 87.
  88. 88. What’s next?
  89. 89. I dream of… all Danish school kids becoming Art Pilots* more Danish art collections embracing the Public Domain measuring the impact that openness has on people’s lives, opportunities, and wellbeing** open museums that support people’s own Bildung and Building *Peter Leth, Lær IT **Simon Tanner, King’s College
  90. 90. ”Our role is still more to facilitate public use of cultural heritage for learning, creativity, and innovation. Today, learning happens in reciprocity. We are all a part of the web. We shape each other.” tidsalder?ref=newsletter&refid=15337&utm_source=Nyhedsbrev&utm_medium =e-mail&utm_campaign=kultur Mikkel Bogh Director, SMK
  91. 91. Please share. Merete Sanderhoff Curator of digital museum practice @MSanderhoff MuseoalanTeemapäivät Whose Museum? 12 September 2014 Peter Hansen, Playing Children, Enghave Square, 1907-08, KMS2075. Public Domain.