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         Open Content from Danish Museums
                Merete Sanderhoff, Statens Museum for Kunst



                                 29 January, 2012, Paris
Background

SMK in Google Art Project
     ~160 highlights
     ~100 videos

CC-BY

Image sharing between
Danish art museums
Tiny experimental pilot project
      300,000 DKK ~ 40,000 EUR

                     www.mobypicture.com
www.guardian.co.uk
start small
                ask the users
                         adapt
                  experiment
seize the opportunity at hand




                      www.guardian.co.uk
3 dogmas


 All Public Domain content is freely shareable and reusable

 We use an existing platform instead of custom-building a
   new one


 Target users take part in developing and creating the
   experience
2009
2011
2012
Value Proposition
Museums

   Need: Be mobile, expose collections

   Offer: A shared, sustainable mobile
museum platform


Users

   Need: Keys to look at art

   Offer: Keys, relations, dialogue
Incentive

Facing common challenges with common solutions
 push Danish art museums to start using open licenses on
   collections
 connect collections and send users on to each other
 involve users in dialogue and encourage co-creation of
   content
 re-cycle existing online content
 build a sustainable platform using dynamically updated
   system
Channels

Simple “shell”/
image repository/
archive:
HintMe [beta]


Twitter’s API
Simple
interface
Simple
backend
It works like this

       v
    Stand in front of an artwork in a museum

    Pull out your smartphone or tablet

    Scan QR code or enter URL




    Scroll through a stream of brief comments, open links
    to related images, texts, videos etc. (anyone can do this)

    Post a comment, question, add a link, photo, video etc.
    (you need to be a Twitter user to do this)

    Maybe you get a response – if you direct a question
    or comment to a museum tweep, you certainly will
Why use Twitter?

  artworks identified via #


  manageable content production


  existing online content activated


  users are equal and identifiable


  multilingual


  dynamically updated and improved
Communication channels


 MuseumNext conference
   https://vimeo.com/45705253?action=share&post_id=1129350540_429715973734173#_=_

 Open Knowledge Festival
   http://openglam.org/2012/09/27/openglam-workshop-at-the-okfestival-2/

 Swedish Exhibition Agency
   http://www.riksutstallningar.se/content/spana/curating-and-participation-new-mobile-platform?
   language=en

 OpenGLAM blog
   http://openglam.org/2012/10/23/the-participatory-museum-of-denmark/

 Musings blog
   http://blatryk.wordpress.com/2013/01/24/beta-test-smk/

 Lots of tweets 
Stakeholders
  Users

  Educators

  Museums

  Agency of Culture

  Artists

  Open GLAM community
    Creative Commons
    Europeana
Open licenses
CC-BY                                        Artworks
    Statens Museum for Kunst                20 (160)
    Den Hirschsprungske Samling             18
    Thorvaldsens Museum                     20
    Ny Carlsberg Glyptotek                  10
    J.F Willumsens Museum                   10
    Fyns Kunstmuseum                        15
    Vejle Kunstmuseum                       7 (+ 5)


CC-BY-NC
    Ribe Kunstmuseum                        22
    KØS – Museum for Art in Public Spaces   (11)


Awaiting decision
    Sorø Kunstmuseum (want CC-BY)           10
    Faaborg Museum                          20
                                             168 (308)
Benefits
Real demand for open content

Museums and artists are willing
to open up content
http://www.skoletube.dk/
Benefits




Potential in mobile museum
Interpretation/dialogue tool
Links to
rich media
content are
appreciated
Risk of
looking
down,
not up
The
personal
curator is
popular
Users do not
necessarily
want to
participate
Users are
happy to be
invited into
dialogue
Next steps

Open licenses on modern and
contemporary artworks

Launch and report by April 2013

How do we make this project scale?
http://www.slideshare.net/MereteSanderhoff/




                                 Thank you

                                   @MSanderhoff
                               merete.sanderhoff@smk.dk

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Danish Museums Launch Mobile Platform for Open Content Sharing

  • 1. http://www.slideshare.net/MereteSanderhoff/ Open Content from Danish Museums Merete Sanderhoff, Statens Museum for Kunst 29 January, 2012, Paris
  • 2. Background SMK in Google Art Project ~160 highlights ~100 videos CC-BY Image sharing between Danish art museums
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  • 4. Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR www.mobypicture.com
  • 6. start small ask the users adapt experiment seize the opportunity at hand www.guardian.co.uk
  • 7. 3 dogmas  All Public Domain content is freely shareable and reusable  We use an existing platform instead of custom-building a new one  Target users take part in developing and creating the experience
  • 10. 2012
  • 11. Value Proposition Museums Need: Be mobile, expose collections Offer: A shared, sustainable mobile museum platform Users Need: Keys to look at art Offer: Keys, relations, dialogue
  • 12. Incentive Facing common challenges with common solutions  push Danish art museums to start using open licenses on collections  connect collections and send users on to each other  involve users in dialogue and encourage co-creation of content  re-cycle existing online content  build a sustainable platform using dynamically updated system
  • 16. It works like this v Stand in front of an artwork in a museum Pull out your smartphone or tablet Scan QR code or enter URL Scroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this) Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this) Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will
  • 17. Why use Twitter? artworks identified via # manageable content production existing online content activated users are equal and identifiable multilingual dynamically updated and improved
  • 18. Communication channels  MuseumNext conference https://vimeo.com/45705253?action=share&post_id=1129350540_429715973734173#_=_  Open Knowledge Festival http://openglam.org/2012/09/27/openglam-workshop-at-the-okfestival-2/  Swedish Exhibition Agency http://www.riksutstallningar.se/content/spana/curating-and-participation-new-mobile-platform? language=en  OpenGLAM blog http://openglam.org/2012/10/23/the-participatory-museum-of-denmark/  Musings blog http://blatryk.wordpress.com/2013/01/24/beta-test-smk/  Lots of tweets 
  • 19. Stakeholders Users Educators Museums Agency of Culture Artists Open GLAM community Creative Commons Europeana
  • 20. Open licenses CC-BY Artworks  Statens Museum for Kunst 20 (160)  Den Hirschsprungske Samling 18  Thorvaldsens Museum 20  Ny Carlsberg Glyptotek 10  J.F Willumsens Museum 10  Fyns Kunstmuseum 15  Vejle Kunstmuseum 7 (+ 5) CC-BY-NC  Ribe Kunstmuseum 22  KØS – Museum for Art in Public Spaces (11) Awaiting decision  Sorø Kunstmuseum (want CC-BY) 10  Faaborg Museum 20 168 (308)
  • 21. Benefits Real demand for open content Museums and artists are willing to open up content
  • 23. Benefits Potential in mobile museum Interpretation/dialogue tool
  • 24. Links to rich media content are appreciated
  • 28. Users are happy to be invited into dialogue
  • 29. Next steps Open licenses on modern and contemporary artworks Launch and report by April 2013 How do we make this project scale?
  • 30. http://www.slideshare.net/MereteSanderhoff/ Thank you @MSanderhoff merete.sanderhoff@smk.dk

Editor's Notes

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  2. ” A veritable law in social media is that to get a system that is large and good, it is far better to start with a system that is small and good and work on making it bigger than to start with a system that is large and mediocre and working on making it better.” (p. 194) ”… we can’t predict how people will react to a gvien opportunity. Why would users care about this particular opportunity, given all the other things they could be doing with their time? New ideas seem clearer and more obviously good to the founders and designers of a service than to potential users…” (p. 195) ” No one gets it right the first time (…) the imperative is to learn from failure, adapt, and learn again.” (p. 203) ” If you want to solve hard problems, have hard problems” (Brewster Kahle) … ”it is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.” (p. 205) ” The single greatest predictor of how much value we get out of our cognitive surplus is how much we allow ourselves to experiment, because the only group that can try everything is everybody.” (p. 207) ” The opportunity before us (…) is enormous; what we do with it will be determined largely by how well we are able to imagine and reward public creativity, participation, and sharing.” (p. 212)
  3. ” A veritable law in social media is that to get a system that is large and good, it is far better to start with a system that is small and good and work on making it bigger than to start with a system that is large and mediocre and working on making it better.” (p. 194) ”… we can’t predict how people will react to a gvien opportunity. Why would users care about this particular opportunity, given all the other things they could be doing with their time? New ideas seem clearer and more obviously good to the founders and designers of a service than to potential users…” (p. 195) ” No one gets it right the first time (…) the imperative is to learn from failure, adapt, and learn again.” (p. 203) ” If you want to solve hard problems, have hard problems” (Brewster Kahle) … ”it is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.” (p. 205) ” The single greatest predictor of how much value we get out of our cognitive surplus is how much we allow ourselves to experiment, because the only group that can try everything is everybody.” (p. 207) ” The opportunity before us (…) is enormous; what we do with it will be determined largely by how well we are able to imagine and reward public creativity, participation, and sharing.” (p. 212)
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  5. We’ve all done a tremendous amount of work over this year and have addressed a lot of the issues embedded in our 5 priorities of:  
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