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A crowdsourced, networked, shared, mobile thing

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A crowdsourced, networked, shared, mobile thing

  1. 1. Merete Sanderhoff Project researcher merete.sanderhoff@smk.dk @MSanderhoff www.slideshare.net/MereteSanderhoffA crowdsourced networked shared mobile thing
  2. 2. 3 principles1. All Public Domain content is freelyshareable and reusable under CreativeCommons2. We use an existing digital platform3. Target users take part in developing andcreating the experience
  3. 3. http://www.museums-mobile.org/survey-2011/
  4. 4. http://www.museums-mobile.org/survey-2011/
  5. 5. Paving the wayfor sharing content
  6. 6. http://www.smk.dk/en/explore-the-art/art-stories/stories/vis/artists-wives/
  7. 7. Synergies betweencollections
  8. 8. Joining efforts to solvecommon challenges
  9. 9. http://www.dkmuseer.dk/tidligerearrangementer/1186.html
  10. 10. Settinga national agenda http://www.dkmuseer.dk/tidligerearrangementer/1186.html
  11. 11. http://www.googleartproject.com/collection/statens-museum-for-kunst/
  12. 12. Taking leadershiphttp://www.googleartproject.com/collection/statens-museum-for-kunst/
  13. 13. http://creativecommons.org/licenses/by/3.0/
  14. 14. http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-art-works/
  15. 15. http://www.flickr.com/photos/51443772@N06/sets/72157629482773770/
  16. 16. http://pinterest.com/statensmuseum/pins/
  17. 17. Gettingpractical
  18. 18. http://www.oncotype.dk/
  19. 19. • Artworks have individual #• Comments are <140c• All users are equal• Contributors have names and faces• Comments lead to richer content
  20. 20. Inspire users to look closerat the artworks
  21. 21. User experience• Inviting users to interact and contribute• Expecting majority of passive users• Designing the UX to prompt a deeper look
  22. 22. Testing the concept
  23. 23. Paper prototyping
  24. 24. A simple way of collectinguser feedback
  25. 25. Follow up survey
  26. 26. UX discussion
  27. 27. What we learned
  28. 28. To sum up• Concept works• Good comments are key• Users want to contribute…• …but will they take it up?
  29. 29. What’s next?
  30. 30. • Design and development of shared platform (beta)• Beta user testing at contributing museums• Launch, tests, adjustments• Secure take-up!
  31. 31. New partners?The park museums in Copenhagen
  32. 32. • A small crowdsourcing experiment• Just 3 minutes…• You are the crowd
  33. 33. How do we secure take-up?
  34. 34. Input from the crowd• Define target users and research what their needs are, and tailor the experience to those (@NancyProctor)• Talk to the educators at the participating museums to learn what kind of tools the museum visitors actually need during a visit• Invite users to be ambassadors for the project – ask them to formulate to their friends what this mobile experience gives• Print or project the comments that most users found valuable next to the artworks in galleries• What is it that rewards people most in tweeting and how can you support that? (@sannahirvonen)• Be inspired by FourSquare to develop a gamification layer with rewards to active users• Collaborate with schools and get the kids engaged – they will spread it to their families and friends• Consider if take-up in quantitative measures is really the central issue – maybe dedicated users will leave if the concept is broadened to much to meet larger audiences (@5easypieces)• Learn from the Atlanta app ARTCLIX that has a similar interaction design http://itunes.apple.com/us/app/artclix/id455839525?mt=8 (Albert Sierra)
  35. 35. Thank you all forsuper valuable input!
  36. 36. Merete Sanderhoff Project researcher merete.sanderhoff@smk.dk @MSanderhoff www.slideshare.net/MereteSanderhoffWanna join?

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