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A European Cultural Commons 30102012


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Talk delivered at the 2nd Strategic Briefing on the European Cultural Commons on October 30th 2012 in Limassol, Cyprus

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A European Cultural Commons 30102012

  1. 1. Merete Sanderhoff @MSanderhoffCommon Challenges, Common Solutions 2nd Strategic Briefing Europeana Commons Cyprus, October 30th 2012
  2. 2. My motto:
  3. 3. “The preservation, transmission, andadvancement of knowledge in thedigital age are promoted by theunencumbered use and reuse ofdigitized content for research,teaching, learning, and creativeactivities.” Memo on open access to digital representations of works in the public domain from museum, library, and archive collections at Yale University May 2011
  4. 4. …why should they care?
  5. 5. Why an Art Commons?
  6. 6. ”…what does it mean that there aremillions of images on the web that weare not allowed to touch while at thesame time there are other millions ofimages that we can actually use?” Peter Leth, Creative Commons For All (in Danish only), 2011 @peterleth1
  7. 7. What are common challenges?• Rapid technological change• Silo culture – high maintenance• Charging for digitized images• Relevance to new generations of users
  8. 8. What could be common solutions?• Working together in networks/hubs• Using shared/existing platforms• Providing free and easy access to digitized images and data• Listening to and engaging users
  9. 9. Pilots since 2009• Save money• Lighten administrative burden• Create synergies between collections
  10. 10. Takeleadership
  11. 11.
  12. 12. Access is not = to sharing Michael Edson, Director of Web and New Media Smithsonian Institution @mpedson
  13. 13.
  14. 14.
  15. 15.
  16. 16. "Like other museum institutions SMK is used tobeing seen as a gatekeeper of cultural heritage. Butour collections do not belong to us. They belong tothe public. Free access ensures that our collectionscontinue to be relevant to users now and in thefuture.Our motivation for sharing digitized images freely isto allow users to contribute their knowledge and co-create culture. In this way, SMK wishes to be acatalyst for the users creativity." Karsten Ohrt, Director, SMK
  17. 17.
  18. 18. ”Our primary missionis to ”tell the truth.” Lizzy Jongma, data manager Rijksmuseum, Amsterdam @LizzyJongma
  19. 19. Pushing out poor copies
  20. 20. Enriching public knowledge
  21. 21.
  22. 22. How an Art Commons?
  23. 23. 3 principles1. All Public Domain content is freelyshareable and reusable under CreativeCommons2. We use an existing platform that users like instead of custom-building a new one3. Target users take part in developing theexperience and creating the content
  24. 24. • Artworks have individual #• Comments are <140c• All users are equal and have names and faces• It is multilingual• Comments lead to richer content• The platform is dynamically updated and improved
  25. 25. And perhaps most importantly… Twitter works as a Commons
  26. 26. How will it work?• Stand in front of an artwork in a museum• Pull out your smartphone or tablet• Scan a QR code or enter the URL• Scroll through a stream of brief comments and questions, open links to related images, texts, videos etc. (anyone can do this)• Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this)• Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will!
  27. 27. Objective
  28. 28. Inspire users to look closerat the artworks Objective
  29. 29. Testing the concept
  30. 30. Paper prototyping
  31. 31. Follow up survey
  32. 32. Focus group discussion
  33. 33. Lowering the barrier of• System maintenance• Content creation• Participation• Joining the network
  34. 34. What’s next?
  35. 35. A common framework and infrastructure• Open licensing• Shared platforms• Distributed ownership• Democratic dialogue
  36. 36.
  37. 37. Read moreAbout the shared mobile pilot project• Open GLAM• Swedish Exhibition Agency platform?language=en• MuseumNext 2012 SMK’s free charter collection• CC GLAM wiki,_The_National_ Gallery_of_DenmarkAbout Public Domain and open licensing• Public Domain and Image Sales References http://smithsonian-