1.
CONTRIBUTING TO AN OPEN SOCIETY
THROUGH DIGITISED MUSEUM COLLECTIONS
slideshare.net/meretesanderhoff
@msanderhoff
Open Up: Museum Learning in the 21st Century
M+ Hong Kong, 15 February 2019

2.
Art historian, curator and senior advisor
Sharing is Caring and Europeana
Creative re-use and social impact

3.
National Gallery of Denmark
Western art from 1300 to present day
300,000 visitors a year
260,000 artworks
66 % in public domain
30 % digitised

4.
The diametric opposite?

5.
https://www.smk.dk/en/exhibition/danh-vo-take-my-breath-away/

6.
How can the digital era inspire museums
to rethink its status as hubs of knowledge exchange,
democratic dialogue, and genuine social experiences
in an open society?
Shared questions

7.
Climate crisis
Increasing inequality
Migration
Technological disruption
Decreasing trust in political systems
A time of global challenges

8.
New impulses coming from
contemporary art and culture

9.
Danh Vo, We The People, 2012, SMK

10.
Olafur Eliasson, artist and
co-founder of UN Live
Museum for the United Nations,
projected in Copenhagen
“UN Live is a platform which, through culture, tackles the
subjects and conflicts UN is engaged in. Culture is a language that
enables us to talk about subjects that can seem abstract. One of
its foremost qualities is that it makes its subject visceral.
I have great faith in UN as a system, but it fails to make itself
understandable to ordinary people. That’s why the very
important agendas of UN need to be expressed in new ways.
UN is ours, yours and mine. It works and negotiates
on our behalf. It’s the basic idea of we the peoples.
“

11.
Relevance

12.
“Relevance is a key that unlocks meaning.
It opens doors to experiences that matter to us,
surprise us, and bring value into our lives.
Nina Simon
The Art of Relevance, 2016

13.
Participation

14.
“As more people become accustomed to participatory
learning and entertainment experiences, they want to
do more than just “attend” cultural events and
institutions (…) They expect the ability to discuss,
share, and remix what they consume. When people can
actively participate with cultural institutions, those
places become central to cultural and community life.
“Nina Simon
The Participatory Museum, 2010

15.
We want to be a catalyst
of users’ creativity
SMK’s first digital strategy
2009

16.
smk.dk/en/article/smk-open/

17.
2016-2020
We open up SMK’s digitised
collections and knowledge
for all to use and enjoy
smk.dk/en/article/smk-open/

18.
smk.dk/en/article/free-download-of-images/

19.
The images belong to all.
You have the right to use them
for learning, play, creativity, research,
innovation, commercial purposes etc.
PUBLIC DOMAIN

20.
Democratisation

21.
smk.dk/en/section/about-smk/

22.
“Being the national gallery and main
art museum in Denmark , SMK carries an important
responsibility towards the entire country and beyond.
The vast collection of 700 years of art is common
national property and ideally, everyone who lives in
Denmark share a sense of ownership to this unique
cultural heritage.
“

23.
“Our work is based on the conviction that the artworks
in our rich collection has a role to play in the society
that surrounds us, through its ability to deepen our
understanding of the world, its peoples and histories.
We believe that the development museums have
undergone in the past decades holds the key to engage far
more, and more different people than we reach today.
“

24.
How can digitised cultural heritage contribute
to meaningful personal experiences,
relevant new insights, and ultimately
societal development?

25.
How can we measure such things?

26.
?

27.
Measure what is important,
don’t make important
what you can measure
Robert McNamara

28.
What is Europeana?
A platform of +58 million cultural items
from +3000 partners
A network of +2000 professionals
A platform of +58 million cultural items from +3000 partners
A network of +2000 professionals
What is Europeana?

29.
What is impact?
Changes that occur for stakeholders in society,
as a result of activities for which the organisation is accountable.

30.
New role as facilitators

31.
Digital + physical
six years of external partnerships - a world of opportunities

32.
Learners

33.
Wiki Labs Culture at SMK
Enriching the open encyclopedia through collaboration

34.
+30 million page views
per year

35.
7 Danish cultural institutions

36.
Art Calendar in 24 videos by Danish tv celebrity,
now art historian, Peter Kær
Many stories in a single artwork

37.
Impressions
+120,000 impressions of the Art Calendar website
+35,000 FB impressions
+50,000 video views, 86 % watching to the end
across SMK, Bruun Rasmussen* and Peter Kær’s channels
*Danish auction house supporting/partnering in the project

38.
SMK + Skoletube pilot project
Learning through playing with art

39.
www.skoletube.dk/video/1192757/a7a7ad6f8bbbb700f7df
3 ressource channels
SMK Images – 142 digitised artworks
SMK Moving Images – 40 videos feat artworks at SMK
Student Productions – students’ interpretations of artworks
7 education designs co-created with school teachers and tested in 19 schools

40.
Creatives

41.
VanGoYourself at SMK

42.
3D scanning the SMK collection

43.
Apollo Belvedere

44.
KAS11KAS434/1
Nuleinn & Oscar Jakobsen
www.nuleinn.net

45.
Vizgu app
medium.com/smk-open/instant-smk-art-info-theres-an-app-for-that-81a836e17eed

46.
Second Canvas app
medium.com/smk-open/new-app-lets-you-explore-every-tiny-detail-c252733ba2f3

47.
Europeana Creative
Culture Cam at SMK

48.
Europeana Creative + SMK
Remix exhibition

49.
Filip Vest, 22 Skies

50.
Harald Slott-Møller, Danish landscape, 1891, SMK, public domain
Product of Public Domain

51.
Vilhelm Hammershøi, Interior in Strandgade, Sunlight on the Floor, 1901, SMK, public domain

52.
Kati Hyyppä, As light goes by

53.
Shapeways + SMK Open contest

54.
Lucas Cranach the Elder, Melancholia, 1532, SMK, public domain

55.
medium.com/smk-open/art-jewels-has-a-winner-f2a2db0d7e08
Winning design by 3different

56.
C. N. Gijsbrechts, Trompe l'Oeil with Trumpet, Celestial Globe and Proclamation by Frederik III, 1670, SMK, public domain

57.
www.shapeways.com/product/6SB8RQXAV/gijsbrechts-calligraphy-pendant
Design by Latte.A.L

58.
SMK + Copenhagen Metro Company
Art on construction sites

59.
Young People’s Art Labs + SMK Open
at the Young People’s Meeting

60.
pro.europeana.eu/post/statens-
museum-for-kunst-the-social-impact-
of-using-art-to-increase-civic-
participation-of-young-people-2018

61.
more Europeana impact
impkt.tools

62.
More in common
than meets the eye

63.
Thank you,
I’m open for questions.
slideshare.net/meretesanderhoff
@msanderhoff
Open Up: Museum Learning in the 21st Century
M+ Hong Kong, 15 February 2019