Presentation of SMK Friday Set Art Free! at Europeana Creative Culture Jam, Austrian National Library, Vienna, 9-10 July 2015.

1. SETTING ART FREE
@ Statens Museum for Kunst
Europeana Creative Culture Jam
9-10 July 2015
Österreichische Nationalbibliothäk
Vienna
Merete Sanderhoff
Curator of digital museum practice
Statens Museum for Kunst
@MSanderhoff

2. 2012-14
From pilot to policy

4. SMK offers 25,000 images
in the Public Domain
for free download
…for learning, playing,
building upon, remixing,
sharing, innovating…

5. Let’s celebrate!

6. Monthly evening event
Young urban audience
Art in focus
Unexpected approaches

7. Design challenge
13 artists and designers
Variety of remix submissions
CC BY-SA 4.0 Merete Sanderhoff

8. The artists got to change
our museum for a weekend
CC BY-SA 4.0 Merete Sanderhoff

9. CC BY-SA 4.0 Ida Tietgen Høyrup
Their remixes ranged
from lasercut installations…

10. CC BY-SA 4.0 Ida Tietgen Høyrup
…to tapestries,
fashion clothes, ceramics…

11. CC BY-SA 4.0 Ida Tietgen Høyrup
…to a pop-up version of a painting
with motorized moving light

12. Welcome to SMK Friday
Set Art Free!
29 May 2015
CC BY-SA 4.0 Ida Tietgen Høyrup

13. CC BY-SA 4.0 Ida Tietgen Høyrup
Mix it up! Remix exhibition
Culture Cam installation
VanGoYourself workshop
Wiki edit-a-thon
Animated GIF workshop
Performances
Film screenings
Artist talks
Art DJ’s

14. CC BY-SA 4.0 Ida Tietgen Høyrup
More than 6,000 people
joined the party

15. CC BY-SA 4.0 Ida Tietgen Høyrup
Wiki edit-a-thon
with the Hirschsprung Collection
Contribute your knowledge
to Wikipedia

16. CC BY-SA 4.0 Ida Tietgen Høyrup
Initiating working relations with
Danish Wikipedians, art historians
and interested amateurs

17. Key reason for our
public domain policy
- we want our
collections to enrich
Wikipedia articles
CC BY-SA 4.0 Ida Tietgen Høyrup

18. CC BY-SA 4.0 Ida Tietgen Høyrup
Animated GIF workshop

19. CC BY-SA 4.0 Ida Tietgen Høyrup
20 people created GIF’s
facilitated by Aalto Arts

20. See the results at
http://publicdomaingifs.tumblr.com/
CC BY-SA 4.0 Ida Tietgen Høyrup

21. CC BY-SA 4.0 Ida Tietgen Høyrup
We VanGo’d ourselves
using SMK public domain art

22. CC BY-SA 4.0 Ida Tietgen Høyrup

24. CC BY-SA 4.0 Ida Tietgen Høyrup
We explored Europeana
using Culture Cam

25. CC BY-SA 4.0 Ida Tietgen Høyrup
Developed by Spild Af Tid
as part of Europeana Creative

26. Kids of all ages
intuitively took up
the Culture Cam
CC BY-SA 4.0 Ida Tietgen Høyrup

27. A special feature for SMK Friday
- digital ‘le cadavre exquis’
CC BY-SA 4.0 Ida Tietgen Høyrup

28. Some of the remixes
from Mix it up!

29. Harald Slott-Møller, Danish landscape, 1891
Product of Public Domain

31. Filip Vest, 22 Skies
CC BY-SA 4.0 Ida Tietgen Høyrup

32. Bodil Manz, Letter Rack 1671 & Bulletin Board 2015
CC BY-SA 4.0 Ida Tietgen Høyrup

33. CC BY-SA 4.0 Ida Tietgen Høyrup
Jamie Seaboch, Collage

34. CC BY-SA 4.0 Ida Tietgen Høyrup
Kati Hyyppä, As light goes by

35. CC BY-SA 4.0 Ida Tietgen Høyrup
Artists talks
- communicating the remixes

36. CC BY-SA 4.0 Ida Tietgen Høyrup
Huge interest from the audience
- really brought people into the galleries

37. CC BY-SA 4.0 Ida Tietgen Høyrup
A unique opportunity for upcoming artists

38. Feedback from the artists
participating in Mix it up!
Collected in colaboration with
Sanna Marttila, Aalto Arts
and Europeana Creative

39. (we also got
feedback from
the audience)

40. What did it add to your work
to be displayed next to the original
during the exhibition?
“It was very important to have the visual
and conceptual bridge between the two
artworks, as it established a historical link.
The two artworks sort of became one new
artwork together as the commentary
between them went both ways, talking
about our understanding of our society and
our understanding of previous societies.”

41. “I was already familiar with working with open
collections, as I have been doing this in one way
or another during the past 5+ years (first as an
interaction designer/researcher, later as an
artist/maker). What was special about the
Mix it up! exhibition was the great opportunity
to show the remixes next to the original works
and to be really inside a big, fantastic museum.”

42. What were you aiming to show
through your creative remix?
“That a piece of artwork is never
complete.”
“On one hand I like to show that
electronics can be used for creative
purposes, and on the other hand I
like to highlight interesting aspects
of old artworks, drawing more
attention to them.”

43. What does it mean to you
that some museums release digital
versions of public domain artworks?
“I have been creating collages using international museum collections from
20-25 years. I have hundreds of collages using international artworks that I
have been only able to share with my friends and family, knowing that if I
were to present publicly I would face legal retribution. Now, due to the recent
leaders of forward thinking institutions I am, for the first time, allowed to
share my perspective using their selected works.
I value it highly. It adds a new layer to the originals artworks. If something is
in the public domain, it should be within everyone's reach – to reuse or just to
see it. If it is released by the museum where the original artwork is displayed,
one can be sure it actually is as close to the original as possible.”

44. Raising awareness of
public domain collections
for creative re-use
5 out of 9 responding to the survey were familiar
with open collections before.
4 out of 9 had used CC licenses before for their own
work.
8 out of 9 are planning to continue working with
open art.
”It is a giant toolbox with a fantastic amount of
materials to work with.”

45. Collage by Jamie Seaboch, CC BY-SA 4.0
Planning to do
creative interventions
in our collections
on a yearly basis
The remixing continues

46. The bigger picture
of setting art free

47. Bildungsinstitutionen
in the 21st century
http://openglam.org/

48. Bildung ~ Building

49. ”Our role is still more to facilitate public use
of cultural heritage for learning, creativity,
and innovation. Today, learning happens in
reciprocity.
We are all a part of the web.
We shape each other.”
Mikkel Bogh
Director, SMK
http://bit.ly/1dMX0BJ

51. www.sharingiscaring.smk

52. THANK YOU.
smk.dk/setartfree
slideshare.net/MereteSanderhoff
Merete Sanderhoff
Curator of digital museum practice
Statens Museum for Kunst
@MSanderhoff