1.
Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoffArt Stories onmobileconnectedsharedsustainable Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013

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”…what does it mean that there aremillions of images on the web that weare not allowed to touch while at thesame time there are other millions ofimages that we can actually use?” Peter Leth, Creative Commons For All (in Danish only), 2011 @peterleth1 http://www.creativecommons.dk/?p=537

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We want to sustain participatory / remix culture

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How?

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http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-artworks/

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www.guardian.co.uk

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start small ask the users adapt experimentseize the opportunity at hand www.guardian.co.uk

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Why?

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Face common challenges with common solutions

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Common challengesRapid technological changeSilo culture – high maintenanceCharging for digitized imagesBeing relevant to next generation users

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Common solutionsEncourage museums to use open licensesConnect collectionsRe-cycle existing online contentInvolve users in dialogue and co-creation of contentBuild sustainable platforms

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Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR www.mobypicture.com

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Who?

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2009

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2011

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2013

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And of course, our users

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The 1 % ruleLikely, most userswill be passivePrimary aim 9%to encourage usersto look closerat the artworks 90 % http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)

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What?

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3 dogmas1. All Public Domain content is freely shareable and reusable2. We use an existing platform instead of custom-building a new one3. Target users take part in developing and creating the experience

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Many museums One platform

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Twitter’sAPI

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[ might change! ]HintMeHints about art– take a hintkeys to looking in/out– give a hintlinks, pictures, questions hints.o8e.dk [ very beta! ]

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Simpleresponsiveinterface

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Simplebackend

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andarchive

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CC-BY Artworks– Statens Museum for Kunst 20 (160)– Den Hirschsprungske Samling 18– Thorvaldsens Museum 20– Ny Carlsberg Glyptotek 10– J.F Willumsens Museum 10– Fyns Kunstmuseum 15– Vejle Kunstmuseum 7 (+ 5)– Faaborg Museum 20CC-BY-NC– Ribe Kunstmuseum 22– (KØS – Museum of art in public spaces 11)Awaiting decision– Sorø Kunstmuseum 10 168 (308)

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It works like thisStand in front of an artwork in a museumPull out your smartphone or tabletScan QR code or enter URLScroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this)Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this)Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will

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Why Twitter?Manageable content productionQuick and easy interactionExisting online content activatedUsers are equal and identifiableMultilingualDynamically updated and improved

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Why not Twitter?Only 92,000 Danes are on Twitter ~ 0.5 %- only 28,000 are activeTest users think it’s a smart idea- but not so sure in practice

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Wow…?

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Links to rich media content are appreciated, but…

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Risk oflookingdown,not up

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The personal curator is popular

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…but technical barriers get in the way

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Users appreciate being invited into dialogue

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…but they don’t necessarily want to participate

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(actually,they mightprefera good oldfashionedaudioguide…) www.mba-lyon.fr/mba/

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So,what’s next?

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Adjust – synergy from Twitter to HintMe – make it worthwhile for users to engageOpen licenses: Modern and contemporary art?Train with museum tweepsTest and implement – local variations – tap into Twitter communitiesLaunch eventsNew museum partners?

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Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoffWanna join? Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013