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Mobile Art Stories #SMWCPH Slide 1 Mobile Art Stories #SMWCPH Slide 2 Mobile Art Stories #SMWCPH Slide 3 Mobile Art Stories #SMWCPH Slide 4 Mobile Art Stories #SMWCPH Slide 5 Mobile Art Stories #SMWCPH Slide 6 Mobile Art Stories #SMWCPH Slide 7 Mobile Art Stories #SMWCPH Slide 8 Mobile Art Stories #SMWCPH Slide 9 Mobile Art Stories #SMWCPH Slide 10 Mobile Art Stories #SMWCPH Slide 11 Mobile Art Stories #SMWCPH Slide 12 Mobile Art Stories #SMWCPH Slide 13 Mobile Art Stories #SMWCPH Slide 14 Mobile Art Stories #SMWCPH Slide 15 Mobile Art Stories #SMWCPH Slide 16 Mobile Art Stories #SMWCPH Slide 17 Mobile Art Stories #SMWCPH Slide 18 Mobile Art Stories #SMWCPH Slide 19 Mobile Art Stories #SMWCPH Slide 20 Mobile Art Stories #SMWCPH Slide 21 Mobile Art Stories #SMWCPH Slide 22 Mobile Art Stories #SMWCPH Slide 23 Mobile Art Stories #SMWCPH Slide 24 Mobile Art Stories #SMWCPH Slide 25 Mobile Art Stories #SMWCPH Slide 26 Mobile Art Stories #SMWCPH Slide 27 Mobile Art Stories #SMWCPH Slide 28 Mobile Art Stories #SMWCPH Slide 29 Mobile Art Stories #SMWCPH Slide 30 Mobile Art Stories #SMWCPH Slide 31 Mobile Art Stories #SMWCPH Slide 32 Mobile Art Stories #SMWCPH Slide 33 Mobile Art Stories #SMWCPH Slide 34 Mobile Art Stories #SMWCPH Slide 35 Mobile Art Stories #SMWCPH Slide 36 Mobile Art Stories #SMWCPH Slide 37 Mobile Art Stories #SMWCPH Slide 38 Mobile Art Stories #SMWCPH Slide 39 Mobile Art Stories #SMWCPH Slide 40 Mobile Art Stories #SMWCPH Slide 41 Mobile Art Stories #SMWCPH Slide 42 Mobile Art Stories #SMWCPH Slide 43 Mobile Art Stories #SMWCPH Slide 44 Mobile Art Stories #SMWCPH Slide 45 Mobile Art Stories #SMWCPH Slide 46 Mobile Art Stories #SMWCPH Slide 47
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Presentation of shared mobile museum project at Social Media Week Copenhagen, Statens Museum for Kunst, Feb 21, 2013 #SMWCPH
NOW with updated figures for Twitter use in Denmark, based on research by Bysted
http://bysted.dk/globalsite.aspx?ObjectId=f9db99be-5d76-4bd8-8c3b-488a740c2424

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Mobile Art Stories #SMWCPH

  1. 1. Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoff Art Stories on mobile connected shared sustainable Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013
  2. 2. ”…what does it mean that there are millions of images on the web that we are not allowed to touch while at the same time there are other millions of images that we can actually use?” Peter Leth, Creative Commons For All (in Danish only), 2011 @peterleth1 http://www.creativecommons.dk/?p=537
  3. 3. We want to sustain participatory / remix culture
  4. 4. How?
  5. 5. http://www.smk.dk/en/explore-the-art/the-royal-collections/free-download-of-artworks/
  6. 6. www.guardian.co.uk
  7. 7. start small ask the users adapt experiment seize the opportunity at hand www.guardian.co.uk
  8. 8. Why?
  9. 9. Face common challenges with common solutions
  10. 10. Common challenges Rapid technological change Silo culture – high maintenance Charging for digitized images Being relevant to next generation users
  11. 11. Common solutions Encourage museums to use open licenses Connect collections Re-cycle existing online content Involve users in dialogue and co-creation of content Build sustainable platforms
  12. 12. Tiny experimental pilot project 300,000 DKK ~ 40,000 EUR www.mobypicture.com
  13. 13. Who?
  14. 14. 2009
  15. 15. 2011
  16. 16. 2013
  17. 17. And of course, our users
  18. 18. The 1 % rule Likely, most users will be passive Primary aim 9% to encourage users to look closer at the artworks 90 % http://en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
  19. 19. What?
  20. 20. 3 dogmas 1. All Public Domain content is freely shareable and reusable 2. We use an existing platform instead of custom-building a new one 3. Target users take part in developing and creating the experience
  21. 21. Many museums One platform
  22. 22. Twitter’s API
  23. 23. [ might change! ] HintMe Hints about art – take a hint keys to looking in/out – give a hint links, pictures, questions hints.o8e.dk [ very beta! ]
  24. 24. Simple responsive interface
  25. 25. Simple backend
  26. 26. and archive
  27. 27. CC-BY Artworks – Statens Museum for Kunst 20 (160) – Den Hirschsprungske Samling 18 – Thorvaldsens Museum 20 – Ny Carlsberg Glyptotek 10 – J.F Willumsens Museum 10 – Fyns Kunstmuseum 15 – Vejle Kunstmuseum 7 (+ 5) – Faaborg Museum 20 CC-BY-NC – Ribe Kunstmuseum 22 – (KØS – Museum of art in public spaces 11) Awaiting decision – Sorø Kunstmuseum 10 168 (308)
  28. 28. It works like this Stand in front of an artwork in a museum Pull out your smartphone or tablet Scan QR code or enter URL Scroll through a stream of brief comments, open links to related images, texts, videos etc. (anyone can do this) Post a comment, question, add a link, photo, video etc. (you need to be a Twitter user to do this) Maybe you get a response – if you direct a question or comment to a museum tweep, you certainly will
  29. 29. Why Twitter? Manageable content production Quick and easy interaction Existing online content activated Users are equal and identifiable Multilingual Dynamically updated and improved
  30. 30. Why not Twitter? Only 92,000 Danes are on Twitter ~ 0.5 % - only 28,000 are active Test users think it’s a smart idea - but not so sure in practice
  31. 31. Wow…?
  32. 32. Links to rich media content are appreciated, but…
  33. 33. Risk of looking down, not up
  34. 34. The personal curator is popular
  35. 35. …but technical barriers get in the way
  36. 36. Users appreciate being invited into dialogue
  37. 37. …but they don’t necessarily want to participate
  38. 38. (actually, they might prefer a good old fashioned audioguide…) www.mba-lyon.fr/mba/
  39. 39. So, what’s next?
  40. 40. Adjust – synergy from Twitter to HintMe – make it worthwhile for users to engage Open licenses: Modern and contemporary art? Train with museum tweeps Test and implement – local variations – tap into Twitter communities Launch events New museum partners?
  41. 41. Merete Sanderhoff, researcher http://www.slideshare.net/MereteSanderhoff @MSanderhoff Wanna join? Social Media Week Statens Museum for Kunst Copenhagen February 21, 2013
  • IoanaGheorghe

    Jan. 12, 2015
  • MeghanFrazer

    Feb. 21, 2013
  • Meeeah79

    Feb. 21, 2013

Presentation of shared mobile museum project at Social Media Week Copenhagen, Statens Museum for Kunst, Feb 21, 2013 #SMWCPH NOW with updated figures for Twitter use in Denmark, based on research by Bysted http://bysted.dk/globalsite.aspx?ObjectId=f9db99be-5d76-4bd8-8c3b-488a740c2424

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