Presentation from Pubcon Las Vegas 2014 talking about the visual advantage of content marketing. Great examples and case studies of what can and should be done with content marketing visuals.

1. The
Visual Advantage
of “Creative” Content Marketing
@matt_siltala
matt@avalaunchmedia.com

2. What is Visual content?
@matt_siltala

3. The trend is going visual
@matt_siltala

4. 90%
Of info submitted to
the brain is visual
Images process
60,000x
faster than text
40%
Of people respond to visual
information over plain text
@matt_siltala
Source - http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx

5. What is easier to process?
or
@matt_siltala

6. Going Visual On
Instagram 200,000,000
Users
257 MINUTES/MONTH
Avg. time spent on Instagram
60 MILLION
Photos uploaded every day
20 BILLION
Total shared photos
1.2 BILLION
Likes per day
70%
Of users check Instagram daily
@matt_siltala Source - http://expandedramblings.com/index.php/important-instagram-stats/#.VCm1vSldUhQ

7. Going Visual On
Pinterest
70,000,000
Users
14.2 MINUTES/DAY
Avg. time spent on Pinterest
80% OF PINS
Are re-pins
BEST IMAGE SIZE: 600 x 800
80%
Of users are female
78 CENTS IN SALES/PIN
On average. Up 25% from 2012
10 MILLION
U.S. monthly unique visitors
(Faster than any independent site in history)
@matt_siltala

8. Going Visual On
Pinterest
On Pinterest, you can create: How-to’s, recipes, checklists, and more.
@matt_siltala

9. 62%
61%
Pinterest’s ‘Pin It’ button
Has now overtaken
Facebook’s ‘Like’ button
and Twitter’s ‘Tweet’ button
on brands’ product pages.
59%
42%
Of brands
have Pin It
buttons
Of brands
have Tweet
buttons
Of brands
have Like
buttons
Of brands
have Google+
buttons
@matt_siltala

10. Going Visual On
Facebook 1,317,000,000
Users
20 MINUTES/DAY
Avg. time spent on Facebook
350 MILLION
Photos uploaded every day
4.5 BILLION
Likes per day
144 MILLION
Friend requests per day
10 BILLION
Sent messages per day
@matt_siltala Source - http://expandedramblings.com/index.php/by-the-numbers-17-amazing-facebook-stats/#.VCnNGSldUhQ

11. Going Visual On
Facebook
Cover Photo: 851 x 315
Profile Photo: 160 x 160
Shared Photos: 403 x 403
Facebook Page Post Images: 960 x 960
Link previews: 90 x 90
Ad image size: 100 x 72
Sponsored Story Images: 194 x 139
Milestone or Highlighted Post: 843 x 403
@matt_siltala Source - http://timelinedimensions.com/timeline-dimensions-infographic/

12. Going Visual On
Twitter 645,750,000
Users
12:51 MINUTES/DAY
Avg. time spent on Twitter
500+ MILLION
Tweets every day
2.1 BILLION
Twitter search engine
Queries per day
60%
Of users are on mobile
208 FOLLOWERS
Per user
(on average)
@matt_siltala

13. Going Visual On
Google+
300,000,000
Users
7 MINUTES/MONTH
Avg. time spent on Google+
1.5 BILLION
Photos uploaded every week
20 MILLION
Mobile monthly users
33% OVERALL
Growth per year
56% GROWTH
In usage for members
(Ages 45-54)
@matt_siltala Source - http://expandedramblings.com/index.php/google-plus-statistics/2/#.VCnXFildUhQ

14. 6 Billion
Photos uploaded each month
Photos & Images get…
More Interaction
than other content
More Shares
than links
More Likes
50%
10x
7x
@matt_siltala

15. Videos on landing pages
Increase page conversion
Rates by
90%
Posts with Visuals receive
94%
More page visits and
Engagement than
Those without
60%
of consumers are more
likely to click on a business
whose images appear in
search results
@matt_siltala

16. How do I stand out?
@matt_siltala

17. Become a
better writer
@matt_siltala

18. See what the
buzz is
about
@matt_siltala

19. Leverage
what you've got
@matt_siltala

20. Give them a window into your
inner workings
@matt_siltala

21. News Jack
@matt_siltala

22. Think like a
journalist
@matt_siltala

23. BONUS
Brands have caught on and become content
marketers
@matt_siltala

24. BONUS X2
Even Celebrities Have Become Brilliant
Content Marketers
@matt_siltala
John Oliver has questions for the Miss America Scholarship Fund

25. Repurpose Successful Content
Transform content you already have into:
• Blog posts
• New Releases
• Linkbait articles
• Infographics
• Video
• Podcasts
• Images/Memes
• White Papers
• Power Points
@matt_siltala

26. Case Study
Jewish Boston
@matt_siltala

27. Case Study
Jewish Boston • 20,000 page views
• Over 450 shares (info-graphic)
• 5,000 app downloads
• Featured in The New York Times
• Featured in The Bostinno
• Whole Foods Tweets @JewishBoston
@matt_siltala

28. Cool Tools
• Hubspot
• Pocket
• PowToon
• BuzzSumo
• Newsle
• Pushover and IFTTT
• Swayy
• Talkwalker
• Canva
• Pin Alerts
@matt_siltala

29. Remember, the trend is going visual
Don’t be left behind.
Facebook Twitter
Instagram Vine
@matt_siltala
Pintrest

30. Thank You
@matt_siltala
matt@avalaunchmedia.com