Connecting with Your Audience on Social Media

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For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.

Marketing Technology Business

Connecting with
Your Audience
on Social Media
#AlaskaArts

Agenda
1. Introductions
2. Strategy
3. Tips
4. Facebook
5. Measurement

threespot.
Threespot is an interactive agency founded in 1999,
headquartered in Washington, DC.
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We’re 50+ people, focused on making websites, crafting solutions, and
changing the way organizations think about themselves.

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Connecting with Your Audience on Social Media

1. Connecting with Your Audience on Social Media #AlaskaArts

2. Agenda 1. Introductions 2. Strategy 3. Tips 4. Facebook 5. Measurement

3. @devonvsmith.

4. threespot. Threespot is an interactive agency founded in 1999, headquartered in Washington, DC. We believe that creative strategy and strategic creative can bring about meaningful change. We’re 50+ people, focused on making websites, crafting solutions, and changing the way organizations think about themselves.

5. we work for the good guys.

6. Strategy #AlaskaArts

8. you typically start here. 1.19 billion broad reach 1 billion search engine + related videos 218 million real time + journalists 150 million quality images + narrow POV

9. then use the utilities. + 540 million enhances search results 259 million connect professionals 87 million archive images

10. and experiment with these. 50 million young demo + narrow POV 70 million behind scenes + craft projects 70 million link aggregation + narrow POV 40 million 6 sec. videos

11.

12. who’s your audience? how can you provide unique value to them? what do you want from them?

13.

14. social media isn’t one-way communication.

15.

16. social media doesn’t sell tickets.

17.

18. social media isn’t a coupon.

19.

20. social media is a conversation.

21.

22. social media is cheap.