Connecting with
Your Audience
on Social Media
#AlaskaArts
Agenda
1. Introductions
2. Strategy
3. Tips
4. Facebook
5. Measurement
@devonvsmith.
threespot.
Threespot is an interactive agency founded in 1999,
headquartered in Washington, DC.
We believe that creative s...
we work for the good guys.
Strategy

#AlaskaArts
you typically start here.
1.19 billion

broad reach

1 billion

search engine +
related videos

218 million

real time +
j...
then use the utilities.
+

540 million

enhances
search results

259 million

connect
professionals

87 million

archive i...
and experiment with these.
50 million

young demo +
narrow POV

70 million

behind scenes +
craft projects

70 million

li...
who’s your audience?
how can you provide
unique value to them?
what do you
want from them?
social media
isn’t one-way
communication.
social media
doesn’t
sell tickets.
social media
isn’t
a coupon.
social media
is a
conversation.
social media
is cheap.
social media
is transparent.
social media
is social proof.
27
social media
is self organizing.
28
29
social media
is pervasive.
31
social media
is real time.
32
how can the
arts do it better?
creative
content
personal
relationships
experienced
storytellers
10 Tips

#AlaskaArts
just listen.
ask questions.
ask for action.
post signage.
make it easy.
build relationships,
not one night stands.
follow the
eyeballs.
understand
the algorithms.
watch other
organizations.
plan ahead.
Facebook

#AlaskaArts
what do I post?
update often.
ask for advice.
ask for goods.
ask for services.
ask for input.
join the conversation.
use images.
1. take photo

Snapseed

Camera+

2. apply filter

PicFX

Vintique

3. combine

Diptic

PicTwo

4. add text

Phonto

Photo...
use video.
use links.
use data.
page > profile.
Measurement

#AlaskaArts
measure the
fewest things
possible.
facebook.
facebook.
twitter.
twitter.
rowfeeder.
Questions?

#AlaskaArts
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
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Connecting with Your Audience on Social Media

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For some of your organizations [at the Alaska State Arts Commission Conference], a Facebook Page is your sole digital presence. A few of you have ventured into Instagram and Twitter. Others might be looking for new ideas and more effective approaches for selling tickets using social media. I'll discuss how to use social media to build meaningful relationships with your audience, what content tends to perform best in each channel, share practical tips and tools for the day-to-day management of your social accounts, and dip into how best to measure your effort and results on social networks.

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Connecting with Your Audience on Social Media

  1. 1. Connecting with Your Audience on Social Media #AlaskaArts
  2. 2. Agenda 1. Introductions 2. Strategy 3. Tips 4. Facebook 5. Measurement
  3. 3. @devonvsmith.
  4. 4. threespot. Threespot is an interactive agency founded in 1999, headquartered in Washington, DC. We believe that creative strategy and strategic creative can bring about meaningful change. We’re 50+ people, focused on making websites, crafting solutions, and changing the way organizations think about themselves.
  5. 5. we work for the good guys.
  6. 6. Strategy #AlaskaArts
  7. 7. you typically start here. 1.19 billion broad reach 1 billion search engine + related videos 218 million real time + journalists 150 million quality images + narrow POV
  8. 8. then use the utilities. + 540 million enhances search results 259 million connect professionals 87 million archive images
  9. 9. and experiment with these. 50 million young demo + narrow POV 70 million behind scenes + craft projects 70 million link aggregation + narrow POV 40 million 6 sec. videos
  10. 10. who’s your audience? how can you provide unique value to them? what do you want from them?
  11. 11. social media isn’t one-way communication.
  12. 12. social media doesn’t sell tickets.
  13. 13. social media isn’t a coupon.
  14. 14. social media is a conversation.
  15. 15. social media is cheap.
  16. 16. social media is transparent.
  17. 17. social media is social proof.
  18. 18. 27
  19. 19. social media is self organizing. 28
  20. 20. 29
  21. 21. social media is pervasive.
  22. 22. 31
  23. 23. social media is real time. 32
  24. 24. how can the arts do it better?
  25. 25. creative content
  26. 26. personal relationships
  27. 27. experienced storytellers
  28. 28. 10 Tips #AlaskaArts
  29. 29. just listen.
  30. 30. ask questions.
  31. 31. ask for action.
  32. 32. post signage.
  33. 33. make it easy.
  34. 34. build relationships, not one night stands.
  35. 35. follow the eyeballs.
  36. 36. understand the algorithms.
  37. 37. watch other organizations.
  38. 38. plan ahead.
  39. 39. Facebook #AlaskaArts
  40. 40. what do I post?
  41. 41. update often.
  42. 42. ask for advice.
  43. 43. ask for goods.
  44. 44. ask for services.
  45. 45. ask for input.
  46. 46. join the conversation.
  47. 47. use images.
  48. 48. 1. take photo Snapseed Camera+ 2. apply filter PicFX Vintique 3. combine Diptic PicTwo 4. add text Phonto Photolettering
  49. 49. use video.
  50. 50. use links.
  51. 51. use data.
  52. 52. page > profile.
  53. 53. Measurement #AlaskaArts
  54. 54. measure the fewest things possible.
  55. 55. facebook.
  56. 56. facebook.
  57. 57. twitter.
  58. 58. twitter.
  59. 59. rowfeeder.
  60. 60. Questions? #AlaskaArts

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