A user on LinkedIn goes through three different stages. Stage 1 is where he creates visibility and credibility of the profile. Stage 2 is where he develops a strategy, setting up weekly objectives! Stage 3 is where he picks up conversation and creates thought leadership content to stay ahead of other individuals on the network.
In today’s session we shall be covering the following topics! We will start with how to promote your existing profile, building your network (5 easy ways), messaging on LinkedIn, how to become a thought leader, how to become a company’s ambassador on LinkedIn and the basic hygiene of maintaining the profile at the end.
Lets start with promoting your profile and other key integrations!
Lets start with promoting your profile and other key integrations!
You should try to get as much as visibility as possible for your LinkedIn profile and see how can you promote it extensively.
Try connecting your Twitter and Slideshare profile with LinkedIn. This will get your content from those channels get directly published on LinkedIn and reach to your audience effectively.
On Twitter and on Slideshare if you don’t run a blog you can mention your LinkedIn URL. Its best way to develop relationship by cross promoting your presence.
Lets move to the next stage!
How to grow your number of connections on LinkedIn?
Before you get started answer these basic questions! Who are you targeting? Do you know who to reach out to? Do you have a database? If No! Can you create a list of people you want to reach out ti? How many groups are you connected to? Do you search for people on LinkedIn? Do you use Twitter? The answers to these questions have a complete co-relation to next few slides.
You should always set a primary and weekly objective. Primary objective is connecting and the actions you to need to take by setting up weekly goals! Thought Leadership and the content you need to develop and employer branding and activities you need to do with the company page. Where as weekly objectives are about the Number of people you are planning to connect. How many from Advanced search, How many from the group, how many from the existing contacts, how many from Twitter – there should be a balance!
So here are 5 easy ways to grow your Network on LinkedIn. Lets explore ‘Database Request’ on the first go!
But before you get started! Move your curosor towards the top right icon, click on privacy and settings, click on primary email and add all your official email ids as secondary email ids! In this case you can use LinkedIn from both personal and professional email id.
As a professional we have been collecting email ids since the beginning of our career! Eventually we throw them or preserve them and forget it! LinkedIn gives you an opportunity! If you are too bored to map them then collect all the email ids! Click on connections, add connections, any email and invite by individual email! You can either type them here or upload the contacts file in CSV format! LinkedIn will send them a friends request on behalf of you even if they are not on LinkedIn.
I am sure most of you have synced your contacts by now! Connect you outlook, gmail. Yahoo mail in order to add your grow your network with known people!
Its best to connect with your friends, family, colelagues, prospects, supplies, customers, ex-colleagues! They should also know you are a Thought Leader! They will trust you more than regular individuals.
Tip 2: an individual can join about 50 LinkedIn Groups! Every individual in the organization should join 50 different groups pertaining to different markets, industry and relevant to your subject.
This is a group and The members section of every group throws open the list of members! Isn’t it a clear database for you to decide who you want to connect to? Remember on a free LinkedIn platform searching people is limited hence these groups can be your savior.
Examples of group where CEOs connect! See how can you get access to or access through!
You need to learn LinkedIn search is restricted to your first degree connection (that is the audience in your network), 2nd degree connection audience in your friends network and 3rd degree which is the audience in your friends of friends network. So, buying an in-mail package is really not important if you are constantly reaching out to them through your initial connection + it also gives you an opportunity to get introduced. A member in your network can connect you to their 2nd and tertiary connections.
Once you grow your network you can search people by just typing their company name or designation and the city! Remember, LinkedIn allows you to search Groups, Connections, People and Companies!
Try using the Advances Search Feature on LinkedIn. You can find this on the right hand side of the search bar. Advanced search allows you to search on the basis of Keywords First / Last Name (For Mapping) Title (Designation) Current / Past Company Relationship (1st, 2nd, 3rd, Group) Location So far example if I search for CEOs in Chennai I will get the results from 1st, 2nd and 3rd degree connections!
So on Advances search LinkedIn lists 7,614 CEOs who I can connect with in Chennai. Remember, they come from my 1st, 2nd and 3rd degree connections
May be you are beginner and there are not many people on your network!
You can use Twitter Search | People Search and mark your location! At-least you will have a database to map. Search on Twitter | Map on LinkedIn! Or follow them, tweet to them and ask them to connect with you on LinkedIn. LinkedIn and Twitter in combination works better, Facebook is personal!
It is not just about sending friends requests or networking requests it is also about how you send it what messaging is required. In this session we will disocver the power and importance of sending personalized messages!
When you send a friends request to someone they ask you to include a personal note! Have you ever included the same? I am sure not many do!
Stop sending the standard template requests! People don’t care about it much!
For example. I was searching for COO in the Aviation Industry. Came across Delta Airlines individuals. I see COO are not very active on LinkedIn. But, there are other team members who are active. Managing Director of Corporate Security is very active! So how about connecting with him with a personalized note? Since I don’t see many updates on Randy’s profile I have researched about his profile and learnt that he has served Delta Airlines for more than 20 years now and that’s my topic to start with! Similarly on the other hand I found COO not very active and his profile is kept hidden asks for upgraded version to connect to them. In this case I can assume that I will connect to Randy and then develop a relationship to reach to COO or Since, I have met the COO at the event I can also send an direct email to him requesting him to setting up a LinkedIn profile for him. You can read both the messages.
Here is another example, which you can go through at a later point of time!
Here are some quick intro messages for you reference. Some of the standard templates that you can make use of.
One more example of introduction message
Add a personal note and personalize your signature with contact info and email address that’s the best way to kick start and there are chances you may get contacted.
Example of introduction message to people after you meet them at the event!
These are sample tempaltes! I am sure you have better stories to tell and there are more researched points to add!
If you are asking someone to introduce you to the person you want to connect with. Ensure you briefly explain how you want to be introduced and why you need an introduction and how the introduction can help the prospect. Save the pitch for the prospect.
Just read this carefully! Does this look effectve?
Social Selling on LinkedIn
8 Most Important Tips for Social
Selling on LinkedIn!
LinkedIn has 240 million active users.
3 million companies around the world have company pages
Platform where you can connecting with
professionals, like-minded individuals, thought
Understanding their best business
LinkedIn groups - An opportunity to
learn from others past experiences
Pathway to excellence
LinkedIn - An excellent platform to connect with
Improves your performance
A. Basic LinkedIn Hygiene
B. Adding Connections
C. Messaging While Sending Connection Request
D. Sending Personalized Communication (inMails)
E. Using LinkedIn Contacts for PRM (People
F. Thought Leadership
G. Company Brand Ambassador
Have you mentioned your LinkedIn URL in your email signature, visiting
cards, Twitter profile and other places where it can get your LinkedIn
presence a visibility?
Here is a step by step process – Learn how to connect your LinkedIn with Twitter
Connect Your LinkedIn Account with Twitter! Make your
Twitter profile visible on LinkedIn!
Make your LinkedIn URL visible on Twitter Bio.
of Your Social
Media Profiles is
B.Networking on LinkedInB.Networking on LinkedIn
Answer the following questions before you start!
-Which city / country is your target audience from?
-Do you own a database of your target audience?
-If No, can you create a list of KEY Notch people you
want to connect to?
-How many people do you own on LinkedIn in your
-How many groups have you currently joined?
-Do you regularly search for people you want to
-Are you using Twitter?
Setting up a Weekly Goal for Connections! –
Number of People to connect with 40
Number of People from Advanced Search 20
Number of People from Group 5
Number of People by email / visiting card /
Number of people from Twitter 5
Using LinkedIn to Connect to People Setting up weekly goal for connections.
Using LinkedIn for Thought Leadership Updating status.
Joining 50 Groups!
Sending Interesting emails to connections
Using LinkedIn for Employer Branding Following company page.
Promoting company posts.
Setting Up Main Objective
B. Adding Connections - Sales
Prospecting on LinkedIn
5 easy ways to
Before You Get Started! Remember, Adding your
Official Email Id to your LinkedIn Profile is Essential
Know how refer this link : https://www.youtube.com/watch?v=MP4t1Zgd_TE
Collect all the email ids from
the cards and database and
send them an invite (provided
you have met them)
1. Bulk Invite
Connect to Your Real World Network
Refer this link to learn more : https://www.youtube.com/watch?v=qeZeUSX33ms
3. Join LinkedIn Groups! You can join about 50 groups!
Learn more here :https://www.youtube.com/watch?v=5neslQPwj-g
3. Explore Members, Freeze Members You Want to Connect
These Groups are important to build your initial Network!
Network is important because…
• Growing your network is
important! As the first
connection will lead you to
• There is an opportunity to
• So, in-mails are really not
essential if you are growing
your network constantly!
Advanced Search on the basis of:
2. First / Last Name (For Mapping)
4.Current / Past Company
4. Advanced People
Learn more here : https://www.youtube.com/watch?v=lGfq2WDnX4o
Search Example: CEO in Chennai
About 7,614 CEOs are
available on LinkedIn!
They are from Chennai.
Are you connected to
LinkedIn Advanced Search
makes your search
Even more if your network
Okay! Your network is small? And you aren’t able
to really make the best use of advanced search?
LinkedIn search is restricting you to see the
results? Asking you to use premium membership?
5. Use Twitter Search! Advanced Search allows you to do city /
country specific search on the basis of ‘keyword’
Learn how to use twitter advanced search here
If you stick to your
weekly Goal! You
will have.. 2,000
connections in a
Twitter & LinkedIn
is the best database
in today’s world!
Power of Sending Personalized Email on LinkedIn!
Personalized Email with Thought Leadership Focus!
Standard V Personal
Say NO to the Standard Template!
Personalized Connects & Importance:
1.Personalized messages can make you stand out of the crowd, as
most of them have been using the template by default.
2.Personalized message creates the first impression, they make
your point clear!
3.Adds to your credibility! It confirms you are not a random
request sender! You have researched well about the person! –
Tell a Story!
4.There are chances the person who you send request to,
contacts you with your initial messaging!
I came across your profile and was very
impressed by how you served Delta Airlines
for more than 2 decades now. It is very
satisfying to see loyalty towards a job.
Would like to connect here to learn more
from you! Hope you’ll accept my network
It was pleasure meeting you at the Aviation
event. I was searching for you on LinkedIn
to connect and realized you don’t use it
much. Would you like the Ramco team to
set it up for you?
You can also check an exclusive step by step
process to set up LinkedIn here:
On LinkedIn we have an exclusive group for
Aviation Specialists and I believe your
presence will add a lot of value!
Example of Introduction and follow up
To Someone You Don’t Know!
Hi Shafi, loved your blog post on
LinkedIn! 3 new Facebook updates
expected written in July was
interesting, I would like to learn if
there is something written on the
latest updates! Would love to
- Sorav Jain
Looks like Digital Marketing
interests you as much as it does
to me? How many years have
you been in Industry now? Are
you aware there is a Digital
Marketing Summit coming up in
Chennai on Jan 30th
Objective: To introduce Digital Marketing
Summit event to Shafi!
Examples of Introduction Message!
1. “It was nice meeting you at the ____ event. In enjoyed talking to you about ____. Let’s
be sure to stay in touch.”
2. “I am a fellow member of the ____ LinkedIn group and I saw your comments about
____. Id love to stay in touch so we can talk more about it.”
3. “It’s been a long time since we talked, hope you are doing well. How are the kids? I see
you are now working at ____ company, how is that going? Let’s be sure to stay in touch.”
4. “I was looking at your profile and I see you are a fellow alumni of ____ university. This is
where I studied too. Which year did you pass out? I also noticed we have some similar
interests. Maybe we can chat sometime over drinks.”
5. “I was looking at your profile and I am very impressed with your accomplishments.
Please accept my request to connect, I’d love to talk to you about how you accomplished
6. “I was checking out your blog and I really liked your post about ____. Can you explain a
bit more about ______? Please accept my request to stay connected”.
Hope you’re doing well – love what you guys are doing .
Wanted to see if you’d be interested in hopping on a quick call with me < 5 min to discuss how
you’re handling your conversion rates.
www.HisSite.com helps eCommerce companies increase conversion rates by implementing key
site redesign techniques. We are a full service digital eCommerce agency specializing in
eCommerce Strategy, UX/design, development, extension, ongoing support and Mobile
We have helped 100+ eCommerce sites like www.samplesite.com
I look forward to hearing from you. Thank you!
CEO and Founder, Smithco Inc.
According to you, does this look effective?
Mistake 1: Steve sent me an InMail message asking me to believe he knows (and loves) what
I’m doing. Of course, that’s bullshit. Steve needs some kind of point of relevancy to approach
me. So rather than do his homework he makes up a vague one.
Steve has no idea what I’m doing. If he did, he’d tell me exactly what he loves about what I’m
Your prospects aren’t stupid. Don’t treat them like they are!
Mistakes 2 & 3: Steve wants me to validate the idea of a discussion about his solution. He wants
me to invest time in knowing who he serves, learning about his service and invest time on the
Sending InMail or Introduction Messages!
Remember -- asking for appointments kills response rates. Avoid this in your "first touch" email.
If you forget and do ask for a call? You'll get rejected by 90 - 97% of perfectly good prospects. Be
The goal of your "first touch" InMail/email message is to earn the right to have a discussion.
It's exactly like an effective cold call.
Subject: Let's decide?
Are you adding new capability to Cigna's sales training in the future? I work with
organizations like yours to help sales reps drive new business using social platforms. I'm sure
you have excellent sales training in place. Just wondering if you're looking to build on on that
Please let me know what you decide, Phil?
Thanks for considering,
Don’t forget to build an authentic Relationship with the person
before you pitch on LinkedIn!
• Offer to introduce your new connection to someone in your network who could
also be helpful to them;
• Boost their visibility in your network by sharing a piece of their content in your
• Send a handwritten note congratulating them on a recent business
• Connect them to a conference opportunity that increases their visibility with
leaders in their field.
• Read more on LinkedIn effective Sales Strategy here: http://b2b-marketing-
• Also Read, 13 things that really ANNOY people on LinkedIn
E. Using LinkedIn for
Use www.LinkedIn.com/contacts to sync all your contacts! You can make use of
LinkedIn contact effectively for the following 5 reasons:
Reason 1: Wish people on Birthday & Job Change!
Reason 2: Send via email, manage your email with LinkedIn!
LinkedIn Contacts allow you to send messages to people directly on their email
inbox and not on LinkedIn messages alone. Helps you also manage your email
with LinkedIn Contacts or else it is difficult to discover much about the people
you sent an email to in the past!
Reason 3 : Tag People into different categories!
You can tag people into
a category for your
-Prospects I Met
-Prospects I Spoke to
-Aviation Event Prospect
Reason 4: Filter Your Contacts Better, Easy to Send Personalized Messages Learn
how to filter contacts on LinkedIn here : https://www.youtube.com/watch?
Reason 5: Recording Minute Details About Every Prospect
Set a reminder for
Note down how you
met, when you met for
Check what was your
conversation with the
Tag them into
Contacts as your
PRM for an
F. Creating Your
1. Regular Posting on LinkedIn
• Post regular content
• Content should be
relevant to the topic
that you want to
• Every Project
• Ensure to Tag your
brand and relate
2. Share Interesting Content, Thoughts on Groups! | Start a discussion!
Post on Groups!
join about 50
once a week
by 500% or more
3. Publish Blog Posts on LinkedIn
Learn how to publish a blog on https://www.youtube.com/watch?v=69n5MLXQLzI
Sales Team | R & D Team | Marketing | Project Management Team | Vertical
Heads must post / re-post their blog posts that they have published on Ramco Blog
Bufferapp.com is the
best way to keep
Contribute & Don’t
forget to do what you
see in the next slide!
• Follow Company Page (www.linkedin.com/company/ramco-systems),
• Tag Your Company in Current Work section.
• Regularly like / comment / share company updates from company page on your
• Recommend careers and openings on your page