SlideShare a Scribd company logo

How Brands can Optimize for Pinterest #SMX

This presentation given during #SMX East in New York City teaches brands how they can better optimize, market and grow their companies with Pinterest.

1 of 41
Download to read offline
@matt_siltala
INTRO 
is moving closer to an advertising model and 
there are many opportunities for businesses to help people 
discover your brand and products. Pinterest is expanding as 
a content marketing and advertising platform. It’s more than 
just advertising. These features give you a chance to engage 
with a community and expose people to more about your 
brand and products. 
@matt_siltala
CASE STUDY 
@matt_siltala 
Courtesy of Pinnablebusiness.com
CASE STUDY 
@matt_siltala 
RUSTIC ARTISTRY 
90% of her pins getting at least one repin 
64% of her social channels traffic 
comes from Pinterest 
Visitors from Pinterest have a lower bounce rate 
– 55% compared to 70% with Facebook visitors 
Facebook, with over 4,000 Likes, 
accounts for 34% of her social traffic
TIPS INSPIRED BY CASE STUDY 
@matt_siltala
INSPIRED TIPS 
Don’t just repin, find new material that 
expresses your brand personality 
Sign up for 
Newsletters from 
Like-minded brands 
Look at 
Magazines 
In your niche 
Look for related 
Content on 
Blogs and websites 
Slideshows often 
Have great pin-worthy 
Images 
@matt_siltala

Recommended

The Visual Advantage of Content Marketing
The Visual Advantage of Content MarketingThe Visual Advantage of Content Marketing
The Visual Advantage of Content MarketingMatt Siltala
 
Visual Side of Content Marketing
Visual Side of Content Marketing Visual Side of Content Marketing
Visual Side of Content Marketing Matt Siltala
 
How to dominate on Pinterest
How to dominate on PinterestHow to dominate on Pinterest
How to dominate on PinterestMatt Siltala
 
The Power of Visual Content - State of Search
The Power of Visual Content - State of SearchThe Power of Visual Content - State of Search
The Power of Visual Content - State of SearchMatt Siltala
 
Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Pinterest Marketing Survival Guide
Pinterest Marketing Survival Guide Matt Siltala
 
The Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa FloridaThe Power of Visual Content - Digital Dealer 18 Tampa Florida
The Power of Visual Content - Digital Dealer 18 Tampa FloridaMatt Siltala
 
Use visuals and win at social media
Use visuals and win at social mediaUse visuals and win at social media
Use visuals and win at social mediaMatt Siltala
 
SMX Social Media 2011 Scottsdale AZ by Mat Siltala
SMX Social Media 2011 Scottsdale AZ by Mat SiltalaSMX Social Media 2011 Scottsdale AZ by Mat Siltala
SMX Social Media 2011 Scottsdale AZ by Mat SiltalaMatt Siltala
 

More Related Content

What's hot

Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with VideoMatt Siltala
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media Matt Siltala
 
Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Matt Siltala
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingMatt Siltala
 
Guide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsGuide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsMatt Siltala
 
Creating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionCreating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionMatt Siltala
 
SFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentSFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentMatt Siltala
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016Matt Siltala
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with VideoMatt Siltala
 
How We Create Epic Stories in Marketing
How We Create Epic Stories in MarketingHow We Create Epic Stories in Marketing
How We Create Epic Stories in MarketingCasey Markee, MBA
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media StrategySocial Media for Nonprofits
 
Social + SEO: Maximizing Your Brand's Marketing
Social + SEO: Maximizing Your Brand's Marketing Social + SEO: Maximizing Your Brand's Marketing
Social + SEO: Maximizing Your Brand's Marketing Jennifer Lopez
 
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
Pinbusters: A Guide To Optimizing Your Pins By Matt SitalaMarketing Land
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
How to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementHow to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementEric Metelka
 
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Erica McGillivray
 
How to Create a Galaxy of Content Through Repurposing
How to Create a Galaxy of Content Through RepurposingHow to Create a Galaxy of Content Through Repurposing
How to Create a Galaxy of Content Through RepurposingSearch Engine Journal
 
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMy Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMarketing Land
 

What's hot (20)

Generating Local Leads with Video
Generating Local Leads with VideoGenerating Local Leads with Video
Generating Local Leads with Video
 
Brand Building with Social Media
Brand Building with Social Media Brand Building with Social Media
Brand Building with Social Media
 
Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically Guide to dominate on Pinterest Organically
Guide to dominate on Pinterest Organically
 
How to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketingHow to be dope online - A guide to visual marketing
How to be dope online - A guide to visual marketing
 
Guide to Local Search Marketing for Contractors
Guide to Local Search Marketing for ContractorsGuide to Local Search Marketing for Contractors
Guide to Local Search Marketing for Contractors
 
Creating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s editionCreating & Sharing Visual Content - 80s edition
Creating & Sharing Visual Content - 80s edition
 
SFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad ContentSFIMA Pubcon Super Content vs Bad Content
SFIMA Pubcon Super Content vs Bad Content
 
King of the Brand - State of Search 2016
King of the Brand - State of Search 2016King of the Brand - State of Search 2016
King of the Brand - State of Search 2016
 
Capturing Leads with Video
Capturing Leads with VideoCapturing Leads with Video
Capturing Leads with Video
 
5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love5 Proven Strategies To Get More News Feed Love
5 Proven Strategies To Get More News Feed Love
 
How We Create Epic Stories in Marketing
How We Create Epic Stories in MarketingHow We Create Epic Stories in Marketing
How We Create Epic Stories in Marketing
 
11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy11 Steps to a Successful Nonprofit Social Media Strategy
11 Steps to a Successful Nonprofit Social Media Strategy
 
Social + SEO: Maximizing Your Brand's Marketing
Social + SEO: Maximizing Your Brand's Marketing Social + SEO: Maximizing Your Brand's Marketing
Social + SEO: Maximizing Your Brand's Marketing
 
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
Pinbusters: A Guide To Optimizing Your Pins By Matt Sitala
 
How Any Company Can Use #Snapchat
How Any Company Can Use #Snapchat How Any Company Can Use #Snapchat
How Any Company Can Use #Snapchat
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
How to Rock Your Social Media Engagement
How to Rock Your Social Media EngagementHow to Rock Your Social Media Engagement
How to Rock Your Social Media Engagement
 
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014Why 1 Million Social Media Followers Sucks, WebCongress May 2014
Why 1 Million Social Media Followers Sucks, WebCongress May 2014
 
How to Create a Galaxy of Content Through Repurposing
How to Create a Galaxy of Content Through RepurposingHow to Create a Galaxy of Content Through Repurposing
How to Create a Galaxy of Content Through Repurposing
 
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon GardnerMy Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
My Top 10 Social Media Tools For Instagram, Pinterest and More By Devon Gardner
 

Similar to How Brands can Optimize for Pinterest #SMX

Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small BusinessJulia Campbell
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTERESTMichelle Morton
 
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...4Good.org
 
Instagram & Pinterest: Trending Visual into the Marketing Mix
Instagram & Pinterest: Trending Visual into the Marketing MixInstagram & Pinterest: Trending Visual into the Marketing Mix
Instagram & Pinterest: Trending Visual into the Marketing MixMatt Siltala
 
Pinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the SexesPinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the Sexes6S Marketing
 
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...Julia Campbell
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessVanessa CEO
 
Social Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingSocial Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingMatt Siltala
 
Pinterest domination 1.0 the ultimate pinterest roadmap
Pinterest domination 1.0 the ultimate pinterest roadmapPinterest domination 1.0 the ultimate pinterest roadmap
Pinterest domination 1.0 the ultimate pinterest roadmapJulie Sylvia Kalungi
 
5 ways to leads on twitter
5 ways to leads on twitter5 ways to leads on twitter
5 ways to leads on twitterElaine Ross
 
Social media 101 pinterest for your business
Social media 101 pinterest for your businessSocial media 101 pinterest for your business
Social media 101 pinterest for your businessWeb Media University
 
Pinterest Tips: One Hour A Week To Rock Your Pinterest Account
Pinterest Tips: One Hour A Week To Rock Your Pinterest AccountPinterest Tips: One Hour A Week To Rock Your Pinterest Account
Pinterest Tips: One Hour A Week To Rock Your Pinterest AccountSearch Engine Journal
 
Pinterest presentation Final
Pinterest presentation FinalPinterest presentation Final
Pinterest presentation FinalJoseph Mondragon
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small businessEzlearning Academy
 
How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. Hoodzpah, Inc.
 
Social Media Marketing: Pinterest presentation
Social Media Marketing: Pinterest presentationSocial Media Marketing: Pinterest presentation
Social Media Marketing: Pinterest presentationJoseph Mondragon
 
Impact of social media in seo in lead buliding
Impact of social media in seo in lead buliding Impact of social media in seo in lead buliding
Impact of social media in seo in lead buliding INDIAN SEO COMPANY
 
Pinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformPinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformBBDO
 
Pinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
Pinterest for Brands: How to Use Pinterest for Marketing and Lead GenerationPinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
Pinterest for Brands: How to Use Pinterest for Marketing and Lead GenerationVincent Ng
 

Similar to How Brands can Optimize for Pinterest #SMX (20)

Social Media & Your Small Business
Social Media & Your Small BusinessSocial Media & Your Small Business
Social Media & Your Small Business
 
Social Media Marketing with PINTEREST
Social Media Marketing with PINTERESTSocial Media Marketing with PINTEREST
Social Media Marketing with PINTEREST
 
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...
Pinning for Good - How Nonprofits Can Use Pinterest to Raise Money, Create Aw...
 
Instagram & Pinterest: Trending Visual into the Marketing Mix
Instagram & Pinterest: Trending Visual into the Marketing MixInstagram & Pinterest: Trending Visual into the Marketing Mix
Instagram & Pinterest: Trending Visual into the Marketing Mix
 
Instagram + Pinterest
Instagram + PinterestInstagram + Pinterest
Instagram + Pinterest
 
Pinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the SexesPinterest For Business: A Battle of the Sexes
Pinterest For Business: A Battle of the Sexes
 
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...
GiftWorks Webinar - How Nonprofits Can Use Pinterest to Raise Money, Create A...
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Social Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketingSocial Media is the bridge between online and offline marketing
Social Media is the bridge between online and offline marketing
 
Pinterest domination 1.0 the ultimate pinterest roadmap
Pinterest domination 1.0 the ultimate pinterest roadmapPinterest domination 1.0 the ultimate pinterest roadmap
Pinterest domination 1.0 the ultimate pinterest roadmap
 
5 ways to leads on twitter
5 ways to leads on twitter5 ways to leads on twitter
5 ways to leads on twitter
 
Social media 101 pinterest for your business
Social media 101 pinterest for your businessSocial media 101 pinterest for your business
Social media 101 pinterest for your business
 
Pinterest Tips: One Hour A Week To Rock Your Pinterest Account
Pinterest Tips: One Hour A Week To Rock Your Pinterest AccountPinterest Tips: One Hour A Week To Rock Your Pinterest Account
Pinterest Tips: One Hour A Week To Rock Your Pinterest Account
 
Pinterest presentation Final
Pinterest presentation FinalPinterest presentation Final
Pinterest presentation Final
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer. How To Use Social Media - promoting yourself as a hire or design freelancer.
How To Use Social Media - promoting yourself as a hire or design freelancer.
 
Social Media Marketing: Pinterest presentation
Social Media Marketing: Pinterest presentationSocial Media Marketing: Pinterest presentation
Social Media Marketing: Pinterest presentation
 
Impact of social media in seo in lead buliding
Impact of social media in seo in lead buliding Impact of social media in seo in lead buliding
Impact of social media in seo in lead buliding
 
Pinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration PlatformPinterest - Colonizing the Web's Inspiration Platform
Pinterest - Colonizing the Web's Inspiration Platform
 
Pinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
Pinterest for Brands: How to Use Pinterest for Marketing and Lead GenerationPinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
Pinterest for Brands: How to Use Pinterest for Marketing and Lead Generation
 

More from Matt Siltala

How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the worldMatt Siltala
 
EngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXEngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXMatt Siltala
 
Getting the most milage out of your content marketing
Getting the most milage out of your content marketingGetting the most milage out of your content marketing
Getting the most milage out of your content marketingMatt Siltala
 
Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Matt Siltala
 
Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Matt Siltala
 
Being Influenced - EngagePDX
Being Influenced - EngagePDXBeing Influenced - EngagePDX
Being Influenced - EngagePDXMatt Siltala
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Matt Siltala
 
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Matt Siltala
 
The 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingThe 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingMatt Siltala
 
Advanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedAdvanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedMatt Siltala
 
Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Matt Siltala
 
Brand Building with Creative Visual Content
Brand Building with Creative Visual ContentBrand Building with Creative Visual Content
Brand Building with Creative Visual ContentMatt Siltala
 
Consuming Content - From Vintage to Interactive
Consuming Content - From Vintage to InteractiveConsuming Content - From Vintage to Interactive
Consuming Content - From Vintage to InteractiveMatt Siltala
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content WorksMatt Siltala
 
Transform your Content Marketing
Transform your Content MarketingTransform your Content Marketing
Transform your Content MarketingMatt Siltala
 

More from Matt Siltala (15)

How to create the best content in the world
How to create the best content in the worldHow to create the best content in the world
How to create the best content in the world
 
EngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAXEngagePDX Leverage your visual content to the MAX
EngagePDX Leverage your visual content to the MAX
 
Getting the most milage out of your content marketing
Getting the most milage out of your content marketingGetting the most milage out of your content marketing
Getting the most milage out of your content marketing
 
Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101 Being Influenced - Influencer Marketing 101
Being Influenced - Influencer Marketing 101
 
Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?Are you a content creator, or a content documenter?
Are you a content creator, or a content documenter?
 
Being Influenced - EngagePDX
Being Influenced - EngagePDXBeing Influenced - EngagePDX
Being Influenced - EngagePDX
 
Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content Pubcon SFIMA - Integrating Content
Pubcon SFIMA - Integrating Content
 
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016Content Marketing Trends 2016-2017 Pubcon Vegas 2016
Content Marketing Trends 2016-2017 Pubcon Vegas 2016
 
The 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content MarketingThe 2016 - 2017 Guide to Visual Content Marketing
The 2016 - 2017 Guide to Visual Content Marketing
 
Advanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX AdvancedAdvanced Content for SEO - SMX Advanced
Advanced Content for SEO - SMX Advanced
 
Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016Link Building Fundamentals SMX West 2016
Link Building Fundamentals SMX West 2016
 
Brand Building with Creative Visual Content
Brand Building with Creative Visual ContentBrand Building with Creative Visual Content
Brand Building with Creative Visual Content
 
Consuming Content - From Vintage to Interactive
Consuming Content - From Vintage to InteractiveConsuming Content - From Vintage to Interactive
Consuming Content - From Vintage to Interactive
 
Why Visual Content Works
Why Visual Content WorksWhy Visual Content Works
Why Visual Content Works
 
Transform your Content Marketing
Transform your Content MarketingTransform your Content Marketing
Transform your Content Marketing
 

Recently uploaded

Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...AJHSSR Journal
 
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosUnlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosSocioCosmos
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfZentechia
 
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...AJHSSR Journal
 
Tube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessTube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessSocioCosmos
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSMyInstaHub
 
Start Using Social Media for Small Business
Start Using Social Media for Small BusinessStart Using Social Media for Small Business
Start Using Social Media for Small BusinessSeemaRampersad1
 
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...AJHSSR Journal
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...AJHSSR Journal
 
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksEpisode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksNeil Horowitz
 
How to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowHow to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowAmit Modi
 
Personal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfPersonal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfHyrum Stoddard VI
 

Recently uploaded (12)

Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
Cultural Value Orientation in Trans7 Youtube Channel Magazine Show Program an...
 
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio CosmosUnlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
Unlocking Genuine Potential: Your YouTube Expedition with Socio Cosmos
 
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdfHow Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
How Facebook Can Turns yours $25 into $2500_ Facebook Ads Mastery.pdf
 
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
Quo Vadis? A Phenomenological Study on Graduated Pantawid Pamilyang Pilipino ...
 
Tube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube SuccessTube Triumph: Your Guide to YouTube Success
Tube Triumph: Your Guide to YouTube Success
 
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTSWE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
WE HAVE EVERYTHING YOU NEEDED TO RUN SUCCESSFUL SOCIAL MEDIA ACCOUNTS
 
Start Using Social Media for Small Business
Start Using Social Media for Small BusinessStart Using Social Media for Small Business
Start Using Social Media for Small Business
 
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
ADVOCATES ORGANIZATION IN THE PROSPECTIVE OF LAW ENFORCEMENT AND HUMAN RIGHTS...
 
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
The effect of Nurse Staffing on Quality of Care and Patient Satisfaction in t...
 
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona DiamondbacksEpisode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
Episode 264 Snippets: Kyle Payne of the Arizona Diamondbacks
 
How to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrowHow to optimize your linkedin profile by DigiCrow
How to optimize your linkedin profile by DigiCrow
 
Personal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdfPersonal Brand PresentationP&PIPBHSVI.pdf
Personal Brand PresentationP&PIPBHSVI.pdf
 

How Brands can Optimize for Pinterest #SMX

  • 2. INTRO is moving closer to an advertising model and there are many opportunities for businesses to help people discover your brand and products. Pinterest is expanding as a content marketing and advertising platform. It’s more than just advertising. These features give you a chance to engage with a community and expose people to more about your brand and products. @matt_siltala
  • 3. CASE STUDY @matt_siltala Courtesy of Pinnablebusiness.com
  • 4. CASE STUDY @matt_siltala RUSTIC ARTISTRY 90% of her pins getting at least one repin 64% of her social channels traffic comes from Pinterest Visitors from Pinterest have a lower bounce rate – 55% compared to 70% with Facebook visitors Facebook, with over 4,000 Likes, accounts for 34% of her social traffic
  • 5. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 6. INSPIRED TIPS Don’t just repin, find new material that expresses your brand personality Sign up for Newsletters from Like-minded brands Look at Magazines In your niche Look for related Content on Blogs and websites Slideshows often Have great pin-worthy Images @matt_siltala
  • 7. INSPIRED TIPS Find new ways to promote your best-performing pins. Look at your analytics tab on Pinterest to see the Most Recent, Most Repinned and Most Clicked pins. Then comment on pins with something helpful or “like” them to acknowledge the person who pinned them. @matt_siltala
  • 8. INSPIRED TIPS Feature your most pinned or popular images and feature on other social networking sites. Don’t use the feature to tweet them, create a unique tweet. Same with Facebook, create a unique post. @matt_siltala
  • 9. INSPIRED TIPS You can quickly create a few of your best images together into one image to pin again or for other sites. A tool called PinThemAll.net helps make this easy. Use it to create a vertical collage. @matt_siltala
  • 10. INSPIRED TIPS Create a pin advertising a new board and pin it on a more established board. @matt_siltala
  • 11. INSPIRED TIPS Do not fill your boards with pins from your own website. Eventually you will run out of things to pin. You won’t have fresh new content to share on a consistent basis. On her “Make Mine Rustic” board, only about 5% of the 2800+ pins are from her own website. @matt_siltala
  • 12. INSPIRED TIPS Pin your most popular pins to group boards that have a strong following and are a good fit. PinGroupie and Board Deck boarddeckhq.com are tools that can help you find group boards. You can also use Pinterest search to find group boards. YOUR MOST POPULAR POPULAR PIN GROUP BOARD @matt_siltala
  • 13. INSPIRED TIPS Pin content that is performing well more than once - to another board, to a group board or even again on the same board. That way your new followers will be exposed to your best content. Wait a month or more in between pins. 1 MONTH @matt_siltala
  • 14. INSPIRED TIPS Use PinAlerts to see what’s being pinned from your website (not just what’s popular on Pinterest). @matt_siltala
  • 15. CASE STUDY Courtesy of Business.Pinterest.com @matt_siltala
  • 16. CASE STUDY BUZZFEED According to Dao Nguyen, VP of Growth and Data at BuzzFeed… Pinterest is BuzzFeed’s 2nd Largest social network referrer Has a much longer lifecycle than other social networks, often driving traffic to posts moths after publication More than Half of BuzzFeed’s traffic from Pinterest Goes to posts published more than 2 months ago @matt_siltala
  • 17. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 18. INSPIRED TIPS Put your pin button at the top of your images. @matt_siltala
  • 19. INSPIRED TIPS Optimize your pins for mobile @matt_siltala
  • 20. INSPIRED TIPS Create beautiful vertical editorial images and put them first in your blog posts Height: 762 px Width: 625px @matt_siltala
  • 21. INSPIRED TIPS Pin Humor. Of the 100 Buzzfeed stories that have the most traffic from Pinterest, 30% of the visits are to humor posts. @matt_siltala
  • 22. CASE STUDY Courtesy of Hello Society @matt_siltala
  • 23. CASE STUDY CHOBANI YOGURT 15 of 25 of their boards are recipe boards Chobani has over 113,000 followers on Pinterest They share recipes from fans, sponsored recipes from bloggers, and their own recipes @matt_siltala
  • 24. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 25. INSPIRED TIPS Become friends with your followers by helping them catch a vision of a better life with your product. “Through mouthwatering pictures and branching out from their product, Chobani has used Pinterest to become more than just a brand. They have become a friend to their customer, sharing the same hopes, goals, desires, dreams, and tastes. ” -Angela Swenson @matt_siltala
  • 26. INSPIRED TIPS Leverage your social following on other sites. Chobani tweets their pins but they don’t share them on Facebook with posts and with the Pinterest app on Facebook @matt_siltala
  • 27. INSPIRED TIPS When they feature recipes on Facebook, they could also add a link to pin the recipe. A newer feature is a landing page that has a follow all button. @matt_siltala
  • 28. INSPIRED TIPS Create custom board cover images to give a consistent look and brand style to your profile @matt_siltala
  • 29. INSPIRED TIPS Get your fans involved. Pin their recipes or ideas. Also consider teaming up with bloggers (who often have a broad social footprint) to create new ways to use your products. @matt_siltala
  • 30. CASE STUDY Courtesy of Pinterest @matt_siltala
  • 31. CASE STUDY FOUR SEASONS HOTELS & RESORTS Since it launched, Four Seasons has seen a 525% increase in followers to its main account. Over 26,0000 followers. Created profiles for their more than 81 hotels, each showcasing the resort’s distinct style & features. @matt_siltala
  • 32. TIPS INSPIRED BY CASE STUDY @matt_siltala
  • 33. INSPIRED TIPS They have a board Gastronomic Travel featuring upscale restaurants around the world. They pin their own restaurants as well as others. @matt_siltala
  • 34. INSPIRED TIPS 900% INCREASE in the average number of people repinning their content every day 600% INCREASE In the average number of pins from their website fourseasons.com year over year @matt_siltala
  • 35. BONUS INFO MATT’S BONUS PINTEREST TIPS @matt_siltala
  • 36. BONUS TIPS COMMUNITY QUESTIONS ? You can ask questions on a pin and your question goes to everyone who pinned it. You get emails when there are new answers. This is a way to connect with pinners in your niche and even introduce your product or service. Community Answers Question on Pin @matt_siltala
  • 37. BONUS TIPS MESSAGES Pinterest messaging system is a private messaging system that allows you to send private messages to people. You can share texts, pins, boards, and links. @matt_siltala
  • 38. BONUS TIPS MESSAGES 3 TYPES OF PEOPLE WHO YOU CAN MESSAGE: Your followers (you do not need to follow them back to message them). People you're friends with on Facebook who have connected their Pinterest account. People who you follow on Twitter and who follow you back and have Twitter connected with their Pinterest account. @matt_siltala
  • 39. BONUS TIPS MESSAGES It can even be used for B2B conversations. Here’s an example of a conversation in which a business complimented MCNG Marketing for their “31 Days to a Better Pinterest Page” board. @matt_siltala
  • 40. BONUS TIPS LINK TO PINTEREST BOARDS ON YOUR BLOG OR SITE Many people have a follow button but don’t link to Pinterest pins or boards in their content. @matt_siltala
  • 41. HOW BRANDS CAN OPTIMIZE FOR matt@avalaunchmedia.com @matt_siltala

Editor's Notes

  1. Chobani yogurt fits nicely into Food & Drink - one of the most popular categories on Pinterest. 15 out of 25 of their boards are recipe boards. They share recipes from fans, sponsored recipes from bloggers, and their own recipes (pinned from their website). Chobani uses Pinterest to show many ways to use yogurt in cooking and baking, including how to use it as a healthy alternative to butter, sour cream and other high calorie ingredients.
  2. The bottom link will AUTO FOLLOW ALL, you can also put a link to a specific board with an auto follow. Or, you can simply leave a link to your profile. (Most of visitors are on mobile and want to pin directly from Facebook).
  3. Example: You have a VIP customer who buys a lot of your products. If you know her style, you can send her a pin of a product that she may be interested in. Now she can pin that to her boards. You don’t need her email address to communicate, like in the past. More ideas: Hotels could send pins with ideas of things to do, to people planning a visit, like a virtual concierge.   Home builders could send a buyer images of floor plans or designs.   Wedding planners can easily share ideas and images with a bride. Hair stylists could easily share haircut ideas that they suggest to a client.