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SMX Social Media 2011 Scottsdale AZ by Mat Siltala

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@Matt_Siltala's presentation on Foursquare at SMX Social Media 2011 in Scottsdale, AZ.

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SMX Social Media 2011 Scottsdale AZ by Mat Siltala

  1. 1. Checking Into The Real World  Mat Siltala, President [email_address]
  2. 7. A 2011 study by the National Restaurant Association confirms that consumers who use social media, including apps, Twitter, Facebook, Foursquare, UrbanSpoon and more, not only dine out more, but are more likely to become return customers. (ReadWriteWeb)
  3. 10. as a customer acquisition tool
  4. 11. as a customer retention tool
  5. 12. as a customer retention tool! <ul><li>Free bear claw with 10th check-in! </li></ul>
  6. 13. 95% of Facebook Wall posts are not answered by brands. (All Facebook)
  7. 14. as a Monitoring Tool
  8. 15. “ Explore” Tab
  9. 16. “ Trending”
  10. 17. “ RADAR”
  11. 18. in the physical world Have a physical callout:
  12. 19. in the physical world #engage
  13. 20. 34% of marketers have generated leads using Twitter, and 20% have closed deals using Twitter (AllTwitter)
  14. 21. What makes people retweet? 92% interesting content. 84% humor. 66% personal connection. 21% celebrity status. 32% offered incentive (tangible or virtual). 26% &quot;Please RT!&quot; (WhiteFireSEO)
  15. 22. in the physical world
  16. 23. in the physical world
  17. 24. <ul><li>Create monetary incentive for checkin   </li></ul><ul><li>  </li></ul>Tommy Boy needs to find a Tailor
  18. 25. <ul><li>“ check-in” and order off the lunch or dinner menu - </li></ul><ul><li>chicken wings included! </li></ul>Use in tandem with main offers
  19. 26. <ul><li>25% off T-Bone steak from “your local butcher” if you bring a friend... oh wait... </li></ul>Create draw for groups
  20. 28. “ Tips” - Foursquare’s version of ‘Reviews’ <ul><li>Tip Tommy Boy could have used: </li></ul><ul><li>“ Be sure to use an ADULT SIZE as an ADULT!” </li></ul>
  21. 29. tips Reviews are huge for gaining new customers. -customers post activity to other social networks HUGE! … hint hint
  22. 31. … .citation proof
  23. 33. Incentivize people to do good .
  24. 35. Plan out your trips…. Foursquare Discovery
  25. 36. Plan out your trips….
  26. 37. lists <ul><li>Tommy's favorite spots: </li></ul><ul><ul><li>the weight room </li></ul></ul><ul><ul><li>any place with wings </li></ul></ul><ul><ul><li>college </li></ul></ul><ul><ul><li>dunkin donuts </li></ul></ul><ul><ul><li>the butcher </li></ul></ul><ul><ul><li>the airport </li></ul></ul><ul><ul><li>chicago </li></ul></ul><ul><ul><li>sandusky </li></ul></ul>
  27. 38. Sources & All Image Credit:
  28. 39. URL Credits: <ul><li>http://blog.foursquare.com/2011/11/15/the-magic-of-foursquare-discovery-now-on-your-big-screen-devices-new4sq/ </li></ul><ul><li>http://adage.com/article/adagestat/stats-day-50-social-media-stats-kickstart-slide-deck/231093/ </li></ul><ul><li>http://mashable.com/2011/11/14/foursquare-badges-now-level-up/ </li></ul><ul><li>http://blogs.hbr.org/cs/2011/11/five_foursquare_tactics_to_att.html </li></ul><ul><li>http://searchengineland.com/save-to-foursquare-button-reaches-into-the-real-world-103023 </li></ul>
  29. 40.   Matt Siltala, President dreamsystemsmedia.com mat @ dreamsystemsmedia .com THANK YOU! Download: http://www.SlideShare.net/MattSiltala

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