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Consumer Insights & Analytics
When we dive into analytics and insight, we go head first. We apply a rigorous process of research, testing and
reporting to create accurate insights that help your business deliver better performance and bigger profits.
Strategize
We are known for providing our clients with useful insights and recommendations. We can tell you the data points to
measure, how to use the information to craft strategies that maximize ROI and identify viable tactics, based on your
marketing objectives and historical data.
Test & Optimize
We execute comprehensive Test and Optimize programs to target your customer segments with a higher affinity for
action, improve the visual user environment and ultimately increase ROI.
Report
By examining your entire marketing mix and its intricacies, we’re able to develop a reporting system that paints a 360°
view of your business, campaigns and customers.
Implement
Analytics solutions must meet your business needs and provide insights you can activate on. We are platform‐agnostic
with a deep experience in measurement planning, tag development and quality assurance. We’re able to ensure you
reap the benefits of data collection.
Research
We use custom research and consumer intelligence reports to uncover strategic insights and meet your brand equity,
conversion rates or product performance/enhancement goals.
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From emerging digital platforms to traditional media, user experience design and brand identity, our creative is
developed to generate results through experiences that are memorable.
Advertising
Advertising isn’t about who has the best idea or the biggest budget. To be a successful brand, you have to have a great
product and a purpose. Your purpose, the problem your products/services solve for your target audience, is what cuts
through the clutter in the marketplace in every industry. As your agency, we will speak for your brand in a way that
converts your targets into customers and brand loyalists.
Digital Marketing
This deep understanding coupled with robust media capabilities helps us create digital experiences that engage users
and reward your business.
Web Design & VUE (Visual User Environment)
The dream for every web project is to create something intuitive, useful and beautiful. Our practice, we call VUE,
delivers just that. Before and after your website goes live, we have the ability to continually make small or large tweaks
to your VUE to focus on the elements/strategies that are working for your business. We can do this through
concepting/mental modeling (demo site), split testing (different consumers get served different landing pages),
competitive benchmarking (draws from what you and your competition are doing), and user stories (engage your
consumers to help your brand build its VUE). Having the right VUE increases your productivity and builds confidence
with your future customers.
Creative
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To be successful in e‐commerce, you need to have expertise in creative, media, technology, analytics and more. Red
House works with clients to develop customized strategies for their business that engages new prospects, drives
conversions, ensures customer retention and makes use of all that data to increase your website’s efficiencies.
Integrated Digital Media
The most efficient shopping cart conversions are achieved through a mix of SEO, PPC, Email, Social, Display, Shopping
Feeds and more. Red House’s experience in each one of these channels allows us to optimize your investment to achieve
the highest ROAS, ROI and CPS.
Creative in Your Technology
Potential customers will explore your brand and products multiple times through multiple channels. You have to be sure
all of the interactions with those prospects are valuable, informative and engaging. Red House delivers high performing
creative across every ecommerce medium including websites, mobile, landing pages, user experience designs, digital
banners, copy and video.
Analytics
By combining channel attribution modeling with customer lifetime value (CLV) calculations businesses can determine
what marketing channels/methods are converting prospects at the right time in your purchase funnel. Red House’s
expertise in digital media across all channels, combined with our preferred set of tools (Google Analytics, Omniture,
Coremetrics and Webtrends) allows us to develop a customized e‐business for each client.
E‐Commerce
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Figuring out the most effective channels to invest your advertising and marketing dollars is complicated. Our team is
experienced and connected. We can help you create an innovative plan that increases ROI while helping to decrease your
total spend.
Strategy
Reaching your target audience in today’s multi‐device, fragmented media world is not easy. Our team can help your
business cut through the clutter by identifying strategic and tactical approaches that make sense for your business. We
have experience with online and offline strategies, and we find success with each.
Channels
We help our clients navigate the ever changing media channels. Our experience spans traditional and emerging advertising
channels, including TV, print, radio, OOH, digital, mobile and social.
Planning & Buying
Our customized media packages will help to reach your target audience through broadcast networks and/or online
channels. Our expertise spans popular tools such as Comscore, @plan and Net Ratings, as well as tracking software
through the roll‐out of your campaign.
Media Planning & Buying
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The advancement of mobile technology provides marketers with a variety of ways to connect with your target audience
while they are on the go. Faster mobile networks and HTML5 have opened up a world of possibilities for your brand while
its displayed on mobile devices and tablets.
Our team knows the mobile consumer in a way that allows us to provide the best mobile user experience and ROI for a
wide variety of direct marketing and brand building campaigns. We can create for all types of mobile media including SMS,
social, display and rich media.
Mobile Media Planning & Buying
Customers don’t go anywhere without their mobile devices and they are researching, talking about, sharing, and buying
products on their tablets and phones 24/7. That said, their behaviors on their mobile devices differ from standard
computers so having a mobile strategy for your business is a must. Red House can help your company develop the right
mobile strategy and plan that builds your brand, drives m‐commerce, grows customer acquisition, and delivers app
downloads.
Mobile Marketing
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To help our clients win the popularity contest found on search engines, we spend time fine tuning the latest PPC, SEO and
SEM techniques to help our clients win the race to the top of their search engine results page served up on Google, Yahoo!
and Bing.
Search Engine Optimization (SEO)
Through keyword analysis and targeting research, keyword saturation analysis, short‐tail keyword marketing (link
generation, link bait, anchor control), long‐tail targeted site development, optimizing your existing website, listing your
business on directories, and more, we can improve the quality of traffic to your website by delivering highly likely to
convert consumers. Our reporting includes clippings, psychographic and sociographic consumer profiles, proprietary
resource analytics, Google Analytics, Webmaster Tools, Raven Tools and others.
Pay Per Click (PPC)
Pay Per Click Advertising is an effective way to jump start your eBusiness. If you are looking to sell a specific product or
capture data, PPC is a proven way to send qualified internet traffic to your website. We can even plan your campaign
around certain keywords across search engines.
Link Building Campaign
The most important activity you can undertake to get higher search engine rankings is quality link building. Link building is
basically a cool way of saying that the next time someone conducts a search using keywords from your site and your site’s
content, a link about your brand shows up in connection with those words. The links can lead to your website, targeted
landing pages, social media sites, blog, forums in your industry, etc. Our strategies are proprietary, but they focus on
generating quality, relevant inbound links to your website through a variety of sources. Our link building methods are
ethical and effective. Since we are white hat search marketing strategists, we will ensure the content used to build links to
your site talks about your business and further connects with current and prospective consumers.
Search Marketing
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Our approach to social marketing is based on a proven model that utilizes paid and organic content to generate a
dedicated following for your business. We seamlessly integrate social media into your business and marketing strategies
with strategic creativity and a deep knowledge of the most popular social media platforms. From Facebook posts to
mobile apps, we instinctively populate your marketing ecosystem with interesting content, interactivity and compelling
ideas that brand‐centric.
Paid & Organic Social Marketing
By identifying your business’ advocates and influencers, we help you build equity in your brand. We are able to accomplish
this by transitioning some of your customer engagement methods from pushing content/information to pulling
content/information. Next, we put together a plan with a healthy mx of paid and organic social marketing strategies,
uncover viral marketing opportunities and establish successes that help select the platforms that make sense for your
business, i.e., Facebook, Twitter, Pinterest, LinkedIn, blogger outreach, etc.
Social Platform Identification
As more and more consumers take to the web, the number of new networks, services, and social‐media platforms will
continue to grow. We can help you find the right platforms to engage communities interested in your products and
services, and get the members of those communities to hear your brand’s digital voice. As marketing and technology
innovators, we focus on social media and digital product innovation, and we’re always searching for new and creative ways
to connect brands with their target audience.
Social Marketing
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Our digital marketing experience spans wide and runs deep. Our first choice is Drupal 7 followed by Joomla 3.
Drupal
If you know anything about technology, Drupal is the go‐to open source solution that allows for technology and
sophistication to come together seamlessly. The Drupal community is close to a million worldwide. If you’re looking for a
corporate branding website, e‐commerce functionality, or a one‐off applications, the freedom and flexibility of Drupal
accommodates it all.
Joomla
After Drupal, comes Joomla. Joomla is great for e‐commerce and social networking sites. It is used by some of the leading
companies in the world including Harvard University, eBay, GE, IKEA and more.
WordPress
It will take some convincing for us to leverage WordPress, but we understand that it’s important to use the development
platform that makes the most sense for our clients. We recognize that WordPress has developed from blogging software
to a reputable content management system, while still offering the same clean, user‐friendly experience that made it
popular. That said, as your business grows, you will need to migrate to a framework that grows with your business.
WordPress just doesn’t have the flexibility found in Drupal or Joomla.
Magento and Other E‐Commerce Solutions
If you like WordPress, but have a need for e‐commerce functionalities, Magento is our pick. Magento is known for it’s
feature‐rich innovation and third‐party integration. We also have extensive experience with Drupal Commerce,
VirtueMart, JooCommerce, WooCommerce, osCommerce, OpenCart, Zen Cart and more.
Desktop & Mobile Web Development
Smartphones have significantly impacted web development and consumers web browser experience. The days of using a
single platform with animation heavy graphics are gone and the need for adaptable, lightweight code is imperative for
your business. We use frameworks like Twitter’s Bootstrap and Google’s AngularJS, which allow delivery of the best user
experience from your target audience’s laptop and their smartphone.
Technology
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As more and more consumers take to the web, video is more valuable than ever. Telling ain’t sellin’! You’ve got to show
them why your products and services are the only solutions for their need. Our team of creatives and strategists can
maximize your ROI in any video project from digital to TV to display.
Commercials aren’t just for TV anymore. Whether your spots are for broadcast or banner ads, our team of writers, artists,
directors, technologists and editors can work with to create and build a video that fits your advertising platform and your
budget.
Media
Watching video online has gone from niche to mainstream. Red House believes in the effectiveness of surrounding
consumers in their top viewing platforms ‐ and harnessing the interactive power of digital to drive better engagement and
attention in a cluttered marketplace. Our strategists know the fundamentals of leveraging video in your advertising and
marketing campaigns, and we have the power to deliver digital innovation.
Video
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Shawn Welk
Chief Technology Officer
Red House Advertising
With more than 21 years of experience in the IT/web development industry and a proven internet marketing
trendsetter, Shawn works with businesses to develop innovative strategies that put their businesses ahead of the
competition. He has a knack for knowing how to help your brand resonate with you target audience.
As Chief Technology Officer, Shawn leads our team of content developers, programmers and designers. He
challenges them to develop a visual user environment that is cutting edge for your industry. His experience
includes web development, internet marketing and e‐commerce business solutions.
Prior to joining Red House, Shawn founded several companies, including VUE Technologies and Get Green Music.
At VUE, he led content development teams that programmed, designed and implemented over 100 e‐Commerce
sites, including Lowe’s Hardware Store and Sony Style. He collaborated with Google’s Senior Marketing Strategist
to create an effective and efficient pay per click ad words campaign that increased convertible traffic while
utilizing analytics and appropriate adjustments to help minimize cost per click. In addition to being a major
trendsetter in web development and internet marketing, he developed the compression software that allowed for
the first two‐way video chat on a mobile device.
A computer programmer since the age of 7, Shawn graduated with Honors from the American College of
Computer and Information Sciences in 1998 with an Associate of Science. He is currently earning credits towards
an Applied Science, Computer and Information Sciences and Support Services degree from Harvard University and
is involved in the Harvard Computer Society.
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Marketing Strategies and Campaign Execution:
• Website Performance and Eye Path Testing
• Internet Marketing
• Direct Marketing/Target Marketing
• Mobile Development (iOS, Android, Windows)
• Mobile Media Marketing
• SMS Marketing
• Text Message Marketing
• Integrated Marketing Strategies
• Social Media Strategies
• Search Engine Optimization
• Pay Per Click Management
SEO Specifics:
• Keyword analysis and targeting research
• Keyword saturation analysis
• Long‐tail targeted site development
• Short‐tail keyword marketing (link building)
Open‐Source CMS Framework:
• Drupal
• Joomla
• WordPress
• Magento Commerce
• osCommerce
Technology on the Client‐side/Server‐side:
• CSS3/HTML5
• CSS/HTML (w3 compliant markup)
• Javascript (including AJAX, keyboard shortcuts, animation, etc.)
• jQuery
• MySQL
• PHP
• XML
Shawn’s Specialties
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Ted Evans
Senior Vice President of Business Development
Red House Advertising
With close to 25 years of industry experience in Telecommunications, Internet Security, Software,
and Search Engine Marketing, Ted has developed a proven track record of success and lasting
customer relationships. During his sales career, he’s successfully forged partnerships with large
enterprise accounts, built reseller and distribution channels, developed strategic partners, hired and
managed sales teams, and consistently exceeded quotas. His experience has also included product
design and marketing.
As Senior Vice President of Business Development, Ted leads our team of sales and marketing
consultants throughout the Americas. He encourages our sales team to find companies that make
sense for Red House and play favorably to our strengths. He has an innovative approach to sales and
works with prospects to creatively develop advertising and marketing campaigns that will help grow
their business without breaking their budget. Be careful. Ted is very good at what he does and he
will challenge and push you in ways you never thought possible, but rest assured, your business will
be better for it.
Ted graduated with a Bachelor of Science from West Chester University of Pennsylvania with Minor
in Marketing. His class schedule included macro and micro economics, calculus, accounting,
marketing, and advertising and he still earned a 3.4. Pretty good for a bro‐bra who loves surfing and
skating.
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Marketing Strategies and Campaign Execution:
• Internet Marketing
• Search Engine Marketing
• Mobile Media Marketing
• SMS Marketing
• Text Message Marketing
• Integrated Marketing Strategies
• Social Media Strategies
• Search Engine Optimization
Industries:
• Telecommunications
• Internet Security
• Software
R&D:
• Marketing Campaign Effectiveness
• Market Analysis
• Product Development
• Reseller and Distribution Channels
Sales Support:
• Account Management
• Presentation Development
• Industry Research and Prospecting
Technology:
• Microsoft Word, Excel, PowerPoint
• Android, iOS
• Windows
Ted’s Specialties
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Dara Gourley
Chief Influence Officer
Red House Advertising
With more than 17 years of experience in advertising and marketing, Dara fuels her passion by
helping businesses take their strategies to the next level. She has a keen ability for bringing ideas to
your target audience that forges a connection with your brand.
As Chief Influence Officer, Dara oversees our team of strategists, creatives and marketers. She
pushes them to develop advertising and marketing campaigns that work for your business. Her
experience spans numerous industries and includes global brands like Anheuser‐Busch, Coca‐Cola,
GE, IBM, MasterCard and Nature Valley Granola Bars.
Prior to joining Red House, Dara was Corporate Marketing Director at the PGA TOUR. For 10 years,
she helped shape the way multi‐million dollar golf sponsorships were sold to executives at Fortune
100 companies. She also heavily influenced the way businesses and brands used golf to reach their
target audience.
Dara graduated with Honors from the University of North Florida in 2001 with two Bachelors, one in
Advertising and one in Graphic Design. She began her advertising career working for Mayor John
Delaney as a graphic designer, copywriter and television personality.
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Sales Support
• Account Management
• Presentation Development
• Industry Research and Prospecting
• Big Idea Spec Work
Technology:
• Adobe Acrobat Pro, Dreamweaver, Illustrator, InDesign, Muse,
Photoshop
• Microsoft Access, Excel, PowerPoint, Word
• Avid, Final Cut Pro
• Windows/iOS
• MySQL
R&D:
• Marketing Campaign Effectiveness
• Market Analysis
• Product Development
Marketing Strategies and Campaign Execution
• Traditional Advertising Strategies and Campaign
Development
• National and Local TV, Print and Radio
• Engagement Marketing
• Sports, Tradeshows, Events
• Internet Marketing
• Social Media Marketing
• Mobile Marketing
• Direct/Target Marketing
• Grass Roots Marketing
Creative and Brand Management
• Brand Management
• Brand Identity Development
• Custom Graphics, Illustrations and Infographics
• Creative, Institutional and SEO Copywriting
• Brand Manual Development and Implementation
Dara’s Specialties
